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Marketing Manager Job Description: Top Duties and Qualifications

Last updated: October 13, 2023

A Marketing Manager, or Marketing Department Manager, is responsible for overseeing a team of marketing professionals within the marketing department. Their duties include relaying information between upper management and department employees regarding budgets and daily procedures, overseeing the implementation of marketing strategies campaigns to promote business products and services, and hiring and training department employees.

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Marketing Manager duties and responsibilities

Marketing Managers take the lead in their company’s marketing and advertising divisions, overseeing the success of various marketing initiatives. Some of their typical duties and responsibilities may include:

  • Developing marketing strategies for advertising new products
  • Organizing promotional events and coordinating day-of deliveries and staffing
  • Leading and training teams of Marketing Associates
  • Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
  • Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
  • Identifying potential new markets and creating a plan to enter those markets
  • Partnering with product development and buying teams to estimate product demand
  • Brainstorming fresh advertising ideas with senior management
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Marketing Manager Job Description Examples

Example 1

We want an energetic Sports Marketing Manager/Social Media Assistant to support the Marketing department & Chief Executive of our company within the sports agency/entertainment industry. This work will be a critical factor for the smooth operation of the company and the attainment of its goals.

Responsibilities

  • Undertake coordination of the marketing initiatives and social media for all clients either outright or in support
  • Research and assist in procurement of corporate partners for our clients
  • Act as a close client liaison outside and in-house
  • Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)
  • Assist in the organizing of promotional events and attend them to facilitate their success and develop traditional or digital campaigns
  • Prepare and deliver promotional presentations as needed
  • Occasionally compose and post online content on the company s website and social media accounts
  • Compose marketing literature (brochures, press releases etc.) to augment the company s presence in the market
  • Communicate directly with clients and facilitate productive relationships with them and their corporate partners
  • Flexible after hour schedule is needed at times

    Skills

  • Proven experience as a marketing & social media assistant/manager
  • Bilingual (Fluent in English/Spanish) is a strong plus
  • Strong attention to detail
  • Strong interpersonal communication and people skills
  • Good understanding of marketing principles with strong interpersonal skills
  • Demonstrable ability to multi-task and adhere to deadlines
  • Well-organized with a customer-oriented approach
  • Good knowledge of market research techniques and databases
  • Excellent knowledge of MS Office, marketing computer software, Dropbox, and online applications (CRM tools, Online analytics, Google AdWords etc.)
  • BS/BA in Marketing, Business, Public Relations, or relevant field is a strong advantage

    Job Type: Full-time

    Pay: From $4,500.00 per month

    Benefits:
  • Flexible schedule
  • Health insurance
  • Paid time off
    Schedule:
  • 8 hour shift
  • On call
    Supplemental pay types:
  • Commission pay



    Education:
  • Bachelor's (Required)

    Experience:
  • Marketing: 2 years (Preferred)

    Language:
  • English & Spanish Location: Hybrid remote in Winter Garden, FL 34787

    • Example 2

    Imperial Star Acquisition envelopes the leading Marketing, Advertising, and Sales firms in the upstate NY area. We are currently looking for innovative, team-oriented individuals who enjoy working with others and maintaining relationships with our prestigious clientele to be considered for our management training program. Through our program, we can cross train and develop those individuals into that role in the marketing and promotions we do for our clients' products and services.

    Phases OF OUR Marketing Management Training Program:

  • Customer Service: client representative, brand management, direct field marketing, retail customer service
  • Leadership & Team Building: relationship management with retailer, interviewing, hiring and on-boarding process, training, team management, social media
  • Management Training: financial, administrative, operational, full recruiting cycle

    Primary Duties of the Entry Level Marketing Manager:

  • Impacts sales results by developing, supporting and executing field marketing and segment activities.
  • Executes Marketing campaigns and Plans Events depending on expertise.
  • Works with appropriate clients to support campaigns.
  • Works with various corporate/field marketing managers to determine appropriate customized programs and strategies for various market segments.
  • Provides coordination and project management to ensure event success.
  • Once the management capacity is reached, may also attend these events as required.
  • Publicizes events and works with Account Development to raise awareness and drive high levels of attendance and participation by targeted audiences.
  • Advises on new ideas to generate revenue for various clientele.

