Account Director Job Description: Top Duties and Qualifications

An Account Director serves as a liaison between clients and a company that provides services, manages the accounts team and will also supervise creatives and other staff to ensure projects meet client expectations and are delivered on time, and within budget. The Account Director pitches ideas to clients, develops strategies for new products and coordinates events.

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Account Director Duties and Responsibilities

An Account Director oversees the day-to-day requirements needed to complete tasks for advertising and public relations accounts. This position pitches new clients, drives sales and manages a team of people dedicated to the accounts, working with both internal employees and internal or external clients to meet goals.

Examples of tasks an Account Director may need to perform include: 

  • Pitch concepts and summarize results during multiple client meetings
  • Generate sales for client accounts
  • Create account strategies, leading projects from conception to final execution
  • Establish goals and objectives for internal teams to follow
  • Meet deadlines and project budgets
  • Work with teams to develop materials, coordinate events and provide support and direction 
  • Supervise staff and projects, motivating and mentoring staff to hit goals and produce successful materials for clients, as well as providing feedback
  • Maintain relationships and serve as the point of contact and liaison for customers

Account Director Job Description Examples


Example 1

*Job Title: Public Relations Account Director* Reports To: VP Location: 41 East 11th St, New York City / Remote *Job Purpose: * The Account Director will play a critical role in supporting the portfolio of clients at Broadsheet Communications. Broadsheet Communications is a PR and marketing agency based in New York. We work with startups and established global brands to increase valuations, drive sales and build trust. Broadsheet Communications was founded in 2016 by Ben Billingsley who brings more than 20 years of experience working with high-profile media, technology, and consumer electronics companies. This position works in close collaboration with a team of seasoned executives to develop strategies and tactical campaigns that support clients in the media, advertising and enterprise technology industries. *Job * * Track industry trade publications and share relevant news coverage with clients * Create and maintain client activity trackers * Write press releases * Maintain select relationships with advertising and media industry press * Develop and support thought leadership efforts for clients * Participate in client planning calls * Participate in weekly client meetings *Requirements: * * Comfortable with and thrive, within a fast-moving organization and clinets in early stages of development * Background in media, marketing, and/or information services * Experience with communications, marketing, media and PR * Team player with top-notch leadership skills, capable of working with communications professionals in a fast-paced environment *Job Type: Full-time* *Salary: $70,000.00 to $90,000.00 /year* Job Type: Full-time Pay: $65,000.00 - $80,000.00 per year Benefits: * 401(k) * 401(k) matching * Dental insurance * Flexible schedule * Health insurance * Life insurance * Paid time off * Referral program * Tuition reimbursement * Vision insurance Schedule: * Monday to Friday Supplemental Pay: * Bonus pay Experience: * Writing skills: 1 year (Preferred) Work Location: Remote

