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Copywriter Job Description: Top Duties and Qualifications

Last updated: September 27, 2023

copywriter, or Marketing Writers, are responsible for producing engaging, clear text for different advertising channels such as websites, print ads and catalogs. Their duties include researching keywords, producing interesting written content and proofreading their work for accuracy and quality.

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copywriter duties and responsibilities

Text reads: "A day in the life of a copywriter: Writing clear & concise copy for print & digital , Interpreting briefs to understand project requirements, Collaborating with teams to develop marketing materials, Working with clients to edit & modify copy"

In the duties and responsibilities section, outline the functions that a Copywriter will perform on a day-to-day basis. Some common responsibilities for a Copywriter include the following:

  • Writing clear and error-free content for a website that reflects the company’s voice
  • Meeting with clients to understand their message, brand voice and target audience
  • Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved
  • Interpreting creative direction and technical information and turning them into persuasive copy concepts
  • Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials
  • Working with clients to edit and modify copy to meet their content expectations
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Copywriter Job Description Examples

Example 1

We are looking for two creative Freelance Copywriter to write clear and concise copy for publication on our websites. Your words will inform and engage target audiences using SEO standard best practices.

Our ideal candidate is skilled and imaginative writer with an eye for detail. If you can grasp project requirements quickly and offer valuable insight, we'd like to meet you.

Submit up to three writing samples, so we can get an idea of your best work. Feel free to include links to your content or portfolio in your application.

This role is remote but we would like the candidate to be based in NYC as the content is focused on NYC. Having a fundamental understanding of the city is important.

Responsibilities
  • Write clear, attractive copy with an authoritative voice
  • Interpret copywriting briefs to understand project requirements
  • Collaborate with editor and marketing team (e.g. email campaigns and landing pages)
  • Conduct high-quality research and potentially interviews
  • Edit and proofread copy as needed
  • Use SEO principles to maximize copy's reach
  • Source images and other content
    Requirements and skills Proven experience as a copywriter or related role
  • Knowledge of online content strategy and creation
  • Excellent writing, editing and proofreading skills
  • Experience with SEO
  • Strong research skills
  • Creativity
  • Collaborative spirit
  • Excellent time-management and organizational skills

    Job Type: Part-time

    Pay: $18.00 - $20.00 per hour

    Benefits:
  • Flexible schedule
    Schedule:
  • Self-determined schedule

    Experience:
  • SEO: 1 year (Preferred)
  • Copywriting: 1 year Location: Multiple Locations

    • Example 2

    Stark / Raving Health is an independently owned patient recruitment agency specializing in accelerating global clinical trial enrollment using engaging study toolkits, patient-centric digital experiences, and targeted outreach campaigns. Our approach is built on 20+ years of successfully delivering hundreds of patient recruitment campaigns across a range of therapeutic areas in more than 40 countries and over 70 languages. Our ability to scale our streamlined approach and successfully deliver patients has made us a go-to resource for the world s leading biotech, pharmaceutical companies, and CROs.

    We are seeking a talented and creative Healthcare Copywriter to join our patient recruitment agency's dynamic team. In this role, you will play a crucial role in crafting compelling and informative content that effectively communicates important clinical trial information to potential participants and sites. You will contribute to driving patient engagement and recruitment efforts for a variety of healthcare initiatives.

    Responsibilities

  • Develop clear and engaging content tailored for various platforms, including websites, social media, email campaigns, and print materials.
  • Write persuasive copy that highlights important information about clinical trials, while addressing potential participant concerns and questions with accurate information in a relatable and empathetic manner.
  • Demonstrate a deep understanding of patient demographics, concerns, and preferences to tailor messaging effectively.
  • Thoroughly research medical concepts, therapeutic areas, and study protocols to accurately interpret information and translate content to a variety of collateral and media formats.
  • Participate in team brainstorms, concepting sessions, and creative reviews.
  • Collaborate closely with cross-functional teams, including project managers and designers, to ensure alignment and create visually appealing and impactful materials.
  • Articulate and present conceptual ideas to both internal and external stakeholders.
  • Ensure that all copy is thoroughly proofed and ready for delivery or posting.
  • Manage multiple projects simultaneously, adhering to deadlines and priorities to ensure timely delivery of high-quality content.
  • Adapt to evolving project needs and contribute to a flexible and adaptable work environment.

