Chief Marketing Officer Job Description: Top Duties and Qualifications

Chief Marketing Officers, or Marketing Directors, are responsible for overseeing a company’s overall advertising and sales strategy. Their duties include developing the structure of the business’s marketing department, approving marketing campaign ideas and coordinating marketing efforts with the company’s financial and branding goals.

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Chief Marketing Officer duties and responsibilities 

While the responsibilities and duties of a Chief Marketing Officer vary somewhat depending upon the organization, the types of customers they target and the types of products and services the company offers, these are the more common responsibilities:

  • Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organization’s products or services.
  • Undertake market research studies and analyze the results in order to better understand the market and customer tastes.
  • Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service.
  • Determine what type of media to use in an advertising campaign.
  • Negotiate advertising contracts.
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Chief Marketing Officer Job Description Examples

 

Example 1

CHIEF Marketing Officer (CMO)

As the CMO, you will lead our marketing, sales, and business development teams to support student/member success in the online education space. Our CMO is at the center of our business’ success! You will lead and influence at the strategic, operational, and tactical levels of our business.

Our company partners with world-class thought leaders, including some television stars of the hit A&E series "Triple Digit Flip," Jamil Damji and Pace Morby, to transform the lives of our students. As our CMO, you will be a key business partner with them and our other thought leaders.

Our CMO has to be positive, energetic, an agile thinker, and be able to attract, develop, and retain great talent.

Are you interested in working for a company committed to your personal and professional growth and development while you have fun, grow our business and help students transform their lives?

OUR Company:

New Reach Education is based in Tempe, Arizona focused on investment and financial education. Our mission is to unlock financial freedom for millions through practical, actionalble education. Currently supporting thousands of student/members, New Reach Education is making a powerful and lasting impact on the communities it serves.

Responsibilities
  • Set the strategic plan for marketing, sales and content to grow existing business

  • Serve as the lead for our business development team to develop and onboard new brands and thought leaders that align with our culture

  • Drive digital marketing and master data-driven decision-making capability at individual and team levels

  • Manage P&L for each brand and the entire sales and marketing teams

  • Attract, onboard, and develop top-tier talent

  • Lead company’s marketing capabilities across the US: brand marketing, public relations, social media and performance marketing, marketing analytics and marketing operations

  • Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies

  • Drive department innovation within desired KPI's and OKR's

  • Research competitors to stay current with similar products or services on the market.

  • Collaborate cross-functionally and with the C-Suite to make high-level decisions regarding the budget and the direction of the company

  • Create and maintain a successful brand and image that attracts students and brand thought leaders

  • Manage marketing plans and strategies for new and existing brands

  • Develop and cultivate talent, engage and coach employees, and foster an organizational culture that aligns employee and team performance with strategic goals and objectives

  • Demonstrate a passion for the firm's mission, vision and values

    Qualifications
  • 10+ years of professional experience in marketing, sales, or strategy planning roles

  • 7+ years of managerial experience with responsibility for a group of brands and for a team of 10+ employees

  • Previous experience in marketing, sales, communication and budgeting

  • Previous experience in acquisition marketing

  • Excellent written and verbal communication skills

  • Innovative and creative

  • Ability to lead groups and be decisive

  • Collaborative skills to accept and incorporate ideas into strategies

  • Time management and organization in order to meet strict deadlines

  • Ability to recognize trends and stay ahead of them

  • Proficient with analysis and design software

    Benefits
  • Benefit Package- Medical, Dental, & Vision and PTO

  • Friendly & Productive Environment (Good Vibes Only!)

    New Reach Education supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace. All interested professionals are encouraged to apply.

    Job Type: Full-time

    Pay: $250,000.00 - $300,000.00 per year

    Schedule:
  • 8 hour Location: One location
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    Example 2

    AgingOptions is a first-to-market Retirement Technology startup, with a huge market and growing demand - and we are looking for a CMO to help us launch and grow.

    At AgingOptions, our mission is to change the way people think of, plan for, and navigate through retirement. Retirees share a few basic goals - to avoid nursing homes, not burden family, and not run out of money. The hard truth is that 7 in 10 Americans will fail in one or more of these goals. It isn't because they failed to plan - it's because retirement planning today is broken. AgingOptions has the solution, with years of experience in delivering a better plan - called a LifePlan - and a new digital offering available nationwide.

