Social Media Director Job Description: Top Duties and Qualifications

A Social Media Director, or Social Media Marketing Director, is responsible for leading a company’s social media personnel in creating and maintaining unique social media strategies. Their duties include staying up-to-date on social media trends, monitoring all social media profiles to determine engagement and developing social media campaign ideas for new product launches and other events.

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Social Media Director Duties and Responsibilities

The primary duty of a Social Media Director is brand development through social media. They identify target customers, set clear objectives, build an effective content strategy to engage the audience, increase traffic and boost conversions. Social Media Directors manage the company’s online community by reading customers’ comments, answering questions and actively engaging the audience. 

Here are examples of Social Media Director duties:

  • Plan, design, implement and monitor social media marketing campaigns.
  • Create, curate and manage social media content, including text, audio, visual and multimedia formats.
  • Engage users with prompt responses, organize competitions, ask questions and cultivate relationships.
  • Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective. 
  • Create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions.
  • Design, implement and manage social ad campaigns integrated into the company’s strategic marketing plans. 
  • Hire and supervise talented creatives, including Freelance Writers and Graphic Designers, and coordinate their activities to achieve social media campaign objectives.
  • Track social media campaigns’ key performance metrics to maximize results and report progress to management.

Social Media Director Job Description Examples


Example 1

*About Morning Consult: * Morning Consult is a billion-dollar, global enterprise technology company specializing in intelligent data to power leaders' intelligent decisions. The company's proprietary technology, including both AI and machine-learning solutions, pairs with leading, high-frequency datasets and access to more than 100 million people globally, to optimize decision making. Morning Consult's proven advantage drives more accurate decisions at unparalleled speed and scale. COVID-19:*_ Morning Consult's top priority is the health and safety of our employees, their families and the communities where they live and work. _*_As part of our commitment to health and safety, we require all U.S. employees to be fully vaccinated against COVID-19. Morning Consult offers a reasonable accommodation process for individuals who are unable to meet our vaccination requirement due to a disability, medical condition or sincerely held religious belief._ *The Role: * Morning Consult is looking to hire a motivated, creative and ambitious Social Media Director to oversee the development and execution of daily social media content and larger campaigns. The Social Media Director will partner with our Creative team to develop daily social graphics, and will also oversee social media posting, community management and analytics reporting. The ideal candidate has experience with data-driven storytelling and content promotion. They are well versed in social listening with the expertise to identify evolving social trends. They are highly organized and detail-oriented with the ability to move quickly. Experience publishing to various social platforms and strong verbal and written communication skills are required. The Social Media Director should be a self-starter who exhibits resourcefulness and demonstrates initiative to lead the day-to-day logistics of planning, implementing and reporting on social campaigns across a fast-paced and diverse content portfolio. This role is integral to Morning Consult's continued success and growth in social media: Twitter, Instagram, TikTok, YouTube, Facebook, LinkedIn and more. They will serve as the right hand to our Head of Social Media on a fun and fast-paced team. *Key Responsibilities and Essential Functions: * * Create and schedule daily posts across all social media platforms (Twitter, Instagram, TikTok, YouTube, Facebook, LinkedIn, etc.) * Manage a social media coordinator * Brainstorm and pitch new social media content ideas to the content team and head of social media * Leverage Morning Consult data insights to inform content creation * Partner with the Creative team on social creative needs from ideation to approval for all platforms * Execute social media reporting on key metrics such as impressions, engagement, new followers, etc. and share weekly performance reporting with key stakeholders * Oversee all aspects of community management including interaction with our audience, responding to DMs, etc. while maintaining the Morning Consult brand voice * Practice social listening to insert Morning Consult into trending conversations and topics and to escalate around any reputational risk * Maintain a strong understanding of best practices, features, strategies and tactics for all social channels *Desired Skills* _Note: we view this section as a guide, not a checklist. We encourage you to apply even if you don't satisfy every single bullet on this list!_ * 5-7+ years of relevant experience * Naturally collaborative with experience working cross-functionally * Ability to balance both short-term and long-term social media planning, while still paying attention to details and executing flawlessly * Thrives in a fast-paced, always-changing environment * Proficiency pulling topline social analytics on a weekly, monthly and quarterly basis * Experience identifying and appealing to a variety of highly-targeted audiences from politics to economics * Exceptional written and verbal communications skills, with a strong grasp of spelling, grammar, common business terms, and appropriate tone and usage for each major social platform * Collaborate with Marketing team to optimize our current platform strategy, with alignment to the overarching marketing, communications, and strategic business objectives * Proficiency with social intelligence tools such as Sprout Social, Sprinklr, HubSpot, etc., for scheduling content and analyzing topline social data * Willing to take feedback, learn and grow; an ethos of continuous * Bachelor's degree, ideally in communications, marketing or a related field *We are committed to a work environment that is inclusive to all and free of discrimination. It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law. Morning Consult will provide reasonable accommodations for qualified individuals.* Job Type: Full-time