    Qualifications

  • Bachelor's Degree in English, Journalism, Communications, or a related field. A background in healthcare, life sciences, or medicine is a plus.
  • Minimum 5 years of marketing copywriting experience with a focus on Healthcare, Medical, and Life Science.
  • Excellent writing, editing, and proofreading skills, with meticulous attention to grammar and accuracy.
  • Strong understanding of medical terminology, clinical trial processes, and ethical considerations.
  • Proficiency in adapting tone and style to suit diverse target audiences.
  • Familiarity with SEO principles and digital marketing strategies.
  • Strong interpersonal skills and a team player.
  • Ability to work independently with effective time management in a fast-paced environment.

    General Requirements

  • Must be able to remain in a stationary position (sitting/standing) 50% of the workday
  • Ability to move about the office to access file cabinets, equipment, etc.
  • Ability to lift a maximum 25 lbs.
  • Nothing in this job description restricts management s right to assign or reassign duties and responsibilities to this job at any time

    Please submit a minimum of three (3) healthcare writing samples or a link to your portfolio.

    Stark / Raving is an Equal Opportunity Employer

    No recruiters, no phone calls please.

    This is a full time contract position that is estimated to last no more than 6 weeks. There may be the potential for Contract to Perm.

    This role is on-site in Boston, MA, and not open to remote status.

    Job Type: Contract

    Schedule:
  • Monday to Friday



    Education:
  • Bachelor's (Required)

    Experience:
  • Marketing copywriting in healthcare, life sciences, medical: 5 years (Required)

    Ability to Commute:
  • Boston, MA 02118 Location: In person

    • Example 3

    MCD Partners, a member of M&C Saatchi Worldwide, is a talented group of designers, developers, storytellers, and strategists—who share a passion for bringing beautiful digital experiences to life. We re looking for a digital copywriter with approximately 2-4 years of professional experience. This is a freelance to fulltime position that can either be located near our NYC, Chicago or Miami offices—or fully remote for the right candidate.

    Responsibilities:

    Writing lots of email campaigns with segmentation and message versioning

    Creating a wide range of other digital content including, landing pages, web targeting placements, display and social ads, and more

    Developing thoughtful UX copy that s clear, concise, and engaging

    Close collaboration with visual and UX designers

    Keeping track of disclosures and proofreading

    Experience with financial services clients a plus

    Qualifications:

    Exceptional writing skills with an eye for detail

    Experience working on marketing and lifecycle email campaigns

    Knows how to design content into a logical and compelling narrative

    Versatile copywriter that can easily shift gears from marketing work to UX projects

    A self-starter that s able to work quickly and efficiently without a lot of handholding

    MCD participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the [website] offer acceptance.

    We appreciate and thank you in advance for your interest in our openings. Qualified candidates will be contacted. No phone calls, emails or faxes please. Direct applicants only, no third-party staffing inquiries please. MCD Partners is an Equal Opportunity Employer.

    Job Type: Full-time

    Pay: $55,000.00 - $90,000.00 per year

    Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
    Schedule:
  • Monday to Friday

    Experience:
  • Email marketing: 1 year (Preferred)
  • Copywriting: 1 year Location: Remote

    • Example 4

    Bullseye Strategy is a leading digital marketing agency seeking an experienced Copywriter to write and maintain fresh content for the agency and its clients. The right candidate will have prior digital marketing experience working on multiple accounts at a time. We are a busy growing digital agency and we need a Copywriter that can be a part of helping us and our clients grow.
    Responsibilities

