We are an IT infrastructure design company delivering solutions by transforming IT components into specialized products through intelligent engineering design. Our quality-first approach is at the core of AMAX s solution development process that spans across concept ideation, material management, validation, manufacturing, deployment, and service. We provide advanced computing solutions through focused business models of OEM, AMAX-designed and branded workstations, servers, rack solutions, and professional services. AMAX brings a high-touch, high-value approach to engaging with our customers to deliver optimized computing solutions. From new product introductions (NPI) to full-scale production and after-market services, our blending of people, processes, and technology across North America, Europe, and Asia enables our customers to move product personalization and manufacturing closer to the edge of business consumption.

Essential Functions

Experienced marketing talents with in-depth IT knowledge? We want you! AMAX is looking for professionals to take ownership of our product and services' positioning, messaging, and branding. Primary responsibilities include:

Design, create, and deploy marketing projects to establish brand equity and presence in target markets.

Evangelize AMAX's solutions, position products, build the relationships between the perceived benefits and cost, and generate value premium.

Conduct account-based marketing. Collect information, gain insights for specific attributes and needs, and create customized content to engage target accounts.

Create, manage, and deliver rich content across channels. Conduct keyword research to optimize content for SEO and accessibility.

Develop comprehensive user/buyer personas based on market research and product/industrial knowledge.

Demonstrate expertise in various areas (e.g., content development and optimization, advertising, event planning) to lead outbound and inbound marketing activities for AMAX. Possess in-depth knowledge and understand how to best communicate with the target markets effectively.

Devise and lead across channel-marketing campaigns that engage, educate, and motivate target audiences.

Conduct market research, extract insights from data, and develop strategies and tactics accordingly to drive qualified traffic to AMAX's products and solutions.

Measure the performance of marketing campaigns, experiment with various content and channels, and amplify the marketing results.

Work with marketing teams to develop sales tools, collateral, training materials, and demos.

Work closely with the Product and Engineering teams to develop strategic plans based on stakeholder inputs. Draft product goals, timelines, and deliverables to ensure product readiness for release and launch.

Build strategic relationships and partner with key industry stakeholders. Liaise with external vendors to execute promotional events and campaigns.

Education and Experience

No one knows computing solutions as you do. You are tech-savvy, passionate, and knowledgeable. You know how to communicate AMAX's robust solutions to our world-class clients based on their specific needs. We promise our quality, and you do the talking.

*Built your own (and others; sometimes) computer? You are absolutely welcome!

Requirements:

Technology savvy. Demonstrate knowledge in software, hardware, servers, accelerated computing (CPU, GPU), data storage, or network.

Experience in creating strong, engaging, and informative marketing copy and content.

Strong communication and organizational skills, and the potential and attitude to learning.

Bachelor's degree

Good to have:

Advanced degree in communication/business-related field OR engineering/electronic-related fields.

Proven success in marketing campaigns for hardware solutions or computing industries.

Experience with qualitative and quantitative research.

Compensation:

Salary, health insurance, life insurance, vacation, personal/sick leave, and 401(k) plans.

This position is located on-site in Fremont, CA

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Location: One location

Product Marketing Manager

Primary Responsibilities:

Support and execute product marketing strategies and plans to drive awareness, adoption, and revenue growth for our product

Conduct in-market research to gain insights into customer needs, competitive landscape, and market trends to inform product positioning and messaging; Provide clarification of user and market requirements to project team

Collaborate closely with cross-functional groups to define target market segments, product features, and pricing strategies

Support product messaging and positioning assignments to articulate the value proposition and differentiators of our product

Initiate kick off process and project management for new projects for company

Ensure timeliness and accuracy for IFU and translation projects

Deliver effective sales enablement tools, including sales presentations and product training materials

Support successful product launches, working closely with cross-functional teams to coordinate marketing activities, such as content creation, advertising, events, and PR

Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and initiatives, and make data-driven recommendations for optimization

