How to write a Digital Marketing Manager job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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What does a Digital Marketing Manager do?

A Digital Marketing Manager handles all strategic online initiatives for an organization. Since this is a managerial-level position, a Digital Marketing Manager spearheads initiatives from ideation, to creation, to execution. From there, a great Digital Marketing Manager monitors and analyzes metrics in order to adjust initiatives and campaigns accordingly and for the benefit of the organization.

Digital Marketing Manager job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Digital Marketing Manager job titles

  • Digital Marketing Manager
  • Senior Digital Marketing Manager
  • Digital Marketing Manager (Part-Time)
  • Digital Advertising Manager

Digital Marketing Manager job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Digital Marketing Manager job summary

Our HVAC service company needs a Digital Marketing Manager to join our team. We’re great with a wrench and we know how to fine-tune an air conditioner, but we lack the skills and expertise to market our business effectively on the web. That’s where you come in! You’ll be responsible for developing, initiating, creating and overseeing a long-term digital marketing campaign as well as spearheading sport-term advertising and marketing solutions. We’re looking for someone with experience in copywriting, art direction and social media who can expand our brand’s reach locally while increasing brand loyalty and awareness.

Digital Marketing Manager responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to.

Examples of Digital Marketing Manager responsibilities

  • Develop a website traffic plan and create goals and benchmarks to meet
  • Generate monthly reports on our marketing campaign’s performance
  • Optimize website and social media channels for SEO as well as usability
  • Manage art and copywriting professionals (outsourcing where needed)
  • Analyze key metrics that unit our website traffic and our service quotas
  • Partner with advertising and media specialists to increase marketing results
  • Develop, evaluate and oversee the implementation of A/B testing protocols and procedures
  • Manage all aspects of marketing operations, including key personnel
  • Communicate with our President and Vice President about marketing goals and results

Digital Marketing Manager qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Digital Marketing Manager skills

  • Bachelor’s Degree in Marketing or related field required
  • 5+ years’ experience in B2B digital marketing and advertising
  • Excellent grasp of social media and website metrics and best practices
  • Demonstrable experience with email marketing, lead generation and SEO
  • Advanced knowledge of HTML and CSS required

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Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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