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Digital Marketing Specialist Job Description: Top Duties and Qualifications

Last updated: October 11, 2023

A Digital Marketing Specialist, or Digital Marketer, is responsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.

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Digital Marketing Specialist Duties and Responsibilities

Digital Marketing Specialists should compare your company’s advertising techniques and offerings with those of competing businesses. They should help maintain a profitable message for your company and help with research to ensure your offerings come close to ideal price points to offer value to potential clients but still let you enjoy a thriving business. They should keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view your company’s ad projects and buy your products. Duties will often include the following:

  • Research advertising trends
  • Research competitors’ pricing and products
  • Decide on appropriate placement of ads
  • Determine what content will reach customers
  • Develop projects to create content
  • Publish digital marketing content online
  • Implement email marketing campaigns
  • Measure digital traffic
  • Monitor social media and Google Analytics
  • Optimize paid advertising campaigns using SEO and other tools
  • Report on the growth and analytics of campaigns to stakeholders
  • Scale campaigns to maximize ROI
  • Monitor project status and budget
  • Conduct market research to inform campaigns
  • Brainstorm and implement experiments and conversion tests
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Digital Marketing Specialist Job Description Examples

Example 1

We are seeking an experienced SEO Specialistwith a focus on local SEO to join our team. The ideal candidate should have at least 3-5 years of experience in SEO and a proven track record of improving local small business website rankings and traffic.

Responsibilities:

  • Develop and execute effective local SEO strategies for small business websites, including on-page optimization, technical SEO, keyword research, competitor analysis, and content strategy.
  • Research backlink opportunities including anchor text, keywords, and pages to link to.
  • Conduct regular site audits, track and report on key SEO metrics, and identify opportunities for optimization.
  • Monitor and analyze site traffic and user behavior to identify trends, insights, and opportunities for improvement.
  • Collaborate with cross-functional teams, including content, design, and development, to ensure SEO best practices are integrated into all aspects of the website.
  • Stay up-to-date with industry trends, algorithm updates, and emerging SEO techniques, and proactively recommend new strategies and tactics to improve performance.
  • Write high-quality, engaging, and optimized content for blogs and websites for our clients using PageOptimizerPro and AI tools such as ChatGPT.

    Requirements:

  • At least 3-5 years of SEO experience, with a focus on local small businesses.
  • Experience with website analysis tools, such as Google Analytics, Google Search Console, and SEMRush.
  • Knowledge of HTML, CSS, and JavaScript as they relate to SEO best practices.
  • Strong understanding of on-page optimization, technical SEO, keyword research, link building, and content strategy.
  • Experience with WordPress/Elementor.
  • Experience with managing and optimizing business listings such as Google Business Profile and Apple Maps Business Connect.
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Experience in an agency setting, creating custom SEO reports, and face-to-face client reporting is a plus!

    If you have a passion for SEO, a deep understanding of local organic rankings, and a track record of driving results, we'd love to hear from you.

    Job Type: Full-time

    Pay: $45,000.00 - $60,000.00 per year

    Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
    Schedule:
  • 8 hour shift
  • Monday to Friday
  • Weekends as needed



    Ability to commute/relocate:
  • Lawrenceville, GA 30043: Reliably commute or planning to relocate before starting work (Required)

    Experience:
  • SEO: 3 years Location: In person

    • Example 2

    We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Experience with lead generation campaigns is highly desired.

    Responsibilities

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

    Skills

  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • BSc/BA in marketing or relevant field

    Job Types: Full-time, Part-time

    Pay: $70,000.00 - $110,000.00 per year

    Benefits:
  • Dental insurance
  • Health insurance
  • Paid time off
    Schedule:
  • Monday to Friday
    Supplemental pay types:
  • Bonus Location: Hybrid remote in Bend, OR 97703

    • Example 3

    If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels. We are a start-up organization serving several different verticals. Our ideal candidate is someone who can wear multiple hats and has experience as a growth marketer.

