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Content Manager Job Description: Top Duties and Qualifications

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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A 7521456marketing4.48social media4.29communications3.58social media manager3.25content creator2.36467975010919000.0074798.05166000.00YEARLY19574852025-10-012025-10-312025-09-012025-09-302025-11-05Content Manager, or Content Supervisor, is responsible for overseeing the creation of multiple forms of content to enhance a company’s credibility and customer-base. Their duties include leading a team of content professionals, creating content strategies to highlight products and services and reviewing competitor content and market trends to identify new content ideas.

7521456marketing4.48social media4.29communications3.58social media manager3.25content creator2.36467975010919000.0074798.05166000.00YEARLY19574852025-10-012025-10-312025-09-012025-09-302025-11-05Content Manager duties and responsibilities

A Content Manager’s main duty is to maintain the company’s web content and ensure that the website is updated regularly with relevant and exciting material. Apart from this, they should also be able to perform the following daily functions:

  • Leading a team of writers and overseeing content creation for the company’s website
  • Researching and sourcing content for the company’s website
  • Targeting a specific set of keywords for all the articles written and published
  • Monitoring the competition’s online activities
  • Writing, editing and publishing SEO content pieces
  • Repurposing content to fit the publishing media, video production or social media
  • Working closely with the company’s marketing team to devise online marketing strategies
  • Updating content to ensure that it’s current

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Content Manager Job Description Examples

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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What does a 7521456marketing4.48social media4.29communications3.58social media manager3.25content creator2.36467975010919000.0074798.05166000.00YEARLY19574852025-10-012025-10-312025-09-012025-09-302025-11-05Content Manager do?

Content Managers typically work for corporations in close proximity to the marketing, sales or advertising departments. Still, they can also work for content or marketing agencies to help with client campaigns. They research company products, services, target audiences and customer reviews to help drive their content strategies. Their job is to hold meetings with content professionals like Content Writers, Content Strategists, Graphic Designers, Marketers and Videographers to brainstorm ideas and discuss new campaign objectives. They also create content marketing calendars to highlight deadlines for specific projects.

They may also participate in writing, creating logos or directing videos based on their background or limited company employment.

7521456marketing4.48social media4.29communications3.58social media manager3.25content creator2.36467975010919000.0074798.05166000.00YEARLY19574852025-10-012025-10-312025-09-012025-09-302025-11-05Content Manager skills and qualifications

A successful 7521456marketing4.48social media4.29communications3.58social media manager3.25content creator2.36467975010919000.0074798.05166000.00YEARLY19574852025-10-012025-10-312025-09-012025-09-302025-11-05Content Manager needs to have various prerequisite skills and qualifications in order to handle their job duties effectively, including:

  • Advanced writing and editing skills
  • Excellent written and verbal communication skills
  • Ability to come up with creative ideas
  • Strong leadership and management skills
  • Detailed knowledge of current online tools and marketing trends, including SEO
  • Ability to solve problems swiftly
  • Advanced computer skills
  • Excellent analytical skills and attention to detail

Content Manager salary expectations

A Content Manager makes an average of $59,769 per year in the United States. However, the actual salary may differ depending on the company’s location, the specific job requirements and the candidate’s education and level of experience.

Content Manager salary expectations

2025-10-0119000.0074798.05166000.00YEARLY
  • Common salary: 74798.05 YEARLY
  • Typical salaries range from 19000.00 - 166000.00 YEARLY
  • Find more information on Indeed Salaries

*Indeed data – 2025-10-01

Content Manager education and training requirements

The educational requirements for a Content Manager may vary depending on the company and the expected job duties, but most employers look for candidates with at least a bachelor’s degree. Some applicants may have a degree in computer science and training in content management, while others may have degrees in marketing, journalism, English or communications. Though education beyond a bachelor’s degree isn’t typically required, some candidates choose to pursue voluntary certification, such as the Content Marketing Certification offered by the American Marketing Association.

Content Manager experience requirements

It is important to hire a Content Manager with the right experience. In general, employers look for candidates who have experience creating content for online websites or experience running a content creation team. Previous experience doing SEO work, either with keyword identification or copywriting, can also suffice for this position. A Content Manager should be very tech-savvy as well. Some companies may also look for candidates with previous experience in a content marketing role.

Job description samples for similar positions

If this job description isn’t exactly what you’re looking for, take a look at the following related job description:

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Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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Frequently asked questions about Content Managers

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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