What Does a Social Media Director Do?
Social Media Directors typically work for corporations across industries to identify their employers’ target audiences and create tailored social media content. They work closely with marketing and social media personnel to brainstorm ideas, complete market research and hire qualified professionals for social media roles. Their job is to delegate tasks among internal employees and freelance professionals to create social media posts or manage accounts. They may also be responsible for interacting directly with followers by responding to comments or questions on social media accounts.
Social Media Director Skills and Qualifications
A successful Social Media Director candidate will have prerequisite skills and qualifications needed for duties. The main criteria for employment is work experience, but a college degree can increase the chances of getting hired. Candidates must be social-savvy and have excellent communication skills. The position requires great customer service skills because it involves constant interaction with your audience.
Here are examples of Social Media Director qualifications:
- High school diploma or equivalent (associate or bachelor’s degree in marketing a plus)
- Two or more years of relevant work experience in social media marketing or related role
- Proven knowledge and experience in the fundamentals of classical marketing
- In-depth knowledge and application of content marketing theory
- Excellent communication skills
- Demonstrated understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts
- Exceptional time management skills and interpersonal relations
- In-depth knowledge of analytics software, content management systems and SEO tools
Social Media Director Salary Expectations
While the data is not available for a Social Media Director’s average salary, the salary of a typically depends on the employer’s size. Other factors that can affect their earnings include educational qualifications, work experience, location and job responsibilities.
Social Media Director Salary Expectations
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Common salary:
21.07 HOURLY -
Typical salaries range from
7.25 -48.85 HOURLY - Find more information on Indeed Salaries
*Indeed data –
Social Media Director Education and Training Requirements
Social Media Directors can work with a high school diploma. However, candidates with a college degree may have an edge over those applicants without a degree. The most important requirement is for the candidate to have extensive experience of social media platforms and how they work. Candidates with strong customer service skills are a good fit for this role.
Other training requirements include proficiency in analytics software, search engine optimization, keyword research and campaign management. Depending on the size of the company, the Social Media Director may get additional in-house training, but smaller employers expect the candidate to have core skills and experiences to deliver results.
Social Media Director Experience Requirements
Social Media Directors will know how to drive traffic to the company’s social media accounts, interact with potential and existing customers and resolve issues quickly to boost brand image. They can devise social media strategies, implement campaigns, track performance and scale high-performing promotions. Social Media Directors may also write content or hire freelancers to create shareable materials for online consumption. They will be adept at using all features on different social media platforms where the company maintains a presence.
Job Description Samples for Similar Position
Here are job description samples for Social Media Director related positions:
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