    Benefits & Our Culture

  • Fun, team-building environment
  • Provide training and supplies
  • Travel Opportunities
  • Leadership workshops & development
  • Financial management, business management, time management
  • Philanthropy events -- a chance to give back to the community
  • Recognition for top performers
  • Advancement in management based on performance

    Job Requirements: The position at our company is an entry-level position so no direct experience is necessary. We believe that hard work, a student mentality, and exceptional communication skills are all that someone needs to be successful in our firm. Training will be provided in multiple aspects of our company including; leadership, marketing, customer service, and management

    Job Types: Full-time, Part-time, Internship

    Pay: $700.00 - $1,500.00 per week

    Benefits:
  • Flexible schedule
  • Professional development assistance
  • Referral program
  • Relocation assistance
    Schedule:
  • 8 hour shift
  • Day shift
  • Evening shift
  • Monday to Friday
    Supplemental pay types:
  • Bonus opportunities



    Ability to commute/relocate:
  • Albany, NY 12205: Reliably commute or planning to relocate before starting work Location: In person

    • Example 3

    Founded over 40 years ago, Solotech is a world leader in audiovisual and entertainment technology with 18 strategic locations in Canada, the United States, the United Kingdom and China. Thanks to an inventory encompassing over 300 renowned manufacturers, Solotech is the single source for audio, video, lighting, rigging, soft goods, control and collaboration solutions and services. The company is internationally recognized for its expertise in Live Productions and Systems Integration in various markets, namely music, sports, business, culture and education. Clients can also benefit from its Service Center, Online Store and virtual technology know-how. Solotech is fully supported by three major shareholders: Claridge, Desjardins Capital and Investissement Qu��bec. The company employs 1,360 professionals in its offices located in Los Angeles, Las Vegas, Nashville, Miami, Orlando, Pensacola, London, Birmingham, Manchester, Calgary, Toronto, Montreal, Ottawa, Quebec City, Saguenay, Halifax, Macau and Hong Kong.

    Find out more at [website]

    Job summary:

    In close collaboration with the Corporate Marketing Team and Business Leaders of both the Live Productions Division U.S. & UK and the Sales and System Integration Division U.S., the U.S. Marketing Manager will support growth for the Solotech brand in the U.S. market by driving an optimal marketing mix (PR, social, content, etc.) and adapting corporate marketing programs to the needs of the U.S. market. We are looking for an individual who is passionate about the audiovisual industry and who has demonstrated ability to generate awareness and business opportunities to build a U.S.-based team in a fast-paced, growth environment.

    Your day will look like this:

    Act as a U.S. Liaison for the Corporate Marketing and Communications team to support the growth of the Solotech Brand in the U.S.
  • Develop strategies to grow Solotech's awareness in the U.S. by adapting strategies to the needs of the U.S. Market
  • Support media relations and assigned PR opportunities
  • Manage assigned Social Media Channels (publishing/community management)
  • Create social media content, case studies and newsletters to drive traffic and engagement for Solotech
  • Maintain brand standards and tone across all communication channels and tools
  • Support the Corporate Marketing & Communications team for company-wide internal communications

    Provide support to U.S. Business Leaders to support sales development
  • Analyze customer insights, consumer trends, market analyses, and marketing best practices to build successful strategies in the U.S.
  • Provide insights and recommendations based on KPIs and customer and industry feedback
  • Develop and maintain sales tools (brochures, presentations, case studies)
  • Develop email, social and web campaigns/messaging to increase traffic and sales opportunities
  • Support U.S.-based events and tradeshows
  • Support U.S.-based swag requests
  • Develop strategies to grow our prospect list

    Management
  • Prepare and maintain a US marketing plan, budget and calendar of activities
  • Upload and maintain all U.S. activities in the global Planner ([website])
  • Share actions and content plans with the global team on a regular basis to ensure cohesiveness
  • Meet regularly with business leaders to align sales and marketing initiatives
  • Manage external resources and eventually in-house resources (agencies, freelancers)
  • Analyze KPIs and provide recommendations and strategies to improve performance
  • Performs other duties as assigned

