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Marketing Consultant Job Description: Top Duties and Qualifications

Edited by Indeed Employer Content Team
Last updated March 4, 2025

A Marketing Consultant, or Digital Marketing Consultant, advises a company on how to create and implement marketing strategies to promote their business. Their main duties include identifying the organization’s marketing goals, creating various marketing materials and monitoring campaign results.

Marketing Consultant duties and responsibilities

Marketing Consultants produce necessary marketing materials to assist in ongoing marketing campaigns while developing and implementing brand management strategies internally. In addition, they also:

  • Identify and craft primary media messages
  • Develop goals and strategies
  • Execute strategic tasks and monitor outcomes
  • Prepare reports and deliver marketing presentations

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Marketing Consultant Job Description Examples

Example 1

We are seeking individuals that are passionate about helping seniors.

We have recently launched a specifically designed platform to help seniors in ways everyone thought not possible before. Seniors can now all come together, help each other and support their causes. It has had a significant impact on seniors, completely changing their lives. There is no reason for a senior to feel alone. Why would a senior not want to help other seniors? Now they can! The platform is extremely easy to use in fact seniors find it remarkably user friendly. No technology experience needed, all that is required is just the ability to use a smartphone.

You can search/google us at Ganiverse Seniors.

One of the main aspects of the position is helping Seniors and connecting them together.

The ideal candidate must be an extrovert, enjoys networking, interacting with Seniors and is looking for a part time, remote position, who wants to help Seniors and completely changing their lives for the better. This can be done effectively on a part time basis, putting in as much time as the ideal candidate may want, having a completely flexible schedule to go as fast or as slow as the ideal candidate wants all while helping others. We reward those that help others.

Successful candidates will be extremely social, professional, enjoy networking and passionate about helping Seniors and want to be a part of a dynamic forward focused company that is passionate about helping Seniors. Must be comfortable talking to both small and large groups.

Responsibilities:

  • Expanding Ganiverse Seniors.
  • Socialize and Network with Seniors
  • Interact with both small and large groups
  • Interact with all kinds of community Senior focused organizations
  • Conduct in person and group training

    Qualifications:

  • Ability to work remotely and be internally motivated
  • Ability to multitask

    Education:

  • High school diploma/GED or Associate's degree, or Bachelor's degree required

    Job Type: Part-time

    Pay: $30,000.00 - $95,000.00 per year

    Benefits:
  • Flexible schedule



    Experience:
  • recuiting: 10 years (Required)
  • Sales: 10 years (Required)
  • Networking: 10 years (Required)
  • social active: 10 years Location: Remote

    • Example 2

    Grady Management Inc., one of the area's leading property management firms, is seeking a Marketing/Leasing Consultants for The Belcrest Plaza Apartments , a 500+ unit apartment complex.

    This position will assist the day-to-day marketing and leasing operation, this includes generating traffic, leasing apartments, qualifying prospects, preparing lease documents, completing move-in procedures and providing exceptionally friendly customer service.

    Position Responsibilities:
  • Answer incoming calls
  • Establish rapport with future residents and all visitors
  • Lease apartment homes to future residents and achieve necessary move-in goals
  • Assist in completing applications and required forms, providing information and collecting deposits and fees in accordance with Fair Housing practices
  • Submit applications for verification and for approval to the Community manager
  • Prepare move-in packages and conduct new resident orientations
  • Creative outside marketing and outreach
  • Other duties as assigned or requested

    Knowledge and Skills:
  • Excellent customer service and phone manners are a must
  • Effective oral and written communication skills
  • Proficient with Microsoft Word, Excel
  • Good understanding of sales and marketing concepts
  • Tax Credit Experience preferred

    EEO M/F/D

    [website]

    Job Type: Full-time

    Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Health insurance
  • Life insurance
  • Paid time off
  • Professional development assistance
  • Referral program
  • Tuition reimbursement
  • Vision insurance
    Schedule:
  • Monday to Friday
  • Weekend availability

    Ability to commute/relocate:
  • Hyattsville, MD 20782: Reliably commute or planning to relocate before starting work Location: One location

    • Example 3

    A Little About Us:MenuTrinfo® exists to inform food service professionals and food manufacturers in regard to food allergens what they can serve safely to their customers. We assist in determining what is safe to eat off of a plate or from a jar. These services include nutrition services, food allergen services and training, and certification for food handlers and food service workers.



    Role:This is a remote, contracted position tasked with developing marketing plan(s) that align with our company mission and objectives. Pay is $2,500+ per project.



