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Marketing Specialist Job Description: Top Duties and Qualifications

Edited by Indeed Employer Content Team
Last updated November 6, 2025
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359282257marketing19.72social media5.02digital marketing4.28communications3.45graphic design3.0533852036796219000.0063896.01134000.00YEARLY1630357752025-10-012025-10-312025-09-012025-09-302025-11-05Marketing Specialist, or Digital Marketing Specialist, is responsible for coordinating with other marketing and sales professionals to implement innovative campaigns for branding or product launches. Their duties include researching target audiences, recording data from campaign results to add to future reports and overseeing a company’s social media channels to ensure brand uniformity.

Marketing Specialist duties and responsibilities

A 359282257marketing19.72social media5.02digital marketing4.28communications3.45graphic design3.0533852036796219000.0063896.01134000.00YEARLY1630357752025-10-012025-10-312025-09-012025-09-302025-11-05Marketing Specialist should be able to fulfill various duties and responsibilities. The following are some duties and responsibilities a Marketing Specialist should be able to execute:

  • Conduct market research to identify customer trends, competitor offerings and demographic data.
  • Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
  • Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
  • Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
  • Create innovative marketing campaigns depending on robust data and present the recommendations to management.
  • Establish and maintain relationships with new and existing clients through networking and prospecting.
  • Create goals and objectives in order to approach customers through appropriate marketing channels.
  • Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.

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Marketing Specialist Job Description Examples

Example 1

This full-time/part-time or contractor position is one with excellent growth potential. Our practice is growing and we are looking for our next hire to continue our brand development and help bring our mission of comprehensive wellness to a large audience.

Help us tell our story of 5-star experiences for our clients and share the tools of success stories with future clients, referring providers, and like-minded partners. The ideal storyteller will be able to show excitement both visually and through prose.

As our marketing specialist, you will create cohesive campaigns to promote our services across a variety of media including social, print, and email. Given the nature of our business, comfort in research and writing about popular topics in exercise and healthy lifestyle is essential.

Chain Effect is a relationship business, so the ideal candidate will have no difficulty interacting with strangers and describing our message in a compelling way. This candidate will nurture our existing client/provider relationships to make sure their needs are being addressed. We want to show clients they are "top of mind" for us.

The candidate should be creative, someone who likes to think of new and interesting ways to grab attention but can also be trusted to make decisions reflective of our core values of professionalism, courtesy, and gratitude.

The candidate will be able to work autonomously and have excellent communication skills to keep supervisors abreast of wins, project timelines, and potential or active fires that need addressing.

We are currently weighing our options for outsourcing SEO and Google Ads management, but if our chosen candidate is confident in these areas, it will increase their value. We would like to keep these marketing arms in-house, so confidence in Google Ads or SEO would increase compensation.

This position will offer a competitive base salary with performance bonus, and a lot of opportunity for growth as value is delivered. We offer a matching retirement plan, paid time off/sick leave, and other benefits.

Please submit a cover letter.

Responsibilities:

  • Ensuring every client has a 5-star experience and positioning yourself as someone clients feel comfortable communicating with
  • Manage social media initiatives with copy, images, video, and other content. Design and send out marketing content (ie. newsletters, postcards)
  • Create compelling videos in a time efficient way.
  • Research and carry out external marketing projects such as developing referral relationships with local medical offices, workout studios, and booking our providers speaking opportunities
  • Update and maintain our website, maximize the volume of inbound traffic from search engines to a website.
  • Create/Edit/Beautify Blogs, Landing Pages

You already possess:

  • Professional and friendly personality
  • Demonstrated content marketing experience
  • Hunger for growth and is a self-starter
  • Passion for living a healthy lifestyle

Requirements:

  • 1+ years of experience in internal/external marketing field
  • Experience with social media and marketing tools and/or other creative design tools
  • Bachelor's degree in related field
  • Knowledge of exercise science or nutrition a plus
  • Strong client-facing and written communication skills
  • Ability to think strategically, lead projects from beginning to end, and work with little oversight
  • Advanced troubleshooting and single-tasking skills
  • Interest in working in the medical/wellness field
  • SEO experience a major plus
  • Google Ad/Meta Ad experience a major plus
  • Wordpress experience a plus, but not required


Job Types: Full-time, Part-time, Contract

Pay: $50,000.00 - $60,000.00 per year

Benefits:
  • 401(k) matching
  • Employee discount
  • Paid time off
  • Parental leave
  • Professional development assistance
  • Retirement plan
Schedule:
  • 8 hour shift
  • Monday to Friday
Supplemental pay pay

Work Location: Hybrid remote in Raleigh, NC

Example 2

Marketing Specialist

Ferguson Law Firm, LLP is hiring a full-time, in-house marketing professional. We are seeking an experienced, creative marketing professional to join our firm.