Example 2

Company Description EWI Worldwide is an experience marketing house that helps many of the world’s most ambitious companies market their products in the live space. At a mall, marina, convention center, or festival–we create immersive engagements and environments for brands that value the power of experience. Our work for clients including Amazon, Ford, CBSi, and Subaru has appeared everywhere from pop-up events and retail stores to trade shows and Olympic pavilions. From concept to execution, we help marketers dream up and deliver the meaningful brand moments their customers crave. EWI, which launched as Exhibit Works in 1979, is a privately-owned company headquartered in Detroit (Dearborn, MI). We also have operations and full-time staff in LA (Foothill Ranch, CA), Milwaukee, Winston-Salem, Hamburg, and Shanghai. For more information, visit . Job Description Global Account Directors/Account Manager The Global Account Director/Account manager role is responsible for driving revenue by growing organically EWI Worldwide’s experiential marketing services which include events, recurring tradeshow and autoshow programs, retail programs, and digital experiences all in the live space for one of EWI Worldwide's largest automotive clients. We are looking for someone who is experienced developing relationships that can grow business and executre programs within existing accounts. It is important that the candidate be able to speak strategically to Directors of Marketing, Purchasing, and other C-Suite executives and have a track record of doing so. This position requires knowledge of experiental marketing, and an the ability to work on a team to do whatever it takes to develop a compelling proposal or program that creates value for the client. The right candidate knows how to work in partnership with our creative and strategy teams. Additionally, the position requires the ability to influence the prospects stakeholders to say yes. This position relies on other departments to execute both the acquistion and execution of the programs that you sell. Responsibilities (partial list): * Working closely with the Vice President of Client Services you will be responsible for selling to, executing Autoshow and Mobile events, and developing relationships at the senior level (CMO, Director of Marketing, CFO) of one of our major Automotive Clients. * Working with EWI’s creative , sales, and operations teams to create and execute solutions and proposals that are relevant to the prospect’s challenges and needs. * Work hand in hard with our autoshow teams to help grow and maintain the business by learning and staying abreast of emerging trends in the industry to help evolve yourself and EWI’s product and service offering. Qualifications Required Skills: * Proven sales experience in a marketing services industry, preferrable in the experiental autoshow or tradeshow business; * Ability to communicate effectively with senior managers; * A proven record of sales achievement particularly in the previous down economy; * Excellent verbal and written communication skills. Required Experience: * Minimum of 5 years of experience selling marketing products or services; * Bachelor’s degree preferred; 25% travel on average. References requested. Additional Information If interested, please forward a resume and your salary requirements to kaabed @ EWI offers a competitive salary, paid time off, and a comprehensive benefit plan. Location: 2401 South Gulley Road, Dearborn, MI [phone number] Job Type: Full-time

Example 3

*Who We Are: * With office locations in Pittsburgh and Chicago, Gatesman is a privately held, fully integrated marketing communications agency with expertise in advertising, digital, analytics, public relations, social media, and performance media. We don't shy away from the unknown and thrive on the speed of business. We solve business challenges by using data, and a human filter to fuel our marketing solutions- whether it's building brand awareness, improving reputation, launching new products, or publishing brand narratives. We maintain our client relationships with an industry leading tenure of 7+ years on average. Our agency is frequently named as being one of the Best Places to Work as voted by our own employees, and continuously earn a 90%+ satisfaction rate in blind annual surveys among our clients and employees. With 60+ associates and thriving, Gatesman serves clients nationwide in Healthcare, Higher Ed, Energy, Financial, Retail and B2B. *Account Director* Gatesman is seeking a talented Account director to join our team. The Account Director has ownership and responsibility for overseeing the planning, development, and execution of all work across the client portfolio. Within client roster, this includes oversight of functions across account and project management, strategy, creative, public relations, social media, paid media, digital and accounting as it pertains to delivering client work on strategy, on time and on budget with profitability. This role shares responsibility for quality and profitability on each project within assigned clients. This strong leader embraces curious, courageous, and kind leadership while in constant pursuit of excellent quality and service. They know how to inspire teams, communicate effectively to equally set vision and expectation, and know how to navigate difficult discussions and situations when necessary. They know clients, existing and prospective, are the agency's lifeblood and are eager and willing to jump in across prospecting, RFPs and pitches with a winning spirit. *Job * * Set vision and strategy for clients and teams in close collaboration with the Directors' Circle (department leads) * Write thoughtful and succinct briefs to define strategy for internal teams and knows how to effectively evaluate work against them * Support agency operations through accurate forecasting, profitable client and project management and a growth mindset * Collaborate closely with internal teams to set and manage internal teams and clients towards multifaceted, integrated project timelines and budgets * Deeply understand and guide teams in accomplishing client goals * Perform day-to-day client leadership functions. * Consistently and effectively communicate with the client across all levels of their organization, including C-Suite * Ensure quality and consistency of creative product in collaboration with creative leadership and teams * Understand and navigate client corporate cultures * Take personal accountability for client satisfaction, proactively problem solve and engage senior leadership early on issues as needed * Keep management informed of all major initiatives or issues * Effectively delegate and manage work across teams * Provide mentorship and management of assigned account management team members * Actively participate in new business activities as assigned and responsible for setting and meeting organic growth targets on accounts *Position Requirements: * * Bachelor's degree in advertising, marketing, communications, or related field * 7-10 years of prior agency or marketing department experience * Ability to develop strong, long-lasting relationships with all levels of clients * Critical thinking to understand client needs * Knows how to proactively create, execute and adapt client strategy to achieve goals * Excellent communication skills (both written and oral) * Ability to excel while wearing many hats; comfortable with making fast decisions * Ability to uphold agency core values *Gatesman Benefits: * * Hybrid Work Schedule * Medical, Dental and Vision Insurance available on the first day of employment * FSA/HSA's * 401k with an employer match * Unlimited PTO * Summer Friday's * 13 Holiday's including time off between Christmas and New Years * Paid Maternity Leave Job Type: Full-time

