Marketing Coordinator Job Description: Top Duties and Qualifications

A Marketing Coordinator, or Marketing Research Coordinator, is responsible for supporting the efforts of the marketing team to carry out marketing campaigns. Their duties include researching market trends and compiling reports about consumer needs, creating marketing campaign content like graphics, blog posts or social media posts and assisting in executing marketing events for a corporation.

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Marketing Coordinator duties and responsibilities 

Marketing Coordinators complete tasks that support an organization’s overall marketing initiatives. They often have the following responsibilities: 

  • Conducting research to analyze competitive landscape, market trends and customer behavior and preparing reports by collecting, summarizing and analyzing data
  • Supporting the Marketing Director in establishing and evaluating a marketing strategy and plan by analyzing and assembling sales forecasts, updating calendars and organizing and planning promotional presentations
  • Communicating campaign deliverables, objectives and timelines to their team while providing instructions for promotion or use
  • Planning and managing trade shows, conferences, events and meetings by identifying, coordinating and assembling requirements, developing assignments and schedules, coordinating mailing lists and establishing contacts
  • Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed
  • Continually seeking and researching new sources of prospective customers while providing recommendations to marketing and sales leadership

Marketing Coordinator Job Description Examples


Example 1

*Digital Marketing Coordinator* The Digital Marketing Coordinator will support Mental Health America of Los Angeles’ marketing and communications efforts through strategic management of websites, social media and email campaigns that reflect the agency’s mission and brand. We are looking for a dynamic team player that will capitalize on current trends to contribute to MHALA’s growth. Through this position we seek to build awareness, increase engagement, and drive support of MHALA. In addition to a creative mind and digital expertise, we are seeking someone who takes direction and feedback well, understands the importance of storytelling, and is passionate about the field of mental health. Essential Duties and Responsibilities: * Manage social media * Lead the planning, research, writing, designing of creative assets, and posting of brand-driven messaging across all MHALA platforms * Monitor community feedback and alert team of opportunities to tap into emerging social conversations or new technology * Manage boosted posts and report on their performance * Launch and manage fundraisers on social media 2. Update MHALA websites * Manage the creation and day-to-day of MHALA’s social enterprise websites as well as other websites that may be envisioned * Monitor performance and provide recommendations to ensure all websites are performing at optimal capacity 3. Coordinate digital marketing campaigns * Build effective eblasts and campaigns that inspire action and involvement * Write content for MHALA’s Village Cookie Shop and Café with brand-infused copy that reinforces our mission 4. Report on analytics * Regularly review the results of digital marketing efforts and report any successes or shortcomings * Make recommendations on ways to improve or increase the success of marketing efforts 5. Work with the Communications and Development team to develop strategy, concepts, and ideas for the promotion and marketing of MHALA, the Village Cookie Shop and Café, and other social enterprises, and play an active role in executing them. 6. Other duties as assigned. Position Requirements: * Bachelor’s degree required * Minimum of three to five years of experience performing a wide variety of digital marketing functions, including email marketing and social media * Excellent verbal and written communications skills * Experience launching and overseeing social media campaigns * Strong time management skills * Expert use of website management system (CMS), including WordPress, as well as content optimization for SEO * Strong knowledge of HTML * MS Office * Basic design skills * Knowledge of Raiser’s Edge NXT a plus * TB clearance and annual retesting are conditions of employment * COVID-19 vaccination is required for this position. Accommodations will be considered with proof of a legal exemption. Job Type: Full-time