    Responsibilities:
  • Lead development of marketing plans for one of our company’s divisions and existing products/services.
  • Obtain data, analyze research, identify key trends to create effective, on-brand marketing strategies.
  • Formulate marketing strategies that drive business year-round across all divisions and channels.
  • Create short- and long-term marketing approaches.
  • Develop marketing goals and budgets that align with company and divisional objectives.
  • Work alongside the President to develop new and existing marketing procedures and strategies that enhance our brand and improve marketing efficiencies.
  • Project management of all marketing efforts.



    Qualifications & Experience:
  • Successful development and implementation of marketing plans for B2B commerce.
  • 3+ years of relevant experience in CPG or Food Service.
  • Exceptional written and verbal communication skills.
  • Ability to work independently, efficiently and effectively.
  • Marketing/PR background.



    Education
  • Bachelor’s degree in communications, marketing, or similar field (preferred).



    Nice to Have
  • Knowledge of food allergies.

    Job Types: Contract, Temporary

    Pay: From $2,500.00 per year



    Experience:
  • Marketing: 3 years Location: Remote

    • Example 4

    We are looking for a dynamic Advertising & Marketing Consultant to join our team. This is a full-time, hybrid outside sales position based out of our Greensburg office. The individual should possess refined customer service skills and a passion for advertising, marketing, technology, and developing innovative business solutions that drive customer results. We value candidates who are passionate about helping our existing accounts while proactively pursuing new accounts and identifying roadblocks and obstacles to increasing business. The ideal candidate will have the ability to suggest tailored solutions based on feedback learned through discovery.

    Responsibilities and duties:

    Educating customers about our business solutions.

    Prospecting, generating new leads and closing accounts.

    Using CRM and other productivity tools to track progress and report goals.

    Analyzing consumer needs and developing innovative solutions.

    Follow an outlined sales process designed to help identify needs and deliver best-in-class

    results for our customers.

    Qualifications and skills:

    Strong interpersonal skills. Must be able to negotiate and problem-solve.

    Knowledge of current marketing and advertising trends and best practices.

    Strong oral and written communication skills.

    Proficient in programs including PowerPoint, MS Office and Excel.

    Strong understanding of needs-based selling and decision-making skills.

    Clear ability to multi-task and a deep understanding of business sales processes.

    Valid Driver s License and transportation required.

    This is a full-time position offering Medical, Dental, Vision, 401(k), and Paid Time Off.

    Interested candidates should apply at [website]

    Trib Total Media is an equal opportunity employer and encourages all qualified individuals to apply.

    Job Type: Full-time

    Pay: Up to $30,000.00 per year

    Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Tuition reimbursement
  • Vision insurance
    Schedule:
  • 8 hour shift
    Supplemental pay types:
  • Commission pay

    Ability to commute/relocate:
  • Greensburg, PA 15601: Reliably commute or planning to relocate before starting work Location: Hybrid remote in Greensburg, PA 15601

    • Example 5

    We are looking for a marketing consultant with superior sales skills, who is able to help us reach our goal of providing an impeccable experience for our senior residents. Focusing on how they can make a positive impact on the quality of life for potential residents looking to join our community.

    BROAD SCOPE OF Position: Responsible for developing and implementing a marketing plan for their community that will ensure maximum occupancy. Promote good community relations.

    Essential JOB Functions:

    Maintain a detailed contact management file with a mailing list

    Complete all move-in paperwork and send to corporate office within 24 hours of move in.

    Promote, track, follow up on and document all leads

    Complete regular required reports

    Remain current on all competitor pricing, programs, etc.

    Assist in the planning of creative advertising campaign, as well as the development of promotional material

    Coordinate all aspects of new resident move-in, orientation and move-out

    Maintain a level of visitation with current residents in the community

    Schedule & coordinates all promotional activities in community

    Maintain a high profile in the local community promoting good public relations

    Join any local civic or charitable organization that would benefit the Retirement Community or Assisted Living community.

    Continuously market all reliable referral sources within community, building strong relationships with same

    Other duties as assigned

    Educational Requirements:

    High school diploma or equivalent

    Two years of college with emphasis on marketing or public relations (Preferred)

    Experience Required:

    At least two years experience in apartment, or retirement housing leasing and marketing

    Property management experience helpful

    Experience in senior housing preferred

    Special Knowledge OR Skills:

    Knowledge of retirement communities helpful

    Understanding of seniors

    Compassion and will to work with senior citizens

    Strong interpersonal skills

    Comfortable with Excel, Word, PowerPoint

    Benefits:

    Free employee meal during shift

    Employee appreciation events

    Holiday celebrations

    Early payday on Thursday with ADP direct deposit

    Referral Program

    Job Type: Full-time

    Pay: From $50,000.00 per year

    Benefits:
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
    Schedule:
  • 8 hour shift
  • Monday to Friday
  • On call
    Supplemental pay types:
  • Commission pay
  • Signing bonus



    Ability to commute/relocate:
  • Youngtown, AZ 85363: Reliably commute or planning to relocate before starting work (Required)

    Experience:
  • Marketing: 1 year Location: In person

    • Example 6

    Our Mission
    Creating community, opportunities and informed audiences through trusted publications, digital offerings and connective experiences.

