Brand Manager Job Description: Top Duties and Qualifications

A Brand Manager, or Brand Strategist, is responsible for maintaining a company or individual’s public image through the implementation of marketing initiatives. Their duties include communicating with company executives, marketing personnel and public figures, completing research into industry trends and public perception and aiding in the creation of marketing and advertising campaigns to strengthen their client’s brand identity.

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Brand Manager duties and responsibilities

A Brand Manager’s duties are wide-ranging and typically extend to various areas of their industry. Throughout the day a Brand Manager may find themselves stocking shelves with new merchandise, interacting with journalists and performing trend research. Individuals in this role are generally responsible for fulfilling the following tasks:

  • Developing custom marketing and advertising strategies
  • Creating designs and layouts for media outlets
  • Writing pitches, blog posts and articles
  • Making decisions about the cost of branding and analyzing trends in customer spending
  • Building relationships with influencers, journalists and media outlets
  • Overseeing social media accounts and ensure brand consistency
  • Conducting meetings with clients
  • Overseeing marketing staff

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Brand Manager Job Description Examples

 

Example 1

Are you looking for new challenges in your professional career? We are looking for a professional like you.

Who we are?
In a summary…

Fusionworks is a fast-growing consulting company based in San Juan, Puerto Rico that offers its employees the opportunity to learn and grow to their full potential while collaborating with a team of individuals of all levels of expertise. We work in teams that are agile, efficient, and focused on excellence. The pace is fast, the work is stimulating, leadership is a must and innovation is expected.

Our mission is to transform the business landscape of the markets we operate in by helping organizations become more efficient, wise, and therefore competitive.

What sets us apart…
  • Good people with a service-first state of mind
  • Passionate about productivity and information
  • Entrepreneurial spirit and highly competitive
  • Global state of mind
  • Promoters of change and innovation
  • Enthusiastic about learning and knowledge

    Do you have what it takes to be a Fusionworker? We want to meet you!!!

    We are looking for a Brand Manager who:
  • Participate in all aspects of the PricePoint implementation from the analysis of business requirements to the configuration of application to meet the customer’s needs, and the configuration of the standard functionalities of the solutions.
  • Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities.
  • Knowledge in conceptualizing and executing trade promotions and rolling out impactful campaigns in collaboration with marketing and sales teams.
  • Leading activation programs with partners to improve brand visibility.
  • Experience influencing business processes and requirements related to pricing, trade promotions, category management, & inventory management including cross-functional collaboration with marketing, supply chain, trade, and finance on forecasting to sales input across responsible brands.
  • Maintain solid relationships with clients, managing all aspects of the consulting relationship.
  • Collaborate with project leaders and the implementation team to ensure understanding of the set of requirements, business-aligned objectives, and obtain a complete understanding of current business processes.
  • Conduct trainings of the implemented application to the clients.

    Job requirements...
  • Bachelor’s degree in Marketing, or other related fields.
  • 2+ years of experience in marketing analysis, brand management, trade management, or related field.
  • Knowledge on shopper insights, market data and best practices, stock & sell-out data from retailers and identifying biggest growth opportunities.
  • Knowledge in Microsoft Office (Excel, Word, and PowerPoint).
  • Knowledge in Microsoft Projects.
  • Excellent communications skills, written and verbal.
  • Analytical skills.
  • Time management skills.
  • Teamwork skills.

    Join us and discover what's a Fusionworker is, because Fusionworks are something else…

    Job Type: Full-time

    Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Vision insurance
    Schedule:
  • Monday to Friday

    Education:
  • Bachelor's (Preferred)

    Experience:
  • Marketing Analysis: 3 years (Preferred)
  • Brand Management: 3 years (Preferred)
  • Trades Management: 3 years (Preferred)

    Language:
  • Spanish/English (Bilingual) Location: One location
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    Example 2

    Overview: Why Work at Ortho Molecular Products: *

    Are you a passionate about health? Do you love teaching patients about natural solutions through nutrition and lifestyle change? Do you want to take your clinical knowledge out of daily practice and help other clinicians grow and succeed in the business of nutrition and lifestyle medicine? If you answered yes, then this is the opportunity you have been looking for!

    Simply put, our healthcare system is broken. It is expensive, complicated, and dysfunctional. At Ortho Molecular Products, our vision is to transform the practice of medicine. Every day, across America and the world, we help health care providers implement better solutions for health challenges that include lifestyle medicine and nutritional therapies proven to improve patient outcomes. We do this by manufacturing science-based products and developing innovative clinical programs for doctors that help their patients get better faster.

