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Digital Marketing Manager Job Description: Top Duties and Qualifications

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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A 14093954marketing15.63digital marketing7.71social media6.72marketing manager4.3communications3.4511468412323625000.0080476.57166000.00YEARLY568140502025-10-012025-10-312025-09-012025-09-302025-11-05Digital Marketing Manager, or Strategic Digital Marketing Manager, plans, manages and oversees all aspects of a digital marketing campaign to effectively promote brand’s product. Their duties include planning a digital campaign, delegating responsibilities to the marketing team and measuring the performance analytics of a campaign.

14093954marketing15.63digital marketing7.71social media6.72marketing manager4.3communications3.4511468412323625000.0080476.57166000.00YEARLY568140502025-10-012025-10-312025-09-012025-09-302025-11-05Digital Marketing Manager duties and responsibilities

Use the duties and responsibilities section to outline what your expectations are of your new hire. Include day-to-day functions, how their job meshes with the company as a whole, and what you expect them to do well on the job. Duties for the Digital Marketing Manager include:

  • Handling strategic online initiatives
  • Leading marketing campaigns from the idea stage through to their execution and implementation
  • Monitoring and evaluating online media campaigns to keep them fresh and effective
  • Directing the hiring of marketing and promotions staff and supervising their work
  • Negotiating advertising contracts
  • Working with other department heads and staff to discuss plans and marketing strategies
  • Collaborating with finance staff to set and stay within budget
  • Staying current with emerging opportunities in the digital marketing world

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Digital Marketing Manager Job Description Examples

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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What does a Digital Marketing Manager do?

Digital Marketing Managers oversee a team of marketing professionals in building and implementing a digital marketing campaign to publish on a variety of outlets. They build strategies to publish display, social media, SEO and web advertisements. They’ll work with their team to brainstorm ideas for digital campaigns, then they’ll build a schedule for each element of the campaign. They delegate the necessary takes to each team member based on their specific interests or skills.

Once the campaign is published, the 14093954marketing15.63digital marketing7.71social media6.72marketing manager4.3communications3.4511468412323625000.0080476.57166000.00YEARLY568140502025-10-012025-10-312025-09-012025-09-302025-11-05Digital Marketing Manager reviews and measures its performance to determine if it’s met their marketing goals. The Digital Marketing Manager is then responsible for reporting and presenting these results to the leadership team.

14093954marketing15.63digital marketing7.71social media6.72marketing manager4.3communications3.4511468412323625000.0080476.57166000.00YEARLY568140502025-10-012025-10-312025-09-012025-09-302025-11-05Digital Marketing Manager skills and qualifications

In this section, describe the skills and qualifications you would like to see in your digital marketing manager. It is wise to include education, job experience, certifications and technical skills. You may also want to include soft skills and personality traits that would make a candidate successful in your company:

  • Bachelor’s degree in marketing or related field required
  • Five or more years of experience in digital marketing and advertising
  • Well-versed in the use of social media as a marketing tool
  • Understands website metrics and best practices
  • Experience with search engine optimization, lead generation, and email marketing
  • Able to work with colleagues at all levels to develop marketing goals and evaluate results
  • Good at problem-solving and communication
  • Strong writing skills

14093954marketing15.63digital marketing7.71social media6.72marketing manager4.3communications3.4511468412323625000.0080476.57166000.00YEARLY568140502025-10-012025-10-312025-09-012025-09-302025-11-05Digital Marketing Manager salary expectations

No salary data could be found on Indeed Salaries.

Digital Marketing Manager education and training requirements

A bachelor’s degree in marketing or a related field is required. Certificates in fields related to digital marketing and website development/optimization are also helpful. Google certification is a plus. Digital Marketing Managers must have extensive knowledge of the predominant digital marketing platforms. A good grasp of marketing automation and lead software is also beneficial.

Digital Marketing Manager experience requirements

A 14093954marketing15.63digital marketing7.71social media6.72marketing manager4.3communications3.4511468412323625000.0080476.57166000.00YEARLY568140502025-10-012025-10-312025-09-012025-09-302025-11-05Digital Marketing Manager must have at least five years of experience in digital marketing or a related field. Social media marketing experience is beneficial. Experience with website building and optimization is a plus. Candidates should have some experience in team building, leadership and project management.

Job description samples for similar positions

If you’re recruiting for positions related to the 14093954marketing15.63digital marketing7.71social media6.72marketing manager4.3communications3.4511468412323625000.0080476.57166000.00YEARLY568140502025-10-012025-10-312025-09-012025-09-302025-11-05Digital Marketing Manager, see our job descriptions for similar roles:

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Frequently asked questions about Digital Marketing Managers

Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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