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Marketing Analyst Job Description: Top Duties and Qualifications

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A 6266254marketing11.58analyst8.51marketing analyst7.63business analyst3.82data analyst2.71252482958721000.0076781.23165000.00YEARLY18562512025-10-012025-10-312025-09-012025-09-302025-11-05Marketing Analyst , or Marketing Data Analyst, is responsible for collecting and interpreting research about a company’s consumers and their buying habits. Their duties include identifying target audiences, gathering web analytics and preparing scenarios about the potential success of a marketing campaign and its impact on sales.

6266254marketing11.58analyst8.51marketing analyst7.63business analyst3.82data analyst2.71252482958721000.0076781.23165000.00YEARLY18562512025-10-012025-10-312025-09-012025-09-302025-11-05Marketing Analyst Duties and Responsibilities

A 6266254marketing11.58analyst8.51marketing analyst7.63business analyst3.82data analyst2.71252482958721000.0076781.23165000.00YEARLY18562512025-10-012025-10-312025-09-012025-09-302025-11-05Marketing Analyst conducts market research, which boils down to a lot of responsibilities—some large and some small. For example, Marketing Analyst rarely work alone. They’re usually part of a team, which means conducting research independently but sharing their findings with a whole team, which will include project managers, marketing managers, creative directors and even executives. This means a 6266254marketing11.58analyst8.51marketing analyst7.63business analyst3.82data analyst2.71252482958721000.0076781.23165000.00YEARLY18562512025-10-012025-10-312025-09-012025-09-302025-11-05Marketing Analyst is partly responsible for ensuring a company makes wise marketing decisions. Other duties and responsibilities include:

  • Knowing why some marketing campaigns work and some don’t
  • Making marketing recommendations based on the data you’ve collected
  • Explaining why a certain marketing decision is best from a financial standpoint
  • Understanding consumer behavior
  • Tracking and forecasting market trends

Hire your next Marketing Analyst today.

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Marketing Analyst Job Description Examples

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Job Description Best Practices
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What Does a 6266254marketing11.58analyst8.51marketing analyst7.63business analyst3.82data analyst2.71252482958721000.0076781.23165000.00YEARLY18562512025-10-012025-10-312025-09-012025-09-302025-11-05Marketing Analyst Do?

Marketing Analysts can work at marketing agencies or marketing departments at large companies to conduct market research and identify significant patterns in the data. They use their research to identify opportunities for growth, branding and client acquisition. Marketing Analysts track different kinds of data to influence their reports, including advertising costs, sales, time spent on company web pages, abandoned shopping carts on e-commerce sites, social media shares and more. Marketing Analysts identify core sales funnels and point out inefficiencies where the company could potentially achieve more conversions. They research marketing tools and make suggestions about which systems best support operations.

6266254marketing11.58analyst8.51marketing analyst7.63business analyst3.82data analyst2.71252482958721000.0076781.23165000.00YEARLY18562512025-10-012025-10-312025-09-012025-09-302025-11-05Marketing Analyst Skills and Qualifications

Marketing Analysts need a vast amount of marketing knowledge since they must know not only how to launch a campaign but why and how that campaign will succeed. Arguably the most important skill, though, is the ability to analyze data. Other important skills and qualifications include:

  • Analytic skills
  • Teamwork skills
  • Communication skills
  • Budgeting skills
  • Consumer research skills
  • Problem-solving and decision-making skills
  • Data visualization skills

Marketing Analyst Salary Expectations

The average salary for a Marketing Analyst is $59,729 per year. Pay varies greatly depending on factors like the candidate’s prior experience level and the responsibilities you expect of them.

The pay is even higher for a Senior Marketing Analyst. The average salary for a Senior Marketing Analyst is $83,150 per year.

Marketing Analyst Salary Expectations

2025-10-0121000.0076781.23165000.00YEARLY
  • Common salary: 76781.23 YEARLY
  • Typical salaries range from 21000.00 - 165000.00 YEARLY
  • Find more information on Indeed Salaries

*Indeed data – 2025-10-01

Marketing Analyst Education and Training Requirements

Most Marketing Analyst jobs require a bachelor’s degree in marketing or a related field. You may consider candidates who have a mix of university hours and real-world experience. Most marketing analysts do not receive on-the-job training; rather, they develop the skills they need through formal education and internships.

Marketing Analyst Experience Requirements

Marketing Analysts can start as entry-level workers getting their first jobs out of college. However, you’re likely to come across applicants from similar positions, like Marketing Assistants. Marketing Analysts need experience with the different types of marketing campaigns a company can perform, such as pay-per-click marketing and cause marketing. This knowledge enables Analysts to recommend the most effective marketing techniques to use.

Job Description Samples for Similar Positions

Marketing Analysts are responsible for an important but small part of a business’s overall marketing plan. So, if you’re not finding what you’re looking for here, don’t stop your search. Continue with our other description and samples to ensure every requirement you want to include is covered in your job posting:

Job Description Best Practices
Optimize your new and existing job descriptions to reach more candidates
Get the Guide

Frequently asked questions about Marketing Analysts

Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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