How to write an Advertising Manager job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Advertising Manager job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Advertising Manager job titles

  • Advertising Manager
  • Lead Advertising Manager
  • Advertising Manager (with CRM software proficiency)
  • Advertising and Marketing Manager

Advertising Manager job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of an Advertising Manager job summary

Our national plumbing and HVAC company is in need of an Advertising Manager to join our staff. The successful candidate will be responsible for regional advertising efforts through multiple media, including television, newspapers and Internet publications. We’re looking for a professional who has experience with digital advertising but still feels comfortable with other advertising outlets. The successful candidate will be responsible for directing all aspects of our advertising needs for that region, including creative direction and administrative tasks. If you love working with people and if you have knowledge of the plumbing and HVAC industries, we’re interested in talking with you.

Advertising Manager responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to.

Examples of Advertising Manager responsibilities

  • Hire and train creative talent for advertising department
  • Placed advertisements in appropriate media, including television and online
  • Measure the results of advertising campaigns to determine their effectiveness and cost-benefit ratio
  • Reach out to departmental managers to gain key insights into advertising possibilities
  • Identify decision-makers at specific mediums and build relationships with them
  • Review and approve all advertising media for print or web
  • Continue your education in digital advertising and identify new strategies and tactics to maximize brand visibility
  • Collect all artwork on time and approve for publication

Advertising Manager qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Advertising Manager skills

  • Bachelor’s Degree in Advertising, Marketing or related field required
  • 3+ years’ experience in managerial role required
  • 7+ years’ experience in service industry advertising preferred
  • Excellent communication skills
  • In-depth understanding of advertising artwork and copywriting
  • Ability to manage multiple teams and professionals efficiently

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Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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