Marketing Intern Job Description: Top Duties and Qualifications

A Marketing Intern, or Corporate Marketing Intern, assists the marketing department in their advertising and promotional efforts. Their main duties include completing clerical and administrative duties, building social media campaigns and preparing promotional materials and presentations.

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Marketing Intern duties and responsibilities

Marketing Interns are responsible for helping the Marketing Manager complete tasks such as preparing marketing proposals, surveying customers and researching consumer trends. Examples of Marketing Intern duties and responsibilities include:

  • Developing tools and methods for collecting data such as surveys, opinion polls or questionnaires
  • Collecting and analyzing data to identify consumer trends
  • Researching consumer opinions and marketing strategies and proposing adjustments to current strategies accordingly
  • Creating graphic representations of data and translating complex research into easily readable content for stakeholders and other departments
  • Preparing marketing proposals and presentations based on company needs
  • Measuring consumer satisfaction with products or services
  • Monitoring and managing the company’s social media platforms, adjusting outreach tactics as needed

Marketing Intern Job Description Examples


Example 1

Midland Trust is seeking an intern for our Marketing Division in our growing Fort Myers office. This is a great opportunity to learn at the company headquarters. Midland's primary services include Self-Directed IRAs (retirement accounts/alternative investments) and 1031 Exchanges and it is one of the nation's most unique financial niche companies. Midland has a great team with a great company culture and we are looking for the right person to join our marketing team. This is a paid position beginning in the Spring of 2022. The internship will last approximately 10-12 weeks. There is a possibility for long-term employment after the internship is complete. * Key Duties and Responsibilities: * Working with the Marketing Team to plan and execute a focused marketing strategy that helps Midland market their retirement account options to specific, targeted partner groups and real estate professionals. You will also work closely with the sales team to support event marketing, lead generation, lead conversion, follow-up, and sales support/enablement. And you’ll potentially be attending outside networking and marketing events. The Company provides detailed training and opportunities for professional and personal development. * Ideal Candidate: * * Must have excellent communication skills, be pleasant, personable, and dependable * Must be extremely organized with an incredible eye for detail * Must have excellent writing skills * Must have basic computer skills (experience with G-Suite is a plus) * Requires a HIGH level of professionalism and confidentiality * Creative and outgoing personality * Experience with email marketing * Experience in graphic design preferred *Some Benefits Include: * * Midland is an Employee Owned Company (ESOP) so you’ll have the potential to be an “owner” * Closed on most holidays and all major holidays * Fun company team building activities and events * Personal and Professional growth opportunities * If the position becomes long-term, paid time off is given as well as insurance coverage and 401(k) options. For more information on our company and its employee benefits, please visit [website] _ Midland Trust is a unique company that offers services as a self-directed IRA custodian, 1031 exchange facilitator, and incorporation services. Midland has been in business for over 30 years. Please review our company website at to learn more about our company and services._ _ COVID-19 vaccination is highly recommended. Reasonable accommodations will be considered as a condition of employment._ Job Type: Internship

Example 2

Do you care about farmed animals and aspire to develop a career in social networking? Then join the Barn Sanctuary team as our social media intern! You’ll have the opportunity to demonstrate your talent and build the experience and successful track record you need to advance your social media and marketing career. We are looking for a part- or full-time intern to translate our mission and core values into ideas and executable plans to engage online audiences in the social media space, and produce measurable results in expanding our community and support base. * Assist in developing a social media strategy * Assist with developing social media posts * Establish measurements and success metrics for social networking initiatives * Translate the day-to-day realities and issues of our organization into engaging stories and effective campaigns to engage and expand our online community and support base * Assist the team with marketing and media relations initiatives as needed * Provide special event help as needed Desired Qualifications: * Experience developing engaging social media content on platforms such as Facebook, Instagram, Twitter, YouTube, and TikTok * Experience reporting on social media performance * Exceptional communication and writing skills * Photography and/or video skills * Enthusiasm for learning our philosophy, mission, history, issues * Strong communication skills needed * Commitment to the mission and values of Barn Sanctuary Specifications: * Volunteer commitment of 20-40 hours per week * 8-12 week commitments available * This internship must be completed mostly onsite in Chelsea, MI Benefits: * Opportunity to learn or improve effective social media marketing skills * Opportunity to learn more about non-profit administration and business practices * Opportunity to further the goals and mission of Barn Sanctuary to benefit farmed animals * Working with like-minded and committed animal advocates *Please include links to your social media profiles and writing samples when applying. Job Types: Part-time, Internship Pay: $10.00 per hour Benefits: * Employee discount COVID-19 considerations: Yes Work Location: One location

