What does an Advertising Manager do?
Advertising Managers plan and execute advertising campaigns as part of an in-house marketing team or as part of an advertising firm that handles customer outreach for a range of clients. They closely coordinate with their team to help them stay organized and meet key company goals. Advertising Managers interpret market research and use their analysis to lead brainstorming sessions and develop ideas for promotional campaigns. They delegate tasks to employees, give them feedback and provide them with the tools they need to improve company outreach in different areas.
Advertising Manager skills and qualifications
An Advertising Manager uses various soft skills, technical abilities and industry knowledge to lead advertising teams and improve a company’s sales communications. Common skills and qualifications are:
- In-depth understanding of common marketing and advertising best practices
- Effective communication, including writing, speaking, active listening and presenting
- Multitasking and time management skills that allow them to work on several campaigns at once
- Data analysis and critical thinking skills to review and apply campaign results
- Leadership skills, including motivation, goal-setting and project management
- Ability to make effective and efficient decisions when planning, scheduling and implementing campaigns
- Comfortable using campaign tracking and scheduling software among other creative computer-aided design tools
Advertising Manager salary expectations
An Advertising Manager makes an average of $56,456 per year. Salary may depend on level of education, experience and geographical location.
Advertising Manager education and training requirements
Advertising Manager candidates are likely to have at least a bachelor’s degree in marketing, advertising, journalism, communication or a related field. Courses Advertising Managers may take include marketing, consumer behavior, market research, sales, communications, visual arts, media, art history and photography. Some candidates may have pursued a master’s degree in business administration, marketing, advertising or another related field. Other candidates may also have industry certifications, including those from Promotional Products Association International.
Advertising Manager experience requirements
Since this is a leadership role, Advertising Managers typically start out in entry-level marketing or promotional roles learning how to build campaigns and track their results. Once they have gained enough experience, they pursue an Advertising Manager role that allows them to oversee employees during the campaign creation process. Other candidates may also have previous experience in public relations, communications, sales, design and writing roles as well.
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