What does a Marketing Coordinator do?
Marketing Coordinators typically work for corporations across industries as members of the marketing department. They work closely with other marketing professionals to develop campaign strategies to promote their employer’s brand or products and services. Their job is to brainstorm marketing initiatives with a focus on driving sales for a corporation. They may also be responsible for managing one or more of their employer’s social media accounts to engage with customers and answer questions.
Marketing Coordinator skills and qualifications
Marketing Coordinators use a variety of soft skills and industry knowledge to manage their tasks effectively and provide the most comprehensive support to the marketing department, which can include:
- Strong written and verbal communication skills to articulate clearly with various departments including graphic design, public relations and advertising, as well as vendors, contractors and freelancers.
- Excellent interpersonal skills for representing organizations in public, during media events and product launches, product demonstrations and while participating at trade shows.
- Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously. Being familiar with project management software is also an asset.
- Good computer skills for generating reports, viewing marketing metrics, extracting data and sharing this information with other team members in project updates. Working knowledge of basic computer applications, programs and features is a must with experience in web page development or graphic design being very helpful.
- Having the ability to provide information on previous campaigns, projects and timelines overseen and implemented in order to demonstrate overall capabilities.
Marketing Coordinator salary expectations
A Marketing Coordinator makes an average of $44,584 per year. Salary may vary depending on a candidate’s education, experience level and geographical location.
Marketing Coordinator education and training requirements
Educational requirements for a Marketing Coordinator can vary on the size and type of organization they work for. Those working for smaller teams should have a minimum of an associate degree and relevant work experience. Most employers seek to hire individuals with a bachelor’s degree and previous experience. Larger teams or firms may require a Master’s in Business Administration (MBA) with a marketing specialization.
Marketing Coordinator experience requirements
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