What does a Content Writer do?
Content Writers work for marketing agencies and in-house advertising departments to product engaging written pieces for digital and print media. Content Writers can write on a range of subjects, which their clients can then use to advertise their services or educate consumers on relevant topics to their brand. They understand different style guides and are able to produce creative writing, informational articles, fictional stories, personal blog posts and other entertaining or educational content. Their role is to attract potential customers to a brand by producing compelling writing that a business’ target market may be interested in reading about.
Content Writer job description intro paragraph
When writing a Content Writer job description, start by introducing the job and company to prospective Content Writers. Briefly highlight the work environment, what sets your company apart and why the role is important to your company.
For example:
“Company ABC is looking for a Content Writer to join our growing editorial team. This is an exciting opportunity to find new ways to connect with our audience and grow traffic to our website. We’re a 100% remote company and welcome applicants from anywhere in the United States to apply.
Here at Company ABC, we’re committed to creating a culture where employees feel valued. We’re proud to have a 4.5 star rating on Indeed Company Pages and an above average Work Happiness Score from our employees.”
Content Writer skills and qualifications
Writing requires a wide range of abilities and knowledge, including:
- Understanding grammar rules and how to construct clear sentences
- Being mindful of things like flow, readability, and sentence variety
- Computer literacy, as content writers use computers to create projects and to communicate with their team
- An understanding of search engine optimization best practices
- The ability to cooperate with other writers and editors to complete projects
- The ability to give feedback on writing projects
Content Writer salary expectations
A Content Writer makes an average salary of $16.89 per hour. Pay rate may depend on level of experience, education and the geographical location.
Content Writer salary expectations
-
Common salary:
22.83 HOURLY -
Typical salaries range from
7.25 -55.80 HOURLY - Find more information on Indeed Salaries
*Indeed data –
Content Writer education and training requirements
Content writers typically need a bachelor’s degree. Many have a master’s degree, and companies that specialize in fields like science or mathematics may prefer Ph.D.s or people with experience in a niche area. Content Writers can also complete additional training and certifications from community colleges, online organizations and universities. These qualifications aren’t required for all positions, and many writers advance through their careers with only a bachelor’s degree and real-world experience.
Content Writer experience requirements
Writers can find entry-level work out of college or even while completing their degrees. Many writing jobs may only require one or two years of experience, and some companies hire candidates with internships or work done while in college as substitutes for real-world experience. For mid-level writers or Content Writers working on complex projects, three years of experience or more is acceptable.
Content Writer Job Description Template
We are looking for a Content Writer to join our editorial team and enrich our websites with new blog posts, guides and marketing copy. Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application. Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.
Responsibilities
- Research industry-related topics (combining online sources, interviews and studies)
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Submit work to editors for input and approval
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
Requirements
- Proven work experience as a Content Writer, Copywriter or similar role
- Portfolio of published articles
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Ability to meet deadlines
Job description samples for similar positions
Lots of people are involved with content creation, so you’ll find lots of writer skills that overlap with similar positions. If you’d like more inspiration to help you create the perfect job posting, review our job description samples for similar roles:
*Indeed provides this information as a courtesy to users of this site. Please note that we are not your recruiting or legal advisor, we are not responsible for the content of your job descriptions, and none of the information provided herein guarantees performance.