Example 3

We are looking for a marketing intern to join our IT consultancy. You will work virtually for a maximum of 10 hours per week performing duties to assist us in implementing marketing strategies. As a marketing intern, you will collaborate with our project consultants for your assignments and your contribution will be to help develop, expand and maintain our marketing channels. This internship will help you acquire marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and in the IT sector. *Responsibilities* * Identify potential clients and project through research of legal announcements * Create correspondence to be used in marketing campaigns * Collect quantitative and qualitative data from marketing campaigns * Perform market analysis and research on competition * Support the marketing team in daily administrative tasks * Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web) * Prepare promotional presentations * Manage and update company database and customer relationship management systems (CRM) * Help organize and attend *Online* marketing events * Generate ideas for social media posts, create wording and visuals for each post *Requirements* * Strong desire to learn along with professional drive. * Demonstrated understanding of how to perform marketing search using online/digital search engines * Excellent verbal and written communication skills (ability to write an email, an article/essay, use spelling and grammar checking tools). * Excellent knowledge of MS Office (have used applications or taken course(s) to learn create Excel spreadsheets and perform analysis and calculations, Office documents, PowerPoint presentations, Access Databases) * Familiarity with marketing computer software and online applications (have created surveys and customer databases using CRM tools such as Qualtrics, Mailchimp, Online analytics and Google Adwords) * Contract employee must be 18 years old or older (to be verified in background check). * Current enrollment in an undergraduate Marketing, Creative (visual arts), or Information Technology (MIS, etc.) degree program at the Associates or Bachelor's degree level (required: 9+ hours per semester, with enrollment verification) * Enrolled at a Northeast Ohio university (University of Akron, Kent State, Stark State, etc.). *Preferences* * Demonstrated capability with Adobe Creative Suite (you have created visual * Prior internship experience, participation in student professional organization, involvement in career development programs. *Additional Information* * This is a 1099 virtual contract intern position. Please visit [website] to become familiar with 1099 income. * The expected start date is February 1, 2022. The hired intern contractor will work 0-10 hours per week. This could grow to up to 20 hours per week in 2022. * All assignments have specific deliverables and agreed-upon due dates, to schedule around university exams, etc. * When you apply, include in ONE document (1) a cover letter describing your experience, (2) your résumé and (3) two references (name, organization/company, email, phone of individuals not related to you who is an an academic advisor, program counselor, previous supervisor or manager, volunteer coordinator, or someone who holds a leadership or advisory role in a faith-based or community organization). Résumés without this information will not be considered. *Inform your references that they may receive a reference check call or email during January 2022* * A background check will be required after an offer is accepted and prior to assignments commencing. * All applicants will receive an acknowledgement of receipt. * _Note to staffing agencies. We will only accept résumés sent directly by applicants. No agreements will be formed with staffing companies._ Job Types: Part-time, Contract, Internship Pay: $15.00 per hour COVID-19 considerations: The position will be virtual but, with advance notice, may become an onsite position. This will depend on status of the pandemic. Work Location: Multiple Locations

Example 4

Midori Linea is a jewelry brand which is carried nationwide founded by Midori. Designer Midori's signature piece is the handchain, however the collection now offers, earrings, necklaces, bracelets, bodychains, and more. The collection is adorned from coast to coast and the brand is known for their signature NYFW Showcase Event and Brand Campaigns. You will gain first-hand experience with designer, Midori. Experience in the fashion industry is a plus, but not necessary. Must be available for this Fall Semester to assist with NYFW Brand Campaigns, Social Media Content, PR Content. *Work from Home and commute* * and Duties* - Assist w/ Events Planning Assist with Social Media Posts & PhotoShoots Communicate w/ Press regarding collection Brand Campaign Projects Strong verbal and written communication skills Ability to multi task & work under tight deadlines. *Strong Organizational Skills.* *Qualifications and Skills* Requirements - Availability – 2/3 days per week - *4 month commitment* - Must be proficient in Photoshop, iMovie, Microsoft Word, Excel, Power Point. - *Must be student* - *Internship is for College Credits ONLY* Job Type: Part-time Job Type: Internship Job Type: Internship Job Types: Part-time, Internship Pay: $12.00 - $14.00 per hour Benefits: * Flexible schedule Schedule: * 8 hour shift Education: * Bachelor's (Preferred) Experience: * Retail management: 1 year (Preferred) Work Location: Remote

What does a Marketing Intern do?