Job Responsibilities:

  • Build brand awareness through various media outlets
  • Collect and analyze marketing research data
  • Build lasting business relationships within the community
  • Use customer feedback to ensure client satisfaction
  • Keep track of and balance marketing budgets
  • Writing, editing, publishing and promoting content
  • Staying current on industry trends

Job Requirements:

  • Bachelor's degree in marketing, business administration or related field
  • Previous marketing and brand management experience
  • Experience with increasing social media presence
  • Exceptional writing, research and communication skills
  • Demonstrable experience with marketing campaigns and web technologies, including social media
  • Strong Analytical Skills
  • Creativity and adaptability
  • Proficiency with computer, especially MS Office, Google Analytics, social media platforms, SEO/SEM and web design.

Benefits:

  • Health, Dental and Vision Insurance Available
  • 401K
  • Company Paid Life Insurance
  • Paid Sick and Vacation Time
  • Paid Holidays
  • Paid Jury Duty
  • On Site Gym

Job Type: Full-time

Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
Schedule:
  • 8 hour shift
  • Monday to Location: In person

Example 3

Are you the trailblazer we've been searching for, ready to wield the power of persuasion and innovation to navigate the ever-evolving currents of healthcare consulting? Join us in rewriting the rules of engagement and shaping the future of our brand. Are you up for the challenge?

Job Summary: Gravity Healthcare Consulting seeks a dynamic marketing specialist to propel our expansion into uncharted territories, captivating new markets and clientele. As Marketing Specialist, you will be the driving force behind our brand identity and messaging across all channels. Reporting to the COO, you will lead strategic marketing initiatives to promote our products and services, including operational, compliance and clinical consulting to senior living communities and home health agencies.

Responsibilities:
  • Develop and execute annual brand and product communication plans
  • Identify new advertising opportunities and evaluate performance
  • Collaborate with leadership to launch new products and initiatives
  • Conduct market research and track competition
  • Create engaging social media and email marketing campaigns
  • Produce effective press releases and internal communications
  • Lead sales initiatives to discover and connect with prospective clients, orchestrating productive meetings in collaboration with the COO
  • Coordinate speaking events and trade shows

Job Qualifications:
  • Minimum 2-5 years of marketing/communications experience (preferred)
  • Bachelor’s Degree in advertising, marketing, or communications
  • Ability to manage multiple tasks and a diverse team
  • Proficiency in Adobe design creative suite and Microsoft Office
  • Exceptional written and verbal communication skills

We are looking for candidates that are versatile and motivated. Characteristics of top candidates include:

- Business acumen

- Great communication skills

- Quick Learner

- Hard-working

- Goal-oriented

- Motivated by personal success

- Customer-focused

Benefits: (Brooke to add here)

Physical Setting:Remote and/or hybrid with 20-50% travel

Job Type: Full-time

Experience:
  • Marketing: 2-5 years (preferred)
  • Google Analytics Individual Qualification (IQ) (preferred)
  • Mailchimp: Certified, Email Marketing Certified, Email Automations Certified (preferred)

Ability to Commute:
  • Cumberland, MD and Pittsburgh, PA as needed
  • Travel anywhere throughout the United States as needed

Work Location: Remote/hybrid

Job Type: Full-time

Pay: $50,000.00 - $70,000.00 per year

Benefits:
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
Schedule:
  • 8 hour shift
  • Day shift



Experience:
  • Marketing: 1 year Location: In person

Example 4

Digital and Content Marketing Specialist

Are you looking for a great opportunity with work with a growing company and ready to demonstrate your creativity and passion? Are you obsessed with crafting innovative digital, print, and display advertising from concept to implementation and desire a position that allows you the freedom to perform at your best, while working for a company whose mission demands we help others? We are looking for a motivated candidate who is never satisfied with good enough to help drive growth in our organization by building and executing unique marketing campaigns for our programs and services to small business owners. We need a high performer, someone who hungers to learn, is extremely curious about identifying new trends and technology, and is willing to stand behind their work. If that s you, let s talk.

