How to write a Content Manager job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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What does a Content Manager do?

A Content Manager plans and executes a content strategy that is not only engaging but also in line with the brand’s image and objectives. Maintaining and adhering to a content calendar is a key duty for a highly effective Content Manager as well. A Content Manager stays up-to-date on industry best practices and adjusts the content strategy as necessary. Improvements to the content strategy should also be made as the Content Manager analyzes key website and social media metrics.

Content Manager job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Content Manager job titles

  • Content Marketing Executive
  • Digital Content Manager
  • Head of Content
  • Senior Content Strategist
  • Content Marketing Manager (Strategic Partnerships)

Content Manager job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Content Manager job summary

Our growing company is in need of an experienced and ambitious Content Manager to oversee development, execution and delivery of digital and print content across all our channels. You will play a key role in the success of our inbound and outbound marketing campaigns. The ideal candidate should know how to apply data analytics to personalize and optimize content. The Content Manager will manage an expanding team of Content Strategists, interact with C-level team members and build new opportunities across our client engagements. The Content Manager will be a solid leader, clear communicator and possess great analytical skills.

Content Manager responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to.

Examples of Content Manager responsibilities

  • Plan and execute a content strategy that drives high engagement
  • Serve as editor-in-chief for all content to ensure quality, clarity and consistency
  • Collect, monitor and analyze social and website metrics, and make improvements accordingly
  • Stay updated on industry trends and adjust the content strategy as needed
  • Collaborate with brand, product and sales managers to create promotional concepts
  • Manage the distribution of content across all channels

Content Manager qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Content Manager skills

  • Bachelor’s Degree preferred
  • Understanding of content marketing tactics, such as SEO, digital advertising and social media marketing
  • Demonstrated ability to lead content marketing campaigns
  • Strong Google Analytics, WordPress and Adobe Acrobat/Illustrator skills
  • Excellent written and verbal communication skills
  • 2+ years of experience in Content Marketing

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Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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