    Your profile:
  • Bachelors' degree in marketing or an equivalent
  • Minimum 8 years' experience as a marketing manager
  • Audiovisual industry experience considered a major asset
  • Experience in a global company is an asset
  • Entrepreneurial spirit is required
  • Excellent Written English / Copywriting skills
  • Marketing strategy and planning
  • Demonstrated experience with Media Relations (PR briefs, coordination, etc.) and Social Media Management/ Editorial planning
  • Ability to work with freelancers and to work cross-functionally with multiple internal/external stakeholders
  • Experience in creating and producing marketing content (presentations, documents, ads, campaigns, etc.)
  • Digital (SEO, SEM) marketing experience is an
  • Ability to work a flexible schedule during the days, evenings, weekends, and statutory holidays depending on the ongoing project
  • Strong capacity to work with multiple schedules at once and under pressure
  • Environment may be fast paced and stressful
  • Thoroughness and attention to detail
  • Well-developed organizational skills
  • Strong relational and interpersonal skills
  • Demonstrate ability to work well with clients (internal and external)
  • Adapt to change easily
  • Strong team player and highly collaborative
  • Ability to travel occasionally

    Our offer to you:
  • Competitive compensation and group insurance plan
  • Corporate savings plan with employer contribution (401K)
  • Skills development activities and opportunities for career advancement
  • Reimbursement of professional fees required for employment
  • Reimbursement of professional development fees
  • Work environment conducive to personal health and well-being
  • Recognition program
  • Employee assistance program

    *We thank all applicants for their interest in Solotech, however, only those selected for an interview will be contacted.

    #ind2
    #2211

    Job Type: Full-time

    Schedule:
  • Day Location: Multiple Locations

    • Example 4

    Do you have a talent for spotting emerging trends and news, enjoy creating content, and want to use your talent to make the world a better place? Leviev Diamonds is looking for a creative, digital-first storyteller who believes in the power of social media to change the world. This individual will have a passion for marketing and wants to grow the brand.

    We are looking for a social media marketing professional to manage the day-to-day operation of our social media channels and create content that drives engagement and grows our audiences. You will develop and maintain a robust, on-trend social media calendar that builds the Leviev brand. You will also be tasked with marketing objectives and be tasked with developing marketing strategies on a high level.

    To be successful, you will need to:

  • Have experience and enjoy working with Influencers
  • Be adaptive to new and existing audiences, platforms, and trends
  • Know how to maintain and build upon brand integrity
  • Have demonstrated experience in collaborative work and managing multiple workflows and projects
  • Have a great eye for photography and videography
  • Must have well-maintained modeling hands to showcase product

    The Social Media Manager will work with the Leviev team and Marketing Consultant to help achieve diverse communication and marketing goals. Your responsibilities in the position may sometimes extend into other digital marketing and communications, such as email, design, event coordinating and prospecting, and paid advertising.

    Qualifications

  • Bachelor s degree in marketing, communications, or a related field or proven experience in social media marketing, communications, or related field
  • At least 2+ years of experience working in a social media marketing role
  • Excellent knowledge in social media marketing and platforms like Tik Tok, Instagram, Twitter, LinkedIn, Snap, and Facebook
  • Experience in creating content for social media including copywriting, video, and graphic design
  • A thirst for creativity and learning with strong organizational and collaboration skills
  • Must be a multitasker and must be hyper-organized.

    Job Type: Full-time

    Pay: From $25.00 per hour

    Schedule:
  • Monday to Location: Hybrid remote in New York, NY 10036

    • Example 5

    Marketing Job Summary
    We are seeking an experienced, creative marketing employee to join our growing organization. In this position, you will work directly with our marketing agency to convert ads and promotions into increased revenue for our company. You will seek to increase build brand awareness through both traditional and new media campaigns.