    You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

    Responsibilities include:
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels

    Job Type: Full-time

    Pay: $60,000.00 per year

    Benefits:
  • Dental insurance
  • Health insurance
    Schedule:
  • 8 hour shift
    Supplemental Pay:
  • Bonus pay

    Ability to commute/relocate:
  • Las Vegas, NV 89119: Reliably commute or planning to relocate before starting work (Required)

    Education:
  • Bachelor's (Preferred)

    Experience:
  • Marketing: 4 years Location: One location

    • Example 4

    Digital Marketing Specialist

    The Digital Marketing Specialist is an integral member of Nash Powersport's Marketing Communications team, developing, executing, and maintaining the organization's digital marketing campaigns reflecting our Marketing and Brand Strategy. The Digital Marketing Specialist will support social media campaign and ad strategy, community management, content creation, and execution working closely with multiple teams across the organization.

    Duties AND Responsibilities

    The Digital Marketing Specialist uses organic and paid digital and social advertising, social media community management, and creative storytelling to connect Nash Powersports with relevant target audiences improving brand awareness, recognition, loyalty, and drives traffic to our retail stores. Responsibilities include establishing and maintaining relationships with stakeholders and influencers, management and support of Facebook groups, Google Ads, social media troubleshooting, content creation, and marketing events.

    The ideal candidate for this role has demonstrated experience and enthusiasm for digital advertising and social media management reaching diverse audiences and is strategic, proactive, action-oriented, and driven to succeed.

    Strategy & Execution (70%)
  • In collaboration with the Marketing Director, develop and post social media content for all Nash Powersports channels including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  • In consultation with the Marketing Director, plan, manage and execute the digital marketing strategy, content strategy, editorial calendar, and communicate social media schedule.
  • In coordination with the Marketing Director, plan and execute Google Ad campaigns to drive participation, support, and engagement in Nash Powersport's marketing, sales and advertising initiatives.
  • Manage and research Facebook Groups for business support.
  • Implement Google and Facebook mechanisms on Nash Powersport's websites for use with digital and social media advertising.
  • Produce and edit graphics for social media posts and campaigns, as needed.
  • Customize content for key targeted audiences.

    Analytics & Maintenance (30%)
  • Support the organization and management of Nash Powersport's YouTube Channel
  • Manage engagement and responses across all social media channels.
  • Demonstrate measurable results that are aligned with the company's strategic plan.
  • Analyze the performance of social media content and digital advertising campaigns, research digital communications trends, and adjust as needed to grow following and engagement.
  • Troubleshoot and provide solutions for social media platforms as needed.

    Minimum Qualifications
  • At least three (3) years of job-related experience managing digital marketing and strategic content creation.
  • Powersports Industry experience a plus.
  • Bilingual English/Spanish a plus.
  • Proven track record of planning, executing, and measuring successful digital marketing and social media campaigns.

    Knowledge AND Skills:
  • A creative thinker with a developed understanding of the need to tailor messaging to diverse audiences.
  • A strong knowledge of digital marketing and social media standards and best practices, as well as recent trends
  • An aptitude for content creation, and the ability to decide the needs of various channels and to coordinate and execute the best possible formats for each
  • Excellent verbal and written communication skills, with the ability to tell stories that bring Nash Powersport's mission and brand voice to life.
  • Deep knowledge of social media platforms and how individuals of all ages are best engaging with content across those brands
  • Effective verbal communications skills in both one-on-one and group settings.
  • Creative, collaborative, and highly organized in your approach to identifying opportunities and solving problems.
  • Scrappy. You're a proactive self-starter with the ability to effectively manage several projects at once, prioritize responsibilities, and work in high-pressure situations.
  • Strong attention to detail
  • Basic photography and video skills

    Job Type: Full-Time (40 hours)

    Job Type: Full-time

    Job Type: Full-time

    Pay: $45,000.00 per year

    Benefits:
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
    Schedule:
  • 8 hour shift

    Experience:
  • Marketing: 2 years Location: Multiple Locations

    • Example 5

    Are you are looking for a dynamic position where you can hit the ground running and make an immediate impact? Then look no further, you'll be a great fit for CME.

    CME Corp is looking for a results oriented Digital Marketer to join our marketing team, you will be an instrumental part of the team tasked with building B2B digital marketing strategies that attract, nurture and ultimately convert. This position will be focused on the planning and execution of our digital advertising campaigns, search engine optimization, as well as the measurement and reporting of these activities from end-to-end.