    Our Vision
    To be the most trusted connector in the Wilmington region, fostering growth for our audiences, clients and team.

    Our Values
    Integrity – Serving our community with reliable information and sound business practices

    Innovation – Continuously improving and executing on new ideas to fulfill our mission

    Collaboration – Maintaining a supportive, cooperative and fun work environment

    The Role:

    This is a base plus commission Sales Position. The person in this role will consult with clients to sell marketing plans consisting of print, digital, and/or in-person opportunities. This role includes business development, direct sales, and account management to ensure satisfied, repeat clients who benefit from their partnership with us.

    What we offer:

    A strong reputation in our community with a range of high-quality publications, digital properties, and events

    Established relationships with clients and opportunities to add new business as our region continues to grow and thrive

    Career development and involvement in community initiatives

    A fun and dynamic environment with great people!

    What we need from you in the role:

    Develop trusted, long-term relationships with clients

    Work with existing clients and develop new business through consistent outreach over the phone, via email, and in person

    Create and deliver compelling presentations

    Ensure a healthy pipeline is in place to achieve individual and company goals

    Participate in new initiatives, team goals, and community engagement

    Must have:

    1 year of sales and/or marketing experience

    The desire to learn, grow, take initiative, and hold yourself accountable

    Effective relationship building, customer service, and communication skills

    Excellent interpersonal skills and collaboration with others

    Ability to receive feedback be coached

    Working Knowledge:

    Microsoft Office Products including PowerPoint, Excel, and Word

    CRM systems

    Slack/Instant messaging software

    Email

    Familiar with Social Media Platforms

    Job Type: Full-time

    Pay: $40,000.00 - $60,000.00 per year

    Benefits:
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
    Schedule:
  • 8 hour shift
  • Monday to Friday



    Experience:
  • Direct sales: 1 year (Preferred)

    Ability to Relocate:
  • Wilmington, NC 28401: Relocate before starting work Location: In person

    • Example 7

    Grady Management Inc., one of the area's leading property management firms, is seeking a Marketing/Leasing Consultants for 3350 at Alterra Apartments , a 250+ unit apartment complex.

    This position will assist the day-to-day marketing and leasing operation, this includes generating traffic, leasing apartments, qualifying prospects, preparing lease documents, completing move-in procedures and providing exceptionally friendly customer service.

    Position Responsibilities:
  • Answer incoming calls
  • Establish rapport with future residents and all visitors
  • Lease apartment homes to future residents and achieve necessary move-in goals
  • Assist in completing applications and required forms, providing information and collecting deposits and fees in accordance with Fair Housing practices
  • Submit applications for verification and for approval to the Community manager
  • Prepare move-in packages and conduct new resident orientations
  • Creative outside marketing and outreach
  • Other duties as assigned or requested

    Knowledge and Skills:
  • Excellent customer service and phone manners are a must
  • Effective oral and written communication skills
  • Proficient with Microsoft Word, Excel
  • Good understanding of sales and marketing concepts
  • Tax Credit Experience preferred

    EEO M/F/D

    [website]

    Job Type: Full-time

    Benefits:
  • 401(k)
  • Dental insurance
  • Employee assistance program
  • Health insurance
  • Life insurance
  • Paid time off
  • Professional development assistance
  • Referral program
  • Tuition reimbursement
  • Vision insurance
    Schedule:
  • Monday to Friday
  • Weekend Location: One location

    • Example 8

    Requirements
  • Sales and Marketing experience
  • Looking for goal oriented creatives who thrive under deadlines
  • Financially motivated applicants

    Preferred
  • Local or familiar with the Atlanta region

    THE Position

    Candidates for this position will be expected to drive Community Engagement. 'Community Engagement' as we define it, consists of content creation opportunities that helps elevate the brand of our practice via sponsorships, "cosign-ment," affiliate marketing, and media engagements.Applicants will be hired on a contract basis (with the ability transition into a full time role) and be expected to meet agreed upon deliverables within specific time frames.