    Marketing Duties and Responsibilities
  • Build brand awareness through various media outlets
  • Plan sales and advertising campaigns
  • Collect and analyze market research data
  • Identify potential markets and test them extensively
  • Work within various multimedia outlets to promote a product
  • Design and oversee ad layouts
  • Decide which media format (print, television, radio, web, billboard) best suits the assignment
  • Work with our agency to collaboratively create an ad campaign
  • Keep track of and balance budgets
  • Establish beneficial pricing strategies
  • Negotiate advertising contracts

    Marketing Requirements and Qualifications
  • Bachelor's degree in marketing, business administration or related field; MBA preferred
  • Previous experience in marketing, advertising, and brand management
  • Experience in website design and content development
  • Stellar written and oral communication skills
  • Extensive knowledge of current and relevant markets
  • Proficient in analytics and market testing
  • Willingness to try innovative marketing strategies
  • Excellent time management, able to balance many projects at once
  • Social media marketing experience is a must
  • Email marketing experienced is a must

    Job Type: Full-time

    Pay: $28.00 - $35.00 per hour

    Benefits:
  • 401(k)
  • Dental insurance
  • Employee discount
  • Health insurance
  • Life insurance
  • Paid time off
  • Referral program
  • Vision insurance
    Schedule:
  • 8 hour shift
    Supplemental Pay:
  • Bonus pay

    Ability to commute/relocate:
  • Burien, WA 98146: Reliably commute or planning to relocate before starting work (Required)

    Experience:
  • Marketing: 4 years Location: One location

    • Example 6

    About Belluscura

    Belluscura is a medical device company founded in the U.K. with US headquarters in Plano, TX. Our mission is to help improve the quality of lives for people around the world that suffer from chronic lung diseases, COPD and respiratory distress caused by COVID-19. Belluscura's X-PLO R portable oxygen concentrator ( POC ) is the world's first modular unit that generates more oxygen by weight than any other POC in its class.

    This Position

    Wonderful opportunity to join a fast-growing company. This individual will be highly energetic, ability to collaborate Marketing, Sales and Operations in an entrepreneurial environment to support the direct-to-consumer, distribution, and national launch of new medical devices. This position will be responsible for social media marketing, product launches, brochure and website content, community engagement and tradeshows.

    Duties:

    Candidate will need experience social media - Facebook, Instagram, LinkedIn, Twitter, Utube, and Pinterest, excellent verbal and written communication skills, and blog writing. Google Analytics, bi-lingual is helpful..

    *M*anage the calendar and write weekly content Facebook, LinkedIn, Instagram, blogs and Twitter for digital marketing that tell our brand story, reinforce our mission, and drive the business.

    Collect data, reports on key metrics and content performance, analyzes the success of marketing efforts against KPIs and deliver against business goals.

    Conduct ongoing market research to inform marketing strategy for campaigns and industry trends.

    Nice to have in-depth experience managing PPC campaigns across Google, Yahoo and Bing.

    Requirements

    Bachelor's degree in Marketing, Communications, or Journalism with preference for digital marketing and/or social media certification.

  • 4+ years proven success in a digital marketing, direct mail campaigns and managing social media strategy.
  • Experience with marketing automation platform such as AMS / CRM and HTML WordPress platform.
  • Strong communication, presentation, writing skills and assertiveness.
  • Bilingual in English and Spanish preferred.
  • Expertise in Microsoft Office, Adobe Creative Suite, SEO tools, Google analytics or Microsoft Office 365 a plus.
  • This is not a work from home position. Manager will be required to work at headquarters office.

    We offer

    Competitive pay based upon experience

    Two Weeks' vacation and 8 holidays

    Medical Insurance

    401K Match

    Job Type: Full-time

    Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
    Schedule:
  • 8 hour Location: One location

    • Example 7

    What is Black People Will Swim?

    Black People Will Swim s sole mission is plain and simple: it s smashing the stereotype that Black people don t swim through our acronym F.A.C.E. encouraging our community to F.A.C.E. their fears by making swimming Fun, building Awareness, building Community, all through Education.

    What we seek in you?

    Do you have the mind of a marketer where you ve already come up with a strategy once someone presents you with an idea? Perhaps you re passionate about small, Black-owned businesses committed to serving the community? Are you accustomed to working on small teams? If that s you, apply to be our marketing manager.

