Director of Marketing: What is the cost of hiring?

Why hire a Marketing Director?

The need for new staff can affect both your existing team and your bottom line. A great Marketing Director hire can help your business:

• Maintain control over all marketing and press related collateral
• Analyze each marketing campaign to determine its success
• Coordinate media contacts and distribute press releases

Skills to look for in a great Marketing Director

A great Marketing Director candidate will have the following skills and attributes as well as work experience that reflects:

• Extensive experience in a marketing or PR role
• Friendly relations with the press and journalists
• Strong leadership ability among marketing support
• Professional communicator
• Driven by data and analytics
• Adept in producing marketing language

Writing a Marketing Director job description

A thoughtful description can help find qualified Marketing Director candidates. A Marketing Director job description includes a compelling summary of the role, detailed list of duties and responsibilities, and the required and preferred skills for the position.

Consider including keywords that job seekers are using to search for Marketing Director jobs, such as:

• Marketing Director
• Corporate Marketing Director
• Product Marketing Director

Interviewing Marketing Director candidates

Strong candidates for Marketing Director positions will be confident answering questions regarding:

• Composing and distributing press releases about upcoming events and product releases
• Developing brand identity and language
• Designing new brand and product campaigns around analytics from previous media distribution

See our list of interview questions for more examples.