How to write a Product Marketing Manager job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Product Marketing Manager job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Product Marketing Manager job titles

  • Product Marketing Manager
  • Senior Product Marketing Manager
  • Digital Product Marketing Manager
  • Marketing Manager

Product Marketing Manager job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Product Marketing Manager job summary

We are seeking a Product Marketing Manager to take over our software marketing and grow revenue in accordance with corporate goals. The Product Marketing Manager will be responsible for providing our sales force with the information it requires to advance product sales, and be the champion for new product innovations. The successful candidate will also be charged with developing engaging marketing programs that will reach the target audience for each product and inspire an increase in sales revenue.

Product Marketing Manager responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to.

Examples of Product Marketing Manager responsibilities

  • Develop comprehensive marketing plans for sales and marketing teams
  • Work closely with product development team to determine the most profitable course for each existing and new product
  • Lead the marketing team to generate strong momentum ahead of new product launches
  • Create training materials and training programs for each member of the outside sales team
  • Focus on implementing programs that consistently generate new, high quality leads for our company

Product Marketing Manager qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Product Marketing Manager skills

  • Bachelor’s Degree in Marketing or related field (Master’s degree preferred)
  • 5+ years’ product marketing experience
  • Proven history of creating effective marketing programs
  • Excellent time management and project prioritization skills
  • Large-scale event management experience a plus

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