    What You'll Do:
  • Manage all aspects of B2B PPC campaigns including search, display, paid social and retargeting.
  • Create and execute SEO strategies to increase organic traffic.
  • Customer journey development including retargeting, nurture and lead scoring.
  • Measurement and reporting of marketing activities and general website performance utilizing Google Analytics and other tools.
  • Assist in any other periodic marketing projects and tasks as required, including but not limited to lead capturing, scoring, managing/organizing/disseminating marketing collateral, etc.

    What You Should Have:
  • Bachelor's degree in marketing, or any other related field.
  • 2+ years of direct hands-on experience executing, running, and managing digital display campaigns, SEM campaigns (Google/Bing Ads), and social media ad campaigns (especially LinkedIn Ads) in a B2B environment.
  • 2+ years of comprehensive experience with using Google Analytics (or a similar analytics tool) to analyze campaign performance and making/implementing data driven decisions to improve performance.
  • Experience using HubSpot or a similar marketing automation tool.
  • B2B social media fluency, native use and knowledge of LinkedIn, Facebook, Twitter, Instagram, and their ad platforms.
  • Curiosity, attention to detail, collaboration and the ability to effectively multi-task are all a plus.

    What Would Be Great To Have:
  • Experience using Magento ecommerce platform and SalesForce CRM.
  • Knowledge and understanding of SEO, including keyword research, meta-data, link building, and best practices.
  • An understanding of HTML & CSS

    What We Offer:
  • The opportunity to be part of a growing people first company that is building the infrastructure to deliver innovative, end-to-end supply chain solutions in the healthcare equipment space.
  • Be part of a creative and collaborative environment where you can take on new projects that expand your skillset and encourage professional growth.
  • A competitive compensation package, which includes: comprehensive health, dental and vision insurance, generous vacation and paid holidays, employer paid life insurance, employer-matching 401k Retirement Plan and tuition reimbursement.

    About CME:

    Dedicated to providing quality equipment, logistics, and services to healthcare. CME is the premier source for equipment and turnkey logistics, delivery, and support for the healthcare community. The company helps healthcare facilities nationwide to seamlessly launch, renovate and expand. CME is headquartered in Warwick, RI with branches in Anaheim, CA, and Long Island, NY and over 35+ service centers spanning the nation and offers an expanded product line of more than 2 million+ medical products from more than 2,000 manufacturers.

    We support our military community, veterans encouraged to apply!

    CME Corp. is an equal opportunity employer. We welcome applications from all backgrounds regardless of race, color, religion, sex, national origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status, disability, or any other classification protected by law.

    Job Type: Full-time

    Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Referral program
  • Tuition reimbursement
  • Vision insurance
    Schedule:
  • 8 hour shift
  • Monday to Friday
    Supplemental Pay:
  • Bonus pay

    Application Question(s):
  • Are you currently vaccinated against Covid 19?

    Education:
  • Associate (Required)

    Experience:
  • digital marketing: 2 years (Preferred)
  • B2B: 2 years (Preferred)
  • Google Analytics: 2 years (Preferred)
  • SEM campaign: 2 years Location: One location

    • Example 6

    Who are we looking for?

    An experienced digital professional with a positive attitude to join our growing team who:

  • Thrives on creating business impact through understanding and achieving client goals

  • Possesses high attention to detail, excellent time-management, organization, and communication skills

  • Desires to learn, continuously improve, and adapt to market and technology changes

  • Loves data, reports, and making decisions based on data

  • Partners cross-functionally in an effective, friendly, and collaborative manner

  • Possesses a Bachelor's degree and 2+ years of digital experience with history of producing quantifiable results in digital, including but not limited to demand generation, inbound marketing, digital advertising, social media, SEO, SEM, conversion optimization, and reporting and analytics

  • Is experienced in popular digital marketing and web tools, such as Google Ads, Google Analytics, Google Tag Manager, Facebook Business Manager, LinkedIn Advertising, Mailchimp, Moz, SEMRush, AdRoll, and Hootsuite

    What will you do?