    We are looking for a hands-on CMO ready to help us lay the groundwork now for a major launch this year and fast growth soon after.

    Experience Requirements

  • Bachelor's degree
  • 10 years of experience in marketing positions of increasing responsibility, with a focus on Growth Marketing
  • 3 years of experience in leading Marketing teams
  • Experience marketing to 55+ age demographic

    Essential Skills

  • Demonstrated ability to lead and inspire a team and achieve results
  • Superb analytical skills
  • Outstanding communication and interpersonal skills, including ability to express disagreement with senior leaders in appropriate settings and then still committing to finalized direction.
  • Ability to make decisions with ambiguous or little data and execute well
  • Thorough knowledge of marketing principles, brand, product, and service management
  • Understanding of retirement-related disciplines, such as financial and estate planning, healthcare, etc., and familiarity with software development processes.

    Key Responsibilities

  • Drive revenue by growing user base and sales through marketing activities
  • Oversee the company's advertising and sales projects, operating within approved budgets
  • Create and manage multiple campaigns via online and offline channels, including handling needed tasks directly
  • Develop the structure of our marketing department over time

    We are a small and growing team, looking for the right fit CMO to help us scale to new heights with this important mission. We look forward to meeting you soon!

    Job Type: Full-time

    Pay: $75,000.00 - $125,000.00 per year

    Benefits:
  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Vision insurance
    Schedule:
  • Monday to Friday

    Ability to commute/relocate:
  • Federal Way, WA 98003: Reliably commute or planning to relocate before starting work (Required)

    Experience:
  • Marketing: 10 years Location: One location
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    Example 3

    DCA Outdoor, Inc, is a values based, purpose driven organization. Handling corporate services to our family of 12 brands, we operate in 6 states, have 600+ employees with revenues of $99mm. We have revolutionized the green industry through national, vertical integration and have a bold story to tell about how we’re working to save our planet through green goods and regenerative farming. An industry leader in both plant technology and people strategies we are innovating our way to $1 billion in revenues and won’t stop until we get there. Our Definite Chief Aim (DCA) is to inspire people to think differently about climate change so we can change the world one carbon molecule at a time.

    We are in the market for a Chief Marketing Officer who is up for the challenge to execute our blue ocean strategy and will lead the evolution of the DCA brand across North America. This individual and their team will be accountable for the rebranding of our company and telling a refreshed, comprehensive story to the market, existing and new customers and suppliers, as well as future talent.

    The right candidate will first and foremost be a leader people can respect and want to follow. They will be full of passion about healing our planet, solving the heat island issue and reshaping the nursery production and distribution industry. Bold and daring, they will be unafraid to walk alongside our founder who is a raging visionary and entrepreneur with ideas that are revolutionizing our industry.

    Candidates we will consider will have proven success leading a marketing team at an executive or C-suite level. This position offers the opportunity to build a world class team as its leader. Our future CMO will also have experience repositioning a company’s brand and winning through differentiation, not price. In other words, having the assignment of reshaping an industry is something you’ve always dreamed about.

    Our Chief Marketing Officer will be an authentic leader that humbly models our values, believes in our vision and purpose and wakes up every day ready to model our core values. Work hard, take pride in your

    work, be optimistic and exhibit a can do attitude, be respectful to others, show commitment to the team, continually grow and improve yourself.

