How to write a Marketing Coordinator job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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What does a Marketing Coordinator do?

A marketing coordinator assists in strategizing the overall marketing plan of a brand or company. This may include website creation, event marketing, direct marketing, or media management. Marketing coordinators provide creative materials during content development or help with data verification and advertising placement.

Marketing Coordinator job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Marketing Coordinator job titles

  • Marketing Coordinator
  • Senior Marketing Coordinator
  • Digital Media Marketing Coordinator
  • Marketing Coordinator (Part-Time)
  • Social Media Coordinator

Marketing Coordinator job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Marketing Coordinator job summary

Our digital design firm is seeking a Marketing Coordinator to work with our advertising department to ensure projects get done on time and under budget. Our Marketing Coordinator will collaborate with key players on our marketing team to make sure that each project gets the resources and attention it needs to be successful. The successful candidate for this role will also be responsible for handling correspondence with clients and communicating with other departments within the company to keep marketing campaigns on track.

Marketing Coordinator responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to.

Examples of Marketing Coordinator responsibilities

  • Support the marketing department by scheduling and organizing the creation of website content
  • Work with the graphic design team to help deliver content that meets client specifications
  • Prepare letters and emails to clients in response to questions or to provide clarification on an ongoing project
  • Monitor marketing industry news and submit reports on emerging trends to management each month
  • Work with marketing team to coordinate day-to-day activities that lead to the completion of projects and tasks

Marketing Coordinator qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Marketing Coordinator skills

  • Bachelor’s Degree in Marketing or Advertising
  • 2+ years’ marketing, advertising or graphic design experience
  • Possess (or be in the process of completing) a CIM certification or similar industry certification
  • Strong attention to detail
  • Must be motivated and able to work with minimal supervision
  • Exceptional verbal and written communication skills

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Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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