Collaborate with the team to develop engaging marketing collateral and materials, including product videos, training demos and case studies

Build strong relationships with customers and industry contacts to amplify our product messaging and generate positive coverage

Assist in development of marketing claims and review with cross-functional team (regulatory, engineering, quality) to determine suitability

Route all content through pepperflow and compliance for approvals

Stay up-to-date with market trends, competitive landscape, and industry best practices to drive continuous improvement and innovation in product marketing efforts

Knowledge, Skills, and Experience:

Bachelor's degree in marketing, business, or a related field

Proven experience as a Product Marketing Manager or similar role

Strong understanding of product marketing principles and best practices

- Excellent written and verbal communication skills with the ability to create compelling and concise messaging.

Demonstrated ability to develop and execute successful product marketing strategies

Analytical mindset with the ability to interpret data and metrics to drive informed decisions

Strong project management skills with the ability to manage multiple projects and prioritize effectively

Collaborative team player with the ability to work cross-functionally and influence stakeholders at all levels

Proficient in market research and competitive analysis

Creative thinker with a customer-centric mindset

Willing to travel 50%

Job Type: Full-time

Pay: $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision Location: Remote

The Associate Manager, Marketing Innovation is responsible for supporting the long-term vision for the Portfolio Strategy including key milestone decisions in the development of new products. The role reports to the Manager, Marketing Innovation and sits within the R&D Innovation organization to partner with the Product Development and Packaging teams to lead portfolio innovation for all beauty categories.

Responsibilities:

• Partner with Product Development team to influence the long-term vision for Portfolio Innovation to delight customers and oversight of new product pipeline strategies, Packaging design changes and improvements.
• Support in identify and size new whitespace opportunities in terms of product positioning, offering and adjacency categories that complement the existing portfolio and maximize incrementality
• Maintain a core grasp of the state of the business, category trends, business results and competitive landscape
• With leadership support, develop the concept, positioning, portfolio differentiation, claims direction, packaging brief, name and pricing of new products
• Responsible for Partnering with PD on Pre-Gate 0 Innovation Roadmap and driving all Product Gates
• Partner in leading an extremely matrixed organization to execute product development plans with appropriate cross-functional team members
• Partner in establish new product COG, pricing/profit goals to influence revenue (in partnership with Finance)
• Conduct market research as needed and data analysis to identify insights, needs and opportunities
• Drive Product Claims Direction and Hierarchy
• Deep dive into new consumer targets with the Insights team, deeply understanding their wants and needs
• Track brand performance and make insight-based recommendations for action

Specifically:

• Consumer Need/Strategic Fit
• Competitive Landscape
• Carve Out Point of Difference
• Portfolio Strategy
• Consumer/Consultant Research Validation
• Target Claims Direction (Partner with PD)
• Target Claims Compliance (Legal/Regulatory)
• Pricing/COGS: Value vs Competitive Indexing & RF Portfolio
• Global Product Naming/Trademark
• Global Packaging Development including Packaging Brief/Development, Packaging Copy and Insert Instructions

Manager Qualifications:

• 5+ years of experience in brand or product management (at a beauty or consumer goods company preferred)
• Bachelor s Degree in Marketing or related field
• MBA or general management training program highly desired
• Prior experience working on global businesses is a plus
• Strong strategic, analytical and critical thinking skills with proven expertise in problem solving
• Strong presentation skills and command of an audience
• Ability to distill complex problems and recommendations in easily-digestible, cohesive management-friendly presentations
• A strong understanding of the product life cycle and promotional process
• Strong project management skills and ability to navigate ambiguity
• A demonstrated passion for beauty and/or consumer products and social commerce
• Collaborative orientation with the ability to effectively partner and motivate across functions and with outside vendors
• Excellent judgment in representing the Company to customers and consultants
• A proven track record of contributing positively to team culture, working collaboratively and being accountable
• Strong oral and written communication skills
• Exceptional organizational skills and a great attention to detail
• Self-starter, ability to thrive in a fast paced, start-up environment
• Ability to influence a highly matrixed organization

Job Type: Full-time

Salary: $79,239.33 - $100,000.00 per year

Benefits:

• 401(k)
• Health insurance

Schedule:

• 8 hour shift

Ability to commute/relocate:

• San Ramon, CA 94583: Reliably commute or planning to relocate before starting work Location: In person

Position Summary

This role plans, directs, and coordinates the development of product roadmaps, ROI models and marketing of the Front-End Power (FEP) organization's products and/or services.

