Special Offer 

Jumpstart your hiring with a $75 credit to sponsor your first job.*

Sponsored Jobs posted directly on Indeed with Urgently Hiring make a hire 5 days faster than non-sponsored jobs.**
  • Visibility for hard-to-fill roles through branding and urgently hiring
  • Instantly source candidates through matching to expedite your hiring
  • Access skilled candidates to cut down on mismatched hires

Public Relations Manager Job Description: Top Duties and Qualifications

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
5 min read

A 10973428public relations7.99communications6.63marketing4.15social media1.06journalism0.89828018424417000.0079162.68186000.00YEARLY341109692025-10-012025-10-312025-09-012025-09-302025-11-05Public Relations Manager, or Public Relations Department Manager, is responsible for managing an organization’s communication initiatives, specifically with media personnel. Their duties include overseeing a team of public relations professionals to delegate tasks, writing or editing press releases prior to publication and helping their company organize press conferences and other events.

10973428public relations7.99communications6.63marketing4.15social media1.06journalism0.89828018424417000.0079162.68186000.00YEARLY341109692025-10-012025-10-312025-09-012025-09-302025-11-05Public Relations Manager Duties and Responsibilities

A Public Relations Manager will take up the following duties and responsibilities:

  • Managing the organization’s public relations (PR) team and overseeing all their activities
  • Developing and implementing publicity strategies for the company’s products and services, including a crisis management strategy
  • Developing and implementing organizational publicity strategies for company events
  • Creating and managing a PR plan, including budgets, timelines, etc.
  • Analyzing all media coverage of the organization and drafting appropriate responses
  • Working with the social media team to create a content calendar
  • Organizing promotional events such as press tours and conferences
  • Representing the organization at press conferences, interviews, etc.

Hire your next Public Relations Manager today.

Build a job description

Hire your next Public Relations Manager today.

Build a job description
Close

Public Relations Manager Job Description Examples

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Job Description Best Practices
Optimize your new and existing job descriptions to reach more candidates
Get the Guide

What Does a 10973428public relations7.99communications6.63marketing4.15social media1.06journalism0.89828018424417000.0079162.68186000.00YEARLY341109692025-10-012025-10-312025-09-012025-09-302025-11-05Public Relations Manager Do?

Public Relations Managers typically work for corporations across industries to uphold their employer’s brand image, but they may also work for public relations firms. They work closely with marketing professionals and upper management to coordinate to prepare announcements for new product launches, product recalls, changes in management and other important company news. Their job is to monitor local, national or international news coverage to determine the public’s perception of their company or address claims made by media personnel.

They may also be responsible for developing publicity strategies for different company situations like manufacturing errors, employee lawsuits, company expansion or charitable initiatives.

10973428public relations7.99communications6.63marketing4.15social media1.06journalism0.89828018424417000.0079162.68186000.00YEARLY341109692025-10-012025-10-312025-09-012025-09-302025-11-05Public Relations Manager Skills and Qualifications

A qualified Public Relations Manager will need some basic skills to excel in their duties. These include:

  • Excellent oral and written communication skills
  • Superior customer relationship management skills
  • Proficiency in the use of word processing software tools
  • Good creative writing skills
  • An analytical mind and problem-solving skills
  • In-depth knowledge of industry best practices
  • Strong project management skills
  • Excellent attention to detail

Public Relations Manager Salary Expectations

On average, Public Relations Managers earn $57,262 per year. This estimate is based on data collected from Public Relations Managers, their employers and other Indeed users over the years. This figure varies based on factors such as years of experience in the field, geographical location and the hiring organization.

Public Relations Manager Salary Expectations

2025-10-0117000.0079162.68186000.00YEARLY
  • Common salary: 79162.68 YEARLY
  • Typical salaries range from 17000.00 - 186000.00 YEARLY
  • Find more information on Indeed Salaries

*Indeed data – 2025-10-01

Public Relations Manager Education and Training Requirements

A Public Relations Manager is required to have a bachelor’s degree in media and communications, English, journalism, marketing or any related field. A master’s degree in media, marketing or another related field may be useful but is not necessary.

There are also some certifications you can get as a Public Relations Manager. One of them is the Accredited in Public Relations (APR) certification issued by the Universal Accreditation Board. Applicants should have at least five years of experience and must pass a computer-based test. Another is the Accredited Business Communicator (ABC) certification issued by the International Association of Business Communicators. This requires nine years of education and work experience and includes a written and oral test.

Management training may also be important since this role requires overseeing a team. A certification or short course in people management will be useful.

Public Relations Manager Experience Requirements

A qualified Public Relations Manager will have at least five years of experience in the public relations field. They will also need at least two years of experience leading a PR team. A Public Relations Manager should have a track record of producing press releases and other publicity material. They should be familiar with creating marketing and content strategies and implementing them successfully.

Job Description Samples for Similar Positions

If you liked this job description sample but are not quite looking for this exact role, here are similar positions you can consider:

Job Description Best Practices
Optimize your new and existing job descriptions to reach more candidates
Get the Guide

Frequently asked questions about Public Relations Managers

Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

Hire your next Public Relations Manager today.

Build a job description

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

No search results found