Marketing Interns are temporary marketing professionals just starting out in their career. Many of them will work at a company for a limited time learning what it’s like to work as a marketing professional before pursuing it full-time after graduation. They often complete more basic administrative tasks to give the other marketing professionals more time to complete high-level responsibilities. 

Marketing Interns often handle an organization’s social media accounts. They’ll typically build social media campaigns and present their new campaign ideas to the other marketing team members. They’ll often conduct research on their target audience and market trends to assist the marketing team in planning new campaigns.

Marketing Intern skills and qualifications

A successful Marketing Intern needs various skills and qualifications to perform the required duties of their role. Essential skills for this position include the following:

  • Knowledge of marketing strategies, including continuing education of new marketing tactics and tools
  • Strong verbal and written communication skills 
  • Ability to translate complex research into common language
  • Proficiency with word processing, spreadsheet and presentation software
  • Aptitude with various social media platforms as well as the data tracking tools associated with them
  • Familiarity with consumer psychology and buying habits
  • Ability to quickly learn and process information
  • Organization and time management skills

Marketing Intern salary expectations

A Marketing Intern makes an average of $12.99 per hour. Pay rate may depend on level of experience, education and the geographical location.

Marketing Intern education and training requirements

Good Marketing Intern candidates should at least be enrolled in and on track to graduate from a four-year college or university with a degree in marketing, consumer psychology or a related discipline. Candidates enrolled in graduate programs for marketing or a related discipline demonstrate a commitment to the field and represent a quality candidate as a Marketing Intern.

Marketing Intern experience requirements

Because this is an entry-level position, Marketing Intern candidates gain most of their experience while earning their degree or completing other internships. They should have experience in researching market conditions for applicable regions of anticipated sales on a local, regional or national scale. Smaller businesses may hire Marketing Interns directly out of school, while larger companies may require around a year of experience in a related role, along with the completion of their degree.

Job description samples for similar positions

If you’re looking for candidates for similar roles to the Marketing Intern, see our job description templates for related positions:

Frequently asked questions about Marketing Interns


Who does a Marketing Intern report to?

The person the Marketing Intern reports to often depends on the company they work for. Some Marketing Interns will report to all the marketing employees in the department to complete different tasks each of them may assign. Others have a designated employee they’ll report to, like the Marketing Coordinator or Marketing Manager. They’ll assign the Marketing Intern ongoing tasks and will oversee their progress to explain to them what they’ve completed correctly and what to improve on. 


Do Marketing Interns have different responsibilities in different industries?

Marketing Interns can work in a wide variety of industries, completing basic marketing and promotional tasks for companies. Many Marketing Interns choose to work in an industry that they want to better understand to eventually pursue a career in that industry when they graduate. 

Many of them work to gain a better understanding of how to market to certain people in specific target audiences within various industrious industries. Marketing Interns may work in a corporate office, government entity or in the financial environment. 


What's the difference between a Marketing Intern and a Marketing Assistant?

Though they both complete more basic and lower-level marketing tasks, Marketing Assistants and Marketing Interns hold different responsibilities. A Marketing Assistant is usually an entry level marketing role that they’ll pursue after college graduation. They’ll complete basic tasks like coordinating and implementing campaigns, reviewing campaign analytics and preparing various marketing documents. 

A Marketing Intern usually hasn’t graduated college yet and is balancing the role with their courses. They usually complete more basic and lower-level tasks than a Marketing Assistant does and aren’t considered official full-time employees who receive the benefits and perks that a Marketing Assistant would typically get. 


What makes a good Marketing Intern?

A great Marketing Intern must be driven and motivated to learn more about a career in marketing. They should have effective organizational abilities, as they’re regularly assigned tasks that involve filing and sorting through documents. Marketing Interns must also be great at multitasking to handle the many administrative items they’re expected to complete on the job each day. 

They must also have a basic understanding of technology and common social media platforms. This helps them better understand how to create and publish different marketing campaigns. Great verbal and written abilities are preferred as well, since many Marketing Interns are responsible for creating basic social media content pieces. 

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