Example 2

We are looking for a Full-time/contract employee for an IT Marketing Coordinator. Assists with the development and implementation of aquatic invasive species marketing campaigns, including the “Protect the Lakes You Love” campaign and the “Never Dump Your Tank” campaign and a new (to be developed) invasive carp outreach effort to inform anglers about the actions they can take to prevent inadvertently spreading silver and bighead carp that resemble baitfish when young. Coordinates with inland fisheries biologists on target audiences, messages, and calls to action. Coordinates communication with campaign funding partners and tracks contracts with partners. Provides direction to the contracted ad agency and in-house creative teams. Coordinates review and approval of creative materials and placements. Coordinates production and distribution of outreach materials such as brochures, signs, giveaway items (fishing rulers, koozies, chamois). Coordinates the installation of awareness signage installation at boat ramps. * experience as a Marketing Communications Coordinator * Demonstrated intermediate experience with Microsoft Office applications, including Teams, Word, Excel, Outlook, and PowerPoint; and Adobe Creative Suite experience preferred. * Experience with external documents such as newsletters, email blasts or demonstrated equivalent writing skills, marketing, targeted marketing, especially paid and organic social media, promotional marketing, lead nurturing, email, marketing automation too * Understanding of email marketing concepts and metrics, marketing automation technology, email software i.e. Gov Delivery (Granicus), or similar. * Strong verbal and written communication skills.
  • Knowledge of marketing and media terminology and commonly used metrics.
  • Prefer experience using social media platforms for paid advertising, including Facebook, Instagram, Twitter, TikTok, and YouTube. * Prefer experience with out-of-home advertising, including billboards and gas station advertising.
  • Skills in project management, time management, budgets. [website] Contract length: 12 months Job Types: Full-time, Contract Pay: $25.00 - $35.00 per hour Schedule: * 8 hour shift Ability to * Austin, TX: Reliably commute or planning to relocate before starting work (Preferred) Work Remotely: * Temporarily due to COVID-19
  • Example 3

    *Position: Marketing Coordinator * Start Date: December 2021 Employment Type: Full-Time *Position Summary: * Skyline Social & Games is looking for a talented marketing professional to coordinate and schedule social media posts. This hard-working, creative, and detailed-oriented individual will play a key role in taking Skyline Social and Games marketing to the next level. The coordinator will be responsible for refining and evolving our social media presence to continue offering engaging content across all social platforms and communities. This role requires a strong writing skill set, the ability to interpret performance from analytics, and using creativity to expand engagement. Day-to-day duties will primarily focus on social media and digital platforms. *Responsibilities: * - Create content for social media * Write a creative copy for social media posts and incorporate content (pictures & videos) * Create social media events * Create content customized for external groups that align with the brand and marketing strategies (leagues, special events, etc.) * Capture real-time, behind the scenes promotions & low-res content - Implement integrated marketing communications plan * Manage and update internal marketing material and promotions * Update local directories and listings - Schedule: * Customized social media posts in advance * And publish social media events * Updates within our social media groups - Social media advertising - Engage with guests and build community * Respond quickly to reviews, ratings, and/or questions via messages * Engage with guests’ comments * Grow the following on each of our social media platforms - Optimize content marketing/publishing * Understand and evaluate social media KPI’s (key performance indicators) * Generate ideas for content creation based on data * Optimize campaign performance - Communicate brand’s personality *Qualifications & Requirements: * * Excellent organization & communication skills * Detail-oriented and proactive * Demonstrated ability to work independently on multiple projects and work collaboratively within a team * Ability to multitask and prioritize projects based on deadlines * Proficient in social media and digital media * Graphic design experience a plus * Takes pride in work * Marketing, public relations, or advertising background preferred * Willingness to work occasional nights and weekends to document & publish special events to our social media *Compensation: * * $15-20/hour * Employee discounts * Free & discounted entertainment *Application Process: * Please submit the following to the contact info. attached below: * Cover Letter * Resume * Three Professional References * An example of a social media post (optional) *Job Details: * Application Deadline: Thursday, December 30th Shifts: Flexible schedule and some weekends (for tournaments/special events) *About Skyline Social & Games* Summer season: [website] Winter season: *Contact Information: * 4894 Miller Trunk Hwy Duluth, MN [phone number] 218-727-855 Job Type: Full-time Pay: $15.00 - $20.00 per hour Benefits: * 401(k) matching * Employee discount * Flexible schedule * Paid time off Schedule: * Day shift * Monday to Friday * Night shift * Weekend availability Work Location: One location