    Our company is driven to teach and motivate Black people and people of color with our hashtag #smashingstereotypes,and we re hiring a marketing manager. The marketing manager is a storyteller at heart, a digital guru, and curious about how to push the envelope regarding culture, sports activism, and swimming. Because we are a small, yet mighty team, being able to work with cross-functionality along with problem-solving is critical. You will also report to our creative director.

    Scope of Work Description

    ? Plan, execute, and/or scale marketing campaigns for the launch of new products, features, services, and more.

    ? Experience in email and mobile marketing campaigns using our platform Wix.

    ? Facilitate campaigns and project approvals from internal and external stakeholders.

    ? Lead team meetings, delegate tasks, mentorship, and more.

    ? Displays in-depth knowledge in CRM, loyalty, digital marketing, and social media.

    ? Make recommendations to improve any aspects of the team process, practices, and tools.

    ? Experience with managing a content calendar and/or a social media coordinator/strategist.

    ? Familiar with lifecycle marketing, customer journey, and more.

    Skills and Qualifications

    ? 2+ Years of experience creating marketing/advertising campaigns, from developing vision and the messaging platform to overseeing production on time and within budget.

    ? Strong project management skills.

    ? Collaborative and passionate about team building and building relationships.

    ? Excellent writing and marketing skills.

    ? Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, and mobile.

    ? Strong creative vision with an understanding of business objectives.

    Job Types: Part-time, Contract

    Pay: $750.00 - $1,300.00 per month



    Experience:
  • Marketing: 3 years Location: Hybrid remote in Queens, NY

    • Example 8

    Senior Marketing Manager Vigilant Incorporated

    About the role:

    We are seeking a skilled and experienced marketer and brand ambassador to build on our strong national, luxury brand. In this important role you will report directly to the C.O.O., have significant interaction with the C.E.O., and will be a key player in our next phase of growth by leading all marketing initiatives with our exceptional team. You will have access to significant resources and talent.

    While we design and manufacture all our own high-quality products, marketing leads our strategic initiatives and commands substantial corporate attention and resources. Please contact us if you have the skills, ambition, and interest in building on a strong luxury brand; interest in seizing new opportunities for growth; and the drive to gain meaningful market advantage.

    Key Responsibilities:

    Develop and implement marketing and product plans based on strategic objectives

    Manage company and product branding initiatives and standards

    Own company website content and SEO strategies including creation of copy, photography, and video

    Lead and manage both outbound and inbound marketing initiatives, analytics and automation

    Work effectively with the sales group on lead harvesting and nurturing strategies

    Manage paid search advertising using Google and Facebook ads, among others

    Plan, create, publish all social media postings across numerous channels

    Create and publish content for blogs, website, email broadcasts, catalogs and press releases

    Lead all marketing efforts on the product development committee

    Oversee and manage marketing assistant and vendors

    Report on and analyze key marketing metrics to include lead generation, PPC, social media and website data

    Provide cross-functional leadership across multiple areas of the operation

    Supervisory Responsibilities:

    Oversee one to two specialists and ensure the development of an employee-oriented company culture that emphasizes quality, continuous improvement, key employee retention, development, and high performance

    General Qualifications:

    A humble, winner mentality based on mutual respect

    Values meaningful work and strives to make everyone around them better

    Aspires to have a positive impact on fellow employees and the company

    Embraces a culture of discipline and excellence

    Seeks personal and professional growth as part of their work life

    Is ready to advance their career to the next level through learning, hard work and cooperation

    Marketing Qualifications:

    Minimum of five years of tactical and strategic marketing and brand management experience

    A comprehensive understanding of search engine optimization and website UI principles

    Strong copywriting and communication skills

    Expertise with Adobe Suite Products (InDesign, Photoshop, Premier Pro, Illustrator)

    Background of effective management of key social media channels

    Understanding of content management systems including WordPress

    Proficiency in Google AdWords, Facebook Ads and Google Analytics

    Experience in effective use of email marketing software (Mail Chimp or other)

    Excellent MS office suite capabilities

    Solid understanding of graphic design and UI best practices

    Track record of successful new product launches

    This is an ideal role for the emerging marketing professional looking to take their career to the next level.