    As a Digital Marketing Specialist, you will support in achieving our clients' goals from strategy to tactical execution:

  • Synthesize business goals into achievable digital metrics to develop cross-channel digital marketing campaign strategies for both B2B and B2C clients

  • Assess metrics and analyze data for opportunities to improve traffic-driving and onsite conversion performance

  • Create and present detailed reports and dashboards that showcase progress and outcomes of campaigns

  • Define and build segmented target audiences based on customer/consumer insight and data

  • Manage campaigns in partnership with digital marketing teammates to develop content and assets that support campaign strategies

  • Set up and launch digital campaigns; perform proactive performance tuning to ensure delivery and optimizations for maximum ROI

  • Be a subject matter expert who can explain digital outcomes to non-digital natives

    What are the perks?

    From breweries to banks, our 100+ clients give you the opportunity to create impact across an exciting range of industries. Pursue your personal and professional development through paid professional development leave and training opportunities. Contribute to our community (internal and external) through year-round office events and company-sponsored volunteer opportunities with local non-profits. Be a member of a growing firm on historic Main St. in a modern, open office with casual dress code and a commitment to work-life balance. Additional benefits include:

  • Health insurance

  • Voluntary dental, vision, and life insurance

  • 401k plan with a company match of up to 5%

  • Competitive compensation

  • Community service (volunteer time) leave

  • Professional development leave

  • Maternity & paternity leave

  • 20 days PTO per calendar year

  • Discounted rate at local fitness center

    Job Type: Full-time

    Pay: $40,000.00 - $65,000.00 per year

    Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Parental leave
  • Vision insurance
    Schedule:
  • 8 hour shift
  • Monday to Friday

    Application Question(s):
  • Are you able to commit to our hybrid policy of 50% in-office Location: One location

    • Example 7

    Digital Marketing Specialist

    Key Responsibilities

    Manage all areas of digital marketing & social media distribution. This includes scheduling content, management and optimizing all posts for reach and engagement.

    Maintain and manage multiple pages on different platforms (Facebook, Instagram, Twitter, Glassdoor)

    Monitor analytics, audience sentiment, social media trends, brand awareness and online reputation

    Goal setting and tracking

    Asset creation (social media design, Video production and editing)

    Social media copywriting

    Stay up to date with viral trends, best practices and technologies

    Work closely with Marketing on campaigns and branding to maintain the voice of Rich, ISI & C.A.T. across all platforms

    Provide constructive feedback

    Qualifications

    1-3 years of social media management and content distribution

    University degree in marketing, communications, relevant field, or equivalent experience

    Have experience with Google Ads, Google Analytics, Facebook Ads Manager

    Strong communication, analytical and creative skills

    Dedicated, strong team player

    Organized and detail-oriented

    Must be able to work alone and in a team

    Able to perform under tight deadlines

    Knowledge of the Adobe suite (Photoshop, Illustrator)

    Knowledge of video production and editing programs (Premier pro)

    Strong command of the English language, Spanish is an asset

    Excellent storytelling skills

    Preferred requirements

    Knowledge of the trucking and transportation industry is preferred

    Job Type: Full-time

    Benefits:
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Employee discount
  • Health insurance
  • Paid time off
  • Parental leave
  • Vision insurance
    Schedule:
  • 8 hour shift
  • Monday to Friday
  • Weekend availability

    Education:
  • High school or equivalent (Preferred)

    Experience:
  • Marketing: 1 year Location: One location

    • Example 8

    Digital Marketing Specialist (Remote, EST or CST)
    The Digital Marketing Specialist is a strategic member of the Motif Medical marketing team. They are responsible for developing, overseeing and optimizing digital marketing initiatives to maximize brand awareness, ecommerce sales and lead conversion through paid ad channels.

  • Develop, implement, and lead Motif paid media strategy for various channels (including Google Ads, YouTube, LinkedIn, Facebook/Instagram, retail channels (such as Amazon) and other third-party ad sources (such as editorial sites and event sponsorships) to build brand awareness, generate e-commerce sales and qualified leads.
  • Oversee and manage agency partners and third-party retail sites as it relates to paid ads
  • Define, analyze and optimize on important metrics for paid media performance. Provide monthly campaign reports on project KPIs including brand awareness and overall return on advertising spend
  • Advise and manage paid ads budgetary goals
  • Measure the success of every paid media campaign based on the performance of account KPIs.
  • Work with manager and designer to bring the most effective ads to market
  • Ensure the precise and seamless execution of paid media strategies
  • Drive clear revenue growth through paid media strategies and tactics
  • Identify, negotiate and manage strategic media placements for brand growth, lead generation programs and other promotional efforts based on segment objectives
  • Stay up to date with the latest paid media best practices and technologies. Brainstorm and collaborate with internal teams on new ideas and tactics
  • Other duties as reasonably assigned