    Duties/Expectations will include:

  • Securing/Procuring Sponsorship and Branding Opportunities
  • Securing/Procuring Speaking/Media Engagements (podcasts, radio, seminars etc.)
  • Securing/Procuring Affiliate Marketing Opportunities

    Consultants will also have the opportunity to learn from a team of Financial Advisors, grow their network, and secure a salaried role on staff.

    Job Types: Part-time, Contract, Internship

    Pay: From $5,000.00 per month

    Benefits:
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Retirement plan
  • Vision insurance
    Schedule:
  • Self-determined schedule
    Supplemental Pay:
  • Signing bonus

    Education:
  • Bachelor's (Preferred)

    Experience:
  • Marketing: 1 year Location: Remote

    • Example 9

    Position Overview:

    Rock 92.9 and News Talk WPTF are looking for individuals who like being part of a team that helps companies and consumers come together. If you like to interact with many different businesses and creatively help them increase their brand in the minds of potential consumers, then we should talk. If you are creative and would like to put your marketing expertise to work, meet business owners in the community and provide creative ad campaigns that return on their investment, this could be a very rewarding opportunity. If you are interested in working in a fast paced, creative and fun environment as a Media Marketing Consultant, then please apply.

    Key Responsibilities:

  • Work with an assigned account list to develop advertising programs.
  • Prospect and develop ideas with new businesses.
  • Taking a marketing approach to advertising revenue generation.
  • Execute a Solutions based approach.
  • Present ideas and campaigns to clients.
  • Utilize Radio, Digital, Events, Podcasting and more as media options.

    Requirements:

    We welcome candidates to apply who currently possess the desired attributes and leadership values and are also committed to a people-focused culture and learning and growing.

    *Preferred Requirements:

  • Bachelor's Degree -preferred in Marketing and/or Communications/PR
  • Marketing sales experience is preferred but not required (training is available)
  • Strong written and oral presentation skills

  • Ability to work in a fast-paced environment
  • Ability to take ownership and accountability for wide-ranging project needs
  • Detail focused and outcomes orientated
  • Extremely thorough and organized
  • Excel, PowerPoint and Communication skills

    Curtis Media is an Equal Opportunity Employer. Females and Minorities are encouraged to apply.

    Job Location: Raleigh

    Job Type: Full-time

    Pay: $36,000.00 - $48,000.00 per year

    Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
    Schedule:
  • 8 hour shift
    Supplemental Pay:
  • Commission pay

    Ability to commute/relocate:
  • Raleigh, NC 27604: Reliably commute or planning to relocate before starting work (Required)

    Experience:
  • Marketing: 1 year Location: One location

    • Example 10

    Village Homes Marketing Coordinator

    Why we are Hiring?

    Due to the housing market booming, business is better than ever! Village Homes is looking for a Sales & Marketing Consultant to join our awesome team. We are seeking someone who is Self-Motivated, Thick-skinned, Carries a Positive Outlook, and is a Team Player!

    We push and drive a Teamwork Makes the Dreamwork culture. This is not a cutthroat sales office. But one that works as one. We close as a team, role play as a team and improve as a team.

    Qualifications
  • Move boldly in the journey for solutions and the best creative marketing ideas
  • Self-motivated, driven individual who is a self-starter and ready to get the job done
  • Excellent written and oral communications skills
  • Must be detail-oriented and organized, allowing the ability to multi-task to deliver responsibilities on-time while being able to handle shifting priorities
  • Able to work in a fast-paced environment

    Who We Are?

    Village Homes has been in business for over 60+ Years! We have sold 1000's of homes and created 100's of New Home Communities. We are locally owned and Operated by Don Dempsey and David Buchanan.

    We do not have a corporate entity that controls or micromanages our process. We are there every day, beside you! We adjust our Marketing, Sales Training and Business objectives on a hourly/daily basis.

    Our goal is to help you grow! So much, that the original owners work in the office next to yours every day!

    Responsibilities
  • Help support our Sales Team with their marketing and advertising efforts.

  • Manage the online leads from inception to deposit
  • Utilize our full suite of marketing tools, CRM, follow up programs & tools
  • Appointment setting from leads and social media marketing for sales team
  • Follow up on appointments both visited and missed
  • Social media management & ad creation
  • Follow up with all store visits through phone / email / text

  • Answering income sales calls when sales team is unavailable
  • Making outbound sales calls, texts, and emails
  • Continuous growth in all things marketing and sales
  • Creating templates, flyers, videos and other marketing needs
  • 9:30am 6:30pm (Monday Friday)

    Why Work for Us?

