What does an Advertising Manager do?
Advertising Managers plan and execute advertising campaigns as part of an in-house marketing team or as part of an advertising firm that handles customer outreach for a range of clients. They closely coordinate with their team to help them stay organized and meet key company goals. Collaborating with key stakeholders, including department heads and the executive team, is a large part of the job. Advertising Managers interpret market research and use their analysis to lead brainstorming sessions and develop ideas for promotional campaigns. They delegate tasks to employees, give them feedback and provide them with the tools they need to improve company outreach in different areas.
Advertising Manager skills and qualifications
An Advertising Manager uses various soft skills, technical abilities and industry knowledge to lead advertising teams and improve a company’s sales communications. Common skills and qualifications for an Advertising Manager job description are:
- In-depth understanding of common marketing and advertising best practices
- Effective communication, including writing, speaking, active listening and presenting
- Multitasking and time management skills that allow them to work on several campaigns at once
- Collaboration skills when working on projects with both clients and other departments
- Data analysis and critical thinking skills to review and apply campaign results
- Leadership skills, including motivation, goal-setting and project management
- Ability to make effective and efficient decisions when planning, scheduling and implementing campaigns
- Comfortable using campaign tracking and scheduling software, among other creative computer-aided design tools
Advertising Manager salary expectations
An Advertising Manager makes an average of $62,395 per year. The specific salary you offer may depend on the level of education, experience and geographical location.
Advertising Manager salary expectations
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Common salary:
106566.53 YEARLY -
Typical salaries range from
14000.00 -307000.00 YEARLY - Find more information on Indeed Salaries
*Indeed data –
Advertising Manager education and training requirements
Advertising Manager candidates usually have at least a bachelor’s degree in marketing, advertising, journalism, communication or a related field. However, some candidates can work their way up starting with an entry-level advertising position and gaining real-world experience. The courses Advertising Managers may take include marketing, consumer behavior, market research, sales, communications, visual arts, media, art history and photography. Some candidates may hold a master’s degree in business administration, marketing, advertising or another related field. Other candidates may also have industry certifications, including those from Promotional Products Association International.
Advertising Manager experience requirements
Since this is a leadership role, Advertising Managers typically start out in entry-level marketing or promotional roles learning how to build campaigns and track their results. Once they gain several years of experience, they may pursue an Advertising Manager role that allows them to oversee employees during the campaign creation process. Other candidates may also have previous experience in public relations, communications, sales, design and writing roles.
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Frequently asked questions about Advertising Managers
What makes a good Advertising Manager?
Good Advertising Managers have a balance of creative ability and business sense. Advertising Managers with a good artistic eye can help guide the brand vision through the ads and promotional materials they develop. Because Advertising Managers work with several creative roles, they need to be able to discuss topics from web design to article headlines intelligently. Excellent Advertising Managers have strong interpersonal skills and can identify strengths and weaknesses in their team to help them reach their potential.
Who do Advertising Managers work with?
As mid-level managers, Advertising Managers generally report to an executive role, such as Director of Marketing, and oversee a team of marketing professionals. They coordinate activities between executives, creatives, administrators and analysts to create highly effective marketing strategies. Some of the roles that Advertising Managers directly supervise can include:
- Illustrator
- Web Designer
- Copywriter
- Editor
- Photographer
- Sales Manager
- Social Media Manager
- Promotional Coordinator
- Media Coordinator
- Brand Manager
- Web Analytics Consultant
What is the difference between an Advertising Manager and a Marketing Manager?
Although advertising and marketing are similar fields that work closely together, Advertising Managers and Marketing Managers have distinct roles. Advertising Managers find ways to connect existing products or services with a customer base by appealing to their interests and values. Marketing Managers emphasize researching a business and following trends to determine how a company can differentiate itself from competitors. Advertising Managers work closely with a staff and may be in charge of hiring for different advertising roles, while Marketing Managers have a more strategic role with less personnel management.
What should you look for in an Advertising Manager’s resume?
An Advertising Manager’s resume should reflect strong industry experience creating advertising campaigns and evidence of leadership potential. Depending on the scope of the projects they’ll be working on, Advertising Managers may need extensive experience managing a large team of creative personnel. For companies with smaller assignments, experience leading projects in other industries could be sufficient for the role.
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