    *
    Qualifications*

  • 3-5 years of experience in developing and implementing digital marketing strategies
  • Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and LinkedIn Ads
  • Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices
  • Proven record of successful budget management and management of advertising channels to meet target KPIs thresholds necessary for the businesses' success
  • Critical thinker and problem-solver
  • Strong analytical skills
  • Experience in agency relationships and management
  • Highly creative yet process-driven and relies on data to make decisions
  • Strong project management skills and experience working in a deadline driven work environment
  • Proven experience evaluating and negotiating media placements
  • Team player
  • Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies
  • Compliance is a condition of employment and is considered an element of job performance
  • Maintain HIPAA confidentiality

    *
    Position PERKS AND Benefits*
    At Motif Medical, we know it's not all about what you can do for us. We believe that our people are the best investment we can make and we want to reward you through a wide range of benefits that recognize the important role you play in our organization and in driving our mission. We offer the following benefits to our employees:

  • Competitive Pay
  • Living Wage Certified
  • 401(k) with Safe Harbor Company Match (up to 4%)
  • Health, Dental, and Vision Insurance
  • Optional Life Insurance
  • Flexible Spending Account (FSA)
  • 6 Weeks Paid Maternity Leave / 2 Weeks Paid Paternity Leave
  • Additional Maternity & Paternity Benefits (including free diapers for a year, free breast pump, and reimbursement for doula services)
  • Adoption Assistance
  • PTO Accrual Starts Day One
  • 8 Paid Holidays
  • Corporate Volunteering and Community Service Opportunities
  • Employee Referral Bonus Program
  • Corporate Leadership Training and Professional Development Opportunities
  • Healthy Lifestyle Programs and Corporate Fitness Center
  • Financial Wellness Program
  • Discounted Gold's Gym Membership
  • Great Place to Work Award Winner

    If you've been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you!
    Motif Medical is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

    Job Type: Full-time

    Schedule:
  • 8 hour Location: Remote

    • Example 9

    Digital Marketing Specialist

    Calling all digital marketers! It s time to put your skills to work helping local businesses discover their potential. Do you want to help local businesses advertise online? Of course you do. Ever consider a career in digital marketing? Of course you [website] s why you are here.

    Mid-West Family of Eau Claire is looking to add to their growing team of Digital Marketing Professionals! This position provides qualified candidates a unique opportunity to learn and apply advanced digital marketing strategies, like social media marketing, and work closely with local businesses. Mid-West Family offers a flexible work environment, the chance to work alongside awesome local talent and marketing minds and enjoy unique experiences across the Chippewa Valley. Apply today and start making your time spent online work for you and local businesses.

    Why work for Mid-West Family Eau Claire?

  • Flexibility and the opportunity to be a leader
  • Collaborative Work Environment
  • Great community experiences
  • Full-time and work from home opportunities with experience and performance evaluations
  • Play a Part in Building Advanced Digital Marketing Processes from the Ground Up
  • Work Closely with Local Businesses
  • Bananas on the Break Room Table!! (no really Free Banana Friday is a thing)

    Job Responsibilities:

  • Work with internal marketing teams and external suppliers to drive successful execution of the client campaigns, client success is paramount.
  • Create and monitor email marketing campaigns to maximize client results.
  • Monitor activity, answer questions, create content, analyze trends, and resolve issues on social media channels.
  • Monitor and report on web traffic and source analytics against KPIs.
  • Work on pre-designated client content, as well as create original content.
  • Research advertising trends
  • Research competitors pricing and products
  • Decide on appropriate placement of ads
  • Other duties as assigned by the management team.

    Professional Requirements:

  • Proficient in content creation, strategy, Google Analytics, email marketing, and paid social advertising.
  • Must be strategic, possess a strong attention to detail, demonstrate good communication skills, and have exceptional organization.
  • Google Certified.
  • This person must have the ability to work within deadlines and manage multiple tasks and/or projects while portraying a positive attitude.
  • Minimum one year experience (internship counts towards the one year).
  • This role is flexible dependent on the candidate (full time).

