How to write a Marketing Assistant job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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What does a Marketing Assistant do?

A marketing assistant supports the work of marketing managers and executives on projects directed at maximizing company profits and developing sales strategies or marketing campaigns. They work closely with employees in other functions, such as advertising, market research, production, sales, and distribution.

Marketing Assistant job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Marketing Assistant job titles

  • Marketing Assistant
  • Junior Marketing Assistant
  • Digital Advertising Associate (with Google Analytics proficiency)
  • Marketing Assistant(Part-Time)
  • Promotions Assistant

Marketing Assistant job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Marketing Assistant job summary

Our retail store is looking for an experienced Marketing Assistant who is willing to work hard and grow with the company. The Marketing Assistant will report directly to the Marketing Manager and will be responsible for taking on a variety of tasks that allow for the successful completion of planned marketing programs. The successful candidate will perform phone surveys, assist in the development of marketing collateral, track existing marketing campaigns and report on results and coordinate market research studies.

Marketing Assistant responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to.

Examples of Marketing Assistant responsibilities

  • Assist in monitoring active marketing programs and developing ways to improve those campaigns
  • Submit ideas for experimental marketing programs designed to enhance and grow the company’s brand
  • Work closely with the in-store collateral development team to create pieces to be put on retail sales floors
  • Collaborate with brand ambassadors to create innovative ways to gain exposure for client products
  • Be available as a resource for senior marketing professionals who need assistance with completing large projects

Marketing Assistant qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Marketing Assistant skills

  • Bachelor’s Degree in Marketing, Advertising or related field
  • 2+ years’ experience working in marketing or advertising
  • Ability to multi-task effectively in a fast-paced environment
  • Excellent problem solving skills
  • Must be willing to travel to offsite training sessions
  • Strong communication and organizational skills

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Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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