    We are looking for people who align with our mission and want to invest their lifework and passion into transforming the practice of medicine. Our team is purpose-driven, values-based, and service-focused. We are looking for likeminded people who want to join the movement that is changing the way healthcare is being delivered.

    We are looking for Clinicians with expertise in the following areas:

  • *
    Musculoskeletal Health*
  • Hormone Health
  • Immune Health
  • Foundation Nutrition
  • Cardiovascular Health

    What to Expect:
  • Please note this is 100% onsite and is not a remote position.

    *
    What to Expect**: *

    *
    Manage, develop, and implement product marketing activities to maximize sales of the program.
  • Oversee messaging and development of literature associated with the program and products.
  • Provide training, education, and technical assistance to Sales and Customer Service.
  • Identify clinical tools for health care professionals for the utilization of the program.
  • Develop patient-focused messaging and resources for product sell-through tools.
  • Coordinate with Manufacturing, Marketing and Product Development in launching new products associated with the program.
  • Provide product feedback and customer comments to Marketing and Product Development.
  • Monitor industry trends for new product ideas and ground-breaking nutraceutical uses and communicate ideas to Sales, Marketing, and Product Development.
  • Provides territory analysis of competition and potential to Sales and Marketing management.
  • Provide regular market and sales analysis to Marketing and Sales.

    What You Will Contribute: What You Will Contribute: *

    *
    Functional medicine knowledge
  • At least two (2) years' experience in a clinical setting and be a licensed health care provider
  • A Bachelor’s degree, in science or nutrition
  • 3-5 years of sales and or marketing experience preferred
  • Experience in the use of lifestyle/ healthy living to achieve wellness goals
  • Concise and effective verbal and written communication skills
  • Working Knowledge of Microsoft Office (Word, Excel, Power Point)
  • High level of organizational ability with skills in timeline management
  • Ability to work independently to achieve pre-determined goals
  • Attentiveness and Diligence

    What You Will Receive: What You Will Receive*: *

    *
    Competitive Compensation with Bonus Program
  • Medical, Dental, Vision, Company Paid Life Insurance, and 401(k) with Employer Match
  • Voluntary Benefits: Short Term Disability, Life, Critical Illness, Accident, & Hospital Indemnity
  • Paid Time Off and Holiday
  • Job Specific Training & Tuition Reimbursement Program
  • Wellness & Employee Assistance Program, Gym Reimbursements, and Healthy, Company Paid Meals
  • Free Monthly Products, Employee Discounts, and Employee Referral Incentives

    Ortho Molecular Products honors the service of our military veterans and understands how that service translates to a successful career. We invite you to explore the Ortho website to learn about our career opportunities and apply. Ortho Molecular Products is an Equal Opportunity Employer.

    Location: 540 W Northwest Highway Suite 200, Barrington, IL Type: Full-time
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    Example 3

    Description:

    Rival Nutrition seeks a talented and energetic Sr. Brand Manager to join its internal marketing team. Working out of the West Suburban Chicagoland office, this individual will help develop and execute a wide variety of marketing activities to help build the Rival Nutrition brand. Qualified candidates will possess the skills and experience necessary to:

  • Develop effective, measurable digital marketing plans and execute them efficiently;
  • Build, develop, and lead a small creative team;
  • Identify and deliver growth strategies based upon consumer insights;
  • And expertly communicate and collaborate with internal teams and external parties, including customers, vendors, and advertising/promotional agencies

    AboutRival Nutrition

    Rival Nutrition is an exciting active lifestyle brand wholly owned by Nutrivo, LLC.

    Nutrivo is proven leader in the specialty sports nutrition industry with a 35-year reputation for quality manufacturing. With access to Nutrivo’s state-of-the-art laboratories and manufacturing capabilities, Rival Nutrition designs, develops, produces, and markets of wide range of premium protein powders and performance supplements to support the enhanced needs of competitive athletes, functional fitness enthusiasts, and other active individuals. Rival Nutrition is based in Aurora, IL. For more information about Rival Nutrition and Nutrivo please visit [website] and [website]

    Responsibilities:

    Managing day-to-day marketing activities including, but not limited to:

  • Driving Amazon and consumer-direct sales growth and retention strategies through effective data-lead, digital advertising campaigns including paid search, social media (organic and paid), programmatic, and email marketing
  • Generating consistent follower growth and engagement on social media platforms
  • Overseeing social media and influencer activity, as well as e-mail, website, and trade event activation; safeguarding that all activities are consistent with brand voice and company philosophy
  • Leading internal marketing and design resources to ensure timely delivery of agreed projects/tactics
  • Concepting promotional pieces such as flyers, coupons, catalogs, product literature, and print advertising campaigns.
  • Copywriting, editing, and proofreading
  • Constructing and delivering internal and external PowerPoint presentations
  • Preparing business cases, competitive analyses, press releases, executive summaries, performance reports, promotional calendars, and other marketing communications
  • Estimating profit margins and executing new product launch plans
  • Assisting with external agencies
  • Organizing and conducting qualitative and quantitative market research
  • Participating in the development of growth strategies for the Rule 1 brand including product pipeline, lifecycle, positioning, and pricing.