    What we offer:

    We offer a very competitive compensation package, including medical, dental, 401K savings plans, and vacation/holiday benefits. Salary commensurate with experience. We recognize that our ability to grow depends on retaining and hiring team members who have a strong commitment to the business and strong character. This strategic role will involve significant interaction with company leadership and be at the center of these efforts. We promote an environment where opinions are welcomed, dissent is heard, respected, and discussed openly.

    Senior Marketing Manager, Brand Manager, UI Design, Supervisor, Adobe, SEO Manager, Marketing Operations, Marketing Officer

    Job Type: Full-time

    Pay: $90,000.00 - $110,000.00 per year

    Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Professional development assistance
  • Referral program
  • Retirement plan
  • Vision insurance
    Schedule:
  • Self-determined schedule
    Supplemental pay types:
  • Bonus pay

    Ability to commute/relocate:
  • Dover, NH 03820: Reliably commute or planning to relocate before starting work (Required)

    Experience:
  • Marketing: 5 years Location: One location

    • Example 9

    Marketing Manager (Southern CA)

    We are looking for a sharp Marketing Manager/Lead Marketing Specialistto join our team in Southern CA. We are a growing, highly respected Air Quality and Environmental Engineering consulting firm based out of Orange County, California. We work on a wide variety of Air Quality, Waste, Water, Safety and CEQA permitting and compliance projects, across a diverse range of industries throughout the State of California.

    We offer a friendly, high performance, team-oriented work environment where professionals can grow amongst their respective peers. This is a great opportunity for someone looking to expand their professional development in a challenging yet rewarding environment.

    This is a full-time position at 40 hours per week reporting to our corporate office in San Juan Capistrano, CA during our normal business hours of 8am-5pm. We offer a full benefits package including Paid Time Off, Holidays, Full Medical/Dental/Vision, along with a 401k with company match.

    Position Summary:

    The Marketing Manager/Lead Marketing Specialistcompletes Marketing tasks with a high standard of quality, efficiency, organization, and the drive and initiative to complete their responsibilities with minimal guidance. This position will require the candidate to prioritize multiple responsibilities and proactively manage business development opportunities. In addition, this role will involve a significant amount of market research, preparing marketing information/brochures highlighting the company's skills and strengths, along with technical data, to win bid proposals and generate work. All work will be under the direct guidance and direction of the Marketing Manager.

    Reporting and working directly with senior leadership and technical staff, this role will support various business and marketing support needs for a growing company. This dynamic position offers a significant variety of supporting marketing functions both in short and long-range assignments in a collaborative effort. The work is challenging, broad in scope, and variable from project to project. The position involves effective communication, decision-making, and time management. The candidate performs other duties as required or assigned.

    The candidate responsibilities and qualifications will include:

  • Supports the effort to analyze industry trends, marketing strategies, and service performance; prepares and presents reports summarizing information; makes recommendations based on analysis;
  • Collects and compiles customer feedback survey resultsin an easily reviewed and understood format for review by senior leadership and technical staff;
  • Organizes our mailing advertising;
  • Leads our Marketing materials and their distribution;
  • Organizes Yorke Classes including material printing and working with Class Attendees;
  • Collects and maintains client and potential clients responsesto track, review, and modify performance of marketing initiatives;
  • Collaborates with senior leadership and technical staffto market branding messages;
  • Supports the efforts to identify key clients and key markets to build client relationships;
  • Develops and distributes marketing materials for various marketing events and conferences (i.e. brochures, presentations, class materials);
  • Support market research and marketing tool development efforts;
  • Support efforts to track and analyze project performance, budget, schedule, and report to management being able to suggest the improvements to all the above;
  • Support Marketing Manager to evaluate opportunities for new services, ideas, and concepts;
  • Support the execution of the company s digital advertising;
  • Will collaborate with our team members, customers, and on marketing opportunities and/or issues.

    Job Requirements:

  • 5-15 years of work experience managing a Marketing Department or Marketing Manager in the professional services industry, experience in the EH&S Environmental Consulting Field and/or CEQA Markets preferred;
  • B.S. or M.S. in Marketing, Communications, Digital Marketing, Business, Business Management/Administration or relevant major required - from an accredited university with minimum GPA of 3.5; GPA will be verified;
  • Experience with digital marketing management and integration (highly preferred);
  • Strong interpersonal, communication, and leadership skills;
  • Ability to think critically and develop solutions;
  • Software Knowledge: Strong Microsoft Excel, Word, Outlook, and Powerpoint skills (required); Microsoft 365 Applications, including Sharepoint (a plus).

