What does a Chief Marketing Officer do?
Chief Marketing Officers work on a company’s executive team to grow the business through marketing and outreach. They research information about their customers and competitors to project future growth and identify possible sales opportunities. Chief Marketing Officers guide a business’s overall marketing strategy and cultivate its public image to gain market share and inspire confidence in customers. They lead a team of marketing professionals to select the most lucrative marketing channels and curate company content to tell a compelling brand story. They analyze revenue sources and predict how advertising could help them generate the highest possible return on their investment.
Chief Marketing Officer skills and qualifications
Chief Marketing Officers should be able to complete a wide variety of tasks, so they must have the corresponding skills to complete those tasks. A job description for a Chief Marketing Officer may contain the following skills and qualifications:
- Analytical thinking skills
- Communication skills
- Decision-making skills
- Research skills
Chief Marketing Officer salary expectations
A Chief Marketing Officer makes an average of $150,198 per year. This salary may depend on the applicant’s level of experience, education and geographic location.
Chief Marketing Officer education and training requirements
A bachelor’s degree is required for a Chief Marketing Officer position, with some employers preferring or requiring a master’s degree. A degree in marketing or in business administration with a focus on marketing is generally preferred, but many will accept a business administration or related degree.
In addition to a college degree, most organizations want candidates with experience in marketing or a related field such as advertising. In addition to a degree and experience, many employers are also interested in whether the candidate has kept up to date with changes in the broader field through seminars, workshops and other continuing professional education.
Chief Marketing Officer experience requirements
Since marketing tends to vary depending upon the industry, types of products and services being marketed and variations among different demographics being targeted, it is important to take these factors into consideration when describing the type of experience desired. For example, marketing experience in the defense industry may not be relevant in the healthcare or financial industry.
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