Green Clean, a professional restoration & cleaning firm with a 25-year reputation for the highest levels of personal and professional integrity, ethical business practices, and a commitment to providing the highest level of customer service throughout twin cities metro area, is seeking a Digital and Content Marketing Specialist. Green Clean is family-friendly, and every member of our Green Clean Team is self-motivated and supportive, allowing us to perform at the highest levels to ensure our clients receive our best at all times.

On any given day you might

  • Plan and execute all digital marketing as well as social media, print, and display campaigns
  • Maintain a new company website and online registration portals
  • Setup and maintain marketing campaigns in a service, related CRM
  • Use the latest technology to allow our content and messages to reach a wider audience
  • Manage the creation and editing of short videos that inform, explain, motivate, and inspire
  • Bring fresh sales and marketing strategies to the team
  • Measure and report on the performance of all marketing campaigns

Requirements

  • Uncompromising integrity and work ethic
  • Superior verbal and written skills with strong attention to detail
  • Proven, innovative working experience in digital marketing
  • A strong grasp of current marketing tools including graphics software and social media management platforms
  • The ability to collaborate with team members to optimize the use and distribution of content

The ideal candidate will also possess

  • A BS/MS degree in marketing or a related field
  • The understanding or willingness to learn basic video and broadcast integrations
  • Experience building websites and performing and measuring SEO/SEM
  • The ability to provide a portfolio or project that demonstrates your best work during the interview process

Compensation and benefits

  • Competitive salary
  • Optional, company-assisted medical/dental/vision benefits
  • Paid time off
  • Simple IRA with employer match
  • Casual dress code

If this position sounds like a solid fit with your background and abilities, apply by submitting your r sum and cover letter.

Job Type: Full-time

Pay: $45,000.00 - $61,000.00 per year

Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
Schedule:
  • 8 hour shift
  • Monday to Friday
  • On call
Supplemental pay types:
  • Bonus pay

Ability to commute/relocate:
  • Fridley, MN 55421: Reliably commute or planning to relocate before starting work (Required)

Experience:
  • Social media marketing: 1 year (Preferred)
  • Writing skills: 1 year Location: Hybrid remote in Fridley, MN 55421

Example 5

Job Title: Legal Marketing Specialist - Personal Injury Focus Margate, FL Salary Range: $65,000 - $120,000 annually, with potential for bonuses

Job Overview:Seeking a Legal Marketer to champion our firm's growth! Dive into a pivotal role, pioneering our firm's marketing strategies and maximizing client engagement. Personal injury familiarity is a plus, but if you're adept in the legal realm and have a knack for marketing, we're keen to meet you.

Your Mandate:

  • Strategic Marketing Development: Craft tailor-made marketing plans for the Florida demographic, spotlighting our top-notch legal services.
  • Market Research & Analysis: Decode industry patterns, spotlight growth avenues, and align with our audience's pulse.
  • Content Creation: Design captivating marketing content from website narratives and blog insights to social media updates and email pitches.
  • Client Relations: Enhance client rapport through feedback programs, referral blueprints, and tailored interactions.
  • Team Synergy: Collaborate with our legal maestros to spotlight our services effectively.
  • Digital Expertise: Harness the power of online marketing social media, online ads, and email marketing to woo potential clientele.
  • Performance Metrics: Gauge campaign success, pivot strategies as needed, and always be in the know about legal marketing trends.

What Makes You Stand Out:

  • A bachelor's in Marketing, Communications, or a parallel stream.
  • Hands-on experience in legal marketing, prioritizing client connection and satisfaction.
  • A flair for persuasive content crafting, tuned to diverse audiences.
  • Expertise over digital marketing tools social media channels, CMS, and email marketing suites.
  • An analytical thinker, with the prowess to decode data and action insights.
  • Client-first philosophy, matched with a zealous drive to deliver unparalleled service.
  • Proficient grasp over Florida's legal market.
  • Significant exposure to law firm operations. Familiarity with personal injury is a major plus.
  • Bilingual talents are a cherry on top.