Job Duties/Responsibilities

• Strategic Development
• Develops and recommends pricing strategy for the organization which will result in the greatest share of the market over the long run.
• Builds and owns business cases (BC) to develop new products including engineering priorities based on best BC return.
• Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.
• Maintains Standard Product line Ownership from Development to EOL
• Research & Analysis
• Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
• Performs on-going Gap-Analysis for Product line to:Grow Market Share
• Replenish Product Line
• Monitors Product line profitabilityRevenue, Margin, Cost Management
• Performs competitive analysis on Product line

Job Duties/Responsibilities Cont.*

• Organizational Support
• Works with Marcoms group in the production of promotional materials.
• Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets
• Drives Bid activity at site level
• Create and prepare collateral to enable sales and promote product line
• Support Sales to ensure best product solutions are promoted to customers
• Manages product life cycle
• Experience Required
• Bachelor s degree, preferably in electrical/electronic engineering or above or equivalent combination of education and experience.
• 4 to 10 years related experience and/or training with product marketing and management
• Comfortable with up to 25% travel within North America
• Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
• Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
• Ability to write speeches and articles for publication that conform to prescribed style and format.
• Ability to effectively present information to top management, customers, or sales representatives.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Do you have a Bachelor's Degree or higher in electrical engineering or equivalent electrical/electronics education?
• Do you have prior experience with product marketing and management within the power electronics industry or equivalent industry?
• What is your annual salary Location: In person

Education

Bachelor s degree or equivalent required.

SCOPE AND Responsibilities

The Product Marketer is primarily responsible for executing the early and late phases of new product development. This is specifically market research and value analysis for new product introduction along with product launch strategy and execution. This individual also works closely with product management, sales, and development to ensure the product feature set satisfies the market needs, and is translated appropriately into sales collateral that communicates this value to the customer.

Specific responsibilities include:

Conduct Market Research through Voice of Customer, internal discussions, participation in industry events, online research, and site visits to build business cases for new product initiatives.

Create and present business case documents to support approval of new product initiatives.

Create market research documents (MRD) to inform the minimum required features for new product development.

Research and report on industry trends and new regulations in the markets we serve.

Lead the marketing launch phase of the New Product Development process.

Work with the sales teams to create and deliver sales content to support sales of new products and offerings.

Ensure product enhancements and new product development process is aligned with customer and industry needs.

Review and report on early sales activities and early adopter feedback on new products and offerings.

Conduct business case retrospectives following product launch completion.

• Travel is required (up to 50%)

Experience AND Requirements

Specific qualifications include:

• 5-10 years of product marketing or product management experience in a technology focused business.
• Experience working with a privately held organization that designs and manufactures hardware and software systems preferred.
• Must have strong analytical problem-solving skills.
• Must have excellent written and verbal communication skills, good interpersonal skills and experience facilitating group meetings.
• Demonstrated ability to work independently.
• Proven computer skills

Job Type: Full-time

Pay: $90,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Market research: 1 year (Preferred)
• pricing strategy: 1 year Location: In person

Do you want to help advance access to cutting edge medical technology?

Structure’s mission is to democratize the quality of care for humans globally by building the world’s most powerful scanning, analysis and diagnosis AI platform for healthcare. Our most notable products include our Structure Sensor line of 3D scanners, our Structure SDK 3D scanning software platform, and our Structure Cloud artificial intelligence service. Structure is the worldwide leader in 3D reconstruction for medical applications, measured by volume of scans per year, and we plan to grow that position by continuing to deliver superior solutions to our customers.