    Ideal Candidates:

  • Have extensive experience with social media marketing and digital advertising
  • Possess 3+ years of marketing experience, with at least 1 year of previous supervisory responsibility.
  • Exhibit strong creativity, problem solving capabilities, and organizational skills
  • Communicate clearly and concisely through verbal and written means
  • Have a degree in marketing, advertising, or other closely related field.
  • Are proficient with:
    -MS Office suite (Outlook, Word, Excel, PowerPoint

    -Facebook, Instagram, Snapchat, TikTok, Twitter, and other emerging SM platforms

    -Amazon Vendor & Seller Central

    -Google Analytics

    -MailChimp

    -Experience with Adobe CC, Survey Monkey, Hootsuite, and other related software a plus

  • Are hands-on and have a proven track record of on-time project delivery and working within agreed budgets
  • Work well independently and in cross functional teams
  • Are ‘big picture’ thinkers, pragmatic, self-directed, and able to lead and motivate others
  • Have an affinity for nutrition and an active, healthy lifestyle. Previous experience working within the sports nutrition industry preferred, but not required.

    Rival Nutrition Offers:

  • A fun, fast-paced, and challenging work environment within the rapidly growing sports and functional nutrition industry
  • Extensive opportunity for personal development and career advancement
  • Competitive salary and benefits

    Position Type: Full time, salary

    Location: Aurora, IL

    Reports to: General Manager

    Job Type: Full-time

    Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
    Schedule:
  • 8 hour shift
  • Day shift
  • Monday to Friday

    Education:
  • Bachelor's (Preferred)

    Experience:
  • Microsoft Powerpoint: 1 year Location: One location
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    Example 4

    About the Company
    Vana is an information technology product and services company headquartered in Beavercreek, Ohio. Vana Solutions delivers technical solutions supporting complex organizational objectives while solving business-driven challenges for our Government and Industry customers.

    Job summary
    Vana has an opportunity available for a Brand Manager to join our dynamic team in Beavercreek, OH. The Brand Manager will lead, manage, and expand Vana’s branding and marketing (collateral, social media, company website, product demonstration, webinars, email campaigns etc.) and will work with the Business Development team (proposal development, strategize branding approach for products, and other activities as needed). The ideal candidate is highly self-motivated, professional, and capable of managing their workload and prioritizing tasks in a fast-paced environment. This is an excellent opportunity for an individual looking to join a dynamic growing company that provides a collaborative culture that fosters creativity, innovation, and continuous learning.

    Essential Duties and Responsibilities Include:

  • Lead and develop Corporate Communications and Branding Strategies
  • Lead and develop Marketing Campaigns to include leveraging the appropriate methods to communicate with potential customers, utilize and analyze data to determine effectiveness, generate and execute new strategies, etc.
  • Manage Vana’s various social media platforms (e.g., LinkedIn) to include generating a branding approach for these platforms, creating original content to post, and sustain user engagement
  • Generate and measure branding strategy effectiveness against agreed upon Key Performance Indicators
  • Design, create, manage, and execute multi-channel marketing campaigns that leverage SEO, social and inbound marketing, email campaigns, and events to grow customer acquisition
  • Optimize marketing automation (e.g., utilization of CRM/marketing automation tools) and lead nurturing processes through email, social media channels, etc.
  • Design and generate unique branding that distinguishes Vana from industry competitors (e.g., unique logos, collateral, etc.)
  • Design and manage website content (e.g., write blogs, conduct regular review for accuracy, ensure all information is up to date, track web traffic, etc.)
  • Design graphics for proposals, presentations, marketing collateral, etc. (e.g., company collateral, visualization of an idea, etc.)
  • Organize, create, and manage Business branding content (e.g., regular review for accuracy, ensure information is up to date, etc.)
  • Research various industry/Government events, assist with registration/scheduling for attendees and manage conference/event preparation logistics as required
  • Attend, participate in, and represent Vana at various events and industry conferences
  • Lead, develop, and execute internal marketing and branding strategies to connect with Vana associates (e.g., internal content, generate newsletters, etc.)
  • Maintain knowledge of industry best practices, strategies, and offerings for integration into Vana’s Branding/Marketing best practices (e.g., inbound marketing, social media strategy, etc.)
  • Perform other Branding, Marketing, and Business Development related duties as assigned.