  • Develop copy for a wide variety of clients in a wide variety of mediums including but not limited to all popular social media channels, emails, blogs, websites, whitepapers, infographics, and more
  • Monthly development of comprehensive social media calendars for clients written to excite and engage the clients' respective audiences (as will be evidenced and measured by likes, comments, shares, follows, etc.)
  • Search engine optimized blog topic development and blog writing
  • Search engine and conversion-optimized copywriting for websites, landing pages, and banners
  • Selecting and captioning photography
  • Recommending and working with designers (internal and external) to create custom images for clients
  • Results-oriented with the ability to take feedback and revise copy
  • Comfortable brainstorming and openly sharing ideas with designers, content strategists, and others
  • Creative thinker who thrives in an always-changing, fast-paced work environment
  • Write, proof and edit copy
  • Autonomous, self-starter who asks great questions and seeks information and resources to excel in their position
  • Must be deadline-oriented and able to write successfully under tight deadlines
  • Performs other duties as assigned

    Requirements

  • Have exceptionally strong writing and storytelling skills across multiple mediums
  • 3+ years related experience in digital content development
  • Have a solid education, background, and experience in digital marketing
  • Have strong content management skills with a balanced understanding of marketing programs
  • Be comfortable using standard social media tools, including social scheduling tools, Wordpress, among others
  • Must have a background working within Content Management Systems (CMS) and have comfort integrating content and other web assets related to these tools
  • Must have an understanding of information design, keyword research and implementation, SEO optimization standards and web standards
  • Be a fast, flexible and effective problem solver
  • Be proactive and self-motivated
  • Demonstrate the ability to work quickly and efficiently with Word, Powerpoint/Keynote and Excel
  • Understanding of digital metrics and KPIs
  • Experience presenting results to clients

    Benefits

  • Being part of our exciting growth!
  • 100% Remote
  • Really cool and exciting clients, including established brands as well as up and coming startup and challenger brands
  • Health, dental, vision and other optional insurances
  • Self managed vacation (if you need time off take time off)
  • 401k
  • Equipment Type: Full-time

    • Example 5

    Role:

    UX Writer (Copywriter, Digital Specialist II/III)

    Overview:

    OPTiMO is seeking a UX Writer to join our growing User Experience Design team.

    As a member of cross functional teams of analysts, designers, and developers across multiple concurrent projects the UX Writer will be tasked with writing clear and concise content (including landing and application pages, interface language, labels, navigational elements, CTAs, accessibility content, and editorial advice) to help users navigate digital experiences with minimal friction.

    Requirements:

  • Strong written and verbal communication skills.

  • Experience writing consumer-facing (B2C) copy/micro-copy for web and mobile experiences as a UX writer, information architect, content strategist, or similar.

  • Collaborative and proactive approach with ability to identify specific tasks and next steps from high-level business, design, or research direction.

  • Ability to effectively advocate for the user through all phases of the design process and present copy direction at the team and business owner level.

  • Experience synthesizing the needs and opinions of multiple stakeholders into easy-to-understand action-oriented copy.

  • Independent self-managing Agile resource who thrives equally with mature product requirements or open-ended ideas.

  • Desire to educate and guide teams on the role and sequence of UX Writing in the design process.

  • Foundational knowledge of the user experience design and product design process.

  • Ability to manage work on multiple projects at once.

  • Portfolio of work examples that demonstrate ability to craft content which enhances and simplifies the overall user experience.

  • Minimum relevant education/experience:

    o 5 years' experience or,

    o Bachelor's degree + 2 years' experience or,

    o Master's degree

    Job Type: Full-time

    Pay: $10,000.00 - $120,000.00 per year

    Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid time off
  • Professional development assistance
  • Vision insurance
    Schedule:
  • 8 hour shift
  • Day shift
  • Monday to Friday
    Supplemental Pay:
  • Bonus pay

    Ability to commute/relocate:
  • Manassas, VA 20111: Reliably commute or planning to relocate before starting work (Required)

    Education:
  • High school or equivalent (Preferred)

    Experience:
  • UX/UI: 5 years (Preferred)
  • Copywriting: 5 years (Preferred)

    Security clearance:
  • Confidential Location: One location

    • Example 6

    HCB Health is a full-service advertising agency, built from the ground up to meet the evolving needs of modern healthcare brands. We are looking for FreelanceSenior Copywriter, with pharmaceutical advertising experience and a proven ability to translate complex, scientific information into fresh, compelling promotional content for multiple audiences. Responsibilities include writing supportable content for multichannel deployment, providing brand- and subject-matter expertise, and working collaboratively with your internal team to meet client expectations. Our company is now successfully working remotely and therefore we are open to locations throughout the United States.

