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Sales Manager Job Description: Top Duties and Qualifications

Last updated: April 15, 2023

A Sales Manager, or Sales Department Manager, is responsible for overseeing daily operations in the sales department. Their duties include hiring and training sales staff, relaying information from upper management to department staff about sales quotas and generating leads to divide among Sales Representatives.

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sales manager duties and responsibilities

Text reads: "(A few) duties of a sales manager: Directing and coordinating all sales activities, Preparing sales budgets and projections, Tracking and analyzing sales statistics"

For any business to thrive, it must have a competent Sales Manager who can plan, execute and oversee all sales and promotional activities effectively. Sales Managers typically undertake the following duties alone or in collaboration with other personnel in the sales department:

  • Overseeing local and regional sales, promotions and campaigns
  • Planning and directing the hiring and training of new Sales Representatives
  • Directing and coordinating all sales activities locally and regionally
  • Preparing sales budgets and projections and approving expenditures
  • Tracking and analyzing sales statistics based on key quantitative metrics
  • Handling and resolving customer complaints regarding a product or service
  • Setting discount rates and determining price schedules
  • Advising distributors and dealers on policies and Standard Operating Procedures (SOPs)
  • Serving as the face of the organization to internal and external partners
  • Making data-informed decisions to drive performance and resource allocation
  • Developing and maintaining relationships with key clients
  • Setting sales quotas and goals
  • Overseeing and directing performance of the sales team
  • Identifying emerging markets to find new sales opportunities
  • Defining and executing territory sales plans
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Sales Manager Job Description Examples

Example 1

Holiday Inn Chicago Midway Airport

Job Title: Sales Manager

Status: Exempt

Job Summary:

Generates top line revenue through outside direct sales and by identifying, developing, and maintaining property sales and marketing objectives. This role will focus on booking Group Blocks, Meetings, Events, and Catering for the hotel. Responsible for maximizing the occupancy, the average daily rate, and event revenues for the hotel. Accountable for Sales Department performance.

Essential Duties and Responsibilities

  • Achieve budget top line revenue goals

  • Develop and execute Action Plans for your market segments

  • Cultivate lead sources through direct sales calls/appointments, cold calls, telemarketing, etc.

  • Establish and maintain close contact with assigned accounts and target accounts

  • Maintain well-documented, accurate, organized and up-to-date file management system in order to service the client and employer in the most expedient, organized and knowledgeable manner

  • Develop strong customer relations through frequent communication, professional, courteous and ethical interpersonal interactions

  • Develop customer profiles and maintain an effective trace system, including dates and references, in order to best meet client needs, resulting in superior account services and increased revenues

  • Conduct research, surveys, personal investigation and studies marketplace and territory in order to effectively capitalize on the hotel’s strengths and competitor’s weaknesses and capabilities

  • Maintains active involvement in the surrounding community and in the hospitality community

  • Assists in ensuring that customers are 100% satisfied with their hotel experience

  • Report to, and work/collaborate with Area Director of Sales on sales Action Items, strategies, day to day sales progress, marketing items, among other related items

  • Any and all job duties as assigned

    Qualifications

    To perform this job successfully, an individual must be able to perform each essential duty [website] requirements listed below are representative of the knowledge, skill, and/or ability required.

    Education/Experience

    Bachelor’s degree in Business or equivalent combination of education and experience. Minimum of two to three years of hospitality sales experience. Knowledge of local competition and general industry trends. Must be innovative and self-motivated.

    Language Skills

    Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to effectively present information to top management, public groups, and/or boards of directors.

    Mathematical Skills

    Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry. Reasoning Ability Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

    Computer Skills

    To perform this job successfully, an individual should have knowledge of Word Processing software; Spreadsheet software; Internet software; and Database software. Other Ability to work a flexible schedule, including evenings, weekends and holidays. Must have a current driver’s license and use of a vehicle which is insured and maintained in good condition. Available to travel in and out of state.

