Content Manager Job Description: Top Duties and Qualifications

A Content Manager, or Content Supervisor, is responsible for overseeing the creation of multiple forms of content to enhance a company’s credibility and customer-base. Their duties include leading a team of content professionals, creating content strategies to highlight products and services and reviewing competitor content and market trends to identify new content ideas.

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Content Manager duties and responsibilities

A Content Manager’s main duty is to maintain the company’s web content and ensure that the website is updated regularly with relevant and exciting material. Apart from this, they should also be able to perform the following daily functions:

  • Leading a team of writers and overseeing content creation for the company’s website
  • Researching and sourcing content for the company’s website
  • Targeting a specific set of keywords for all the articles written and published
  • Monitoring the competition’s online activities
  • Writing, editing and publishing SEO content pieces 
  • Repurposing content to fit the publishing media, video production or social media
  • Working closely with the company’s marketing team to devise online marketing strategies
  • Updating content to ensure that it’s current
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Content Manager Job Description Examples

 

Example 1

About Us
Fashion Nova is an inclusive fashion-forward and trend-driven apparel and lifestyle brand that celebrates all dimensions of confidence. We use our platform to spread positivity with brands for women, men, curve, luxe, sport, swim, beauty, and kids. We are obsessed with creating the best experience available for our customers and employees.
Fashion Nova was built on the backbone of individuality and inclusiveness. Our brands are worn and celebrated worldwide by customers, celebrities, and influencers because of our uniquely creative and talented employees.
About The Role
Reporting to the Director, Creative Services, you as our Content Manager will help lead the Creative Services department. You will drive collaboration with multiple Fashion Nova teams, such as Studio, Buying, Beauty, Marketing, and others. You'll help create quality content for our website, app, and social media channels. You'll lead activities that conceptualize innovative ideas to engage our customers. As a Content master, you will help coach and develop your team to constantly elevate the Fashion Nova brand for our customers.
Your Responsibilities

  • Orchestrate day-to-day content in the form of photos, videos, and GIFs to publish across our social media channels, but also on our website, app and other digital properties.
  • Mentor and develop your direct reports across the Content team.
  • Curate photos, videos, behind-the-scenes footage, and other supporting assets for our editorial shoots and campaigns. As an example, you will support Product Launches; Brand Partnerships; Store Events; and Influencer Activations.
  • Collaborate with teams across E-Commerce, Marketing, Retail, Talent Acquisition, etc. to understand product, editorial, and campaign requirements.
  • Manage content calendar for all brand divisions and follow up with Content Coordinators, Videographers, etc. to ensure deadlines are met and quality of work.
  • Stay abreast of new creative trends, insights, and generate ideas on how to best translate these across our content and social media channels.
  • Keep up to date with competitors and our customer's demands so we are constantly ahead of the curve.

    Your Experience

  • 4+ years experience in Photography, Videography and Photo/Video editing.
  • Keen eye for Fashion/Model photography and still life product photography; Fashion Retail and/or E-Commerce experience a bonus
  • Social Media savvy with a keen understanding of what works on each platform.
  • Experience leading and coaching others
  • English, additional language(s) an advantage
  • Bachelor's degree or equivalent work experience
  • Willingness to work at our Vernon, CA HQ Monday through Friday

    Benefits

  • Employee Discount
  • Flexible Paid Time Off
  • Medical, Dental and Vision Coverage
  • 401k Match
  • Kitchen stocked with snacks and drinks
  • Weekly catered food, fun events, raffles and free FN swag
  • Summer Fridays at HQ
  • Team bonding events and programs

    Fashion Nova, LLC, and subsidiaries thereof, is an Equal Opportunity Employer. We are steadfast in our commitment to equal employment opportunities and pledge that these objectives are reflected in all aspects of our daily operations. We will continue to recruit, hire, train, and advance in employment qualified individuals in all job titles without regard to race, color, national origin, gender, sexual orientation, gender identity, religion, age, status as a protected veteran, criminal history, or status as an individual with a disability; and shall not discriminate against any individual, any such characteristic, nor any other classification protected by local, state and/or federal Type: Full-time
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    Example 2

    About FLIP

    Flip is a next-generation e-commerce platform combining a TikTok-like discovery experience with a premium e-commerce service. Shoppers visit Flip as a single destination to discover and learn about products through 60-second videos of user-generated content that is instantly shoppable, with a one-click checkout and same day shipping. Shoppers on Flip can become Creators by sharing their own video reviews and monetizing their content directly on the platform.

    *
    About The Job*

    Flip, a social commerce app startup in the beauty and wellness space is looking for an experienced Social Media Content Manager to be an integral part of our team. The ideal Social Media Content Manager understands the distinctions and nuances between the popular social media platforms (Instagram, Snap, TikTok, Facebook, YouTube, etc) and what content performs best on each.

