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Community Manager Job Description: Top Duties and Qualifications

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A 482234213property manager14.19property management8.64community manager6.04assistant property manager3.51manager2.38988547111626522000.0063769.37127000.00YEARLY1448479452025-10-012025-10-312025-09-012025-09-302025-11-05Community Manager, or Content and Community Manager, creates and manages a company’s brand voice and image. Their duties include creating and publishing content on all media platforms, reviewing social media and other marketing metrics to build and improve campaign strategies and crafting responses to customers’ feedback and messages on various platforms.

482234213property manager14.19property management8.64community manager6.04assistant property manager3.51manager2.38988547111626522000.0063769.37127000.00YEARLY1448479452025-10-012025-10-312025-09-012025-09-302025-11-05Community Manager duties and responsibilities

The primary role of this person is to serve as the point of contact for the online community and stakeholders. Once hired, the 482234213property manager14.19property management8.64community manager6.04assistant property manager3.51manager2.38988547111626522000.0063769.37127000.00YEARLY1448479452025-10-012025-10-312025-09-012025-09-302025-11-05Community Manager will often have these responsibilities:

  • Develop a content marketing plan and editorial calendar.
  • Create engaging and shareable content for a blog, Facebook page, monthly newsletters and/or promotional videos.
  • Provide community feedback to the management and stakeholders.
  • Plan and execute community initiatives and programs.
  • Monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPIs).
  • Find new marketing and outreach opportunities to push brand image and products.
  • Work with journalists and PR agencies to ensure accurate brand representation.
  • Participate in social events, corporate events and workshops.

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Community Manager Job Description Examples

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What does a 482234213property manager14.19property management8.64community manager6.04assistant property manager3.51manager2.38988547111626522000.0063769.37127000.00YEARLY1448479452025-10-012025-10-312025-09-012025-09-302025-11-05Community Manager do?

Community Managers usually work in a company’s marketing or public relations department building strategies to increase brand awareness. They organize, implement and manage engaging marketing campaigns on numerous outlets, like emails, videos, blog articles and social media platforms.

Community Managers will also collaborate with the sales and development teams to learn more about the product they’re selling and to better understand the needs and goals of consumers. They’ll use this information to create targeted campaigns and build relationships with customers. After publishing campaigns, Community Managers will monitor the results and adjust their marketing efforts accordingly.

482234213property manager14.19property management8.64community manager6.04assistant property manager3.51manager2.38988547111626522000.0063769.37127000.00YEARLY1448479452025-10-012025-10-312025-09-012025-09-302025-11-05Community Manager skills and qualifications

A good 482234213property manager14.19property management8.64community manager6.04assistant property manager3.51manager2.38988547111626522000.0063769.37127000.00YEARLY1448479452025-10-012025-10-312025-09-012025-09-302025-11-05Community Manager should have strong academic credentials from an accredited institution of higher learning and specific traits. To be considered for this job, the following skills and qualifications may be required:

  • 3+ years experience in a communications or PR role
  • Ability to develop creative, engaging and original content
  • Exceptional written and oral communication skills
  • Good customer service and interpersonal skills
  • Friendly and outgoing personality
  • Knowledge of search engine optimization (SEO) and web metrics
  • Proficient in word processing applications, spreadsheets, presentation software and social media management tools
  • Good judgment and problem-solving skills

Community Manager salary expectations

The average salary for a Community Manager is $49,978 per year. Compensation can include bonuses, overtime, dental, medical and a 401(k). Candidates with significant work experience, a proven track record in running community campaigns and more advanced qualifications may receive higher salaries.

Community Manager salary expectations

2025-10-0122000.0063769.37127000.00YEARLY
  • Common salary: 63769.37 YEARLY
  • Typical salaries range from 22000.00 - 127000.00 YEARLY
  • Find more information on Indeed Salaries

*Indeed data – 2025-10-01

Community Manager education and training requirements

Candidates should typically have a bachelor’s or associate degree in marketing, PR, communications or a related field. A background in journalism and public relations or any customer service experience is a plus. In most cases, no professional training is required for this role as it is a position which the candidate grows into as they advance in their career. Certifications in HubSpot, Hootsuite, Google Analytics or Facebook Blueprint can make applicants more competitive. New hires will usually receive an orientation on social media management and branding for their organization.

Community Manager experience requirements

Candidates for this position should have at least 3 years of marketing, content management and publishing experience. Experience with social media platforms such as Facebook, Twitter, YouTube and LinkedIn is preferred as they will be managing the company’s accounts and pages on those sites. Knowledge of social media management tools like Hootsuite is important. Any professional certification is a bonus, but not necessary. Since this is a dynamic field, the candidate also has to stay up to date with developments, changes and trends in the social landscape.

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Frequently asked questions about Community Managers

Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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