    Example 4

    *Hybrid work schedule!* _ To ensure the safety of people we serve and our workforce, we require employee’s proof of COVID-19 vaccination. Unvaccinated employees must participate in COVID-19 testing at minimum one to two times per week in accordance with State and Federal regulations_ This is a full-time, non-exempt position that assists the Development Director in fundraising, marketing and administrative activities. This individual partners with the Development & Marketing team to implement grants and fundraising strategic initiatives which will contribute to the overall viability and sustainability of the organization. The Coordinator is an engaged and active member in the Development & Marketing and Administrative departments. We encourage people of all backgrounds and identities to apply including Native American, people of color, women, LGBTQ+, people living with disabilities, and veterans. *Qualifications: * * BA in related discipline. Minimum of 3-5 years experience of documented fundraising experience. * Experience using Raisers Edge or other compatible fundraising software * Knowledge of MS Office. Excellent proof-reading and attention to detail * Optimistic attitude that thrives in a dynamic and complex working environment _VEVRAA Federal Contractor. Request Priority Protected Veteran Referral. EOE Minorities/Females/Protected Contact._ *
  • We encourage people of all backgrounds and identities to apply including Native American, people of color, women, LGBTQ+, people of all abilities, veterans and veteran spouses.
  • * Job Type: Full-time Pay: $47,000.00 per year
  • Example 5

    Tapestry is committed to providing high quality, compassionate and community-based care to everyone in our region including the most vulnerable. We are passionate about providing non- judgmental sexual and reproductive healthcare, syringe access and disposal, overdose prevention and education, HIV support and prevention, and WIC family nutrition. *Covid-19 Vaccine Required* *Position Overview * The Marketing Coordinator is a full-time professional working under the direction of Tapestry’s Director of Marketing and Development to implement Tapestry’s marketing strategy and to manage Tapestry’s brand identity to build awareness of its programs and services in Western MA. *Primary Responsibilities* Serve as point person with vendors and staff to maintain current brand standards and ensure messaging aligned with Tapestry’s focus areas, including:
  • Stay on top of community events and policy issues relating to Tapestry’s mission and make sure that they are included in marketing.
  • Maintain shared events calendar to help advertise agency events and ensure visibility of Tapestry presence at community events.
  • Schedule photo shoots, interviews, etc. on anything related to marketing, coordination and logistics.
  • Oversee social media content creation to ensure it aligns with program benchmarks that will engage target populations, including clients, community supporters, and donors.
  • Coordinate with program directors on marketing and digital communications needs and benchmarks.
  • Oversee advertising for the organization, including maintenance and generation of advertisements for social and web-based media, dating apps, radio, video, print, etc. (outsource execution) *Evaluation & Analytics*
  • Create and maintain a monthly reporting procedure that will evaluate the effectiveness of the communications strategies. Including to prepare relevant metrics from Google Analytics, Sendible, social media accounts, Constant Contact, etc. *Other duties*
  • Work with and support program staff to promote unified and effective messaging, promote events and campaigns.
  • Update and coordinate the day-to-day tasks related to digital and print materials/collateral including, but not limited to, agency website, informational brochures, event flyers, e-newsletters, and other communications.
  • Assist in logistics of media coordination and press releases as needed
  • Other duties as assigned *Qualifications*
  • Previous related job experience or bachelor’s degree
  • Demonstrated success managing social media on platforms including Facebook, Twitter and Instagram
  • Strong interest in social justice, policy issues, current events and their intersectionality related to Tapestry’s mission
  • Strong writing skills for marketing and media related purposes. Experience with writing a press release. Copy writing and editing.
  • Strong analytical skills. to learn analytical tools such as google analytics.
  • Experience with coaching others in public speaking a plus. Computer literacy in Microsoft Office, Adobe Creative Suite
  • Experience with content creation (graphics and/or video)
  • Organized and detail oriented
  • Ability to work with diverse populations
  • Strong interpersonal skills
  • Valid Massachusetts Driver’s License and access to reliable transportation
  • Experience with WordPress a plus
  • Bilingual English/Spanish a plus *Working conditions *
  • Primary office located at Tapestry’s Administrative Office in Springfield, MA
  • Some travel to other sites required
  • Partial remote working allowed
  • Primarily sedentary work
  • Occasional evening and/or weekend hours *Physical requirements *
  • Able to sit at a desk
  • Able to enter data into a computer
  • Able to communicate on the phone
  • Oral Communication *Direct reports *
  • None Job Type: Full-time Pay: $46,000.00 - $53,000.00 per year Benefits: * 401(k) * Dental insurance * Employee assistance program * Flexible spending account * Health insurance * Life insurance * Paid time off * Parental leave * Vision insurance Schedule: * 8 hour shift * Monday to Friday * Weekend availability Work Location: Multiple Locations
  • What does a Marketing Coordinator do? 

