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Marketing Coordinator Job Description: Top Duties and Qualifications

A Marketing Coordinator, or Marketing Research Coordinator, helps coordinate all of the marketing campaigns, initiatives and activities to promote a business. Their duties include strategizing and planning various marketing campaigns, researching market trends to determine consumer needs and creating content for marketing campaigns as needed.

Marketing Coordinator duties and responsibilities

Marketing Coordinators complete tasks that support an organization’s overall marketing initiatives. They often have the following responsibilities:

  • Conducting research to analyze competitive landscape, market trends and customer behavior
  • Supporting the Marketing Director in establishing and evaluating a marketing strategy and plan
  • Communicating campaign deliverables, objectives and timelines to their team while providing instructions for promotion or use
  • Planning and managing marketing efforts for trade shows, conferences, events and meetings
  • Maintaining an inventory and directory of marketing materials while coordinating new material creation as needed
  • Developing various types of marketing deliverables, including social media posts, blog posts and print materials
  • Monitoring and analyzing metrics to track the success of marketing campaigns
  • Managing and coordinating tasks outsourced to external vendors, such as printing companies

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Marketing Coordinator Job Description Examples

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What does a Marketing Coordinator do?

Marketing Coordinators typically work in the marketing departments of organizations across all industries. In this role, they help grow the brand and improve brand recognition to increase sales. They work closely with other marketing professionals, especially the Marketing Manager, to develop campaign strategies to promote their employer’s brand, products and services. Their job is to coordinate all marketing efforts to create consistent, effective promotional campaigns across platforms. Marketing Coordinators often handle market research to develop effective marketing strategies. They may also organize the creation of new marketing materials, sometimes helping to develop those assets.

Marketing Coordinator skills and qualifications

Marketing Coordinators use a variety of soft skills and industry knowledge to support the marketing department effectively. Useful skills and qualifications include:

  • Strong written and verbal communication and presentation skills
  • Excellent interpersonal skills for representing organizations during media events, product launches, product demonstrations and trade shows
  • Project management experience and time-management skills for juggling numerous time-sensitive projects
  • Familiarity with various marketing platforms and channels, including social media, print campaigns, digital marketing and email promotions
  • Strong analytical skills to evaluate marketing metrics effectively
  • High degree of creativity and innovation to develop unique, effective marketing strategies
  • Experience with computer software programs used for keyword research, A/B testing, database management and content creation
  • Market research experience and an understanding of how to identify target audiences

Marketing Coordinator experience requirements

Marketing Coordinators typically have prior experience in marketing or advertising roles such as Marketing Assistant, SEO Specialist or Social Media Coordinator. Some candidates also have experience in specific parts of the marketing process, such as graphic design or content writing. Organizations might look for experience with content management systems, data collection tools and other programs they use.

Marketing Coordinator education and training requirements

Marketing Coordinator positions don’t have standard educational requirements. Instead, employers may evaluate a candidate’s skills and portfolio. However, companies may require candidates to have a bachelor’s degree in marketing or a related field. The right candidate might also have additional training or coursework in SEO, graphic design or a previous internship.

Marketing Coordinator salary expectations

According to Indeed Salaries, the average salary for a Marketing Coordinator is $52,204 per year. However, the salary may vary depending on a candidate’s education, experience level and geographical location. Other factors include the industry and the company hiring.

Marketing Coordinator salary expectations

2025-10-0120000.0055998.84108000.00YEARLY
  • Common salary: 55998.84 YEARLY
  • Typical salaries range from 20000.00 - 108000.00 YEARLY
  • Find more information on Indeed Salaries

*Indeed data – 2025-10-01

Job description samples for similar positions

If this Marketing Coordinator job description isn’t exactly what you’re looking for, consider these job descriptions for similar positions:

Marketing Coordinator job description FAQs

What is the difference between a Marketing Coordinator and a Marketing Specialist?

Although both positions support marketing initiatives, they differ in scope and seniority. For example, a Marketing Coordinator role is generally a more entry-level position. While Marketing Coordinators help carry out and coordinate marketing plans, Marketing Specialists spend more time advising and strategizing the best methods. Marketing Specialists often focus on a particular part of the marketing process, whereas Marketing Coordinators handle all aspects of marketing campaigns to ensure they run smoothly.

What are the daily duties of a Marketing Coordinator?

On a typical day, a Marketing Coordinator starts by checking their email and voicemail to see if they missed time-sensitive messages. Throughout the day, they might participate in meetings with the marketing and sales teams to discuss previous, current and future marketing campaigns. During these meetings, Marketing Coordinators present market research and provide suggestions for campaign or content ideas. Marketing Coordinators may also review analytics for social media platforms, draft blog posts or design graphics to support ongoing marketing campaigns.

What qualities make a good Marketing Coordinator?

A good Marketing Coordinator asks questions, helps produce quality campaign strategies and seeks additional projects. They have strong written and verbal communication skills, allowing them to contribute to content creation by producing blogs, articles or social media posts. Further, a good Marketing Coordinator understands their employer’s brand, products and services to tailor all marketing efforts toward the target audience and company voice. A good Marketing Coordinator is also well-organized and able to juggle multiple marketing initiatives at once.

How can you make a Marketing Coordinator job ad stand out?

Since the Marketing Coordinator is responsible for promoting your brand, it helps if they can relate to it and understand your voice. List specific types of marketing campaigns you use and methods they’ll coordinate. For example, if you focus heavily on your social media presence for marketing campaigns, include that in your job description. List the specific skills you require, such as SEO, video creation and graphic design, to confirm that candidates meet your qualifications.

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Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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