Content Writer Job Description: Top Duties and Qualifications

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Last updated: June 22, 2022

Content Writers, or Content Creators, are responsible for using the written word to share information about a client’s products, services or industry. Their duties include preparing document outlines, updating content based on client edit requests and proofreading their work for tone, style, clarity, grammar and formatting.

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Content Writer duties and responsibilities

Content Writers are responsible for style and format consistency across all projects and communicating with other team members to create the best content possible. Other duties and responsibilities include:

  • Completing writing projects, meeting deadlines and following content requirements in terms of style and project specifications
  • Revising content whenever customers or clients request changes
  • Helping create style guides or suggesting changes to ensure content is consistent and clear
  • Working with customers to define their content needs
  • Conducting research on any given topic
  • Optimizing articles for SEO and accessibility
  • Writing engaging content for blogs, ebooks, case studies, video scripts, infographics and other assets
  • Identifying gaps in content and recommending new topics
  • Editing content to ensure voice, grammar and style is on point
  • Creating and scheduling posts for multiple social media channels
  • Staying up to date on industry trends to support content development
  • Distilling complex concepts and language into content that is easily understood
  • Working closely with internal stakeholders to ensure alignment and consistency in messaging, branding and style
  • Managing and completing work on time for multiple content writing projects
  • Working with content strategists to build editorial calendars
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Content Writer Job Description Examples

What does a Content Writer do?

Content Writers work for marketing agencies and in-house advertising departments to product engaging written pieces for digital and print media. Content Writers can write on a range of subjects, which their clients can then use to advertise their services or educate consumers on relevant topics to their brand. They master different style guides and are able to produce creative writing, informational articles, fictional stories, personal blog posts and other entertaining or educational content. Their role is to attract potential customers to a brand by producing compelling writing that a business’ target market may be interested in reading about.

Content Writer job description intro paragraph

When writing a Content Writer job description, start by introducing the job and company to prospective Content Writers. Briefly highlight the work environment, what sets your company apart and why the role is important to your company.

For example:

“Company ABC is looking for a Content Writer to join our growing editorial team. This is an exciting opportunity to find new ways to connect with our audience and grow traffic to our website. We’re a 100% remote company and welcome applicants from anywhere in the United States to apply.

Here at Company ABC, we’re committed to creating a culture where employees feel valued. We’re proud to have a 4.5 star rating on Indeed Company Pages and an above average ​​Work Happiness Score from our employees.”

Content Writer skills and qualifications

Writing requires a wide range of abilities and knowledge, including:

  • Understanding grammar rules and how to construct clear sentences
  • Being mindful of things like flow, readability, and sentence variety
  • Computer literacy, as content writers use computers to create projects and to communicate with their team
  • An understanding of search engine optimization best practices
  • The ability to cooperate with other writers and editors to complete projects
  • The ability to give feedback on writing projects

Content Writer salary expectations

A Content Writer makes an average salary of $16.89 per hour. Pay rate may depend on level of experience, education and the geographical location.

Content Writer education and training requirements

Content writers typically need a bachelor’s degree. Many have a master’s degree, and companies that specialize in fields like science or mathematics may prefer Ph.D.s or people with experience in a niche area. Content Writers can also complete additional training and certifications from community colleges, online organizations and universities. These qualifications aren’t required for all positions, and many writers advance through their careers with only a bachelor’s degree and real-world experience.

Content Writer experience requirements

Writers can find entry-level work out of college or even while completing their degrees. Many writing jobs may only require one or two years of experience, and some companies hire candidates with internships or work done while in college as substitutes for real-world experience. For mid-level writers or Content Writers working on complex projects, three years of experience or more is acceptable.

Job description samples for similar positions

Lots of people are involved with content creation, so you’ll find lots of writer skills that overlap with similar positions. If you’d like more inspiration to help you create the perfect job posting, review our job description samples for similar roles:

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Frequently asked questions about Content Writers


What is the difference between a Content Writer and a Content Strategist?

Content Writers and Content Strategists work together closely when producing deliverables for clients. Content Strategists perform market research to learn about what topics customers want to read and what kind of style or tone is best for each client’s project. They then communicate with Content Writers and provide them with informational briefs, style guides and deadlines. Content Writers produce the actual writing that a client will publish, while Content Strategists give them a general direction for their work and assign specific topics to write about. Content Strategists work directly with clients while Content Writers tend to work internally.


What are the qualities of a good Content Writer?

Good Content Writers should be adaptable and flexible to take on the challenge of writing in a multitude of styles and voices. They use creativity to capture a client’s brand and image using various language patterns and slang or jargon. Successful Content Writers are fast learners who work well under pressure and are able to produce a fast turnaround for clients on a tight deadline. Good Content Writers have a strong understanding of grammar rules so they can effortlessly produce readable, consistent content. They are meticulous and detail-oriented, preventing typos or awkward language from being sent to a client.


What are the daily duties of a Content Writer?

On a typical day, Content Writers may devote themselves to a single piece of long-form content or work on several projects with shorter word counts. They study assignment briefs and communicate with Project Managers about any clarifying questions before beginning. They research their topic, then write a rough draft that contains all of the assignment’s main ideas. Next, Content Writers edit their work by adding in descriptions and details or removing redundant information. When the piece is done, they submit it to an Editor to check for quality.


Do Content Writers have different responsibilities in different industries?

Some Content Writers have more responsibility than others depending on the size of the business they work for and the industry of their clients. Content Writers who work in creative industries may do much less research than those who work in highly technical fields, instead focusing on their own creative ideas. All Content Writers turn client ideas into a finished written piece, regardless of the processes they use to accomplish this goal.

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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