How to write a Communications Officer job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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What does a Communications Officer do?

A Communications Officer handles many facets of a company’s marketing efforts. Although the exact responsibilities of the role may differ from company to company, there are general tasks that remain consistent throughout. These include maintaining a unique brand voice, developing and executing marketing and public relations campaigns, and social media management. A great Communications Officer will known how to identify target audiences and execute strategies to engage said audience(s).

Communications Officer job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Communications Officer job titles

  • Communications Specialist (Part-Time)
  • Public Relations Officer
  • Corporate Communications Officer
  • Public Engagement Officer
  • Senior Communications Officer

Communications Officer job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Communications Officer job summary

Our growing firm is looking for an experienced Communications Officer to create and implement communications strategies that further our goals. As our company expands, we’re in need of someone who can promote our brand, interact with the public and establish productive relationships with key stakeholders and policymakers. Applicants should be excited about developing and implementing plans to engage target audiences and spread the message about our products. The ideal candidate should have a proven track record of success in the communications sector or related fields, as well as excellent written and verbal communication skills. Preference will be given to those who also have experience and skills in Digital Marketing and Customer Service.

Communications Officer responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to.

Examples of Communications Officer responsibilities

  • Develop, support and promote company goals, including message development, social media content creation and media outreach
  • Develop and disseminate public relations materials that increase our visibility among stakeholders and lawmakers
  • Build and maintain relationships with journalists, bloggers, investors and customer audiences that will help advance our work
  • Identify target audiences and create strategies to effectively engage them
  • Ensure digital marketing content aligns with our brand’s identity and message, and assist with marketing campaigns as needed
  • Work closely with leaders and executives to develop and strengthen employee engagement activities

Communications Officer qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Communications Officer skills

  • At least a Bachelor’s degree in Communications, Journalism, Public Relations or related field
  • A minimum of two years experience in communications strategy development
  • Excellent written and verbal communication skills
  • Knowledge of digital marketing tactics, such as SEO and email marketing
  • Excellent critical thinking skills and the ability to exercise good judgment and solve problems quickly and effectively
  • Experience working in customer relations preferred

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Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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