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Brand Manager Job Description: Top Duties and Qualifications

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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A 17654952marketing10.44brand manager3.58marketing manager3.1manager1.81creative1.3912450512806825000.0089656.47192000.00YEARLY585175602025-10-012025-10-312025-09-012025-09-302025-11-05Brand Manager, or Brand Strategist, is responsible for maintaining a company or individual’s public image through the implementation of marketing initiatives. Their duties include communicating with company executives, marketing personnel and public figures, completing research into industry trends and public perception and aiding in the creation of marketing and advertising campaigns to strengthen their client’s brand identity.

17654952marketing10.44brand manager3.58marketing manager3.1manager1.81creative1.3912450512806825000.0089656.47192000.00YEARLY585175602025-10-012025-10-312025-09-012025-09-302025-11-05Brand Manager duties and responsibilities

A Brand Manager’s duties are wide-ranging and typically extend to various areas of their industry. Throughout the day a 17654952marketing10.44brand manager3.58marketing manager3.1manager1.81creative1.3912450512806825000.0089656.47192000.00YEARLY585175602025-10-012025-10-312025-09-012025-09-302025-11-05Brand Manager may find themselves stocking shelves with new merchandise, interacting with journalists and performing trend research. Individuals in this role are generally responsible for fulfilling the following tasks:

  • Developing custom marketing and advertising strategies
  • Creating designs and layouts for media outlets
  • Writing pitches, blog posts and articles
  • Making decisions about the cost of branding and analyzing trends in customer spending
  • Building relationships with influencers, journalists and media outlets
  • Overseeing social media accounts and ensure brand consistency
  • Conducting meetings with clients
  • Overseeing marketing staff

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Brand Manager Job Description Examples

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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Job Description Best Practices
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What does a 17654952marketing10.44brand manager3.58marketing manager3.1manager1.81creative1.3912450512806825000.0089656.47192000.00YEARLY585175602025-10-012025-10-312025-09-012025-09-302025-11-05Brand Manager do?

Brand Managers typically work for corporations and marketing firms to uphold and promote the brand image of their employer or clients. They work closely with the marketing, advertising and sales departments to provide a sense of direction for their brand. Their job is to use their marketing and industry expertise to set budgets for campaigns, organize promotional events for products and encourage brand uniformity across marketing initiatives. They may also create logos, packaging designs and forms of content like blog posts and social media posts if needed.

17654952marketing10.44brand manager3.58marketing manager3.1manager1.81creative1.3912450512806825000.0089656.47192000.00YEARLY585175602025-10-012025-10-312025-09-012025-09-302025-11-05Brand Manager skills and qualifications

A 17654952marketing10.44brand manager3.58marketing manager3.1manager1.81creative1.3912450512806825000.0089656.47192000.00YEARLY585175602025-10-012025-10-312025-09-012025-09-302025-11-05Brand Manager must possess a wide variety of skills in order to compete in an industry where knowledge enhances performance. A great 17654952marketing10.44brand manager3.58marketing manager3.1manager1.81creative1.3912450512806825000.0089656.47192000.00YEARLY585175602025-10-012025-10-312025-09-012025-09-302025-11-05Brand Manager can relate to other roles on many different levels. They should have the following skills to build an atmosphere of creative development and brand success:

  • Creative thinking
  • Excellent written and verbal communication skills
  • Analytical thinking
  • Strong leadership and project management
  • Product packaging and retail knowledge
  • Great at multi-tasking and delegating
  • Organization and responsibility
  • Collaboration and teamwork

Brand Manager salary expectations

A Brand Manager makes an average of $75,261 per year. Salary may depend on level of experience, education and the geographical location.

Brand Manager salary expectations

2025-10-0125000.0089656.47192000.00YEARLY
  • Common salary: 89656.47 YEARLY
  • Typical salaries range from 25000.00 - 192000.00 YEARLY
  • Find more information on Indeed Salaries

*Indeed data – 2025-10-01

Brand Manager education and training requirements

In order to succeed as a Brand Manager, a bachelor’s degree in business, journalism, marketing or a related field is strongly encouraged. Some employers or clients will show preference for individuals with a master’s in business (MBA). Both Brand Managers and Brand Manager hopefuls have the option of expanding their knowledge and keeping updated with evolving marketing practices by taking workshops or certification courses offered by various colleges and institutions.

Brand Manager experience requirements

Brand management is a high-ranking job title that typically takes a minimum of five years to attain. Some companies or potential clients will lean towards individuals who have previous brand management experience or who have gained practical knowledge in the marketing or publicity fields. How much Aspiring Brand Managers can advertise their services on a freelance basis or take on pro-bono work for entrepreneurs, small businesses and charities can also help them attain a position.

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Other job description samples are available if this is not quite what you’re looking for.

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Frequently asked questions about Brand Managers

Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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