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Communications Coordinator Job Description: Top Duties and Qualifications

A Communications Coordinator, or Communications Manager, works within the marketing department to manage the company’s brand reputation. Their duties include overseeing all marketing materials, coordinating marketing campaigns and tracking data.

Communications Coordinator duties and responsibilities

To succeed as a Communications Coordinator, a candidate needs to be well-versed in brand reputation and able to juggle multiple projects at once. Some of the common Communications Coordinator job duties and responsibilities include:

  • Designing or overseeing the design of all promotional materials

  • Reviewing all materials and content created by the marketing department

  • Managing promotional events and campaigns

  • Creating the communications strategy

  • Strategizing to improve the company’s brand image

  • Monitoring the company’s online presence and reputation

  • Fielding inquiries from the media or the general public

  • Evaluating communication strategies and campaigns to determine their effectiveness

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Communications Coordinator Job Description Examples

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What does a Communications Coordinator do?

A Communications Coordinator oversees all the communications and marketing collateral from the company to manage branding and reputation. They typically work within the marketing department, collaborating with various marketing professionals to create a unified and consistent message to the public. They also work to increase the company’s visibility to help attract new clients or customers. Communications Coordinators serve as a point of contact within the company, bridging what’s happening internally with what the public sees and hears.

Communications Coordinator skills and qualifications

Successful Communications Coordinators come to the job with certain skills and qualifications to help them handle their duties, including:

  • Strong background in marketing strategies and techniques

  • Excellent verbal and written communication skills

  • Critical thinking skills and the ability to analyze data

  • Strong decision-making with the ability to work independently and as a team

  • Public speaking skills

  • Ability to work with stakeholders appropriately

  • Comfortable with design concepts and programs for marketing materials

  • Exceptional organizational and time management skills

Communications Coordinator experience requirements

It’s common for companies to look for Communication Coordinator candidates with 2 or 3 years of experience in marketing or communications. This could be as a marketing assistant, a marketing specialist or in a similar entry-level marketing job. A copywriter or designer who works on marketing materials could also have effective skills for the position. Previous experience should help the candidate understand effective marketing and communications strategies. Having leadership experience can also be useful since this position often delegates duties and oversees the work that other marketing staff members do.

Communications Coordinator education and training requirements

While there isn’t a standard minimum education requirement for Communications Coordinator careers, most companies expect at least a bachelor’s degree in public relations, communications, marketing, journalism or similar areas. Some organizations prefer candidates with a master’s degree in a related field. There aren’t specific certifications that Communications Coordinators need, but having a certification related to communications can show extra skills that could be beneficial. Examples include the Communication Management Professional certification or the Strategic Communication Management Professional certification from the Global Communication Certification Council.

Communications Coordinator salary expectations

According to Indeed Salaries, the average salary for a Communications Coordinator is $47,197 per year. Specific salaries vary depending on the location and how much experience the candidate has.

Job description samples for similar positions

If this isn’t the exact communications position you need, consider these similar job descriptions:

Communications Coordinator job description FAQs

What qualities make a good Communications Coordinator?

An effective Communications Coordinator is creative yet analytical, so they’re able to use data to make campaigns more effective while setting the company apart. They thrive in a fast-paced environment and can manage multiple situations at once. They’re also able to connect with the public and build relationships to help manage branding and create a positive image.

Who does a Communications Coordinator report to?

A Communications Coordinator is part of the marketing team and usually reports to the head of the marketing department, which could be the Marketing Manager or Marketing Director. They often collaborate with various marketing team members and might direct other people within the department, even if they aren’t their direct supervisor.

How can you make your Communications Coordinator job description stand out?

Include specific duties the candidate will do, including projects they’ll manage, to help job seekers determine if they’re a good match. Describe the programs and resources you offer, as well as upcoming projects your company is planning. Mention unique job perks and benefits that set you apart from the competition.

Do Communication Coordinators have different responsibilities in different industries?

Communication Coordinators all have the same goal of managing the visibility and branding of the company, but some industries have different concerns. Some industries are highly regulated with restrictions on claims and wording they can use in marketing. Branding and messaging might be more important in certain industries where consumers are more critical.

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Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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Job Description Examples

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