    *
    Responsibilities*:

  • Manage multiple projects with support of supervisor
  • Own copy development across multiple channels from start to finish
  • Maintain consistency of language from one project to the next and collaborate with brand leads, editorial, and other writers on the brand to ensure overall consistency of language, messages, references, etc

  • Demonstrate deep brand and subject matter expertise: know the data, claims, core references, competitors, customers, and strategy associated with your brand
  • Proficient in referencing and annotations
  • Work closely with editors to ensure copy documents adhere to approved promotional claims, brand standards, and FDA promotional guidance
  • Versed in creating content for digital and social (keyword optimization, latest SEM updates, social media character count and appropriate tone of voice)
  • Understand how content strategy, key performance indicators, and analytics inform creative solutions and apply insights when developing tactics

  • Adhere to agency process
  • Attend client meetings, actively listen, add value to discussions, and effectively presenting ideas
  • Demonstrate poise and open-mindedness when receiving feedback and learn to effectively incorporate input while maintaining the integrity of an idea
  • Participate in concepting assignments and new business when asked
  • Willing to work late and possibly on weekends to meet deadlines when needed

    Qualifications:

  • 3-5 years experience as a copywriter in healthcare advertising
  • A portfolio of work that showcases conceptual and copywriting capabilities
  • Proven creative, technical, and scientific aptitude

  • Familiar with AMA style
  • Strong annotation and referencing skills
  • Experience with medical, legal, regulatory bodies in the healthcare industry
  • Experience writing for digital and non-digital channels
  • Firm grasp of drug/device approval process and promotional guidelines
  • Strong verbal and written storytelling skills
  • High learning agility
  • Highly responsible, collaborative, and self-motivated
  • Positive and solution-oriented

    HCB Health is an equal opportunity employer. All qualified candidates will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity/expression, national origin, disability, or any other legally protected Type: Full-time

    • Example 7

    TypoDuctions is a digital marketing agency with a primary niche market in the healthcare industry. Due to recent growth, our design dept. is in need of a freelance Copywriter with experience using search engine optimization strategies to write copy that helps boost a website's search engine ranking.

    Responsibilities:
  • Write high-quality, error-free, original, and engaging copy for our websites, email newsletters, print designs, etc.

  • Write long-form copy for our web and landing pages, long-form blogs, etc.

  • Employ SEO strategies to your writing

  • Research and fact-check thoroughly to ensure accuracy and effectiveness

  • Work with your assigned Copy Editor to ensure the copy meets all language, structure, tone, and informational requirements

  • Work with the design team in the visuals selection process for every copy to drive user experience

    Qualifications:
  • 3+ years of SEO copywriting experience

  • Excellent communication skills

  • Exceptional grammar, research, fact-checking, writing, and editing skills

  • Excellent time management and organizational skills

  • Ability to lead by example through positive reinforcement

  • Highly proficient with Google Workspace

  • Knowledge/experience working within/alongside the healthcare industry preferred

  • Familiarity with keyword density and prominence, tone, style, and readability to organically elevate a website's placement in a search engine result

    Additional Information:

  • Schedule will be for
  • 10 hours/week
  • Candidates can be part-time or contract
  • Hours of availability Monday - Friday 9am - 5pm EST highly preferred

    Job Type: Contract

    Pay: $20.00 - $25.00 per hour

    Benefits:
  • Flexible schedule
    Schedule:
  • Monday to Friday

    Experience:
  • SEO Copywriting: 3 years Location: Remote

    • Example 8

    JOB Description AND Position Requirements:

    We are a growing e-commerce business in need of a Copywriter who can connect with our customer base through multiple channels. In this role, you'll be responsible for creating marketing materials, product descriptions and direct email. We work in a fast-paced market that occasionally requires irregular work hours and quick turnarounds, so flexibility is critical for success in this position. We are looking for a candidate who is creative, innovative and able to easily adapt to rapid changes in consumer preferences. The ideal candidate will be comfortable working in a collaborative environment and using data to make marketing decisions. We are focused on providing a best-in-class customer experience, and you will have a significant role in helping us achieve that goal.