The 3D intelligence landscape has evolved rapidly over the last decade. With the pandemic and remote work, the ability to capture accurate measurements of individuals quickly, efficiently, and from a distance has become an increasingly valuable tool.

That’s where we need an outcome-driven medical device product marketing expert to go the extra mile and continuously generate new ways to expand our reach and work together to bring the future to healthcare customers all around the globe.

The Role:

Utilize your analytical skills, business talent and medical device product marketing experience to help expand our market share and assist key partners to integrate Structure products and propagate the advantages of our 3D intelligence platform. Your previous experiences in segmentation and analysis and funnel management coupled with your strong analytical skills and extensive data experience play an integral part in your day-to-day work generating tangible results for our product lines and valued customers. The Product Marketing Manager will report to the Vice President of Sales and Marketing.

What you will do:

• Your primary role will be to create demand for Structure’s healthcare scanning software platform, hardware product offerings and cloud AI service.
• Create our marketing data strategy, customer segmentation and analysis, and experiment plan.
• Collaborate across the organization to develop a successful market strategy.
• Become the subject matter expert for all Structure products, their benefits, and how they can effectively support healthcare workers.
• Develop strategies to uncover and obtain new markets and key customers.

Valued Experience:

• 5 years or more of product marketing experience
• Strong marketing funnel management, segmentation and analysis, and analytics skills
• Experience driving CPA/CAC and optimizing LTV
• B2B focused ad campaigns across various digital platforms (Facebook, Google Analytics & AdWords)
• Management of marketing analytics standup and data programs
• Market research & creative strategies
• Collaboration with e-commerce and web design teams
• Experience driving customer engagement
• Internal communication experience
• Knowledge of iOS ecosystem
• Diabetes, Wound Care, or Lymphedema experience is a plus
• Medical Device or Tech Trade Show experience a plus

Qualifications:

• Bachelor’s degree in Marketing or equivalent experience
• 5-6 years of product marketing experience with first-hand knowledge of medical device product marketing strategies, plus experience in marketing directly to healthcare users

Why Structure? We Offer:

• Comprehensive health insurance including medical, dental and vision plans.
• FSA/HSA plans
• Basic life, AD&D. Optional short-term and long-term disability insurance.
• 401K
• Parental leave
• Employee assistance program.
• Flexible working hours and Unlimited vacation

While preference will be given to candidates located in the Boulder, Colorado metro area or South Eastern Michigan consideration will also be given to

Compensation:

Annual salary will be $80,000 - $90,000 USD depending on candidate’s experience, skills, qualifications and location. There will be opportunity for additional compensation based on performance. Structure’s compensation philosophy is to ensure individuals and their dependents are taken care of with a blend of direct compensation, planned equity grants when applicable and a benefits package focused on ensuring care for employees and their dependents.

The application window will close June 15, 2024 or as soon as a candidate is hired.

Structure is an equal opportunity employer and does not discriminate based on race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status. We are committed to providing an inclusive and welcoming environment to our employees and welcome input from candidates and employees on how we can enhance our inclusiveness.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid parental leave
• Paid time off
• Unlimited paid time off
• Vision insurance

Experience level:

• 5 years

Schedule:

• Monday to Friday

Application Question(s):

• How many years of experience marketing medical devices do you have?
• Do you have any experience using or marketing iOS-based products?

Experience:

• Product marketing: 5 years (Required)

Work Remote

This role is in the office Monday-Thursday. Remote Friday

Position Overview

As a Product Manager at Ventev Mobile, you will be a dynamic, driven team leader responsible for bringing mobile device accessories to the market, from inception to launch, working with manufacturing partners domestic and abroad. The Project Manager will be an expert in developing and launching new innovative consumer products for both brick-and-mortar retail and online [website] Product Management team owns the product pricing and placement as well as technical/feature specifications for new products based on long-term product vision, customer needs, technical and market trends, and our business goals.

