How to write a Product Manager job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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What does a Product Manager do

Product Managers set the strategy and define the marketing angle for a product or product line. They analyze the market conditions and competitors to determine why a company should develop a product, when is the best time to do it and what the product should be. They also forecast the product’s performance once it reaches the market. Once the planning stages are completed, the product manager develops a production timeline and oversees the creation of the product.

Product Manager job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Product Manager job titles

  • Product Manager
  • Senior Product Manager
  • Technical Product Manager (with CAD Software proficiency)
  • Digital Product Manager

Product Manager job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Product Manager job summary

Our manufacturing company is seeking an experienced Product Manager. The successful candidate will be responsible for bringing new product lines to consumers in an engaging, functional way, while opening up fresh distribution channels and collaborating with other departments. The Product Manager will work creatively and pragmatically to conserve resources and engage the product line’s potential audience. Knowledge of key demographics and an innovative perspective on product development are important in this role. If you understand the consumer market and distribution channels, we are interested in speaking with you.

Product Manager responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to.

Examples of Product Manager responsibilities

  • Familiarize yourself with the product line’s components and its potential impact on the market as a whole
  • Practice discretion when discussing the production roll-out and maintain confidentiality
  • Oversee the product line’s life cycle and anticipate any problems
  • Evaluate market competition and position the product line so that it appeals to consumers
  • Prepare launch events to coincide with consumers’ buying patterns
  • Write a go-to-market summary and introduce it to the rest of the department
  • Identify and approach potential distributors
  • Create mission statement for product launch and forecast performance in individual channels

Product Manager qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Product Manager skills

  • 3+ years’ product development experience in a supervisory capacity
  • Knowledge of the market and industry
  • Bachelor’s Degree in Engineering or Marketing required (MBA preferred)
  • Excellent networking skills, especially with regard to distribution channels and social media
  • Commitment to 25 percent travel for the first year
  • Strong motivational skills, especially when it comes to leading a team

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Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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