    Write high-engagement social media content that reflects one brand s voice

    Collaborates with Marketing, PR and Customer Experience to develop a variety of content marketing materials

    Produce error-free content that adheres to the company s style guidelines

    Interpret creative direction and adapt points from creative brief into persuasive copy concepts

    Simultaneously manage multiple projects with short deadlines

    Propose copy concepts and present underlying strategic thinking to business leaders

    Bachelor s degree or equivalent experience in marketing or communications

    Demonstrated success in managing a business social media presence

    Experience in producing copy for digital, print and broadcast channels

    Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Communicator and Outlook

    Exceptional skill with the nuances of social media writing, including the use of hashtags, emojis, and acronyms

    Solid understanding of SEO concepts preferred

    Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

    AAC is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

    Job Type: Full-time

    Pay: $60,000.00 per year

    Benefits:
  • Health insurance
    Schedule:
  • 8 hour shift
  • Monday to Friday

    Ability to commute/relocate:
  • Miami, FL: Reliably commute or planning to relocate before starting work Location: One location

    • Example 9

    About us

    The pandemic has presented several challenges to business owners. Many organizations have fought simply to stay in business, unable to retain crucial employees. The Employee Retention Tax Credit offers a solution. Employers can now receive up to $26,000 per W-2 employee to help ease some of the financial burdens of business owners.

    Smart ERC s parent company, Pinnacle Minds Inc. has been established in California for the past 17 years. Smart ERC s mission is to help thousands of small businesses get their Employee Retention Tax Credit (ERC) from the IRS. We offer a smarter way to get the credit, and we always maximize credits for our clients.

    We are a small business that takes pride in being creative and agile, and our goal is to help thousands of businesses claim their Employee Retention Credits from the IRS.

    At Smart ERC, we are wholly dedicated to helping business owners maximize their Employee Retention Tax Credit. Applying for the ERC can be a tedious process. That s where we come in; easing the burden of business owners by leveraging our team of former IRS agents to help companies maximize their tax credit. We are passionate about strengthening our economy by helping businesses keep their doors open and their people employed. If you share our passion and have the skills and vision beyond the ERC program, we want to talk to you!

    What we re looking for .

    We're seeking a seasoned, highly innovative, and driven Senior Marketing Copywriter. This role will be pivotal in shaping our brand voice across various platforms. Your unique fusion of creativity, copywriting skills, and understanding of psychology will help our team deliver compelling and impactful content that resonates with our B2B clientele.

    Key Responsibilities:

  • Content Creation: Conceptualize and create captivating marketing content for various channels, including but not limited to websites, social media, email campaigns, blogs, print collateral, and advertisements. Ensure all content adheres to the brand guidelines and reflects our brand identity.
  • Copy Development: Develop engaging and persuasive copy for a variety of platforms, including websites, social media, email campaigns, blog posts, print materials, and more, tailored to a B2B audience.
  • Brand Voice:Maintain consistency in brand voice and tone across all communication platforms. Continuously refine and update the brand voice to adapt to changing market trends and audience preferences.
  • Audience Analysis: Leverage psychological insights to design persuasive, client-centric messaging that inspires action, facilitates decision-making processes, and enhances brand loyalty in a complex financial landscape.
  • Campaign Support: Work closely with the marketing team to develop and implement integrated marketing campaigns. Provide copy support for campaigns, promotions, and product launches.
  • SEO Optimization: Collaborate with the digital marketing team to incorporate relevant keywords and SEO best practices into copy to improve search engine rankings and organic visibility.
  • Proofreading and Editing: Ensure all marketing copy is error-free, grammatically correct, and adheres to quality standards. Edit and proofread content as needed to maintain high-quality standards. Continually optimize copy based on performance metrics, client feedback, and financial industry developments.
  • Market Trends:Stay up-to-date with industry trends, emerging technologies, and best practices in copywriting and marketing. Apply this knowledge to improve the effectiveness of marketing efforts.
  • Research:Conduct industry-specific market research and competitive analysis to stay ahead of trends and adapt strategies accordingly.
  • Collaboration:Work closely with creative, marketing, sales, and financial teams to understand objectives and develop strategic messaging to meet these goals.