    Work Environment

    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

    Physical Demands:

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must occasionally lift and/or move up to 20 pounds. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk and sit. The employee is occasionally required to use hands to finger, handle, or feel; and reach with hands and arms. The employee is required to have close vision, distance vision and peripheral vision.

    Job Type: Full-time

    Pay: $29,999.00 - $50,000.00 per year

    Benefits:
  • 401(k)
  • Cell phone reimbursement
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
    Schedule:
  • Monday to Friday
  • On call
  • Weekend availability
    Supplemental pay types:
  • Bonus pay

    COVID-19 considerations:
    All employees are required to follow CDC and Brand procedures to provide a safe environment for guests and team members.

    Education:
  • Bachelor's (Required)

    Experience:
  • Hotel Sales Manager: 2 years Location: One location

    • Example 2

    Mission: The Senior Event Sales Manager oversees all aspects of Domaine Serene Events. This position is focused on providing incomparable customer service for guests of Domaine Serene. The Senior Event Sales manager is responsible for managing full cycle event planning for private and winery sponsored events and works closely with a cross-functional hospitality team.

    Roles and Responsibilities

    Private Events

  • Oversees sales for all private events at The Clubhouse at Domaine Serene, Domaine Serene Wine Lounge Portland, Domaine Serene Wine Lounge Lake Oswego, and Domaine Serene Wine Lounge Bend, including BEO details and distribution, acting as client onsite contact when needed, and assisting with event setup and breakdown as needed
  • Programming and management of event and payment platforms, including Tripleseat, Tock and Sertifi
  • Management of events inboxes for Clubhouse & Bend locations, management of all inbound event requests via website, phone, email, in-person, third party, corporate partners, and internal
  • Direct all client communication through entire event lifecycle, including securing client contract and credit card submission, and post event client follow-up
  • Oversee event menu development in collaboration with Culinary and site Managers, create and update all guest facing menus and collateral in collaboration with Marketing
  • Foster positive relationships with third party vendors, including event rental, catering, and coordination of outsourced temporary staffing; manage events vendor set-up
  • Working closely with the DTC leadership team, lead event revenue forecasting and attendance goal setting meetings; utilize B2B sales and marketing to drive client acquisition to meet goals
  • Provide events' invoices for review and approval
  • Lead wine movement coordination for private events

    Winery Sponsored and Club Events

  • Manage calendar for all winery sponsored and club events, including reviewing dates and sending calendar invitations for internal teams
  • Working with DTC leadership, advise on events budget during annual budgeting process; adhere to department owner budgets for events and exercise expense management whenever possible
  • Manage hiring and training for Domaine Serene events staff and lead events staff, including Events Ambassador, seasonal events staff, and third-party staffing employees
  • Act as lead for event coordination, including product event memos, SKU creation/audits, wine movement coordination, event setup and breakdown as needed, and event closing (includes order reconciliation and Order Type audits)
  • Work closely with marketing department to manage invitation schedule, event collateral, and website updates

    Knowledge, Skills, and Abilities:
  • Communicate effectively with Sales, Production and Staff using open, professional dialogue and solution focused communication; communicate management decisions positively and with support.
  • Actively seek information on companywide business.

  • Work regularly with manager and team to solicit and communicate information.
  • Support and embrace company policy and act as a role model by instilling and supporting customer and business-focused decisions.
  • Ability to coach and delegate appropriately.
  • Manage autonomy with accountability.
  • Embrace and adhere to company policy. Must be customer-focused and consistently able to maintain enthusiasm and project a positive company image.
  • Must be able to work in a fast-paced environment and demonstrate the ability to multi-task.
  • Creative, organized and detail oriented
  • Excellent customer relation skills, written and oral communication skills, and the ability to make independent decisions
  • Must be upbeat, with a positive attitude and a strong desire for the challenge of making the sale without coming across as aggressive
  • The ability and willingness to work a flexible schedule, including overtime, evenings, weekends, and holiday weekends such as Memorial Day, Labor Day, and Thanksgiving
  • Excessive standing, walking, and regularly lifting and carrying up to 45 pounds
  • Ability to demonstrate discretion, good judgment, tactfulness, and diplomacy
  • Regular, reliable, and punctual attendance.