    The social media content manager is responsible for the strategy, content creation, community management, amplification, digital design, and optimization of all of FLIP’s Social. This individual will guide FLIP’s Social media through the ever evolving Social landscape, advise on Social centric ideas and see them through to execution and will keep a sharp eye to new-and-next emerging platforms. This individual must demonstrate strong judgment, be resourceful, have an impeccable creative eye, thrive in a fast-paced environment, and be cool under pressure.

    What you will do

  • Be the primary content creator for FLIP’s Social channels.
  • Write and edit a consistent stream of fresh, clever and creative content for all Social.
  • Manage and execute cross marketing campaigns with brand partners of FLIP.
  • Ability to create engaging content (images and video) that align with brand look and feel and bring new ideas to the team
  • Have a strong understanding of TikTok and experience in TikTok content creation.
  • Be aware of social and digital trends as it relates to our projects and needs.
  • Build and manage the development of content concepts that target key audiences through social and digital platforms.
  • Owning each project’s social media presence, posting cadence and accuracy.
  • Identify/suggest new ways to improve processes to help meet overall team and project goals.
  • Prepare creative briefs and work closely with designers, video artists, and other social media managers to drive visually and strategically elevated content
  • Understand the user’s perspective and apply it to your content.
  • Community management: Engage with followers and monitor conversations from the brand’s voice. Engage with other brands and creators to stand out during ‘viral’ moments that pop up on the channels.
  • Identify / anticipate trends for the brand to participate in or put its own spin on.

    What you will bring

  • Minimum of 5 years of experience building/managing online social communities.
  • Excellent organizational, written and verbal communication skills.
  • Always be punctual and effectively manage your time.
  • Proven track record in successfully handling multiple projects at one time.
  • Professional level knowledge and understanding of social media platforms and trending content/ topics.
  • The ability to excel in a fast paced and deadline focused environment that is driven to produce world class creative.
  • Strong level of independence and efficiency.
  • Willingness to work off hours and weekends as needed.
  • Deep knowledge of & mastery of social platforms (i.e. Facebook/Instagram, Snapchat, Twitter, TikTok, Pinterest, & Type: Full-time
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    Example 3

    Do you have a passion for cars? Do you love creating content?

    We are looking for a qualified Digital Content Manager to join our team!

    Hyman Ltd is internationally recognized as one of the most respected names in the collectible vehicle trade. With 30-plus years in operation, we have handled some of the world’s most significant automobiles, from Pebble Beach winners to youngtimer classics, and virtually everything in between. Our close-knit staff of experts are driven by our collective passion for automobiles and take exceptional pride in our internationally recognized reputation.

    As Digital Content Manageryou will be responsible for maintaining and growing Hyman Ltd’s social media accounts and digital marketing efforts. Your daily mission: to continuously develop a high-end brand on Instagram and all other major platforms.

    Duties and responsibilities
  • Create video content for company website, YouTube and social media accounts
  • Create photo content for relevant social media platforms
  • Manage and grow our company social media channels
  • Stay up-to-date with social media platforms and latest trends
  • Collaborate with Sales and Marketing to implement new digital marketing methods
  • Strategize digital media campaigns
  • Create and maintain an ongoing content calendar

    Requirements
  • Minimum of 1 year experience with Video Production
  • Minimum of 1 year experience with the Adobe Creative Suite
  • Passion for visual storytelling
  • Good time-management skills
  • Great interpersonal and communication skills

    Job Type: Full-time

    Schedule:
  • 8 hour shift
  • Monday to Friday

    Ability to commute/relocate:
  • Saint Louis, MO 63146: Reliably commute or planning to relocate before starting work (Required)

    Experience:
  • Social media marketing: 1 year (Preferred)
  • Writing skills: 1 year Location: One location
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    Example 4

    About the Role

    The Gobel Group is seeking a content creator/manager to join the marketing team. This role will work to create/update content including blogs, white papers, case studies, and press releases that will live on the company website and be pushed out through marketing efforts. It will involve interviewing Gobel employees who work directly with clients as well as the clients themselves to learn of success stories that need to be promoted. The successful candidate will collect best practices from the profession and relevant other industries.

    Requirements
  • Bachelor’s degree in English, Journalism, Communications, Public Relations, Marketing or 3+ years in a related discipline or equivalent experience.
  • Proficient in MS PowerPoint and Google Slides and other relevant graphic applications
  • Experience working with HubSpot and WordPress
  • Exceptional written and oral communication skills.
  • Strong knowledge of grammatical rules and experience with editing and formatting long- form pieces of content required.
  • Excellent organizational, planning and prioritization skills.
  • Independent self-starter and extremely detail-oriented.
  • Work well in a fast-paced team environment with an agile, iterative design process.
  • Must be passionate about contributing to an organization focused on continuously improving client experiences.
  • Results-oriented, innovative and creative.
  • Willing to work outside of traditional business hours.
  • Experience in healthcare philanthropy or equivalent transferrable background in fundraising or healthcare is a plus.

    Additional Information

    This position requires travel for quarterly team meetings, annual summits, and potentially for business development and/or conferences.

