What does a Marketing Assistant do?
Marketing Assistants work as part of a larger marketing team to offer administrative support and fill in on essential tasks. They perform general clerical tasks for the office like answering phones, organizing files, printing reports and sending outgoing mail. In addition to administrative assistance, Marketing Assistants share ideas with Marketing Managers and create presentations to help them pitch new marketing campaigns. Some of the materials Marketing Assistants prepare include case studies, buyer personas, white papers and analytics reports. Marketing Assistants use digital marketing software to pull various metrics related to marketing campaigns so their team can make decisions.
Marketing Assistant Skills and Qualifications
Marketing Assistants will typically have certain prerequisite skills or certifications, which include:
- Communication: Strong written and verbal communication skills are important in the Marketing Assistant role. They regularly need to collaborate with team members, vendors and other company employees to understand the needs of the marketing department.
- Creativity: Creativity allows the Marketing Assistant to create visually appealing images and marketing materials, making it a very useful to the marketing department.
- Analytical: Marketing Assistants are often involved in the research and reporting of marketing campaign results. Analytical skills enable the Marketing Assistant when compiling data and presenting it in an easy-to-understand method.
- Project management: Marketing Assistants are often involved with multiple projects at one time. The ability to organize details and complete projects in a timely manner is crucial in this position.
Marketing assistant salary expectations
A Marketing Assistant makes an average of $15.03 per hour. Pay rate may depend on level of experience, education and the geographical location.
Marketing Assistant education and training requirements
A minimum of a high school diploma is usually required to work as a Marketing Assistant, but many hiring managers may prefer an associate or bachelor’s degree. Some hiring managers may also accept previous marketing experience or training instead of requiring formal education. Marketing Assistants often receive training during their educational program, or they may learn the expectations of the position in an entry-level role.
Marketing Assistant experience requirements
Prior experience is not always a requirement to work as a Marketing Assistant, but some hiring managers may prefer to hire candidates with previous experience. Marketing Assistants can earn experience through an internship or by volunteering with a company. Additionally, some hiring managers may prefer to hire an assistant and then train them within. The needs of the company and the role of the Marketing Assistant will dictate whether or not previous experience is required.
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