What Does an Account Director Do?

Account Director Skills and Qualifications

A successful Account Director will have worked in the industry for a number of years. The right candidate may have a past as an experienced Account Director or be ready to take on the additional workload and responsibilities in a first-time promotion to the position from a junior account director or account representative role. There are several skills and qualifications an Account Director should have, including:

  • Bachelor’s degree in communications, marketing, public relations, journalism or English
  • 5+ years working at an advertising, public relations or in-house agency
  • Exceptional storytelling and writing skills
  • Ability to manage multiple projects and thrive under pressure
  • A creative mindset and ability to think outside of the box
  • Exceptional presentation skills
  • Proven skills or experience in sales can be helpful
  • Time-management, organization and leadership skills
  • Strong communication and negotiation skills

Account Director Salary Expectations

The average salary for an Account Director is $109,517 per year. Additionally, all types of Account Director salaries vary depending on where the employee lives and how much experience they have and can increase as they gain skills and experience.

Account Director Education and Training Requirements

A college degree is needed for the position of an Account Director. Professionals train in communications, marketing, public relations, journalism or English and are creative storytellers and well-spoken. Other areas of study may include business administration with courses in marketing and advertising.

Account Director Experience Requirements

An Account Director must have years of experience managing multiple teams and projects. Traditionally, 5 to 7 years of experience is required for applicants, although internships and programs may be counted as experience. Basic computer skills are necessary to perform this position. Previous experience in sales and client management is also a helpful skill for an Account Director.

Job Description Samples for Similar Positions

Other related and positions similar to an Account Director include:

Frequently asked questions about Account Directors

What makes a good Account Director?

Good Account Directors have strong soft skills that allow them to provide exceptional, personalized customer service to high-level clients. They are highly detail-oriented and are perceptive about client needs and how to accomplish them. To be effective, Account Directors need to have a keen industry knowledge including the methods and platforms they can use to help their clients. They usually have experience managing a team and coaching them on how to implement high-level strategies.

What is the difference between an Account Director, an Account Manager and an Account Executive?

Account Directors are usually top-level employees who oversee Account Managers and Account Executives. Account Executives have a sales role and are in charge of acquiring new clients by pursuing leads and helping them sign a contract. Account Executives report to Account Managers, who ensure that day-to-day client needs are handled according to schedule. They carry out the vision determined by the Account Director.

What are the daily duties of an Account Executive?

Account Executives spend some of their time with clients and some of their time in-office with their team. They analyze data reports to adjust strategies for customer acquisition and retention. They present their ideas to clients and run tests to prove their concepts before implementing them on a wider scale. They then communicate with their team to assign responsibilities and determine a plan for meeting client expectations. Account Executives may travel and attend conferences to network with potential business partners or secure important accounts.

Do Account Directors have different responsibilities in different industries?

Account Directors generally have similar responsibilities regardless of what kind of account they manager. Account Directors for design firms and Account Directors for public relations both meet with clients, develop strategies and delegate tasks. They need to have industry-specific knowledge and skills to intelligently discuss strategies with clients and be able to mentor their team.

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