Job Essentials:

  • Types: Full-Time/Part-Time
  • Benefits: Dental, Health, Vision Insurance; Paid Time Off; and more post a 90-day probation period.
  • Schedule: Standard 8-hour shifts
  • Supplemental Pay: Bonus
  • Commute/Relocation: Candidates should reliably commute or consider relocating to Margate, FL.
  • Work Environment: Primarily in-person

Job Type: Full-time

Pay: $65,000.00 - $120,000.00 per year

Benefits:
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
Schedule:
  • Monday to Friday



Ability to commute/relocate:
  • Boca Raton, FL: Reliably commute or planning to relocate before starting work (Required)

Education:
  • Bachelor's (Required)

Experience:
  • legal marketing: 1 year (Required)
  • digital marketing tools, including content, email, and sns: 1 year (Required)


Work In person

Example 6

MedLance is a dynamic SaaS platform that has been transforming the MedTech industry for two years. We connect companies and startups with world-class MedTech consultants and freelancers, empowering medical technologies through innovation and strategic growth.

Job Description:

We are seeking a creative and experienced Medical Device Strategy and Marketing Specialist to join our team. As a Strategy and Marketing Specialist, you will play a pivotal role in developing and executing effective strategies that drive the success of medical devices in the market.

Key Responsibilities:

  • Collaborate with MedTech clients to understand their strategic goals and market positioning.
  • Develop comprehensive marketing strategies to drive product awareness and adoption.
  • Conduct market research to identify target audiences, trends, and competitive landscape.
  • Create engaging content for various channels, including digital platforms, webinars, and events.
  • Collaborate with cross-functional teams to ensure alignment between marketing and product strategies.
  • Manage marketing campaigns from concept to execution, tracking and analyzing performance.
  • Utilize data-driven insights to optimize marketing strategies and tactics.
  • Support the development of value propositions and product messaging.
  • Assist in creating marketing materials, presentations, and sales collateral.
  • Participate in planning and executing product launches and promotional activities.

Qualifications:

  • Bachelor's degree in Marketing, Business, or related field; Master's degree preferred.
  • 3 years of experience in medical device marketing and strategy.
  • Proven track record in developing and executing successful marketing campaigns.
  • Strong understanding of MedTech industry trends, regulations, and competitive landscape.
  • Proficiency in digital marketing tools and platforms.
  • Excellent communication, presentation, and interpersonal skills.
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Creative thinker with the ability to innovate and solve challenges.

What We Offer:

  • Opportunity to work with a cutting-edge platform connecting the MedTech industry with top talent.
  • Exposure to a diverse range of projects and companies, contributing to the advancement of medical technologies.
  • Competitive compensation and flexible work arrangements.
  • Collaborative and forward-thinking work environment.

Application Process:

To apply for this exciting opportunity and be a part of our mission to transform the MedTech landscape, create your profile on MedLance at [website]

Submit your updated CV and a cover letter highlighting your relevant experience and motivation to join our team.

Note: This is a contract position. Compensation and contract duration will be discussed during the interview process.

Job Type: Contract

Pay: $40.00 - $300.00 per hour

Benefits:
  • Flexible schedule
Schedule:
  • Choose your own hours



Experience:
  • medical device marketing and strategy: 3 years Location: Remote

Example 7

Omoiyari is a Japanese concept that refers to the ability to anticipate and understand the needs and feelings of others, often without being explicitly asked. It involves being considerate, empathetic, and compassionate towards others, and is considered an essential aspect of harmonious communication and social interaction in Japanese culture.

Are you motivated, dedicated, and dependable? Do you love to go above and beyond to help others?At FirstLight® Home Care, we’re dedicated to hiring people who have a passion for excellence. We are looking for individuals who believe in fostering teamwork and collaboration and who have a heart for helping us grow and succeed so that we can provide exceptional care and compassion to our clients every day. We’re currently searching for a Recruiter who is committed to making a difference in the lives of others. When we find these amazing professionals, we believe in taking really good care of them because individuals who believe in the FirstLight Culture of Care – our commitment to service excellence, personal growth, and accountability – will help us improve the lives of our clients and their families.

Job Summary:The Marketing Specialist is responsible for building relationships with referral sources, healthcare professionals, and potential clients.

Marketing/Networking Specialist responsibilities include:
  • Understands and adheres to established FirstLight policies and procedures.
  • Maintains calendars and databases on marketing programs inclusive of prospects, advertising, referrals, mail campaigns, lists, and home care and home shows.
  • Completes appropriate visit records in a timely manner as per FirstLight policy.
  • May perform initial evaluation of services for potential clients.
  • Assists in the coordination of care for client services.
  • Reports changes in client condition to agency employees involved in the client’s care.
  • Participates in the quality assurance reviews and evaluations of the agency’s services
  • All other duties as assigned.