    Our CMO Will Make Impact Through:
  • Leadership: Lead, manage and hold accountable a world class marketing team
  • Growth Driver: Develop strategies that drive revenue growth
  • Brand Storyteller: Strategically build the DCA brand and it’s family of companies by increasing awareness to gain followership
  • Innovation Catalyst: Create breakthrough ideas to disrupt an industry
  • Capability Builder: Deploy robust solutions (people and technology) that will reach across the business and accelerate marketing, life cycle management and customer experience

    Of course, along with the ability to see 3-5 years into the future we are looking for this individual to have a deep understanding of Marketing functions, including:
  • Digital presence & SEO
  • Website and e-commerce
  • Campaign marketing
  • Graphic design, photography, and videography
  • Brand strategy
  • Revenue growth

    Minimum Qualifications:
  • Required: 4-year degree in marketing or related discipline
  • Preferred: Master’s degree in marketing or a related field or an MBA is highly desirable
  • Required: 8+ years’ proven experience in brand marketing as well as building and growing brands and product marketing
  • Required: Experience in building a marketing function from the ground up
  • Required: Experience re-positioning a company’s brand
  • Required: Exceptional knowledge and insight of marketing techniques and platforms

    Benefits You Will Enjoy:
  • Health, dental, and vision insurance 1st of the month after 30 days
  • Generous 401k match with immediate vesting
  • Executive retirement program
  • Company paid life insurance, STD, & LTD
  • PTO & paid holidays
  • Relocation expenses or remote work location
  • Salary plus bonus
  • Company culture centered around growth and innovation
  • Career development & recognition

    Application Requirements:

    To be considered for this position, go to [website], and/or apply to this link.

    We ask all applicants to complete the Culture Index survey. Without survey completion, your application will not be considered. Please copy and paste the following into your browser to complete the survey: [website]

    Job Type: Full-time

    Benefits:
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

    Experience:
  • Brand Marketing: 8 years Location: One location
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    Example 4

    Chief Marketing Officer:

    Aspen Digital Marketing is looking for an organized, experienced, and eager full-time Chief
    Marketing Officer who is able to oversee all client-level and in-house marketing strategy and implementation. This client-facing position will require working with a small team of media buying and client-success specialists to ensure that effective strategic plans are developed for each effort, ad account and campaign setups are completed accurately, and all campaigns are continually optimized and maintained. Additionally, it will be the responsibility of the CMO to ensure that clients are updated, informed, and happy. Qualified applicants should have at least 2 years of experience as a CMO, plus 4 years of experience with client success and/or media buying related to digital marketing. A strong understanding of marketing strategies and current trends is a must.

    Aspen Digital Marketing is a Digital Marketing Agency based in Aspen, Colorado. We provide Media Buying, Creative Content Design, Data Acquisition, Coaching, and other
    Strategic Marketing-related services to businesses and consumers throughout the US. We are a tight-knit yet internationally-dispersed group that is quickly scaling- handling over 80 clients in a variety of industries.

    Applicant Requirements:
    -Bachelor’s or Master’s in Marketing, Communications, Design, Analytics, or related field
    -2+ years of experience as a CMO
    -4+ years of Client Success Management related to marketing/advertising
    -4+ years Experience with media buying on FB/IG, Google, YouTube, and TikTok
    -Strong communication skills
    -Strong organization and project management skills

    Position Duties:
    - Oversee a team of 3-10 Media Buying and Client Success Specialists
    - 1-on-1 Client Meetings
    - Strategic campaign planning
    - Create social media plans and content for clients
    - Client check-ins, updates, & general FAQs
    - Client timeline management
    - Ad Account reviews and reporting
    - Ad account optimization and maintenance
    - Audience building and advanced targeting
    - Ongoing professional development and training
    - Interdepartmental communication
    - Troubleshoot technical issues with clients
    - Basic coaching of clients
    - Create instructional videos and tech solution walkthroughs

    Desired Skills and Experience:
    - Facebook, Instagram, Youtube paid ad management and best practices implementation (Preferred experience with TikTok Advertising)
    - Establishing workflows and streamlining processes
    - Ability to work with a small team (3-6 members)
    - Strategic Planning for Marketing
    - Market, industry, and competitor research
    - Google Ads and Facebook Certifications
    - Previously ran or managed small business B2C ad campaigns

    Compensation and Salary:
    Compensation for this remote full-time position is between $25-35/hr and is dependent on experience and qualifications.

    Job Types: Full-time, Contract

    Pay: $25.00 - $35.00 per hour

    Benefits:
  • Paid time off
  • Professional development assistance
    Schedule:
  • Monday to Friday
    Supplemental Pay:
  • Bonus pay

    Education:
  • Bachelor's Location: Remote
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    What does a Chief Marketing Officer do? 

