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Marketing Assistant Job Description: Top Duties and Qualifications

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A 267481361marketing9.86marketing assistant5.03social media4.11assistant2.45digital marketing1.581780772175997.3019.9238.55HOURLY641266072025-10-012025-10-312025-09-012025-09-302025-11-05Marketing Assistant, or Junior Marketer, is responsible for providing support to senior marketing staff as the executive marketing campaigns and analyst their impact. Their duties include handling interdepartmental communications, preparing data reports in a clear format and creating surveys, questionnaires and other tools to measure marketing impact.

Marketing Assistant Duties and Responsibilities

Marketing Assistants often have the following responsibilities:

  • Gathering data on campaign success, often through collecting audience feedback
  • Creating detailed and visually appealing graphs and present them to business decision-makers
  • Assisting with the setup, facilitation and completion of marketing events
  • Overseeing the design and graphics of marketing materials
  • Conducting market research to better understand the marketing needs of the organization and its target audience

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Marketing Assistant Job Description Examples

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What does a 267481361marketing9.86marketing assistant5.03social media4.11assistant2.45digital marketing1.581780772175997.3019.9238.55HOURLY641266072025-10-012025-10-312025-09-012025-09-302025-11-05Marketing Assistant do?

Marketing Assistants work as part of a larger marketing team to offer administrative support and fill in on essential tasks. They perform general clerical tasks for the office like answering phones, organizing files, printing reports and sending outgoing mail. In addition to administrative assistance, Marketing Assistants share ideas with Marketing Managers and create presentations to help them pitch new marketing campaigns. Some of the materials Marketing Assistants prepare include case studies, buyer personas, white papers and analytics reports. Marketing Assistants use digital marketing software to pull various metrics related to marketing campaigns so their team can make decisions.

Marketing Assistant Skills and Qualifications

Marketing Assistants will typically have certain prerequisite skills or certifications, which include:

  • Communication: Strong written and verbal communication skills are important in the Marketing Assistant role. They regularly need to collaborate with team members, vendors and other company employees to understand the needs of the marketing department.
  • Creativity: Creativity allows the Marketing Assistant to create visually appealing images and marketing materials, making it a very useful to the marketing department.
  • Analytical: Marketing Assistants are often involved in the research and reporting of marketing campaign results. Analytical skills enable the Marketing Assistant when compiling data and presenting it in an easy-to-understand method.
  • Project management: Marketing Assistants are often involved with multiple projects at one time. The ability to organize details and complete projects in a timely manner is crucial in this position.

Marketing assistant salary expectations

A Marketing Assistant makes an average of $15.03 per hour. Pay rate may depend on level of experience, education and the geographical location.

Marketing assistant salary expectations

2025-10-017.3019.9238.55HOURLY
  • Common salary: 19.92 HOURLY
  • Typical salaries range from 7.30 - 38.55 HOURLY
  • Find more information on Indeed Salaries

*Indeed data – 2025-10-01

Marketing Assistant education and training requirements

A minimum of a high school diploma is usually required to work as a Marketing Assistant, but many hiring managers may prefer an associate or bachelor’s degree. Some hiring managers may also accept previous marketing experience or training instead of requiring formal education. Marketing Assistants often receive training during their educational program, or they may learn the expectations of the position in an entry-level role.

Marketing Assistant experience requirements

Prior experience is not always a requirement to work as a 267481361marketing9.86marketing assistant5.03social media4.11assistant2.45digital marketing1.581780772175997.3019.9238.55HOURLY641266072025-10-012025-10-312025-09-012025-09-302025-11-05Marketing Assistant, but some hiring managers may prefer to hire candidates with previous experience. Marketing Assistants can earn experience through an internship or by volunteering with a company. Additionally, some hiring managers may prefer to hire an assistant and then train them within. The needs of the company and the role of the Marketing Assistant will dictate whether or not previous experience is required.

Job description samples for similar positions

If you’re looking for candidates for similar roles to the Marketing Assistant, see our job description templates for related positions:

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Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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