The ideal candidate will have:
  • H.S. Diploma or GED, college preferred.
  • Previous networking experience and sales experience preferred.
  • Prior to community involvement.
  • Computer skills including but not limited to MS Office, MS Excel, Calendar, and Scheduling programs.
  • Experience with the Senior Care community such as long-term care, assisted living, or home care is beneficial.
  • Have a sympathetic attitude toward the care of the sick and elderly.
  • Maturity and ability to deal effectively with the demands of the job

We offer a competitive benefits package including healthcare benefits, PTO, paid Holidays and a 401 K Retirement Plan!

For immediate consideration and to schedule an interview, please email your resume to [website]

Job Type: Full-time

Pay: $45,000.00 - $55,000.00 per year

Benefits:
  • 401(k)
  • 401(k) matching
  • Health insurance
  • Life insurance
  • Paid time off
Schedule:
  • Monday to Friday
  • Weekends as needed



Experience:
  • Customer service: 3 years (Preferred)
  • Medical terminology: 1 year (Preferred)
  • Computer skills: 1 year (Preferred)

Ability to Commute:
  • Simi Valley, CA 93065 (Required)

Ability to Relocate:
  • Simi Valley, CA 93065: Relocate before starting work Location: In person

Example 8

Round Rock Garden Center has been serving Central Texas gardeners since 2002. Located in historic Old Town Round Rock, the garden center is dedicated to native plants and organic gardening. You will find the best selections of hardy natives as well as perennials, herbs, vegetables, trees, shrubs & roses all suited to our climate.

The Marketing Specialist is responsible for developing and managing all aspects of our marketing strategy. This role will focus on creating, implementing, tracking and optimizing the Round Rock Garden Center's digital and traditional marketing campaigns across various marketing channels. This position requires strong communication skills and strong attention to detail.

Job Responsibilities

'Prepares, develops and distributes printed and electronic content to support external marketing and/or internal communication strategies and plans.

Ensures that all written communications and signage throughout the property use correct syntax and are free of spelling or grammatical errors.

Consistently follows brand and style guidelines.

Collaborates with management in advocating best practice communications to the business, both internal and external.

Creates weekly newsletter, ready for proof by 2pm every Thursday and distributed at 9am every Friday.

Distributes Birthday Coupons to customers on the first of every month.

Maintains the company website, ensuring all information is up to date, consistent, accurate and appropriate.

Creates and distributes timely advertisement materials for AdPages and Community Impact while adhering to ad schedules.

Coordinates the planning, scheduling, and promoting of on-site employee events, including, but not limited to, set-up/tear down, food and beverages, event registration, promotional items, display units, marketing strategy and execution.

Partners with the Sales manager on the planning, scheduling, and promoting of classes, trainings and workshops for external customers.

Develops and publishes engaging Facebook posts on a daily basis, following the 80-20 rule (80% posts should be to inform, educate and entertain, while 20% should be to promote our products).

Responds to store emails and answers customer telephone calls.

Conducts market research to identify customer trends, competitor offerings and demographic data.

Makes recommendations for the distribution and creation of collateral materials with the intention of increasing sales and brand awareness among target customers and clients.

Establishes and maintains relationships with new and existing clients through networking and prospecting.

Create and publish blogs and informational articles online as requested by management.

Create and distribute informational videos as required by management.

Ensures marketing expenditures remain within budget

Attend weekly mgr. meetings

Essential Skills and Qualifications:

Attention to detail.

Communicates professionally and effectively both verbally and written.

Ability to create social media content on platforms including, but not limited to Facebook and Instagram.

Strong organizational skills.

Demonstrate an advanced understanding of business operations and financials.

Ability to communicate with customers, other peers, and management.

Ability to function in a fast-paced environment and to multi-task.

Must be current on plant and product knowledge.

Team oriented and able to work under the direction of the Manager

Strong time management skills.

Knowledge of basic math skills

Persuasive communication skills.

Reliable transportation

3 + years of Marketing Experience preferred.

Ability to take visually pleasing photographs of plants and products

Proficiency in Microsoft Word, Excel and Photo editing software.

Experience with Canva and Constant Contact a plus.

