What does a Content Manager do?
Content Managers typically work for corporations in close proximity to the marketing, sales or advertising departments. Still, they can also work for content or marketing agencies to help with client campaigns. They research company products, services, target audiences and customer reviews to help drive their content strategies. Their job is to hold meetings with content professionals like Content Writers, Content Strategists, Graphic Designers, Marketers and Videographers to brainstorm ideas and discuss new campaign objectives. They also create content marketing calendars to highlight deadlines for specific projects.
They may also participate in writing, creating logos or directing videos based on their background or limited company employment.
Content Manager skills and qualifications
A successful Content Manager needs to have various prerequisite skills and qualifications in order to handle their job duties effectively, including:
- Advanced writing and editing skills
- Excellent written and verbal communication skills
- Ability to come up with creative ideas
- Strong leadership and management skills
- Detailed knowledge of current online tools and marketing trends, including SEO
- Ability to solve problems swiftly
- Advanced computer skills
- Excellent analytical skills and attention to detail
Content Manager salary expectations
A Content Manager makes an average of $59,769 per year in the United States. However, the actual salary may differ depending on the company’s location, the specific job requirements and the candidate’s education and level of experience.
Content Manager education and training requirements
The educational requirements for a Content Manager may vary depending on the company and the expected job duties, but most employers look for candidates with at least a bachelor’s degree. Some applicants may have a degree in computer science and training in content management, while others may have degrees in marketing, journalism, English or communications. Though education beyond a bachelor’s degree isn’t typically required, some candidates choose to pursue voluntary certification, such as the Content Marketing Certification offered by the American Marketing Association.
Content Manager experience requirements
It is important to hire a Content Manager with the right experience. In general, employers look for candidates who have experience creating content for online websites or experience running a content creation team. Previous experience doing SEO work, either with keyword identification or copywriting, can also suffice for this position. A Content Manager should be very tech-savvy as well. Some companies may also look for candidates with previous experience in a content marketing role.
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