    Job Type: Full-time

    Pay: $34,531.08 - $75,000.00 per year

    Benefits:
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Health savings account
  • Paid time off
  • Vision insurance
    Schedule:
  • Monday to Friday

    Ability to commute/relocate:
  • Altoona, WI 54720: Reliably commute or planning to relocate before starting work (Required)

    Experience:
  • Marketing: 1 year Location: Hybrid remote in Altoona, WI 54720

    • Example 10

    Digital Marketing Specialist

    Position Summary:

    Steel Structures America, Inc. is a family-owned business that has its headquarters in Post Falls, Idaho. We currently operate in Idaho, Washington, Montana, and Colorado. We believe that each employee contributes directly to Steel Structures America s growth and success and we are currently looking for a new member of our team to be responsible for developing and implementing overall marketing and branding strategies for Steel Structures America and its affiliates. The goal and purpose of the Digital Marketing Specialist is to build public awareness of our companies in order to reach new customers. If you are selected for this position, you will be able to take ownership and pride in contributing to the overall success of marketing projects, using your marketing experience, knowledge, creativity, and desire to make a difference.

    Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field
  • 5+ years of experience with digital advertising and marketing campaigns, engagement, and conversion
  • Expertise in both creating and managing Google Ads, Facebook Ads, and other paid ad platforms
  • Strong analytical skills and experience analyzing campaign data to identify opportunities for improvement
  • Organization, self-sufficient learner with excellent communication skills
  • Ability to manage multiple projects and priorities in a fast-paced environment
  • Experience with Salesforce preferred
  • Proficient in Microsoft Office and Adobe Creative Suite
  • Experience in the architecture/engineering/construction industry is preferred

    Responsibilities:

    In this role, you will be responsible for overseeing and managing all marketing campaigns across multiple platforms for 5 brands across 6 sales regions. This position is responsible for conceptualizing, developing and launching both paid and organic ad campaigns, promotions, and other marketing initiatives to drive customer acquisition and retention.

    You will also work closely with third-party agencies and in-house teams to develop and ensure that marketing efforts are aligned with overall marketing goals and objectives.

    Develop and implement digital marketing strategies for all brands including paid marketing campaigns, social media marketing, email marketing, traditional print and other marketing channels.

    Analyze campaign data to evaluate performance, identify opportunities for improvement, and recommend changes to optimize campaign performance.

    Provide regular performance reports to management and make recommendations for improvements.

    Manage client relationships and act as the main point of contact for all digital marketing-related questions and concerns.

    Stay up-to-date with the latest digital marketing trends and best practices, and continuously explore new opportunities for client growth and success.

    Job Type: Full Time

    Salary:Commensurate with experience

    Benefits:

  • Health, Dental, Vision Insurance
  • Group Life Insurance
  • Paid Time Off
  • 401(k) Benefit with employer matching

    Job Type: Full-time

    Pay: $55,000.00 - $65,000.00 per year

    Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
    Schedule:
  • Monday to Friday



    Experience:
  • Marketing: 5 years Location: In person

    • What Does a Digital Marketing Specialist Do?

    Digital Marketing Specialists typically work for marketing firms and corporations to provide creative solutions for brands. They work closely with the marketing department to determine unique ways to spread awareness about their company and drive product sales. Their job is to review market trends and identify one or target audiences to establish a direction for their campaigns. They may also pull data from email lists, advertisements and digital content to determine the levels of engagement each received.

    Digital Marketing Specialist Skills and Qualifications

    Digital Marketing Specialists should have a bachelor’s degree in Marketing, Business, English or other fields that enhance their ability to create original content relevant to promoting your business’s products and services. They should also have previous sales and customer service experience, in order to understand how to appeal to different audiences and seek to expand your customer base. They should have experience navigating social media such as Facebook and Instagram and understand how keywords boost marketing effectiveness. Their organizational skills can help them keep track of your company’s promotional needs and compliance requirements while producing appealing ad copy according to your specifications. Key skills include:

    • Business Savvy
    • Research Ability
    • Digital Literacy
    • Organized Work Habits
    • Composition of Sales Products
    • Bachelor’s Degree Related to Marketing, Business or English

    Digital Marketing Specialist Salary Expectations

    According to Indeed, the average Digital Marketing Specialist in the U.S. makes $60,227. This average includes three years’ worth of salary data submitted by Indeed site users who held this position. The 5,970 different salaries submitted in this period ranged from a low of $14,000 per year to a maximum of a $148,000 annual salary for those with this job title. Digital Marketers still in college may seek internships, while those who have recently graduated may accept a lower salary because they enter the field with little experience. Those IT-savvy marketing individuals who can train entry-level employees and manage projects will earn top dollar, as will those who live in higher cost-of-living spots in the U.S.