    Experience:

  • Bachelor's Degree in related field required (preferably Business Administration, Communication, Marketing, or Hospitality Management)
  • 2-4 years experience with event and staff management required
  • Experience in the wine industry a plus
  • Demonstrated knowledge of MS Office, including Word, Excel, and PowerPoint.

    Professional Requirements, licenses, programs, or certifications):

  • OLCC Service Permit

    Compensation Package:The compensation package is competitive and includes bonus potential. Additional benefits include health, dental and vision care, a 401K program with employer match, term life insurance, paid time off (PTO) and paid holidays.

    Company Core Values:
  • Integrity

  • Quality Focus

  • Continuous Improvement

  • Perseverance

  • Hard Work

  • Commercial Courage

    Job Type: Full-time

    Pay: $65,000.00 - $95,000.00 per year

    Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Retirement plan
  • Vision insurance
    Schedule:
  • Weekend availability
    Supplemental pay

    Work Location: One location

    • Example 3

    LIFE 100.3 is a Christian Radio station in Central Ontario that is dedicated to providing great Christian music, entertainment, information and ministry on air and in the community.

    We are currently seeking a Sales Manager to oversee and support our team of sales reps, create plans and sales strategies to help the department reach its goals and ensure we're serving our clients well. The ideal candidate has a background in radio sales and managing a team as well as drive to achieve sales goals as set out by LIFE management. This could be a full or part-time position depending on the candidate. Accepting candidates from anywhere in Central Ontario to work from home or out of our Barrie offices with some travel.

    Responsibilities

  • Develop effective sales strategies and action plans to reach budget goals
  • Responsible for the performance and development of Sales Representatives
  • Provide feedback and new ideas for reaching new business and serving current clients
  • Report progress to senior management
  • Lead regular meetings with sales team and one-on-one coaching

    Qualifications
  • Passion for Christian radio ministry
  • Proven ability in sales management with a preference to radio sales experience
  • Strong personal accountability and goal-orientation
  • Excellent communication skills in person, on the phone or Zoom and in writing
  • Reliable vehicle and valid driver's license

    Job Types: Full-time, Part-time, Permanent

    Additional pay:
  • Bonus pay
  • Commission pay
    Benefits:
  • Dental care
  • Extended health care
  • Vision care
    Flexible language requirement:
  • French not required
    Schedule:
  • 8 hour shift

    Application question(s):
  • Why do you want to work for a Christian radio ministry?

    Experience:
  • sales: 5 years (required)
  • Sales management: 3 years deadline: 2022-07-22

    • Example 4

    Job Title:Software Sales Manager
    Department:Sales
    Reporting to:C.O.O.

    WOWMI is a Technology company that produces content for the Financial Services industry. Our internal mission is to become the U.S. largest production company that doesn't own a camera, which is why we work with individuals who have a passion for IT and Technology and understand the demands of working in the software space.

    Our team spans from the U.S. to Eastern Europe and all departments are responsible for delivery of our flagship product called an Influencer Ecosystem®.

    Job Purpose/Summary

    We are looking for a Software Sales Manager to drive our ˜Influencer Ecosystem®' product adoption via our enterprise solution¦the ˜Partner Program'

    You will need to cultivate relationships, and when identified, you will meet with these prospects via Zoom to articulate the Partner Program's value proposition and how their sales force can benefit from our Influencer Ecosystem® product.

    Once each company has been onboarded, this role requires continually engaging and managing companies throughout their lifecycle with the Partner Program, as the program's contract length will be based on yearly renewals.

    Successful candidates will be strong leaders who can prioritize well, communicate clearly, manage and organize a pipeline and have a strong track record of developing new business. You are comfortable taking initiative and working across teams in a small, but structured environment.

    You are required to have a history of surpassing sales as, hitting aggressive targets, and maintaining a high producing sales pipeline.

