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Copywriter Job Description: Top Duties and Qualifications

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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13437618copywriter8.93writer8.27writing2.48editor2.15marketing2.118277824437918000.0071224.25158000.00YEARLY319134022025-10-012025-10-312025-09-012025-09-302025-11-05Copywriters, or Marketing Writers, are responsible for producing engaging, clear text for different advertising channels such as websites, print ads and catalogs. Their duties include researching keywords, producing interesting written content and proofreading their work for accuracy and quality.

13437618copywriter8.93writer8.27writing2.48editor2.15marketing2.118277824437918000.0071224.25158000.00YEARLY319134022025-10-012025-10-312025-09-012025-09-302025-11-05Copywriter duties and responsibilities

Text reads: "A day in the life of a copywriter: Writing clear & concise copy for print & digital , Interpreting briefs to understand project requirements, Collaborating with teams to develop marketing materials, Working with clients to edit & modify copy"

In the duties and responsibilities section, outline the functions that a Copywriter will perform on a day-to-day basis. Some common responsibilities for a Copywriter include the following:

  • Writing clear and error-free content for a website that reflects the company’s voice
  • Meeting with clients to understand their message, brand voice and target audience
  • Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved
  • Interpreting creative direction and technical information and turning them into persuasive copy concepts
  • Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials
  • Working with clients to edit and modify copy to meet their content expectations

Hire your next Copywriter today.

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Copywriter Job Description Examples

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Job Description Best Practices
Optimize your new and existing job descriptions to reach more candidates
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What does a Copywriter do?

Copywriters can work as independent freelancers, at marketing agencies or at in-house marketing departments to produce written promotional materials that make a company’s products more accessible and interesting to potential customers. Copywriters can write text for a website’s navigation, ad slogans, email campaigns, social media posts, blog entries and any other avenue that a company uses to communicate with the public. They research a client’s brand voice and style requirements to product front-facing content that persuades customers to use their services or explains the company’s goals and mission. A Copywriter’s role is to use creativity to produce polished text.

Copywriter skills and qualifications

A successful Copywriter candidate will have various prerequisite skills and qualifications needed to complete their duties and responsibilities. Important qualifications for a Copywriter include:

  • Bachelor’s degree or equivalent experience in communication or marketing
  • Experience producing copy for print and digital media channels
  • Proven success in producing copy for advertising or marketing campaigns
  • Exceptional skill in social media writing, including use of hashtags and relevant acronyms
  • Proficiency with common office software
  • Experience with SEO concepts and social media marketing
  • Creativity, adaptability and the ability to work collaboratively with a team

Copywriter salary expectations

A 13437618copywriter8.93writer8.27writing2.48editor2.15marketing2.118277824437918000.0071224.25158000.00YEARLY319134022025-10-012025-10-312025-09-012025-09-302025-11-05Copywriter makes an average of $57,561 per year. Salary may depend on level of experience, education and the geographical location.

Copywriter salary expectations

2025-10-0118000.0071224.25158000.00YEARLY
  • Common salary: 71224.25 YEARLY
  • Typical salaries range from 18000.00 - 158000.00 YEARLY
  • Find more information on Indeed Salaries

*Indeed data – 2025-10-01

Copywriter education and training requirements

Copywriter positions usually require a bachelor’s degree in communications, advertising, marketing, English, writing or another related field in addition to related experience on the job. Coursework in these fields helps candidates develop skills in persuasive writing, critical thinking and marketing. Many related degree programs assist job seekers with developing a portfolio of writing samples, which demonstrates their creativity and skills to potential employers.

13437618copywriter8.93writer8.27writing2.48editor2.15marketing2.118277824437918000.0071224.25158000.00YEARLY319134022025-10-012025-10-312025-09-012025-09-302025-11-05Copywriter experience requirements

Copywriters need experience in writing and proofreading content, including proven experience as a Copywriter or in a related role. Successful candidates should also have experience conducting research for their clients. Depending on the company’s needs and the specific role, candidates may also need experience in search engine optimization (SEO), social media advertising and writing for websites and other online content. Because Copywriters often need to work on several projects at once, it is helpful for candidates to have project management experience.

Job description samples for similar positions

If you’re looking for candidates for similar roles to the 13437618copywriter8.93writer8.27writing2.48editor2.15marketing2.118277824437918000.0071224.25158000.00YEARLY319134022025-10-012025-10-312025-09-012025-09-302025-11-05Copywriter, see our job description templates for related positions:

Job Description Best Practices
Optimize your new and existing job descriptions to reach more candidates
Get the Guide

Frequently asked questions about Copywriters

Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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