Internet browser knowledge and experience posting on social media platforms.

Ability to handle extreme Texas weather and work in it for extended periods of time

Physical requirements of the job:

The ability to lift up to 20lbs.

Sitting for up to 8 hours per day.

Kneeling, crouching, and squatting.

Pushing or pulling objects.

Bending/stooping.

Education

High School Diploma or equivalent or industry experience.

Bachelor's Degree in Marketing or Advertising preferred.

Job Type: Full-time

Pay: $18.00 - $22.00 per hour

Benefits:
  • Paid time off
Schedule:
  • 8 hour shift

Ability to commute/relocate:
  • Round Rock, TX 78681: Reliably commute or planning to relocate before starting work (Required)

Experience:
  • Marketing: 2 years Location: One location

Example 9

CBM Mortgage is Growing and is looking for an experienced Marketing Specialist to join our team! *This position can work remote but will need to travel to the different branches as needed

Position Overview:

The CBM Mortgage Marketing Specialist supports all marketing project management across the organization. The candidate will develop messaging, content and creative support that promotes services for us in campaigns, websites, social medial and other channels as identified. He/she will also provide daily support though the coordination of special events. The candidate must possess an eagerness to learn and take on new responsibilities as opportunities are identified. In addition, the Marketing Specialist will collaborate with other marketing team members and leaders to develop creative content.

Job Type: Full-time

When you work at CBM Mortgage you are rewarded with:
  • An excellent salary package + annual performance bonus
  • Flexible work schedule
  • 401(k) with company match
  • Medical/Dental/Vision insurance
  • Life and disability insurance
  • Paid Time Off
  • Paid Bank + Company Holidays

Essential Duties and Responsibilities:
  • Supporting sales team and company in creating marketing material for our team, website, and other marketing platforms.
  • Building and maintaining relationships with new and existing customers through prospecting and networking.
  • Promoting brand awareness through marketing efforts.
  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Liaise with external vendors to execute promotional events and campaigns
  • Collaborate with marketing and other professionals to coordinate marketing efforts
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
  • Assist in analyzing marketing data (SEO research, campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Performing other duties when needed.

Qualifications and Requirements:

The minimum level of education and experience for this position includes:
  • High School Diploma/GED required
  • A minimum of 1 year of experience in real estate or mortgage industry
  • Proven work experience as Marketing Specialist or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
  • Ability to work in a fast-paced, high-pressure environment.
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
  • Well-organized and detail oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind

Preferred Characteristics:
  • Bachelor's degree in Marketing, Communications, Public Relations, or related field preferred
  • Knowledge of HTML, CSS, and web development tools (e.g., Dreamweaver)

COME Thrive WITH US

We are an independently owned residential mortgage company currently serving AL, DC, DE, FL, GA, MD, NC, NJ, PA, SC, TN, VA, WV. Since opening our doors in 2005, our mission at CBM Mortgage has been to assist individuals and families in achieving home ownership. We are committed to providing the best home-financing experience through personable service and responsible lending.

If you are looking to be a part of a team that truly cares about you and your success, then this might be just the opportunity for you!

Job Type: Full-time

Pay: From $40,000.00 per year

Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Vision insurance
Schedule:
  • 8 hour shift

Experience:
  • Marketing: 1 year Location: Multiple Locations

Example 10

About Us

We are Circle Y Saddles, Inc., America's Leading Saddle Brand, a company that's been making saddles for 60 years in Yoakum, Texas. In addition to handmade saddles, we own and operate three additional brands to offer a wide range of equine products like tack, saddle pads, bits, and many other equine-focused accessories. We're a friendly team that prioritizes a positive company culture, loves our horses and our riders, and is passionate about making the highest quality products.

The Position

Because of the extensive product offering within our brands, the marketing team plays a critical role in our success to create demand, establish brand authority, and instill consumer confidence. The Social Media Marketing Specialist should be a tech-savvy professional who is knowledgeable and passionate about the equine industry, social media, analytics, and advertising. This position could be in office, hybrid, or remote for the right candidate.

