What does a Product Owner do?
Product Owners are members of the product development team and manage the entire product development process to ensure that every product offers the greatest value possible. They research and determine the clients’ needs to determine which features to include on products, always being well-versed on the goals for the product. Product Owners research the market, competitors and the industry as a whole to inform their decisions and ideas. They also pitch ideas for product features to stakeholders. Product Owners act as the primary contact between the Scrum teams, product development departments and stakeholders to ensure the products meet specific objectives.
Managing the product backlog, which includes all the tasks necessary to complete the project, is another major part of the job. They oversee the full development process, supporting development and looking for ways to improve the product. After product completion, the Product Owner conducts a final review and submits their approval before releasing the product to clients.
Product Owner skills and qualifications
To carry out the role of a Product Owner successfully, a candidate should possess the following skills and qualifications:
- In-depth knowledge of Scrum and Agile Software Development Methodology
- Working knowledge of product development architecture
- Proficiency in the use of analytic tools and strong analytical thinking
- Ability to prioritize effectively
- Excellent knowledge of user-centered design principlesExcellent oral and written communication, including presentation skills
- Ability to work with large teams and a variety of people, including users, product development team members and management team members
- Understanding of design quality standards
Product Owner experience requirements
Organizations often look for a minimum of one year of experience as a Product Owner or similar experience, such as Product Management or Product Development. They should have a good knowledge of software development and other relevant technologies as well as familiarity with agile processes. An experienced Product Owner needs to have proven hands-on experience managing all stages of the product life cycle.
Product Owner education and training requirements
The minimum education requirement for a Product Owner is typically a bachelor’s degree in computer science, engineering or related fields, although this may vary depending on the nature of the role. Some Product Owners may not need a formal degree to be successful.
Product Owners might also earn voluntary certifications to bolster their knowledge. There are several options, including the Certified Scrum Product Owner designation from Scrum Alliance or the Professional Scrum Product Owner (PSPO), a course that provides two levels of certification.
Product Owner salary expectations
According to Indeed Salaries, the average salary for a Product Owner is $108,798 per year plus a $7,500 cash bonus per year. This figure varies based on geographical location, years of experience and the industry.
Product Owner salary expectations
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Common salary:
119567.14 YEARLY -
Typical salaries range from
40000.00 -239000.00 YEARLY - Find more information on Indeed Salaries
*Indeed data –
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Product Owner job description FAQs
Who reports to a Product Owner?
Product Owners typically oversee the entire product development process, so many employees may report to them. Team members on the scrum and product development teams usually report to the Product Owner for any instructions on features to include, updates on client preferences or changes requested by stakeholders. The Product Owner may also provide these teams with advice and guidance on how to improve the product development process.
Who does a Product Owner report to?
Product Owners typically serve in a leadership role, so they may report to executive team members. Larger companies may require Product Owners to work directly under the Vice President of Product Development, who works on more high-level tasks like pricing strategies and product placement. They ensure the Product Owner is effectively leading the product development and Scrum teams in launching successful products. Product Owners usually report directly to stakeholders to present their ideas and final products. They relay the stakeholders’ feedback and required updates to the product development and Scrum teams.
What’s the difference between a Product Owner and a Product Manager?
Both roles ensure successful product delivery, but they do so in different ways. A Product Owner oversees the entire product development process to ensure the final product meets certain requirements and preferences. They also develop ideas for product features to include. This role usually exists within the Scrum framework and deals with many of the day-to-day tasks of developing a product from start to finish, making it a more tactical role. The Product Manager can exist in all types of companies, not just agile organizations, and takes on a more strategic role. They help create the overall vision and guide the direction of a product.
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