    Chief Marketing Officers work on a company’s executive team to grow the business through marketing and outreach. They research information about their customers and competitors to project future growth and identify possible sales opportunities. Chief Marketing Officers guide a business’s overall marketing strategy and cultivate its public image to gain market share and inspire confidence in customers. They lead a team of marketing professionals to select the most lucrative marketing channels and curate company content to tell a compelling brand story. They analyze revenue sources and predict how advertising could help them generate the highest possible return on their investment.

    Chief Marketing Officer skills and qualifications

    Chief Marketing Officers should be able to complete a wide variety of tasks, so they must have the corresponding skills to complete those tasks. A job description for a Chief Marketing Officer may contain the following skills and qualifications:

    • Analytical thinking skills
    • Communication skills
    • Creativity
    • Decision-making skills
    • Research skills

    Chief Marketing Officer salary expectations  

    A Chief Marketing Officer makes an average of $150,198 per year. This salary may depend on the applicant’s level of experience, education and geographic location.

    Chief Marketing Officer education and training requirements 

    A bachelor’s degree is required for a Chief Marketing Officer position, with some employers preferring or requiring a master’s degree. A degree in marketing or in business administration with a focus on marketing is generally preferred, but many will accept a business administration or related degree.  

    In addition to a college degree, most organizations want candidates with experience in marketing or a related field such as advertising. In addition to a degree and experience, many employers are also interested in whether the candidate has kept up to date with changes in the broader field through seminars, workshops and other continuing professional education.

    Chief Marketing Officer experience requirements 

    Since marketing tends to vary depending upon the industry, types of products and services being marketed and variations among different demographics being targeted, it is important to take these factors into consideration when describing the type of experience desired. For example, marketing experience in the defense industry may not be relevant in the healthcare or financial industry.  

    Job description samples for similar positions 

    If this Chief Marketing Officer job description isn’t exactly what you’re looking for, consider these similar positions:

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    Frequently asked questions about Chief Marketing Officers

     

    What is the difference between a Chief Marketing Officer and a Marketing Manager?

    The Chief Marketing Officer is the top-ranking person in a company’s marketing department and acts as a liaison between the marketing team and executive leadership. They have a direct influence on a business’s overall strategy and vision through collaborating with the Chief Executive Officer and the Chief Operating Officer. Marketing Managers take instruction and guidance from the Chief Marketing Officer and delegate tasks to salespeople and creative staff. Marketing Managers work with the day-to-day implementation of campaigns while Chief Marketing Officers provide them with budgetary restrictions and planning support.

     

    What are the daily duties of a Chief Marketing Officer?

    Chief Marketing Officers spend their time building revenue streams, developing a brand and managing the marketing and sales team. They collaborate with operations and administration staff to secure the essential resources to execute a project. Chief Marketing Officers set project deadlines and analyze company finances to find funding for new ideas. They regularly check in with team leaders to assess progress on marketing campaigns, make adjustments and gather information about their target market. They study conversion rates, customer lifetime values and key performance indicators as a method for quantifying their success.

     

    What are the qualities of a good Chief Marketing Officer?

    Good Chief Marketing Officers are highly collaborative, creative, data-driven and analytical. To be successful, Chief Marketing Officers should be able to understand how creative and artistic projects can impact the bottom line of their business. They are natural storytellers who communicate clearly, providing instruction to their team and quantifying vague ideas into a concrete, finished project. They are passionate about their field and maintain industry knowledge, actively seeking out constructive criticism to improve and differentiate themselves from competitors.

     

    Who reports to a Chief Marketing Officer?

    Chief Marketing Officers oversee a company’s entire marketing and sales department, so they interact with a range of employees. Chief Marketing Officers are involved in hiring leadership positions for the creative and strategic direction of the company. They directly oversee Marketing Managers, Sales Managers, Public Relations Directors and Creative Directors who then build teams of marketing professionals to carry out projects. They review reports created by team leaders, approve their ideas and give advice on implementation. Chief Marketing Officers can also work with mid and entry-level employees in a group environment to create a cohesive team strategy.

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