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Retail Sales Associate Job Description: Top Duties and Qualifications

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A 66744356508retail11.03retail sales associate4.87cashier2.68sales associate1.95teen1.338820710105471227.2515.9430.65HOURLY88366613772025-10-012025-10-312025-09-012025-09-302025-11-05Retail Sales Associate, or Sales Associate, helps customers find merchandise and purchase products in a store. Their duties include ensuring the store is appropriately stocked with merchandise, assisting customers as needed and performing transactions like sales and returns.

Retail Sales Associate duties and responsibilities

A 66744356508retail11.03retail sales associate4.87cashier2.68sales associate1.95teen1.338820710105471227.2515.9430.65HOURLY88366613772025-10-012025-10-312025-09-012025-09-302025-11-05Retail Sales Associate is responsible for handling various sales activities in a retail store, including facilitating purchases and providing customer service. The specific duties and responsibilities of a Retail Sales Associate vary widely but typically include the following: 

  • Greeting customers when they walk through the door
  • Building rapport through conversation and honest recommendations
  • Ringing up sales and arranging for delivery or pick-up of the customer’s order if needed
  • Inviting customers to search the company’s website for coupons and other ways to save money
  • Informing customers of any extra charges if necessary
  • Inviting the customer to join a loyalty program if there is one
  • Assisting in maintaining the back stock room and setting up merchandise displays on the sales floor
  • Collaborating with fellow team members to keep the sales floor area clean and organized at all times

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Retail Sales Associate Job Description Examples

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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Job Description Best Practices
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What does a Retail Sales Associate do?

Retail Sales Associates typically work in brick-and-mortar stores that sell products and merchandise directly to customers. They are responsible for ensuring customers have a positive and productive experience while in the store, by helping when needed and keeping the store looking clean, orderly and well-stocked. They may also write reports or handle inventory and deliveries, depending on the size of the store and the needs of the retail location. Most Retail Sales Associates perform a variety of duties that can shift day to day depending on the needs of the store.

Retail Sales Associate skills and qualifications

Successful Retail Sales Associates should have the following skills and qualifications: 

  • Familiarity with POS (point of sale) systems and the ability to learn new technologies
  • Excellent communication skills
  • Cheerful working attitude
  • Outstanding customer service skills
  • Ability to work a flexible schedule
  • Ability to upsell

Retail Sales Associate salary expectations

A Retail Sales Associate makes an average of $12.66 per hour. The exact amount will often vary depending on the location of the position and the exact division of retail that the Retail Sales Associate works in.

Retail Sales Associate salary expectations

2025-10-017.2515.9430.65HOURLY
  • Common salary: 15.94 HOURLY
  • Typical salaries range from 7.25 - 30.65 HOURLY
  • Find more information on Indeed Salaries

*Indeed data – 2025-10-01

Retail Sales Associate education and training requirements

A specific level of education generally is not a requirement for Retail Sales Associates, though most stores require an advanced degree for management positions. While many stores prefer Retail Sales Associates with a high school diploma or equivalent, it is generally not a requirement. Many high school students work part-time as a Retail Sales Associate.

66744356508retail11.03retail sales associate4.87cashier2.68sales associate1.95teen1.338820710105471227.2515.9430.65HOURLY88366613772025-10-012025-10-312025-09-012025-09-302025-11-05Retail Sales Associate experience requirements

Most stores prefer Retail Sales Associates with some prior retail experience. Often high school and college students work retail jobs to help boost their resume. It’s a good way to get experience and move up into management.

Retail Sales Associate Job Description Template

We are looking for a Retail Sales Associate to provide excellent customer service and meet sales quotas for our business. Candidates with strong communication skills who can make customers feel welcome in our store will stand out. You will help identify client needs, present and answer questions about our products and services and recommend solutions. A positive attitude and a desire to promptly resolve potential customer issues or complaints will make you successful in this role. Ultimately, you will ensure that customers leave our store satisfied and you will contribute to the store’s profitability.

Responsibilities

  • Greet and direct customers
  • Provide accurate information (e.g. product features, pricing and after-sales services)
  • Answer customers’ questions about specific products/services
  • Conduct price and feature comparisons to facilitate purchasing
  • Cross-sell products
  • Ensure racks are fully stocked
  • Manage returns of merchandise
  • Coordinate with the Retail Sales Representatives team to provide excellent customer service (especially during peak times)
  • Inform customers about discounts and special offers
  • Provide customer feedback to the Store Manager
  • Stay up-to-date with new products/services

Requirements

  • Proven work experience as a Retail Sales Representative, Sales Associate or similar role
  • Understanding of the retail sales process
  • Familiarity with consumer behavior principles
  • Knowledge of inventory stocking procedures
  • Basic math skills
  • Track record of achieving sales quotas
  • Excellent communication skills, capable of building trusting relationships
  • Ability to perform in fast-paced environments
  • Flexibility to work various shifts
  • High school degree
  • BSc in Marketing or related field is a plus

Job description samples for similar positions

If this 66744356508retail11.03retail sales associate4.87cashier2.68sales associate1.95teen1.338820710105471227.2515.9430.65HOURLY88366613772025-10-012025-10-312025-09-012025-09-302025-11-05Retail Sales Associate job description isn’t quite what you’re looking for, here are a few job descriptions for similar roles:

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Frequently asked questions about Retail Sales Associates

Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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