    Duties and Responsibilities

  • Grow adoption of Influencer Ecosystem® through our Partner Program using 1:1 sales and account management tactics

  • Develop key relationships with target associates through Zoom presentations/sales decks
  • Educate, onboard and guide companies to using our product for maximum effectiveness
  • Evangelize strategies that help companies successfully use Influencer Ecosystem® and maximize their sales forces digital reputation.
  • Compile learning and share best practices across teams to help achieve the most effectiveness - collecting company feedback is essential in this role
  • Achieve assigned sales a.
  • Report performance metrics on a daily and weekly basis

    Requirements

  • 7+ years of experience in developing, negotiating, and executing strategic business agreements

  • 7+ years of experience in Software Sales, partnership management, or equivalent experience sourcing new business

    Experience with HubSpot or comparative CRM

  • Experience in setting up and managing a sales pipeline
    Exceptional WOWMI product and service knowledge
    Excellent listening, written and verbal communication, interpersonal, and organizational skills
    Outstanding IT skills (specifically within our tech stack)
  • Excellent time management skills

    Tech Stack

  • HubSpot
  • Loom
  • Canva
  • Zoom
  • GSuite
  • WOWMI App
  • ZoomInfo
  • [website]

    Communication Point Of Contacts

  • Marketing Director
  • Member Success Representative
  • Customer Success Representative
  • CEO
  • COO

    Metrics

    Meeting Performance
  • Meeting Type By Owner - Demo (HubSpot)
  • Performed Company Discoveries (HubSpot)
  • Performed Company Demos (HubSpot)
  • Closed Won (Companies Onboarded) (HubSpot)

    Job Type: Full-time

    Pay: $123,000.00 - $229,500.00 per year

    Benefits:
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
    Schedule:
  • Monday to Friday

    Ability to commute/relocate:
  • Calabasas, CA 91302: Reliably commute or planning to relocate before starting work (Required)

    Experience:
  • Software Sales: 5 years Location: One location

    • Example 5

    GREAT Opportunity FOR A NEW Business Development / B2B SALES Professional

    About Us:

    Every day, we make our customers' facilities cleaner, safer and healthier “ protecting people, companies, their brands and their health and welfare.

    We are the world's largest company operating in the commercial hygiene service industry. With a proven track record and solid reputation, we've been featured extensively on network television and social media for our disinfection and disease prevention work.

    We were recently named, again, among the top rankings in Inc. Magazine's 5000 fastest growing companies. We have been one of Inc.'s 5000 fastest growing companies since 2015, have been ranked in Entrepreneur's Franchise 500® for the past four years and have been awarded one of the top ten franchises in the U.S. by both Entrepreneur and Inc. Magazine.

    We're looking for a hunter-type sales rep for our Calgary, AB market area, an area ripe with opportunity.

    It's a large, exclusive territory with thousands of prospective customers. This is a "target rich environment" for someone that is a hunter-type sales personality. If that kind of selling is your lifestyle, you'll flourish here.

    Our environment is highly supportive and team focused. Our team is made up of people that care about one another and the business, have passion for excellence, are customer-centric, work well together, consistently perform well and are openly recognized and generously rewarded.

    It's a great earning opportunity: Our salespeople typically make $75k or more in their 1st year. Our top salespeople grow their incomes to over $100k. The pay plan includes a competitive base salary, uncapped commissions, and a vehicle allowance.

    The successful candidate will have proven experience in new sales development, cold calling and B2B œhunter type selling.

    Benefits Include:
  • Virtually No Legitimate Competition
  • A Large, Exclusive Territory
  • Residual Income
  • No overnight travel
  • Extremely short sales cycles

    Job Requirements:

    As a Territory Sales Account Manager,you must have the ability to productively manage your own schedule, have a strong work ethic and good self-discipline. You must be persuasive, goal-driven and have the hunter-type entrepreneurial personality that drives you to build a book of business of your own.