Duties/Responsibilities

Manage and drive multiple product category roadmaps within Ventev s Mobile Power accessories portfolio

Identify gaps in the existing offer and competitive landscape

Develop and define new product ideas and pitch to key stakeholders

Project manage new product development; drive the project timeline and budget for each product; lead cross functional teams in Packaging, Channel, Marketing, Sourcing and Engineering

Work with manufacturing partners in Asia from brief, to prototype, off tool, final samples, and production stages

Pitch project status and updates to leadership team regularly as part of Milestone process for obtaining financial backing

Work with Channel partners to segment product offering and identify bundle and promo opportunities

Work with Channel, Packaging and Marketing partners to:

o Drive Go-To-Market activities including building presentations to pitch buyers across multiple channels and regions with the end consumer in mind

o Position product and features to drive sell-in for given channel/region

Utilize solid business acumen to execute good business decisions in a fast-paced environment, including pricing, end-of-life, project business cases and overall portfolio profitability and gross margins

Travel domestically and internationally for trade shows, market research, customer visits, and more

Required Skills/ Abilities

Passionate about solving customer problems and needs; innovative and creative thinker

Driven self-starter who will own every part of the product development process; works autonomously and does not wait for direction to act

Works effectively with a lean team in a fast-paced, quickly changing environment

Proven project management and prioritization skills

Analytical skills with a focus on cost/benefit analysis

Strong presentation and communication skills

Education and Experience

BA/BS degree in Business, Marketing, Engineering, or related fields

MBA or Masters

3-5 years of product management experience in consumer products (and success in managing cross-functional project teams

Experience with B2C channels

Negotiator who is always driving for cost reduction and savings

Consumer electronics experience

Experience with national retail

Job Type: Full-time

Pay: $90,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus Location: In person

Your Role:
The Technical Product Marketing Manager is the technical lead for the Cloud Security Product Marketing team, responsible for technical writing, demo development, practitioner-focused campaigns, presentations, and more across the Tenable Cloud Security portfolio. The role is a great fit for sales engineers and technologists looking to broaden their marketing skills and help define the way our products are positioned and sold. You will work to understand the target audience and their pain points, then link Tenable's unique value proposition and competitive differentiators to position us for market growth.

Your Opportunity:

• Lead efforts to market to technical practitioners by deeply understanding their needs and use cases as well as Tenable products and technology
• Create and deliver product demos to illustrate Tenable capabilities, differentiators, and benefits for practitioners
• Create technical product marketing materials, including videos, white papers, presentations, web content, and more
• Present in webinars and other public event forums to evangelize Tenable product capabilities and customer value
• Conduct sales enablement sessions to help field teams understand Tenable technology and how to position it effectively with prospects and customers
• Contribute to marketing strategy and messaging, and help maintain technical accuracy of marketing messages
• Work with customers and partners to understand their needs and illustrate product capabilities and value
• Build and maintain a strong collaborative partnership with product management, engineering, sales, marketing, and other functions across the business

**
What You'll Need:

• 5+ years of demonstrated experience in technical product marketing, technical product management, sales engineering, or similar roles
• Hands on experience working with Tenable products (a plus) or other DevOps and Cloud Security tools
• Experience in enterprise software markets, ideally those serving Cloud Operations, Information Security, or Application teams
• Familiarity with DevOps, cloud infrastructure management, continuous delivery, test-driven development, information security and compliance standards, and the container ecosystem
• Your written and oral communications skills are superb, and you can explain complex concepts clearly for a variety of audiences
• You are able to successfully build relationships and collaborate with geographically dispersed teams
• You have the ability to blend strategic thinking with creative execution
• You possess excellent organizational skills and strong follow-through
• You thrive in fast-paced, collaborative environments where change is the norm and the bar for quality is set high
• Your inherent drive and self-starter attitude motivates you to achieve dramatic success

