How to write a Creative Director job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Creative Directors are responsible for connecting creative leads with companies. As part of the job, close collaborations with designers, copywriters, sales personnel and the marketing team is required to produce creative content for the products and services being sold. Charged with heading advertising strategies, Creative Directors supervise team members and oversee projects, events and product launches.

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Creative Director
Senior Creative Director
Digital Creative Director (with Adobe Creative Cloud proficiency)
Director of Creative Services

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Our firm is looking for a Creative Director who can conceive and implement visual marketing programs that range from print media to digital presentations. The Creative Director will be responsible for developing engaging collateral for our clients that tells a story and elicits an emotional response from readers. The successful candidate will work closely with the design, graphic arts and marketing personnel to deliver content that exceeds the expectations of our clients.

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to.

Initiate and design complex and simple marketing plans based on client specifications
Ensure that each project has the specific financial and personnel resources it requires to be successful
Attend sales presentations to help clients understand the creative angle of each marketing program
Work with the executive team to implement marketing materials for the firm to help increase the firm’s exposure
Collaborate with design personnel to ensure that all creative ideas are presented properly

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Bachelor’s Degree in Marketing required (Master’s degree preferred)
5+ years’ experience in a marketing leadership role
Proven success in managing marketing teams
Portfolio of previous work that displays an ability to turn an idea into a visual piece
Strong communication and computer skills
Experience with Adobe Creative Suite a plus
Comprehensive knowledge of the marketing design process

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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