Responsibilities include but are not limited to:
  • Execute exhaustive effort across social media platforms to increase engagement of current and new customers
  • Write, develop, and strategize engaging online content and schedule according to social media strategy
  • Create and schedule advertising campaigns using various marketing channels and techniques
  • Identify opportunities
  • Develop assets for all brands using Canva or Photoshop to support social media, website education initiatives, and the dealer network
  • Execute the social media calendar across all relevant platforms
  • Create and monitor lead generation
  • Create and manage contests
  • Analyze data to study consumer behavior and content performance using Sprout Social and Google Analytics
  • Stay up to date with the latest digital technologies and social media trends
  • Write copy and create consumer email marketing campaigns in Dotdigital
  • Oversee and respond to donation requests
  • Other duties as assigned

Requirements
  • Above average knowledge of social media platforms, advertising, and analytics
  • Copywriting and knowledge of AP Style preferred
  • Working knowledge of layout and graphic design principles
  • Experience with Canva, Photoshop, Google Analytics, and an email marketing platform preferred
  • Equine experience in western disciplines
  • Excellent communication skills - written, verbal, presentation, and interpersonal
  • Working knowledge of Microsoft Office products and the ability to learn and manage the new software. This position requires you to leverage technology to be effective and efficient.
  • High school diploma or GED and/or bachelor's in agricultural communications, digital marketing, or related experience

Skills
  • Creative
  • Passionate for creating outstanding work which includes a high attention to detail
  • Motivated self-starter with a positive attitude
  • Determined to think through projects and problem solve
  • Ability to prioritize demands and effectively manage time
  • Flexibility and the desire to take on additional responsibilities

Job Challenges
  • Deadline driven environment
  • Fast-paced

Travel
  • Occasional travel may be required

Pay
  • Based upon experience

Circle Y Saddles provided the following inclusive hiring information:

We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.
  • 80 hours paid time off vacation
  • Employer pays partial health insurance
  • Portion 401k matching

Job Type: Full-time

Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Vision insurance
Schedule:
  • 8 hour shift
  • Monday to Friday

COVID-19 considerations:
Manufacturing and offices are closed to the public, work stations are positioned a minimum of 6 ft apart, and hand sanitizer is available throughout the facility. Anyone not feeling well is encouraged to stay home.

Experience:
  • Social media marketing: 1 year Location: Multiple Locations

Example 11

Round Rock Garden Center has been serving Central Texas gardeners since 2002. Located in historic Old Town Round Rock, the garden center is dedicated to native plants and organic gardening. You will find the best selections of hardy natives as well as perennials, herbs, vegetables, trees, shrubs & roses all suited to our climate.

The Marketing Specialist is responsible for developing and managing all aspects of our marketing strategy. This role will focus on creating, implementing, tracking and optimizing the Round Rock Garden Center's digital and traditional marketing campaigns across various marketing channels. This position requires strong communication skills and strong attention to detail.

Job Responsibilities

'Prepares, develops and distributes printed and electronic content to support external marketing and/or internal communication strategies and plans.

Ensures that all written communications and signage throughout the property use correct syntax and are free of spelling or grammatical errors.

Consistently follows brand and style guidelines.

Collaborates with management in advocating best practice communications to the business, both internal and external.

Creates weekly newsletter, ready for proof by 2pm every Thursday and distributed at 9am every Friday.

Distributes Birthday Coupons to customers on the first of every month.

Maintains the company website, ensuring all information is up to date, consistent, accurate and appropriate.

Creates and distributes timely advertisement materials for AdPages and Community Impact while adhering to ad schedules.

Coordinates the planning, scheduling, and promoting of on-site employee events, including, but not limited to, set-up/tear down, food and beverages, event registration, promotional items, display units, marketing strategy and execution.

Partners with the Sales manager on the planning, scheduling, and promoting of classes, trainings and workshops for external customers.

Develops and publishes engaging Facebook posts on a daily basis, following the 80-20 rule (80% posts should be to inform, educate and entertain, while 20% should be to promote our products).

Responds to store emails and answers customer telephone calls.

Conducts market research to identify customer trends, competitor offerings and demographic data.

Makes recommendations for the distribution and creation of collateral materials with the intention of increasing sales and brand awareness among target customers and clients.

Establishes and maintains relationships with new and existing clients through networking and prospecting.

Create and publish blogs and informational articles online as requested by management.

Create and distribute informational videos as required by management.

Ensures marketing expenditures remain within budget

Attend weekly mgr. meetings

Essential Skills and Qualifications:

Attention to detail.

Communicates professionally and effectively both verbally and written.

Ability to create social media content on platforms including, but not limited to Facebook and Instagram.

Strong organizational skills.

