What does a Marketing Intern do?
Marketing Interns are temporary marketing professionals just starting out in their career. Many of them will work at a company for a limited time learning what it’s like to work as a marketing professional before pursuing it full-time after graduation. They often complete more basic administrative tasks to give the other marketing professionals more time to complete high-level responsibilities.
Marketing Interns often handle an organization’s social media accounts. They’ll typically build social media campaigns and present their new campaign ideas to the other marketing team members. They’ll often conduct research on their target audience and market trends to assist the marketing team in planning new campaigns.
Marketing Intern skills and qualifications
A successful Marketing Intern needs various skills and qualifications to perform the required duties of their role. Essential skills for this position include the following:
- Knowledge of marketing strategies, including continuing education of new marketing tactics and tools
- Strong verbal and written communication skills
- Ability to translate complex research into common language
- Proficiency with word processing, spreadsheet and presentation software
- Aptitude with various social media platforms as well as the data tracking tools associated with them
- Familiarity with consumer psychology and buying habits
- Ability to quickly learn and process information
- Organization and time management skills
Marketing Intern salary expectations
A Marketing Intern makes an average of $12.99 per hour. Pay rate may depend on level of experience, education and the geographical location.
Marketing Intern salary expectations
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Common salary:
19.03 HOURLY -
Typical salaries range from
7.25 -38.95 HOURLY - Find more information on Indeed Salaries
*Indeed data –
Marketing Intern education and training requirements
Good Marketing Intern candidates should at least be enrolled in and on track to graduate from a four-year college or university with a degree in marketing, consumer psychology or a related discipline. Candidates enrolled in graduate programs for marketing or a related discipline demonstrate a commitment to the field and represent a quality candidate as a Marketing Intern.
Marketing Intern experience requirements
Because this is an entry-level position, Marketing Intern candidates gain most of their experience while earning their degree or completing other internships. They should have experience in researching market conditions for applicable regions of anticipated sales on a local, regional or national scale. Smaller businesses may hire Marketing Interns directly out of school, while larger companies may require around a year of experience in a related role, along with the completion of their degree.
Marketing Intern Job Description Template
We are looking for an enthusiastic marketing intern to join our marketing department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies. As a marketing intern, you will collaborate with our marketing and advertising team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels. This internship will help you acquire marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast-paced work environment.
Responsibilities
- Collect quantitative and qualitative data from marketing campaigns
- Perform market analysis and research on competition
- Support the marketing team in daily administrative tasks
- Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)
- Prepare promotional presentations
- Help distribute marketing materials
- Manage and update company database and customer relationship management systems (CRM)
- Help organize marketing events
Requirements
- Strong desire to learn along with professional drive
- Solid understanding of different marketing techniques
- Excellent verbal and written communication skills
- Excellent knowledge of MS Office
- Familiarity with marketing computer software and online applications (e.g. CRM tools, Online analytics and Google Adwords)
- Passion for the marketing industry and its best practices
Job description samples for similar positions
If you’re looking for candidates for similar roles to the Marketing Intern, see our job description templates for related positions:
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