    It's also important that you have excellent communication, interpersonal and presentation skills and the ability to develop strong, lasting business relationships.

    Compensation includes:
  • Base salary
  • Commissions
  • Residual Income
  • Auto Allowance

    Target Compensation:

    If you're successfully selling now, adding accounts to your business weekly but not making "what you're worth"; (i.e. not making at least $60,000 - $70,000 with the opportunity to surpass $100,000), this role should interest you. If this is you, apply today.

    We are an Equal Opportunity Employer

    For more information, visit our website: [website]

    Job Types: Full-time, Permanent

    Salary: From $75,000.00 per year

    Additional pay:
  • Bonus pay
  • Commission hour shift

    • Example 6

    Sales Manager

    At Coppera, LLC, our mission is to be the leader in the commercial plumbing industry in Central Texas and Surrounding areas through our relationship focused approach. We strive to be a company where employees are proud to work, and customers are eager to do business with. We value safety, collaboration, quality of service and honesty. Coppera, LLC values and culture are unmatched!

    Following are representative of the primary responsibilities of the Sales Manager and are described in more detail in the position description:
  • Build and maintain customer service contracts with new and existing customers
  • Manage all service job/project metrics
  • Lead a regional team of technicians
  • Maintain high level profit margins on jobs
  • Customer Satisfaction
  • Quote small service jobs
  • Short Term Scheduling
  • Assist with Service Calls
  • Build Customer Relationships

    Job Type: Full-time

    Pay: $55,000.00 - $75,000.00 per year

    Benefits:
  • Dental insurance
  • Health insurance
  • Health savings account
  • Paid time off
  • Paid training
  • Vision insurance
    Schedule:
  • Monday to Friday
    Supplemental Pay:
  • Commission pay

    Application Question(s):
  • How many years of construction experience?
  • Would you be able to drive to the Taylor, Tx location for work on a daily basis?

    Experience:
  • Sales: 4 years Location: One location

    • Example 7

    Job Role

    Responsible for Megger equipment sales through independent activities, directing outside sales team, developing customer relationships, participation in trade show and industry events, and demonstrations of cable fault location, test and diagnostic equipment.

    Principle Accountabilities

  • Responsibilities include the education and training of outside sales team to insure their ability to perform basic demonstrations of the product and development of sales opportunities.
  • Provide technical support as necessary for cable fault location, test and diagnostic equipment within scope of knowledge.
  • Promote and support the sales of Megger equipment to clients including electric utility operations including transmission, generation and distribution; independent power producers; electrical apparatus manufacturers; electrical service testing companies; and heavy industrial facilities.
  • Responsible for time and territory management planning and execution for effective coverage of all sales territories in area of responsibility.
  • Minimum of 50% travel including product demonstration tours to specific areas in support of product sales and commissioning.
  • Responsible for the cable fault location and diagnostic equipment cable van maintenance and rotation scheduling with assistance of the Regional Sales Manager.
  • Manage expenses within Megger guidelines.
  • Update and maintenance of the prevailing CRM (C4C) database with sales contact/call entries.
  • Provide monthly updates and other periodic reports as required detailing activities, plans and corrective actions to achieve targeted sales results.
  • Develop a pipeline of potential sales through opportunity management process and requirements for High Quality Opportunity Development in conjunction with Regional Sales Manager, Inside Sales and Field Sales.
  • Individual will report to assigned Regional Sales Manager with activities, planning, forecasting and development of sales strategies.
  • Contribute to new product development process by sharing observations on industry trends, client requirements and information collected from participation in industry events, organizations and work groups.
  • Ability to move, lift and transport CFLT&D demonstration equipment as needed.
  • Responsible for other duties as may be assigned.