If you've reached this point in the job description and feel you're still not sure if you should apply Just do it! We know there are no perfect applicants. You may not have 100% of all those bullets listed above - and that's okay. If you're feeling like you're not going to fit in with our teams - that's not ok. We're One Tenable which means however you identify and whatever background you bring with you, we encourage you to submit an application if it's a role you can be passionate about doing every day.
We're committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local Type: Full-time

Product Marketing Manager

The Product Marketing Manager is responsible for leading the strategy and go-to-market (GTM) for product positioning and competitive differentiation across all stages of the buyer and customer journey. This includes marketing campaigns, promotions, content, sales collateral and training to support awareness, discovery, purchasing decision and customer experience to support exceptional customer satisfaction. This role will focus on building brand awareness, educating the market, driving demand and a wonderful customer experience with Agile Frameworks products and services.

Responsibilities

• Collaborate with the Product Team to develop compelling, differentiated product messaging and positioning throughout the buyer journey.
• Develop and educate internal teams on our customer personas, the value propositions for each, and develop compelling messaging that will address their needs for the jobs to be done.
• Help lead a product-centric organization, working closely with Product Management on product development in an agile scrum sprint-based approach.
• Closely collaborate with Director of Demand Generation to build compelling, high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition.
• Become an expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams.
• Conceptualize, write copy and provide art direction for educational and value-based product content for a variety of channels and purposes.
• Create compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails and videos) and maintain development plan for resourcing and coordinated campaign planning.
• Excellent presentation, written, and verbal communication skills, with an eye for quality, creativity and attention to detail.

Work Experience and Skills

• 8+ years B2B product marketing and proven success in launching new products and/or new GTM product promotion
• Excellent writing skills for creating content and collateral (including white papers, data sheets, web copy, social media copy, case studies, etc.)
• Success working with customers to generate es, referrals, testimonials, and other customer references
• Experience with persona-based marketing and content generation
• Experience with WordPress or other HTML and Content Management Systems
• Experience with Challenger Marketing a plus
• Experience with Agile Scrum methodology a plus
• Successful track record of working in a collaborative, cross-functional team
• Creativity with out-of-the box thinking and an interest in trying and learning new things
• Self-directed, resourceful and accountable with a positive can do attitude

Job Type: Full-time

Pay: $90,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus pay

Ability to commute/relocate:

• Minneapolis-Saint Paul, MN: Reliably commute or planning to relocate before starting work Location: One location

About Us
Simon Data was founded in 2015 by a team of successful serial entrepreneurs. We are an enterprise customer data platform that empowers marketers to create personalized data-driven experiences for the customers. We're scrappy problem solvers who believe in tackling big challenges with disruptive thinking and giving our customers the support they need to deliver great next-generation experiences at scale.
Simon Data is a data-first customer experience orchestration platform, designed to disrupt the marketing technology and marketing cloud category. Simon's platform empowers businesses to use enterprise-scale data and machine learning to power customer communications across every channel. Our unique approach allows brands to develop one-to-one relationships with their customers without building a bespoke in-house data infrastructure.
At Simon, we firmly believe that business success starts and ends with people. We all do our best work when we are surrounded by other friendly top performers who want to succeed together. This attitude is core to our values. When you trust your team, invest in their development, and give them ownership, great things happen.
The Role

As Product Marketing Manager, you'll help develop the positioning, messaging, and go-to-market strategies for Simon Data's products and services. The product marketing manager primarily oversees our launch program and partner integrations. This focus includes running and orchestrating product launches; researching personas and use cases; creating product messaging and collateral; developing our joint value proposition and case studies with partners; and evangelizing Simon Data's offerings to partners and prospects.
This person will work cross-functionally with the Sales, Product, Partnerships, Customer Success and Marketing teams. The ideal candidate brings a strong mix of business and technical skill to understand our market, craft compelling messaging, develop innovative launch programs, and enable sellers and partners to win.
What You'll Do

