How to write a Content Writer job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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What does a Content Writer do?

A Content Writer handles the ideation and creation of compelling content including website copy, white papers, blog posts, social media content, and product/service descriptions. A Content Writer is responsible for adding value by actively engaging customers/stakeholders and maintaining a cohesive brand voice. Additional tasks handled by a Content Writer may include analyzing marketing metrics and collaborating across departments in order to execute brand initiatives.

Content Writer job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Content Writer job titles

  • Creative Content Writer
  • Digital Content Strategist (Freelance)
  • Marketing Content Writer
  • Web Content Manager
  • Content Development Specialist

Content Writer job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Content Writer job summary

Our company is in need of a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who will help us expand our digital footprint and drive more value through online content. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience.

Content Writer responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to.

Examples of Content Writer responsibilities

  • Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
  • Regularly produce various content types, including email, social media posts, blogs and white papers
  • Actively manage and promote our blog, and pitch articles to relevant third-party platforms
  • Edit content produced by other members of the team
  • Analyze content marketing metrics and makes changes as needed
  • Collaborate with other departments to create innovative content ideas

Content Writer qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Content Writer skills

  • Bachelor’s degree in English, Journalism or related field
  • Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
  • Excellent writing skills, as well as the ability to communicate and collaborate effectively
  • The ability to consistently meet tight deadlines
  • At least three years of experience writing for a B2B audience
  • Experience using WordPress, Weebly, and/or Joomla! preferred

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Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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