    Job Type: Full-time

    Pay: $85,000.00 - $125,000.00 per year

    Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
    Schedule:
  • 8 hour shift



    Ability to commute/relocate:
  • San Juan Capistrano, CA 92675: Reliably commute or planning to relocate before starting work (Required)

    Education:
  • Bachelor's (Required)

    Experience:
  • environmental services and/or consulting industry: 2 years Location: In person

    • Example 10

    Associate Marketing Manager - Join Our Dynamic Education Team!

    Are you a creative marketer with a passion for education? The Great Books Summer Program, a thriving education company based in Fairfield, Connecticut, is seeking an Associate Marketing Manager to drive the promotion of our exceptional residential and online summer programs. If you're an innovative thinker, skilled writer, and motivated marketer who wants to make a lasting impact, we want to hear from you!

    About Us:

    At the Great Books Summer Program, we offer one of the nation's premier summer experiences for high school and middle school students from around the globe. Our programs take place at renowned institutions such as Amherst College, Stanford University, University of Oxford, and more. Learn more about us at [website]

    Why Join Us:

    As an Associate Marketing Manager, you'll play a pivotal role in our growth journey. You'll collaborate with a dynamic and resourceful team dedicated to bringing exceptional educational opportunities to young minds worldwide. This role is perfect for someone detail-oriented with 3-5 years of professional experience who is eager to dive into diverse marketing strategies in a fun environment with talented colleagues, motivated by the shared mission.

    Key Responsibilities:

  • Develop and execute impactful outbound marketing campaigns.
  • Maintain and enhance our website to deliver an exceptional user experience.
  • Create compelling digital and potentially print marketing materials.
  • Identify and explore new avenues to boost engagement and drive conversions.
  • Manage SEO & SEM practices, including Google AdWords and Ad Roll.
  • Craft effective ad copy that resonates with target audiences.
  • Analyze campaign performance and refine strategies for optimal results.
  • Design eye-catching display ads, emails, and digital graphics.
  • Support the Director of Marketing and Program Director with various tasks.

    Minimum Qualifications:

  • Bachelor's degree in communications, marketing, English, or related field with relevant experience.
  • 3-5 years of professional marketing or digital marketing expertise.
  • Proficiency in utilizing CRM systems for effective campaign management.
  • Strong teamwork skills, whether leading or collaborating.
  • Proficiency in design tools like Photoshop, Canva, or GIMP.
  • Experience with AdWords and the ability to derive insights from analytics.
  • Excellent written and verbal communication skills.
  • Availability to work on-site at our Fairfield, CT office two days weekly and otherwise as needed.

    Preferred Qualifications:

  • Experience managing and updating websites via content management systems.
  • Understanding of SEO best practices to enhance our online presence.
  • Familiarity with video editing software to create engaging content.

    Join us in our mission to provide exceptional educational experiences that inspire and empower young minds. Apply now and contribute to our exciting journey of growth!

    To apply, please submit your resume and a cover letter detailing your relevant experience and passion for education via Indeed to our HR Manager. We look forward to reviewing your application.

    The Great Books Summer Program is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

    Job Type: Full-time

    Pay: $55,000.00 - $70,000.00 per year

    Benefits:
  • 401(k) matching
  • Health insurance
  • Life insurance
  • Paid time off
    Schedule:
  • 8 hour shift



    Education:
  • Bachelor's (Required)

    Experience:
  • Digital marketing: 3 years Location: Hybrid remote in Fairfield, CT 06824

    • What does a Marketing Manager do?

    Marketing Managers typically work for corporations across industries to coordinate marketing campaigns and lead marketing staff. They work closely with members of the advertising or sales department to ensure that marketing campaigns align with product launches and consumer needs. Their job is to oversee the department’s marketing budget and refine campaign strategies for better results. They may also be responsible for planning and executing brand events or product launches as a part of marketing campaigns.