    St. Petersburg, FL

    There is opportunity for broad exposure to a variety of different areas in healthcare philanthropy throughout the position’s tenure. The starting salary for this position will be commensurate with past experience, but it is estimated to be around $50,000 annually with the opportunity to earn an annual bonus. Gobel Group provides excellent healthcare including medical, dental, vision, and prescription coverage, company-paid short and long-term disability plus life insurance, and a Retirement Savings Plan (401k) with a competitive company match. In addition, you have twenty paid days off per year including eleven paid holidays.

    If interested, please apply here: [website]

    More information on the Gobel can be found on our website at [website]

    Job Type: Full-time

    Pay: $45,000.00 - $50,000.00 per year

    Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
    Schedule:
  • 8 hour shift
    Supplemental Pay:
  • Bonus pay

    Work One location
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    What does a Content Manager do?

    Content Managers typically work for corporations in close proximity to the marketing, sales or advertising departments. Still, they can also work for content or marketing agencies to help with client campaigns. They research company products, services, target audiences and customer reviews to help drive their content strategies. Their job is to hold meetings with content professionals like Content Writers, Content Strategists, Graphic Designers, Marketers and Videographers to brainstorm ideas and discuss new campaign objectives. They also create content marketing calendars to highlight deadlines for specific projects.

    They may also participate in writing, creating logos or directing videos based on their background or limited company employment.

    Content Manager skills and qualifications

    A successful Content Manager needs to have various prerequisite skills and qualifications in order to handle their job duties effectively, including:

    • Advanced writing and editing skills
    • Excellent written and verbal communication skills
    • Ability to come up with creative ideas
    • Strong leadership and management skills
    • Detailed knowledge of current online tools and marketing trends, including SEO
    • Ability to solve problems swiftly
    • Advanced computer skills
    • Excellent analytical skills and attention to detail

    Content Manager salary expectations

    A Content Manager makes an average of $59,769 per year in the United States. However, the actual salary may differ depending on the company’s location, the specific job requirements and the candidate’s education and level of experience.

    Content Manager education and training requirements

    The educational requirements for a Content Manager may vary depending on the company and the expected job duties, but most employers look for candidates with at least a bachelor’s degree. Some applicants may have a degree in computer science and training in content management, while others may have degrees in marketing, journalism, English or communications. Though education beyond a bachelor’s degree isn’t typically required, some candidates choose to pursue voluntary certification, such as the Content Marketing Certification offered by the American Marketing Association.

    Content Manager experience requirements

    It is important to hire a Content Manager with the right experience. In general, employers look for candidates who have experience creating content for online websites or experience running a content creation team. Previous experience doing SEO work, either with keyword identification or copywriting, can also suffice for this position. A Content Manager should be very tech-savvy as well. Some companies may also look for candidates with previous experience in a content marketing role.

    Job description samples for similar positions

    If this job description isn’t exactly what you’re looking for, take a look at the following related job description:

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    Frequently asked questions about Content Managers

     

    What is the difference between a Content Manager and a Content Specialist?

    The difference between a Content Manager and a Content Specialist lies in seniority and scope of job responsibilities. For example, Content Specialists are responsible for creating blog posts, articles and other forms of content depending on their backgrounds like social media posts, infographics and video advertisements. They typically work under Content Managers to carry out specific projects depending on the Content Manager’s instructions.

    In contrast, Content Managers assume a leadership role and have the responsibility to oversee a wide range of content professionals like Graphic Designers, Writers and Content Specialists. Content Managers also have more professional experience working in previous content creation roles like Content Specialists that qualifies them for a managerial role.

     

    What are the daily duties of a Content Manager?

    On a typical day, a Content Manager reviews campaign calendars to determine upcoming content deadlines to focus on. They also review marketing reports for their industry and look at data from previous campaigns to make predictions about current and future campaign success. Throughout the day, Content Managers host meetings with Writers, Editors, Content Specialists, Graphic Designers and other creative professionals to check on their progress, answer questions and assign new content tasks accordingly. 

    They also have one-on-one meetings with team members to provide more in-depth instruction on approaching an assignment. Content Managers use downtime in their office to learn more about company products and how to angle content toward the appropriate audiences.

     

    What qualities make a good Content Manager?

    A good Content Manager uses their ability to lead to ensure that Content Creators develop innovative ideas and content forms that align with their company’s goals and brand identity. They have excellent organizational habits that allow them to oversee the implementation and completion of multiple content campaigns at a time. Content Managers should also have an innovative mindset that enables them to contribute ideas to their department when they need additional inspiration or guidance. Further, Content Managers should be able to adjust their communication to speak with various professionals at different levels within their company.

     

    Who does a Content Manager report to?

    A Content Manager typically reports to the Vice President of Marketing or the Marketing Director within a corporation. These professionals provide Content Managers with helpful information regarding the company’s broader business goals, or changes to products or services that could affect the direction of the content they create.

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