    Digital Marketing Specialist Education and Training Requirements

    Digital Marketing Specialists should have at least a bachelor’s degree. Preferably, their degree will allow them to enter the content-creation field with business savvy and an idea of sales techniques, as well as a working knowledge of English composition, digital resources and content-creation software. They should know how to organize themselves and keep track of competitors’ products and sales points. Research experience acquired in the course of a college education can help.

    Digital Marketing Specialist Experience Requirements

    An excellent Digital Marketing Specialist will have had previous experience researching and promoting products and services online via blogs, social media and website content. They will have handled email campaigns and done a wide range of sales-related research and writing. They will understand how to mesh well with a team, train and supervise subordinates or freelancers and organize large digital sales projects. Depending on experience, a digital marketer could lead your business’s advertising program or join a team of writers in a junior position.

    Digital Marketing Specialist Job Description Template

    We are looking for a Digital Marketing Specialist to participate in our company’s digital advertising campaigns. Your main responsibilities include monitoring online consumer behavior and working with the team to create campaigns to increase site traffic and sales. Our ideal candidate is able to proactively research market trends and create/optimize product campaigns. We would like a creative team player with a passion for digital marketing to become a pivotal part of our marketing team.

    Responsibilities

    • Research advertising trends and competitors’ pricing and products
    • Execute projects with the team to create content
    • Contribute to the creation of creative marketing campaigns across social media, the company website, email and other platforms.
    • Monitor project status
    • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
    • Create reports on the growth and analytics of campaigns
    • Work with outside vendors to supplement the work as needed

    Requirements:

    • Proven experience as a digital marketing specialist or similar role
    • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
    • Demonstrable experience in marketing data analytics and tools
    • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google Adwords etc.)
    • Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
    • Well-organized and detail-oriented
    • Exceptional communication and writing skills
    • Commercial awareness partnered with a creative mind
    Ready to Hire a Digital Marketing Specialist?Build a Digital Marketing Specialist Job Description

    Frequently asked questions about Digital Marketing Specialists

    What is the difference between a Digital Marketing Specialist and an SEO Specialist?

    The difference between a Digital Marketing Specialist and an SEO Specialist is that Digital Marketing Specialists have a much broader range of job responsibilities, one of which may include the creation of SEO-optimized content. In contrast, SEO Specialists focus solely on helping businesses and individuals optimize their websites and other forms of web content like social media posts, blogs and articles.

    What are the daily duties of a Digital Marketing Specialist?

    On an average day, Digital Marketing Specialists start by reviewing campaign data from the previous day. They organize data that highlights how consumers interact with different elements of the campaign. They record the number of views an advertisement received and discover how many people clicked on, read and shared blog posts or tutorial videos.

    Throughout the day, they participate in collaborative meetings with other Digital Marketing Specialists and members of the advertising or sales teams. They give presentations that highlight the current state of a campaign and suggest the best way to move forward. They reply to emails and work on creating content like infographics and blog posts to attract organic leads to their marketing funnel.

    What makes a good Digital Marketing Specialist?

    A good Digital Marketing Specialist has an innovative mindset that allows them to come up with creative ideas for marketing campaigns and brand initiatives. They demonstrate expert knowledge in consumer behaviors and continuously monitor market trends to anticipate changes to their industry.

    A good Digital Marketing Specialist should have the ability to contribute to areas like graphic design and content writing to help enhance their company’s brand and overall image. Digital Marketing Specialists should also have a team-driven mindset. This ensures accountability as they understand how their job affects the work of other team members. It also ensures that they support the ideas of their teammates and help them achieve the goals they envision.

    Job Description Examples

    Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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