    Qualifications

  • Education: A Bachelor's Degree from an accredited college or university
  • Three to five years of marketing experience preferred to include working with Business Development team(s) and coordinating marketing activities (e.g., creating and executing strategy, leading a conference, etc.)
  • Hands-on experience with HTML/CSS, Adobe Creative Suite (e.g., InDesign, Photoshop), and other photo and document editing software preferred.
  • Proficiency in marketing automation and blogging software (e.g., HubSpot marketing/CRM tools).
  • Experience with website design/editing software (e.g., WordPress Bakery)
  • Familiarity with the functionality of LinkedIn, Twitter, and other social media platforms.
  • Familiarity and experience with SEO/SEM and strategizing with these metrics.
  • Must be data-driven and research-oriented, consistently reviewing marketing best practices and applying them to Vana’s marketing initiatives.
  • Excellent Microsoft M365 Suite skills (Word, PowerPoint, Excel, Outlook, etc.)
  • Strong presentation skills and experience tailoring messages based on target audience
  • Excellent writing, proofreading, and editing skills.
  • Excellent interpersonal, oral, and written communication skills.
  • Ability to demonstrate interpersonal skills and proficiency in business vocabulary to effectively represent the company to outside parties.
  • Professional attitude and appearance.
  • Strong attention to detail required.
  • Demonstrate initiative and willingness to learn.
  • Ability to manage several projects simultaneously, setting priorities and meeting deadlines as necessary.

    Desired Skills:

  • Experience in the Federal Market or Defense Contracting Industry Type: Full-time
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    Example 5

    Job Purpose:

    GSM Outdoors is an industry-leading global outdoor sporting goods company with 30+ brands in outdoor, sporting goods, shooting sports & fishing categories. GSM is headquartered in Irving, Texas with multiple locations in the United States and Asia. Our brand family includes Stealth Cam, Walker’s, Muddy, Hawk, Wildgame Innovations, Halo, Evolved, Flextone, Zink, Ameristep, Tenzing, AvianX, Bloodsport, Birchwood Casey, Cold Steel, Hunter’s Specialties, Down & Out, TruGlo, Apex Gear, NAP, Boss Buck, American Hunter, Cyclops, TekMat, Crossfire, Viking Solutions, Big Game, Skull Hooker, HME, Western Rivers, SME, Coyote Light & Yamamoto.

    An individual must be able to successfully perform the essential functions of this position with or without a reasonable accommodation.

    Summary of Essential Job Duties

  • Brand strategy: brand vision and value short and long term.
  • Assist with product development, pricing and new product launches
  • Develop new business opportunities
  • Work with creative team on packaging, website & other marketing collateral to maintain brand style guidelines
  • Competitor analysis.
  • Consumer insight
  • Sales and marketing support.
  • Reviewing marketing copy

    Position Responsibilities

    Set the strategic vision for the category and direction for the brand(s) through short and long-term initiatives by leading the category teams for new product development, launches, commercialization strategies and category portfolio management
    To be accountable for Category P&L, revenue, margin and Inventory turn. The ideal candidate will be an innovative thinker with brand marketing experience, solid problem solving and critical thinking skills, and excellent communication skills.
    Responsible for full portfolio management including new product development from idea to delivery. Along with the Project Managers, collaborate on new product development and product updates for seamless new product launch strategies, updates and road maps relevant to the brands.
    Tracks risks and opportunities for the brand
    Provide direction on portfolio assortment needs, product adaptations and pricing strategy.
    Lead and collaborate with direct and cross-functional team members to execute effective product launches from conception to delivery.
    Provide direction and guidance to internal creative service team(s) and/or local approved agency partners for product launches, packaging updates and POS materials.
    Provide input and guidance to global sales Teams on portfolio selection for all sales channels.