Demonstrate an advanced understanding of business operations and financials.

Ability to communicate with customers, other peers, and management.

Ability to function in a fast-paced environment and to multi-task.

Must be current on plant and product knowledge.

Team oriented and able to work under the direction of the Manager

Strong time management skills.

Knowledge of basic math skills

Persuasive communication skills.

Reliable transportation

3 + years of Marketing Experience preferred.

Ability to take visually pleasing photographs of plants and products

Proficiency in Microsoft Word, Excel and Photo editing software.

Experience with Canva and Constant Contact a plus.

Internet browser knowledge and experience posting on social media platforms.

Ability to handle extreme Texas weather and work in it for extended periods of time

Physical requirements of the job:

The ability to lift up to 20lbs.

Sitting for up to 8 hours per day.

Kneeling, crouching, and squatting.

Pushing or pulling objects.

Bending/stooping.

Education

High School Diploma or equivalent or industry experience.

Bachelor's Degree in Marketing or Advertising preferred.

Job Type: Full-time

Pay: $18.00 - $22.00 per hour

Benefits:
  • Paid time off
Schedule:
  • 8 hour shift

Ability to commute/relocate:
  • Round Rock, TX 78681: Reliably commute or planning to relocate before starting work (Required)

Experience:
  • Marketing: 2 years Location: One location
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What does a Marketing Specialist do?

Marketing Specialists typically work for corporations in a variety of industries as a part of the marketing department. They work closely with the marketing, sales and business development teams to find ways to market their company and its offerings. Their job is to use their knowledge of SEO tactics to generate leads to product pages or the company website. They may also be responsible for creating certain forms of content like blog posts or infographics to aid the production of marketing campaign materials.

Marketing Specialist skills and qualifications

A competitive Marketing Specialist will have certain skills and qualifications, including:

  • Excellent analytical skills
  • Good communication and interpersonal skills
  • Attention to detail for precise analysis of data
  • Critical thinking and problem-solving skills
  • Ability to work under pressure and motivation to succeed in a competitive environment
  • Ability to work with teams and collaborate
  • Excellent leadership and managerial skills
  • Time management and multitasking skills with the ability to prioritize tasks

Marketing Specialist salary expectations

A Marketing Specialist makes an average of $52,667 per year. This salary may vary depending on geography, size of a company and experience of a candidate.

Marketing Specialist salary expectations

2025-10-0119000.0063896.01134000.00YEARLY
  • Common salary: 63896.01 YEARLY
  • Typical salaries range from 19000.00 - 134000.00 YEARLY
  • Find more information on Indeed Salaries

*Indeed data – 2025-10-01

Marketing Specialist education and training requirements

A Marketing Specialist should have a bachelor’s degree in journalism, marketing, communications or a related field. They should be proficient in Microsoft Office Suite, Adobe Creative Suite, content management software and customer relationship management. They should also have knowledge of HTML and CSS. A Marketing Specialist may have certifications from professional associations like the American Marketing Association, which has a Professional Certified Marketer designation.

359282257marketing19.72social media5.02digital marketing4.28communications3.45graphic design3.0533852036796219000.0063896.01134000.00YEARLY1630357752025-10-012025-10-312025-09-012025-09-302025-11-05Marketing Specialist experience requirements

It is important for a Marketing Specialist to have some level of experience. Most employers prefer individuals with at least 2 years of experience in marketing (digital and traditional) or sales. In cases of new graduates, internships in marketing or sales are typically a necessary requirement. A Marketing Specialist may also have previous working experience as a Marketing Assistant or Research Assistant in a corporate or agency environment. They may also have experience operating data analytics software and web analysis tools.

Marketing Specialist Job Description Template

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should be well-versed in specialized marketing concepts, principles, and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.

Responsibilities

  • Conduct market research to find answers about consumer requirements, habits, and trends
  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Liaise with external vendors to execute promotional events and campaigns
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Undertake individual tasks of a marketing plan as assigned

Requirements

  • Proven experience as a 359282257marketing19.72social media5.02digital marketing4.28communications3.45graphic design3.0533852036796219000.0063896.01134000.00YEARLY1630357752025-10-012025-10-312025-09-012025-09-302025-11-05Marketing Specialist or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google Adwords etc.)
  • Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
  • Well-organized and detail-oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind

Job description samples for similar positions

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Frequently asked questions about Marketing Specialists

Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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