Marketer: What is the cost of hiring?

Why hire a Marketer?

The need for new staff can affect both your existing team and your bottom line. A great Marketer hire can help your business:

• Oversee the production of advertising creative
• Develop advertising and media strategies to get the highest return on investment
• Develop pricing and packaging concepts for mass-market appeal

Skills to look for in a great Marketer

A great Marketer candidate will have the following skills and attributes as well as work experience that reflects:

• Proficient in using marketing funnel software like Marketo or Hubspot
• Skilled researcher of competition and markets
• MBA or marketing certifications
• Diligent multi-tasker
• Team leader and delegator
• Creatively minded person

Writing a Marketer job description

A thoughtful description can help find qualified Marketer candidates. A Marketer job description includes a compelling summary of the role, detailed list of duties and responsibilities, and the required and preferred skills for the position.

Consider including keywords that job seekers are using to search for Marketer jobs, such as:

• Marketer
• Marketing Manager
• Brand Specialist

Interviewing Marketer candidates

Strong candidates for Marketer positions will be confident answering questions regarding:

• Managing teams of creatives and contractors
• Rolling out a high-visibility campaign through traditional and social media
• Tracking campaign effectiveness to analyze for future campaigns

See our list of interview questions for more examples.