    Requirements:

  • Bachelor's degree in English, Communications, Psychology, Marketing, or a related field. Advanced degree in Psychology is a plus.
  • 5+ years of experience as a copywriter or related role, preferably within a B2B and/or financial services environment.
  • Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
  • Demonstrated ability to manage multiple projects simultaneously and to adapt to changing priorities and deadlines.
  • Proficiency in SEO techniques and keyword research.
  • Experience with content management systems (CMS) and marketing automation tools is a plus.
  • Ability to work effectively in a fast-paced, collaborative environment and meet tight deadlines.
  • Strong strategic thinking and creative problem-solving abilities.
  • Excellent organizational and project management skills.
  • Deep understanding of psychological principles, consumer behavior, and how to apply these insights to create effective and compelling copy in the financial services sector.


    Join our innovative and dynamic team, and help shape the future of our brand through the power of words!

    Job Type: Full-time

    Pay: $95,000.00 - $105,000.00 per year

    Schedule:
  • Day shift
  • Monday to Friday



    Application Question(s):
  • Please tell us about your greatest B2B copywriting success story.

    Education:
  • Bachelor's (Required)

    Experience:
  • B2B marketing: 6 years (Required)
  • B2B Copywriting: 6 years Location: Remote

    • Example 10

    About Us: Reagan Gold Group is a dynamic and innovative precious metals company. Our mission is to empower individuals and businesses to make sound financial decisions by providing access to high-quality precious metals. We believe that precious metals offer stability, security, and a timeless store of value, and we are committed to making these assets accessible to everyone. We seek a creative and talented individual to join our team as a Paid Intern - Copywriter.

    Job Description:

    Overview:As a Paid Intern - Copywriter, you will have the opportunity to gain hands-on experience in crafting persuasive and engaging written content that aligns with our brand voice and resonates with our target audience. You will work closely with our marketing and content teams to develop compelling copy for various marketing materials.

    Key Responsibilities:

  • Content Creation: Assist in writing and editing copy for various marketing materials, including website content, blog posts, social media content, email campaigns, product descriptions, and advertisements.
  • Brand Consistency: Ensure that all copy aligns with our brand voice, style guidelines, and messaging strategy.
  • Research: Research to gather information and data necessary to create accurate and compelling content.
  • Collaboration: Collaborate with the marketing and design teams to develop integrated campaigns and content that effectively convey our messages.
  • Proofreading: Review and proofread copy to check for grammar, spelling, punctuation, and consistency.
  • Adaptation: Adapt and optimize copy for different platforms and target audiences.
  • Stay Current: Stay current with industry trends and best copywriting and content marketing practices.

    Qualifications:

  • Is currently enrolled in a relevant degree program (e.g., English, Journalism, Marketing, Communications, etc.) or a recent graduate.
  • Strong writing and editing skills, with a keen eye for detail.
  • Creativity and the ability to think outside the box to generate engaging content.
  • Basic understanding of digital marketing principles.
  • Excellent communication and teamwork skills.
  • Eagerness to learn and adapt in a fast-paced environment.
  • A portfolio of writing samples or previous work (if available) is a plus.

    Benefits:

  • Competitive hourly pay.
  • Valuable hands-on experience in copywriting and content marketing.
  • Exposure to a collaborative and supportive work environment.
  • Opportunities for mentorship and professional development.
  • Potential for future career opportunities within the company.