    Skills/Qualifications:
    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    - Good analytical skills
    - Good listener, able to respond to results and consumer research
    - Excellent communication skills, both verbally and in writing
    - Strong knowledge of hunting and outdoors products, active outdoorsman a plus
    - Ability to work well with a wide range of people from different parts of the business
    - Organized and methodical
    - Work well under pressure
    - Good presentation skills
    - Ability to manage different projects at the same time
    - High business acumen
    - Strong focus on results

    Required Education and Experience

  • 4 year Degree in Business, Marketing or related field required
  • 10+ years of brand management experience, including brand strategy/positioning/planning, new product launch, product commercialization and consumer marketing across the marketing mix.
  • 5 years minimum in the outdoor industry

    Job Type: Full-time

    Pay: $45,000.00 - $110,000.00 per year

    Benefits:
  • 401(k)
  • Dental insurance
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Paid time off
  • Vision insurance
    Schedule:
  • 8 hour shift

    Education:
  • Bachelor's (Preferred)

    Experience:
  • Brand Management: 5 years Location: Remote
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    What does a Brand Manager do?

    Brand Managers typically work for corporations and marketing firms to uphold and promote the brand image of their employer or clients. They work closely with the marketing, advertising and sales departments to provide a sense of direction for their brand. Their job is to use their marketing and industry expertise to set budgets for campaigns, organize promotional events for products and encourage brand uniformity across marketing initiatives. They may also create logos, packaging designs and forms of content like blog posts and social media posts if needed.

    Brand Manager skills and qualifications

    A Brand Manager must possess a wide variety of skills in order to compete in an industry where knowledge enhances performance. A great Brand Manager can relate to other roles on many different levels. They should have the following skills to build an atmosphere of creative development and brand success:

    • Creative thinking
    • Excellent written and verbal communication skills
    • Analytical thinking
    • Strong leadership and project management
    • Product packaging and retail knowledge
    • Great at multi-tasking and delegating
    • Organization and responsibility
    • Collaboration and teamwork

    Brand Manager salary expectations

    A Brand Manager makes an average of $75,261 per year. Salary may depend on level of experience, education and the geographical location. 

    Brand Manager education and training requirements

    In order to succeed as a Brand Manager, a bachelor’s degree in business, journalism, marketing or a related field is strongly encouraged. Some employers or clients will show preference for individuals with a master’s in business (MBA). Both Brand Managers and Brand Manager hopefuls have the option of expanding their knowledge and keeping updated with evolving marketing practices by taking workshops or certification courses offered by various colleges and institutions.

    Brand Manager experience requirements

    Brand management is a high-ranking job title that typically takes a minimum of five years to attain. Some companies or potential clients will lean towards individuals who have previous brand management experience or who have gained practical knowledge in the marketing or publicity fields. How much Aspiring Brand Managers can advertise their services on a freelance basis or take on pro-bono work for entrepreneurs, small businesses and charities can also help them attain a position.

    Job description samples for similar positions

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    Frequently asked questions about Brand Managers

     

    What is the difference between a Brand Manager and a Marketing Manager?

    The difference between a Brand Manager and a Marketing Manager is that Brand Managers typically work under the authority of Marketing Managers. Despite the difference in seniority, Brand Managers and Marketing Managers have a lot of similar job responsibilities. One way to differentiate between their responsibilities is by looking at the scope of their work. 

    Brand Managers usually monitor product sales and make comparisons between the company’s products and practices and their brand identity. In contrast, Marketing Managers assume a leadership role in addition to their job responsibilities. They hire marketing employees, hold department meetings and ensure that the department understands the company’s marketing goals.

     

    What are the daily duties of a Brand Manager?

    A Brand Manager’s day typically begins by reviewing the status of marketing campaigns. They also take time to review competitor data and company reviews to gauge the public perception of their company versus competing corporations and products. Throughout the day, they participate in meetings with company executives and members of the marketing department to determine the best ways to present their company moving forward. A Brand Manager also uses any additional time during the day to come up with advertisements, content ideas and other creative ways to strengthen the company’s brand identity.

     

    What makes a good Brand Manager?

    A good Brand Manager is someone who displays a passion for your company, its products and services. They use this passion to develop ways to expand on a company’s brand image and goodwill. A good Brand Manager should also have a creative mindset that enables them to view your company through the eyes of the consumer. This allows them to contribute useful ideas to your marketing, advertising and sales tactics. 

    A good Brand Manager should also be able to identify potential errors in their ideas and revise them accordingly. Being able to admit that a particular idea or initiative didn’t work means they can create a more refined brand strategy for the company.

     

    What should you look for in a Brand Manager's resume?

    When reviewing a Brand Manager candidate’s resume, you should be sure to highlight any relevant qualifications and character traits that would make them suitable for the role. For example, when someone describes themselves as innovative, detail-oriented and analytical, this implies that they can offer creative ideas and review large portions of data to make assessments.

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