Example 2

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users. The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap. Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers. *Responsibilities* * Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification * Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action * Set up and optimize company pages within each platform to increase the visibility of company’s social content * Moderate all user-generated content in line with the moderation policy for each community * Create editorial calendars and syndication schedules * Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information * Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions *Skills* * Proven working experience in social media marketing or as a digital media specialist * Excellent consulting, writing, editing presentation and communication skills * Demonstrable social networking experience and social analytics tools knowledge * Adequate knowledge of web design, web development, CRO and SEO * Knowledge of online marketing and good understanding of major marketing channels * Positive attitude, detail and customer oriented with good multitasking and organisational ability * Fluency in English * BS in Communications, Marketing, Business, New Media or Public Relations Job Types: Full-time, Contract Pay: $60,000.00 - $70,000.00 per year Benefits: * Health insurance * Paid time off Education: * Bachelor's (Preferred) Experience: * Marketing: 3 years (Preferred) Work Location: One location

What Does a Social Media Director Do? 

Social Media Directors typically work for corporations across industries to identify their employers’ target audiences and create tailored social media content. They work closely with marketing and social media personnel to brainstorm ideas, complete market research and hire qualified professionals for social media roles. Their job is to delegate tasks among internal employees and freelance professionals to create social media posts or manage accounts. They may also be responsible for interacting directly with followers by responding to comments or questions on social media accounts.

Social Media Director Skills and Qualifications 

A successful Social Media Director candidate will have prerequisite skills and qualifications needed for duties. The main criteria for employment is work experience, but a college degree can increase the chances of getting hired. Candidates must be social-savvy and have excellent communication skills. The position requires great customer service skills because it involves constant interaction with your audience. 

Here are examples of Social Media Director qualifications:

  • High school diploma or equivalent (associate or bachelor’s degree in marketing a plus)
  • Two or more years of relevant work experience in social media marketing or related role
  • Proven knowledge and experience in the fundamentals of classical marketing
  • In-depth knowledge and application of content marketing theory
  • Excellent communication skills
  • Demonstrated understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts
  • Exceptional time management skills and interpersonal relations
  • In-depth knowledge of analytics software, content management systems and SEO tools

Social Media Director Salary Expectations 

While the data is not available for a Social Media Director’s average salary, the salary of a typically depends on the employer’s size. Other factors that can affect their earnings include educational qualifications, work experience, location and job responsibilities. 

Social Media Director Education and Training Requirements

Social Media Directors can work with a high school diploma. However, candidates with a college degree may have an edge over those applicants without a degree. The most important requirement is for the candidate to have extensive experience of social media platforms and how they work. Candidates with strong customer service skills are a good fit for this role. 

Other training requirements include proficiency in analytics software, search engine optimization, keyword research and campaign management. Depending on the size of the company, the Social Media Director may get additional in-house training, but smaller employers expect the candidate to have core skills and experiences to deliver results. 

Social Media Director Experience Requirements

Social Media Directors will know how to drive traffic to the company’s social media accounts, interact with potential and existing customers and resolve issues quickly to boost brand image. They can devise social media strategies, implement campaigns, track performance and scale high-performing promotions. Social Media Directors may also write content or hire freelancers to create shareable materials for online consumption. They will be adept at using all features on different social media platforms where the company maintains a presence. 

Job Description Samples for Similar Position 

Here are job description samples for Social Media Director related positions:

Frequently asked questions about Social Media Director


What is the difference between a Social Media Director and a Social Media Manager?

The difference between a Social Media Director and a Social Media Manager is levels of seniority and areas of job focus. For example, a Social Media Manager is in charge of the social media marketing department or social media team. They oversee the daily operations of the department and monitor employee performance.

In contrast, the Social Media Director is responsible for overseeing the Social Media Manager and their team of employees in addition to broader social media marketing objectives. Because they hold a more senior role, they communicate between Social Media Managers and upper management personnel. They also may not have as much direct contact with social media employees as Social Media Managers.


What are the daily duties of a Social Media Director?

On a typical day, a Social Media Director starts by checking their email and voicemail to respond to time-sensitive messages from upper-management or lower-level marketing personnel. Throughout the day, they participate in meetings with the social media team and upper management to review the progress of current campaigns and develop strategies for upcoming initiatives. Social Media Directors also visit with the Social Media Manager and review applications for job openings within the department. They use down-time in their office to review social media KPIs, including the number of likes, new followers, shares or comments.


What qualities make a good Social Media Director?

A good Social Media Director has an innovative mindset that enables them to develop unique ideas for their employer’s social media presence. They value continued education and continuously look for ways to enhance their knowledge of social media marketing to best lead their employees. Further, a good Social Media Director also has a strong understanding of their employer’s brand and creates social media strategies to uphold and enhance company values. 

A good Social Media Director also knows how to communicate with others on social media. This quality allows them to respond to comments from followers in an effective way.


Who does a Social Media Director report to?

A Social Media Director usually reports to the VP of Operations within a corporation to receive information about business objectives and budgeting needs. Social Media Directors can also report to the Chief Marketing Director (CMO), who oversees all marketing activities within a corporation. In the absence of a CMO role, Social Media Directors can also report directly to the Chief Executive Officer (CEO) to relay campaign success and develop ideas that align with the CEO’s vision.

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