    Job Type: Full-time

    Pay: $39,342.34 - $50,000.00 per year

    Benefits:
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
    Schedule:
  • 8 hour shift
  • Monday to Friday



    Ability to commute/relocate:
  • Los Angeles, CA 90045: Reliably commute or planning to relocate before starting work (Required)

    Experience:
  • Marketing: 3 years (Preferred)
  • Copywriting: 3 years Location: In person

    • What does a Copywriter do?

    Copywriters can work as independent freelancers, at marketing agencies or at in-house marketing departments to produce written promotional materials that make a company’s products more accessible and interesting to potential customers. Copywriters can write text for a website’s navigation, ad slogans, email campaigns, social media posts, blog entries and any other avenue that a company uses to communicate with the public. They research a client’s brand voice and style requirements to product front-facing content that persuades customers to use their services or explains the company’s goals and mission. A Copywriter’s role is to use creativity to produce polished text.

    Copywriter skills and qualifications

    A successful Copywriter candidate will have various prerequisite skills and qualifications needed to complete their duties and responsibilities. Important qualifications for a Copywriter include:

    • Bachelor’s degree or equivalent experience in communication or marketing
    • Experience producing copy for print and digital media channels
    • Proven success in producing copy for advertising or marketing campaigns
    • Exceptional skill in social media writing, including use of hashtags and relevant acronyms
    • Proficiency with common office software
    • Experience with SEO concepts and social media marketing
    • Creativity, adaptability and the ability to work collaboratively with a team

    Copywriter salary expectations

    A copywriter makes an average of $57,561 per year. Salary may depend on level of experience, education and the geographical location.

    Copywriter education and training requirements

    Copywriter positions usually require a bachelor’s degree in communications, advertising, marketing, English, writing or another related field in addition to related experience on the job. Coursework in these fields helps candidates develop skills in persuasive writing, critical thinking and marketing. Many related degree programs assist job seekers with developing a portfolio of writing samples, which demonstrates their creativity and skills to potential employers.

    copywriter experience requirements

    Copywriters need experience in writing and proofreading content, including proven experience as a Copywriter or in a related role. Successful candidates should also have experience conducting research for their clients. Depending on the company’s needs and the specific role, candidates may also need experience in search engine optimization (SEO), social media advertising and writing for websites and other online content. Because Copywriters often need to work on several projects at once, it is helpful for candidates to have project management experience.

    Job description samples for similar positions

    If you’re looking for candidates for similar roles to the copywriter, see our job description templates for related positions:

    Ready to Hire a Copywriter?Build a Copywriter Job Description

    Frequently asked questions about Copywriters

    What are the characteristics of a good Copywriter?

    A Good Copywriter must be detail-oriented to create content that’s free of errors, follows grammatical rules and aligns with a client’s nuanced brand voice. To be successful, Copywriters need to have a growth mindset that enables them to accept criticism and apply it to future projects. Excellent Copywriters are creative, versatile, collaborative and focused. Because Copywriters can work with a range of subjects and target different audiences, good Copywriters are great multitaskers who can shift from one project to the next and enjoy doing research to find quality sources for content on any topic.

    What is the difference between a Copywriter and a Technical Writer?

    Copywriters produce engaging and persuasive written content in a marketing capacity, while Technical Writers produce heavily researched content that’s mostly informative. While Copywriters can also produce informative pieces, they have the general purpose of advertising a company by increasing its visibility and authority on a subject. Copywriters can be more creative and casual with their language, while Technical Writers should be straightforward and use industry jargon. Technical Writers are more specialized and may focus on a particular type of writing that requires extensive expert knowledge, such as medical writing, legal documents, instruction manuals and grant writing.

    What are the daily duties of a Copywriter?

    On a typical day, a Copywriter will review their assignments and start by researching each topic they’re assigned. They work closely with a Project Manager to ask any questions about the direction of their content. Copywriters create outlines to use as a guide when working on each project. They synthesize information and phrase it in a new way that aligns with a company’s goals. They reread a finished product and make adjustments to improve readability, then communicate with Copyeditors about additional changes.

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