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Retail Store Manager Job Description: Top Duties and Qualifications

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A 258462152retail5.87store manager5.67manager4.09retail management2.89retail store manager2.1932823337335420000.0056816.84110000.00YEARLY635255922025-10-012025-10-312025-09-012025-09-302025-11-05Retail Store Manager, or Shop Manager, is responsible for facilitating and supervising daily operations at a store to make sure that employees work together effectively to make sales and contribute to shop upkeep. Their duties include communicating with vendors about inventory orders, scheduling employee shifts and training new employees.

Retail Store Manager duties and responsibilities

A Retail Store Manager is responsible for managing a retail store, which includes overseeing sales, staff and inventory. Retail Store Managers have the following duties and responsibilities: 

  • Supervise, train and assist employees like Sales Representatives and Retail Store Clerks in customer service, store maintenance and product promotions.
  • Develop and maintain a schedule for employees and promotions centered on holiday sales and other cycles.
  • Seek ways to better promote the store, the product line and service within the store.
  • Maintain proper inventory levels, ensure stocking, implement purchasing plans and maintain contact with suppliers to ensure maximum efficiency in meeting sales goals.
  • Implement cross-training of employees and Assistant Managers to maintain productivity at all times.
  • Manage all controllable costs with a view to maintaining profitability.
  • Ensure the store remains clean and presentable at all times.
  • Hire and train as needed to ensure adequate personnel is on hand to provide outstanding customer service.

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Retail Store Manager Job Description Examples

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What does a Retail Store Manager do?

Retail Store Managers work on site at a shop to oversee employee activities and handle the administrative and managerial duties of running a store. They make sure that their location is stocked with the correct amount of merchandise and adjust the store layout to display in-demand items. Retail Store Managers develop strategies to meet sales targets and plan promotions to attract business.

Retail Store Managers evaluate their employees and mentor them to improve their retail skills, addressing issues with staff and planning professional development opportunities and company policies for employee behavior. Another role of the Retail Store Manager is to provide customer service and interact with customers who have an issue or need high-level support with a purchase or return.

Retail Store Manager skills and qualifications

Given the vast responsibilities of a Retail Store Manager, several skills and qualifications are required to be effective in this role, including:

  • Proactive in-store planning skills
  • Self-motivated leadership
  • Interpersonal communication skills
  • Strong sales abilities
  • Customer service skills
  • Organization skills
  • Ability to operate basic business software programs

Retail Store Manager salary expectations

A Retail Store Manager makes an average of $43,911 per year. Salary may vary depending on the Retail Store Manager’s level of experience and the geographic location of the store.

Retail Store Manager salary expectations

2025-10-0120000.0056816.84110000.00YEARLY
  • Common salary: 56816.84 YEARLY
  • Typical salaries range from 20000.00 - 110000.00 YEARLY
  • Find more information on Indeed Salaries

*Indeed data – 2025-10-01

Retail Store Manager education and training requirements

The education and training required of a Retail Store Manager includes a university or college education such as a bachelor’s degree in business, marketing or related field. Candidates holding a master’s degree in business administration or similar is a plus, as is a current Retail Management Certificate. If alcohol, tobacco or hot food is sold at the store, certain state certifications are also among the requirements for a Retail Store Manager.

258462152retail5.87store manager5.67manager4.09retail management2.89retail store manager2.1932823337335420000.0056816.84110000.00YEARLY635255922025-10-012025-10-312025-09-012025-09-302025-11-05Retail Store Manager experience requirements

Experience requirements for a Retail Store Manager will generally include several years in retail, either as an Assistant Manager or Sales Clerk. The ideal candidate will have a combination of experience including supervision, sales, customer service, security and general office or accounting work.

Job description samples for similar positions

If you’re looking for candidates for similar roles to the Retail Store Manager position, see our job description templates for similar roles: 

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Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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