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Director of Sales Job Description: Top Duties and Qualifications

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A 532962669sales6.88sales director4.33hotel2.67director of sales2.6hotel sales2.4633203438556821000.00107210.85262000.00YEARLY2314530212025-10-012025-10-312025-09-012025-09-302025-11-05Director of Sales, or Sales Director, manages and oversees the sales operations in an organization. Their main duties include designing plans to meet sales targets, developing and cultivating relationships with clients and evaluating costs to determine their products’ pricing when selling to customers.

Director of Sales duties and responsibilities

Directors of Sales manage and oversee the sales of a company. They often have the following responsibilities: 

  • Develop and execute strategic plans to achieve sales targets.
  • Create and communicate sales goals and ensure C-level executives are informed on the progress of those goals.
  • Build and maintain long-lasting, strong relationships with customers while partnering with them to better understand their business objectives and needs.
  • Understand industry-specific trends and landscapes.
  • Effectively communicate value propositions through presentations and proposals.
  • Report on forces that shift strategic directions of accounts and tactical budgets.

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Director of Sales Job Description Examples

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What does a Director of Sales do? 

A Director of Sales is the head of a company’s sales department. They lead the sales team by developing and implementing sales plans to increase the company’s profit and motivating their employees to hit these sales goals. 532962669sales6.88sales director4.33hotel2.67director of sales2.6hotel sales2.4633203438556821000.00107210.85262000.00YEARLY2314530212025-10-012025-10-312025-09-012025-09-302025-11-05Director of Sales also conduct research on the competition and supply and demand costs to determine how much their products are worth. This helps them develop reasonable product pricing that fits within the customer’s budget and brings in a great profit.

At the end of the month or quarter, the Director of Sales drafts a report and presents on it to the executive team. They’ll use the leadership team’s feedback to add adjustments and improvements to their current sales target strategies.

Director of Sales skills and qualifications

Directors of Sales use a variety of soft skills and industry knowledge to manage their duties effectively. These skills can include: 

  • Excellent written and verbal communications skills
  • Proven ability to drive the sales process from start to finish
  • Excellent listening, negotiation and presentation skills
  • Proven ability to articulate the distinct aspects of services and products
  • Knowledge of how to develop client-focused, differentiated and achievable solutions
  • Understanding of how to position products against competitors

Director of Sales salary expectations

A Director of Sales makes an average of $117,790 per year. Salary may depend on a candidate’s education, experience level and geographical location.

Director of Sales salary expectations

2025-10-0121000.00107210.85262000.00YEARLY
  • Common salary: 107210.85 YEARLY
  • Typical salaries range from 21000.00 - 262000.00 YEARLY
  • Find more information on Indeed Salaries

*Indeed data – 2025-10-01

Director of Sales education and training requirements

Most employers require Directors of Sales to have a minimum of a bachelor’s degree in a relevant field such as marketing or business administration. Some employers may prefer candidates with a Master of Business Administration (MBA) degree. Completion of an MBA program demonstrates a candidate’s knowledge of concepts in sales management and strategic operations. While prior industry knowledge is helpful, employers can provide some degree of company training during onboarding to help the Director of Sales understand the specific needs of the role in a particular industry.

532962669sales6.88sales director4.33hotel2.67director of sales2.6hotel sales2.4633203438556821000.00107210.85262000.00YEARLY2314530212025-10-012025-10-312025-09-012025-09-302025-11-05Director of Sales experience requirements

Directors of Sales typically have 7 to 10 years of sales experience in an executive-level position such as a Sales Manager, Marketing Director or similar role. These professionals may have gained relevant training and knowledge of the field during their degree. Any relevant experience in a leadership or managerial position is helpful.

Job description samples for similar positions

If you’re writing a job description for a related position to the Director of Sales, see our job descriptions for similar roles:

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Frequently asked questions about Directors of Sales

Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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