    Marketing Manager skills and qualifications

    A Marketing Manager should be skilled in a variety of advertising methods, including digital, print and social media marketing. Some of their other necessary skills and qualifications include:

    • Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting
    • Proficient with marketing-related software programs
    • A history of planning successful product launches and events
    • Effective communication skills and adaptable communication style for interacting with team members, upper management and clients
    • Time management and organization skills for planning and executing both large and small marketing projects and initiatives
    • Leadership skills to motivate team members and manage conflicts
    • Analytical and problem-solving skills for coming up with ideas to increase demand for products and services

    Marketing Manager salary expectations

    The average Marketing Manager salary is $73,769 per year in the United States, based on 9.1K salaries reported to Indeed as of June 23, 2023. This salary may vary depending on a candidate’s level of education and years of experience as well as your business’s geographical location.

    Marketing Manager education and training requirements

    A bachelor’s degree in marketing, business, advertising or another related field is usually required to become a Marketing Manager. Some employers, however, prefer candidates who also have a graduate degree in marketing or an MBA for in-depth business understanding. There are no specialized training or licenses required for a Marketing Manager, though some organizations may look for applicants with relevant certifications, such as the Certified Marketing Management Professional or the Professional Certified Marketer credentials. On-the-job training in entry and other relevant mid-level positions is standard for Marketing Managers.

    Marketing Manager experience requirements

    A Marketing Manager should have a minimum of 10 years of experience in marketing and business. If you need them to lead a team of Marketing Associates, you may also look for candidates with a few years of leadership experience, such as those who’ve led or managed marketing campaigns in the past. The applicants you look at may have gained experience by working as Marketing Specialists for many years, though many as Marketing Interns or Marketing Assistants.

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    Frequently asked questions about Marketing Managers

    Here are some frequently asked questions about the job description of Marketing Manager.

    Why should companies hire a Marketing Manager?

    Having a Marketing Manager helps your business build trust with customers by creating a unified brand identity. By crafting uniform graphics and messaging, Marketing Managers present an easily recognizable presence for your company. These professionals analyze the competition to see what they’re missing, then move in on opportunities quickly to better position your brand for success. A Marketing Manager that stays up to date with the changing demands of digital advertising also helps your business stay on top of trends by tracking analytics data and understanding how to best position your brand with search engine optimization (SEO) skills.

    What is the difference between a Marketing Manager and a Sales Manager?

    Marketing Managers and Sales Managers work on the same level within an organization and frequently combine their department efforts to achieve marketing or sales initiatives. The difference between a Marketing Manager and a Sales Manager is their areas of job focus. For example, Marketing Managers oversee the marketing department, which includes Graphic Designers, Copywriters, Marketing Specialists, Marketing Coordinators and Marketing Analysts, among other professionals. Their goal is to create, oversee and evaluate marketing campaigns across different platforms to promote their employer’s brand.

    By contrast, Sales Managers oversee the daily operations of the sales department, including Sales Representatives, or Salespeople. They generate leads, work on sales pitches for their teams and set sales quotas for their employees. This means the main difference is that Marketing Managers focus on increasing brand awareness, while Sales Managers focus on increasing company revenue.

    What are the daily duties of a Marketing Manager?

    On a typical day, Marketing Managers start by checking their email and voicemail to respond to time-sensitive messages from upper management, department employees or business partners. Throughout the day, they hold meetings with department employees and upper management to discuss the progress of ongoing campaigns and brainstorm ideas for new strategies. During downtime in their offices, Marketing Managers review campaign data and approve marketing content for publication.

    What qualities make a good Marketing Manager?

    Good Marketing Managers have natural leadership capabilities. They use their years of experience in related marketing roles in combination with their leadership capabilities to improve the efficiency of the marketing department. Marketing Managers also value the ideas of their employees to create strong marketing campaigns, and they encourage employees to expand their professional potential by offering training programs or courses.

    Further, good Marketing Managers value continued education and look for ways to improve their marketing knowledge so they can better meet their responsibilities. They also have an innovative mindset that lets them develop unique campaign themes that draw attention to their employer’s brand image.

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