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Content Strategist Job Description: Top Duties and Qualifications

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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5 min read

A 3483281marketing5.54communications4.83social media4.29copywriter3.21writer3.05296923012622000.0080267.64174000.00YEARLY13234442025-10-012025-10-312025-09-012025-09-302025-11-05Content Strategist, or Content Marketing Specialist, is responsible for working with a team of Content Creators to come up with unique content ideas for publication across online or digital platforms. Their duties include conducting market research to learn about current content trends and target audiences, participating in meetings with management and team members to identify business objectives and learn more about company products and creating content to meet those objectives within a given time frame.

3483281marketing5.54communications4.83social media4.29copywriter3.21writer3.05296923012622000.0080267.64174000.00YEARLY13234442025-10-012025-10-312025-09-012025-09-302025-11-05Content Strategist Duties and Responsibilities

A Content Strategist’s biggest responsibility is creating and enforcing a plan for producing content. This means creating a schedule, assigning projects and a host of other duties and responsibilities, such as:

  • Working with editors, writers, actors, producers, project managers and other team members to produce content
  • Researching and staying up to date on the latest developments in terms of search engine optimization, content trends and consumer behavior
  • Updating older content to meet new content standards
  • Ensuring consistency across all content, from websites to social media channels and videos
  • Maintaining a calendar of project deadlines and content launch dates
  • Overseeing the development and launch of new content channels

Hire your next Content Strategist today.

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Content Strategist Job Description Examples

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Job Description Best Practices
Optimize your new and existing job descriptions to reach more candidates
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What Does a 3483281marketing5.54communications4.83social media4.29copywriter3.21writer3.05296923012622000.0080267.64174000.00YEARLY13234442025-10-012025-10-312025-09-012025-09-302025-11-05Content Strategist Do?

Content Strategists typically work for corporations, content agencies or marketing firms to support the implementation of marketing campaigns and product launches. They work closely with other Content Strategists to brainstorm ideas for blog posts, articles, video advertisements and design elements to ensure maximum consumer engagement. Their job is to create content and perform content audits or gap analyses to ensure the uniformity of content and its alignment with business goals across social media platforms or company websites.

They may also be responsible for giving presentations in department meetings to propose new content ideas, discuss the progress of current campaigns and review the results of previous content campaigns.

3483281marketing5.54communications4.83social media4.29copywriter3.21writer3.05296923012622000.0080267.64174000.00YEARLY13234442025-10-012025-10-312025-09-012025-09-302025-11-05Content Strategist Skills and Qualifications

A successful 3483281marketing5.54communications4.83social media4.29copywriter3.21writer3.05296923012622000.0080267.64174000.00YEARLY13234442025-10-012025-10-312025-09-012025-09-302025-11-05Content Strategist candidate will have experience with the various types of content your company specializes in. Be specific about the content you create in your job posting. Some companies focus on video and need candidates with that experience, but others concentrate more on short social media posts or long articles and need candidates who’ve worked on that kind of material. You may also list the other skills and qualifications common for Content Strategists, such as:

  • An understanding of why some content works and some doesn’t
  • Communication and leadership skills
  • Storytelling skills
  • Writing and editing skills
  • Social media skills
  • Organization and time management skills

Content Strategist Salary Expectations

The average pay for a Content Strategist is $60,006 per year. However, this may vary depending on where they live, what industry they are in, how many years of experience they have and whether they are working part-time or full-time.

Content Strategist Salary Expectations

2025-10-0122000.0080267.64174000.00YEARLY
  • Common salary: 80267.64 YEARLY
  • Typical salaries range from 22000.00 - 174000.00 YEARLY
  • Find more information on Indeed Salaries

*Indeed data – 2025-10-01

Content Strategist Education and Training Requirements

Content Strategists typically complete a bachelor’s degree in a field like marketing or advertising. However, some candidates will start with an associate’s degree or a mix of real-world experience from a similar role plus some college or university hours.

Content Strategist Experience Requirements

Content Strategists can start as entry-level workers. However, it’s more likely that a candidate will have a year or more of experience, either as a Content Strategist with another company or from a role like marketing or copywriting.

Job Description Samples for Similar Positions

A Content Strategist’s knowledge spans many areas, so you might not find all the skills you want to include with this description alone. Check out samples from the following similar roles to round out your content strategist job posting:

Job Description Best Practices
Optimize your new and existing job descriptions to reach more candidates
Get the Guide

Frequently asked questions about Content Strategists

Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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