How to write a Marketing Intern job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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What does a Marketing Intern do?

A marketing intern collaborates with the marketing and advertising team in all stages of marketing campaigns and helps develop, expand and maintain marketing channels. They prepare proposals, research marketing needs, and host events. Marketing interns assist the management team of marketing operations under the supervision of a marketing manager.

Marketing Intern job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Marketing Intern job titles

  • Marketing Intern
  • Marketing Intern (Paid)
  • Digital Marketing Intern
  • Marketing Intern (Part-Time)
  • Marketing and Communications Intern

Marketing Intern job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Marketing Intern job summary

Our growing, family-owned Internet company would like to bring on a Marketing Intern for next summer. The successful candidate will be enrolled full-time in a major university or college and studying marketing or communications. We’re looking for a driven, ambitious individual who wants to create a career in social media and content marketing. We’re offering a flexible schedule if you continue to take classes in the summer or you wish to pursue other opportunities simultaneously. We provide extensive training, guidance and support, as well as the opportunity to experience the industry from the inside and gain valuable work experience.

Marketing Intern responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to.

Examples of Marketing Intern responsibilities

  • Take over content creation for all of our company social media accounts, including organizing cross-platform content strategies
  • Develop new social media campaigns from the ground up, considering our clients’ needs and their specific industries
  • Monitor social channels for trending news, ideas and memes, then capitalize on those trends through our social media accounts
  • Perform research into our clients’ industries and provide actionable tips and advice for expanding their reach in the digital space
  • Assist with capturing and analyzing social media metrics

Marketing Intern qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Marketing Intern skills

  • Enrollment in a Bachelor’s degree program required
  • Familiarity with social media strategies and platforms
  • Ability to multi-task and take initiative
  • Flexible work schedule
  • Hardworking and dedicated outlook
  • Ability to take direction and absorb information quickly
  • Experience with content creation a plus, even if not professionally

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Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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