• Develop product and solutions messaging, research and feedback, and competitive intelligence.
• Handle product launch motions and related to go-to-market strategies to drive awareness, sales, and adoption of new capabilities and offerings.
• Work with partners to discover and define joint value propositions, use cases, and co-marketing campaigns.
• Create collateral, including use cases, personas, case studies, demos, etc. with a focus on value, differentiation and use cases.
• Produce and deliver content for webinars, events, and speaking opportunities.
• Partner with sales enablement to create outstanding materials and training for GTM teams
• Collect competitive intelligence and develop strategies for competitive differentiation
• Conduct market research to continually bring the voice of the market to Simon Data

Qualifications

• 2-4 years B2B / SaaS technology marketing experience
• Product marketing experience or equivalent in pre-sales, content marketing, or product management
• Great program management skills; proven track record to drive cross-functional projects
• Great writer and thinker; exceptional written and verbal communication skills.
• Experience collaborating with partners on joint go-to-market efforts.
• Familiarity with conducting quantitative and qualitative market research
• Ability to travel occasionally.
• Bonus points for experience in enterprise marketing or communications technology

Visa sponsorship for this role is currently not available.

Diversity
We're proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
COVID-19 vaccination is required for all employees whose position is based out of the NYC office. However, Simon will consider accommodations for disability- and religious-based reasons on a case by case Type: Full-time

Headspace and Ginger have recently merged to become Headspace Health**! While roles are still being recruited separately on our respective websites, new hires from this point forward will be joining Headspace Health. For more information, please speak with your recruiter!*

About the Role
Headspace Health is on a mission to transform mental healthcare to improve the health and happiness of the world, and we're seeking an experienced product marketer to join us on this journey. In this role, you will lead the marketing strategy for prospective and existing channel partners. You will work in lockstep with the Partnerships team to drive the awareness, adoption, and distribution of Headspace Health's solutions across a wide range of channel partners, including health plans, insurance carriers, benefits aggregators and more. Using your deep understanding of the healthcare landscape, you will own the messaging and value prop for channel partners, lead the sales enablement and content strategy, and drive the go-to-market efforts of new partnerships. A passion for mental health, a strong attention to detail, and an ability to dive in are critical to your success, along with your eagerness to learn and be comfortable with ambiguity. This role will report to Headspace Health's Director of Product Marketing.
Responsibilities

• Be the product marketing lead and subject matter expert on our channel partners
• Develop messaging and positioning that clearly defines Headspace Health's value prop to channel partners, while connecting our value prop to that of our channel partners to create a cohesive story for their customers
• Lead the enablement strategy for our Partnerships team as well as the teams within our channel partners who are responsible for selling to customers
• Create the content strategy and deliver a drumbeat of high-impact content, including pitch decks, product overview documents, sales toolkits, and product demos
• Be the voice of channel partners and work closely with internal stakeholders to ensure a continuous feedback loop
• Leverage insights from channel partners and competitors as well as our Partnership team to proactively refine our messaging, ensure product-market fit, and influence the product roadmap
• Collaborate cross-functionally to scope and bring new partnerships to market

About You

• 4+ years of experience in B2B or B2B2B product marketing or in a related field with transferable skills
• Deep understanding of the healthcare and benefits industry
• Proven track record of effective storytelling and creating compelling content across multiple mediums
• Excellent communication and presentation skills, including an ability to engage and build trust with partners and internal stakeholders
• Demonstrated track record of operating in a fast-paced, often ambiguous environment, while handling multiple responsibilities simultaneously
• Confident self-starter with a willingness to work both autonomously and with cross-functional partners, as well as our executive leadership team

How to get started:

If you're excited by the idea of seeing yourself in this role at Headspace Health, please apply with your resume and a cover letter that best expresses your interest and unique qualifications.

How we feel about Diversity & Inclusion:

Headspace Health is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

• Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace Health. Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.

Headspace Health participates in the E-Verify Program.
Headspace Health is committed to protecting the privacy and security of your personal data. Please view our privacy notice Type: Full-time