    Marketing Coordinators typically work for corporations across industries as members of the marketing department. They work closely with other marketing professionals to develop campaign strategies to promote their employer’s brand or products and services. Their job is to brainstorm marketing initiatives with a focus on driving sales for a corporation. They may also be responsible for managing one or more of their employer’s social media accounts to engage with customers and answer questions.

    Marketing Coordinator skills and qualifications

    Marketing Coordinators use a variety of soft skills and industry knowledge to manage their tasks effectively and provide the most comprehensive support to the marketing department, which can include: 

    • Strong written and verbal communication skills to articulate clearly with various departments including graphic design, public relations and advertising, as well as vendors, contractors and freelancers.
    • Excellent interpersonal skills for representing organizations in public, during media events and product launches, product demonstrations and while participating at trade shows.
    • Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously. Being familiar with project management software is also an asset.
    • Good computer skills for generating reports, viewing marketing metrics, extracting data and sharing this information with other team members in project updates. Working knowledge of basic computer applications, programs and features is a must with experience in web page development or graphic design being very helpful. 
    • Having the ability to provide information on previous campaigns, projects and timelines overseen and implemented in order to demonstrate overall capabilities.

    Marketing Coordinator salary expectations   

    A Marketing Coordinator makes an average of $44,584 per year. Salary may vary depending on a candidate’s education, experience level and geographical location.

    Marketing Coordinator education and training requirements 

    Educational requirements for a Marketing Coordinator can vary on the size and type of organization they work for. Those working for smaller teams should have a minimum of an associate degree and relevant work experience. Most employers seek to hire individuals with a bachelor’s degree and previous experience. Larger teams or firms may require a Master’s in Business Administration (MBA) with a marketing specialization. 

    Marketing Coordinator experience requirements

    Marketing Coordinators should have at least 2+ years of experience in graphic design, marketing or advertising Individuals should also have solid experience in managing and leading SEO/SEM, display advertising, social media, email and marketing database campaigns and working knowledge of JavaScript, HTML and CSS development and constraints. 

    Job description samples for similar positions

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    Frequently asked questions about Marketing Coordinators


    What is the difference between a Marketing Coordinator and a Marketing Specialist?

    Marketing Coordinators and Marketing Specialists work closely together to accomplish department initiatives like marketing campaigns. Their differences lie in seniority and scope of job responsibilities. For example, both Marketing Coordinators and Marketing Specialists hold bachelor’s degrees in marketing, digital marketing or marketing communications. Still, because Marketing Specialists have one or more years of experience as marketing professionals, they hold more seniority than Marketing Coordinators. 

    In contrast, Marketing Coordinator positions are typically entry-level jobs that give professionals the chance to grow their skills. A Marketing Coordinator’s job responsibilities tend to encompass various tasks like market research or content creation. Marketing Specialists, however, focus on one area of marketing on a more in-depth level, like managing social media accounts.


    What are the daily duties of a Marketing Coordinator?

    On a typical day, a Marketing Coordinator starts by checking their email and voicemail to see if they missed time-sensitive messages. Throughout the day, they participate in meetings with the marketing and sales department teams to discuss previous, current and future marketing campaigns. During these meetings, Marketing Coordinators present market research and provide suggestions for campaign or content ideas. Once back at their desk, Marketing Coordinators review analytics for social media platforms, draft blog posts or create graphics to contribute to ongoing marketing initiatives.


    What qualities make a good Marketing Coordinator?

    A good Marketing Coordinator is an enthusiastic individual with a strong desire to learn and expand their marketing expertise. This motivates them to ask questions, seek additional projects and produce quality campaign strategies. They have excellent written communication, allowing them to contribute to the content creation process by writing blogs, articles or social media posts. 

    Further, a good Marketing Coordinator takes the time to understand their employer’s brand, products and services. This enables them to develop tailored campaign content and other ideas that accurately market their company’s offerings. A good Marketing Coordinator is also well-organized, as they need to manage campaign calendars and marketing event details.


    Who does a Marketing Coordinator report to?

    A Marketing Coordinator typically reports directly to the Marketing Department Manager. This professional guides the daily operations of the marketing department and acts as a point of communication for Marketing Coordinators when they need guidance about campaign strategies. Because the role of a Marketing Coordinator is considered entry-level, they may also report directly to a Marketing Specialist or Marketing Supervisor in the Manager’s absence.

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