    We represent 8 builders of Modular, Manufactured and Park Model Homes. We carry 30+ Homes onsite to view & tour. We provide the Inventory, Office, Marketing Cost, CRM and so much more. We have onsite Realtors to help with Land/Home packages. We have our own Service, Finance, and Set up team to assist you during the new home process.

    Who Works for us Now?

    Our sales staff is strong and committed, 70% of our Sales Team has been here over 5+ years. We create a positive, competitive work environment. We push our team to dominate the competition and have fun while doing it!

    What's Expected of You?

    You MUST be coachable and willing to learn and adapt to the ever-changing housing market. We do have metrics and you will be expected to hit the metrics upon completion of training.

    Compensation (Income Potential (60K 90K+)

    Salary Plus Commission (Based on Qualifications, Background and Skill)

    Job Type: Full-time

    Pay: $60,000.00 - $90,000.00 per year

    Schedule:
  • Monday to Friday
    Supplemental Pay:
  • Bonus pay
  • Commission pay

    Experience:
  • Sales: 1 year (Preferred)
  • Marketing: 1 year (Preferred)

    Language:
  • Spanish Location: One location
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    What does a Marketing Consultant do?

    Marketing Consultants are marketing professionals who work either independently or for a marketing firm to identify a client’s goals and implement strategies and campaigns to support these milestones. Many companies will seek the support and advice of a Marketing Consultant if they need help to improve their brand image or audience reach.

    Marketing Consultants regularly meet with business professionals to build campaigns. They then create the campaign materials and typically gain their client’s approval before implementing their plan. After the campaign is published, the Marketing Consultant analyzes and presents the results to the client. The Marketing Consultant then adds updates to their campaigns according to the campaign data and analytics.

    Marketing Consultant skills and qualifications

    A Marketing Consultant needs to be able to think both creatively and analytically. While creativity is essential, it’s also important for Marketing Consultants to be capable of achieving results from that creativity. In addition, they should have the following skills and qualifications:

    • Communication skills to effectively communicate with a large number of individuals, including staff members and other managers during the marketing, advertising and promotions process
    • Decision-making skills for choosing between competing marketing and advertising strategies suggested by staff
    • Interpersonal skills for dealing with a wide range of people in various roles both within and outside of the organization
    • Organizational skills for managing time and budgets efficiently while motivating and directing others

    Marketing Consultant salary expectations

    The annual salary range for a Marketing Consultant ranges from $14,000 to $137,000 per year, with the average annual salary at $56,445 a year. This information is based on 501 anonymously submitted salaries to Indeed from Marketing Consultant employees and users as well as information collected from past and present Indeed job postings from the past 36 months.

    Marketing Consultant salary expectations

    2025-10-0114000.0062845.62152000.00YEARLY
    • Common salary: 62845.62 YEARLY
    • Typical salaries range from 14000.00 - 152000.00 YEARLY
    • Find more information on Indeed Salaries

    *Indeed data – 2025-10-01

    Marketing Consultant education and training requirements

    Most Marketing Consultants either have either a marketing degree or a business degree with an emphasis in marketing, and many have gone on to earn a master’s degree in business administration (MBA) with a marketing concentration. Certification is another way to enhance opportunities for Marketing Consultants with many pursuing the designation of Professional Certified Marketer (PCM) available through the American Marketing Association (AMA).

    For this certification, candidates are required to pass a 210-question exam geared towards Marketing Consultants with two to four years of industry experience and who hold a bachelor’s degree or MBA. Concepts covered in the exam include planning and assessing the strategic marketing process; professional, legal and ethical marketing issues; marketing process evaluation; management of resources, relationships and information; and use of the marketing mix. Once certified, Marketing Consultants must complete 36 hours of continuing education for recertification every three years.

    Marketing Consultant experience requirements

    Marketing Consultants can specialize in a variety of industries, including financial services, real estate or dining and food service. They may also specialize in various media such as direct marketing or internet marketing. Some Marketing Consultants work exclusively with large businesses, while others prefer focusing on small businesses, start-up businesses, businesses in trouble, non-profit organizations or self-employed professionals.

    Marketing Consultants can also find employment with large consulting firms or marketing firms offering consulting as a service to clients. Most of these firms look for individuals with a bachelor’s degree or higher, along with extensive on-the-job training and related experience. Many offer excellent advancement and educational opportunities.

    Job description samples for similar positions

    If this job description sample isn’t exactly what you’re looking for, check out these sample job descriptions for related positions below.

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    Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

    Hire your next Marketing Consultant today.

    Build a job description

    Frequently asked questions about Marketing Consultants

    Job Description Examples

    Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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