    Job Type: Full-time

    Pay: $100,000.00-$125,000.00 per year

    Additional pay:
  • Commission pay
    Benefits:
  • Dental care
  • Paid time off
    Schedule:
  • 8 hour shift
  • Monday to Friday

    Ability to commute/relocate:
  • Toronto, ON: reliably commute or plan to relocate before starting work (required)

    Experience:
  • Test & Diagnostic: 1 year (preferred)
  • Area Sales Manager: 2 years 1 year (preferred)

    • What does a Sales Manager do?

    sales manager typically work for corporations across industries to help them meet their revenue needs. They work closely with other department heads like the Finance Manager, Customer Service Manager or Marketing Manager to establish a department budget, encourage sales through marketing campaigns and address customer complaints. Their job is to hold meetings with sales staff to review monthly goals, highlight new products to sell and cultivate sales pitches. They may also be responsible for attending in-person meetings with clients to renew their contract or discuss new company products.

    Sales Manager skills and qualifications

    In order to drive up sales while maintaining good relationships with customers, sales manager should have a passion for selling, be self-driven and have the following set of skills and qualifications:

    • Ability to set sales targets and achieve them effectively
    • Excellent interpersonal, customer service and communication skills
    • Experience using CRM to manage the sales process and forecast sales
    • Strong analytical skills to identify trends and sales patterns
    • Ability to design and implement a successful sales strategy
    • Ability to guide and mentor sales representatives
    • Planning, organization and problem-solving skills
    • Advanced time management skills

    Sales Manager salary expectations

    A Sales Manager makes an average salary of $75,752 per year. This salary may vary depending on a candidate’s education and level of experience as well as your specific company and industry.

    Sales Manager education and training requirements

    The ideal Sales Manager candidate has a bachelor’s degree in sales and marketing or business management from an accredited university. A master’s degree in business administration or marketing is a plus, though most companies do not require it. sales manager also look for candidates who have training in sales management and promotion tactics or certifications, such as the Certified Professional Sales Leader (CPSL) or the Certified Sales Executive (CSE).

    Sales Manager experience requirements

    Sales Manager candidates should have at least 5 years of experience working in sales or marketing to get on-the-job training, and they should have a good understanding of your company’s specific market. Most employers also look for candidates who demonstrable experience in budgeting, planning and executing sales campaigns and overseeing local and regional sales activities. Experience hiring, managing and mentoring Sales Representatives is a plus.

    Job description samples for similar positions

    If you’re interested in hiring candidates for other related sales roles, take a look at our job description samples for similar positions:

    Ready to Hire a Sales Manager?Build a Sales Manager Job Description

    Frequently asked questions about Sales Managers

    What is the difference between a Sales Manager and a Marketing Manager?

    Sales Managers and Marketing Managers operate on the same level within an organization and frequently work together to achieve revenue goals for their employer. The difference between a Sales Manager and a Marketing Manager is their area of focus and the types of professionals they oversee. For example, the Sales Manager leads a team of Sales Representatives. Their main goal is to generate revenue for their employer by selling products or services to customers over-the-phone or in-person.

    In contrast, the Marketing Manager leads a team of marketing professionals, including Content Creators, Marketing Specialists, Marketing Coordinators and Marketing Analysts. Their goal is to create influential marketing campaigns to tell consumers about their company’s products or services.

    What are the daily duties of a Sales Manager?

    On a typical day, a Sales Manager starts by checking their email and voicemail to see if they have any missed messages from department heads, employees, upper management personnel or clients. They review employee sales numbers and calculate how many sales they need to make to hit their goal. Throughout the day, Sales Managers host meetings with their department to answer sales-related questions. They also use these meetings to give presentations about new products or services and how to sell them.

    During downtime in their office, Sales Managers make calls to clients to check in with them and tell them about new offerings. They also prepare employee performance reports using customer feedback and sales quota data.

    What qualities make a good Sales Manager?

    A good Sales Manager is someone who can speak persuasively. This quality enables them to make cold calls to prospective clients and help achieve new business for their company, even in a managerial role. Further, a good Sales Manager knows how to motivate their team by issuing several different incentives for those who meet or exceed their sales quotas. A good Sales Manager also has an excellent understanding of their company’s products and services and provides new employees with in-depth training so they can better sell those products to consumers.

    Job Description Examples

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