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Sales Manager Job Description: Top Duties and Qualifications

Edited by Indeed Employer Content Team
Last updated November 6, 2025
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9 min read

A Sales Manager, or Sales Department Manager, oversees the daily operations of the sales department. Duties you might include in a Sales Manager job description are hiring and training sales staff, managing sales quotas and creating sales plans.

Sales Manager duties and responsibilities

Text reads: "(A few) duties of a sales manager: Directing and coordinating all sales activities, Preparing sales budgets and projections, Tracking and analyzing sales statistics"

Sales Managers can help businesses thrive by planning, executing and overseeing sales and promotional activities effectively.

Common Sales Manager duties and responsibilities you want to include in your job description are:

  • Developing sales strategies, including special promotions and campaigns
  • Leading, motivating and managing the sales team to meet or exceed targets
  • Managing sales department personnel issues, including hiring and training Sales Representatives
  • Conducting regular sales meetings and providing coaching and feedback to team members
  • Preparing and monitoring the sales department budget and approving expenditures
  • Tracking and analyzing sales statistics based on quantitative metrics
  • Handling and resolving escalated customer issues with the products or customer service they receive
  • Establishing sales and revenue quotas and monitoring the performance of sales staff
  • Researching market changes and identifying emerging opportunities
  • Nurturing relationships with collaborators and clients

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Sales Manager Job Description Examples

Example 1

A Manager of Sales (full-time) plays an important role in supporting the Store Manager in leading, training, and developing our sales team along with providing a rewarding experience for our customers. The ideal candidate has recent management experience and is passionate about a career in retail.

The anticipated range for this position is $23.00 $25.30 per hour depending on location, knowledge, skills, education, and experience. This position is also eligible for a monthly bonus. In addition, we offer comprehensive and competitive benefits to Associates (and their families) such as medical, dental, vision, life insurance, short-term and long-term disability. Eligible Associates can enroll in our company s 401k plan. Associates will accrue paid time off up to 120 hours per year, including 56 hours of Floating Holidays and paid sick time up to 64 hours per year unless otherwise required by law. The Company observes two (2) Company paid holidays.

Why You ll Love it:
  • People First Culture
  • Respectful scheduling
  • Paid time off
  • Bonus opportunity
  • Associate Discounts
  • Company Matched 401(K)
  • Medical/Dental/Vision Insurance
  • Additional Benefits including HAS, discounted gym membership, EAP and more!
  • Closed on Thanksgiving, Christmas & Easter
  • Clear path to promotion & continuous leadership development
  • Stable employment with growing company

What You ll Do:
  • Ensure and model professional customer service
  • Maintain a safe, clean, and organized store
  • Cross-train in all areas of store operations including Stocking/Sales associate duties, and responsibilities
  • Lead, coach, and develop others
  • Serve as Leader on Duty as scheduled
  • Be a subject matter expert in your role and model Great Place To Work behaviors
  • Ensure items are in stock and priced correctly
  • Other duties as assigned

Requirements
Who You Are:
  • Must be at least 18 years old.
  • Minimum 2 years experience in retail management/leadership role.
  • Ability to communicate clearly with customers and associates in person, e-mail, and telephone.
  • Ability to intermittently lift, push and/or pull up to 50 pounds, and stand/move for entire shift.
  • Ability to lift, bend, kneel, climb, crawl and/or twist, and safely climb up/down a ladder.
  • Physically able and willing to become certified to operate a forklift in accordance with IIPP. (Injury, and Illness Prevention Program)
  • Open availability with the ability to work evenings, weekends, and holidays. Adherence to attendance policy is necessary.

About Harbor Freight Tools
We re a family-owned business with over 45 years as a national tool retailer, and with the energy, enthusiasm, and growth potential of a start-up. We are a $6.75+ billion company with over 1,350 stores in 48 states, 25,000+ Associates, and one of the fastest-growing retailers in the country.

At Harbor Freight, we value people above all else. We value who you are, what you ve experienced, and how you see the world. We believe our differences make us stronger. We re looking for talented individuals who are in pursuit of personal and professional growth, have a team-first attitude, and can lead by our core values.

Position Type
Full Time

What To Expect: The Harbor Freight Hiring Process
At Harbor Freight, we build careers and we want to get to know more about your skills! After submitting your application, please take our quick, fun and easy gamified assessment and show us your skills in action!
  • Within 60 minutes after completing your application, you will receive a text and email with a link to the games.
  • The games should take 3-5 minutes.
  • You can complete this step at any time from your mobile device or computer.

Retail Sales Manager | Harbor Freight Tools

Location: 1150 S Neosho Blvd, Neosho, MO 64850

Job Type: Full-time

Pay: $23.00 - $25.30 per hour

Shift:
  • 8 hour shift
Weekly day range:
  • Rotating weekends
  • Weekends as Location: In person

Example 2

Sales Management:Utilize sales experience to develop and execute sales strategies to meet or exceed revenue targets.
Monitor sales performance, analyze sales data, and identify opportunities for improvement.
Collaborate with the marketing team to create effective sales campaigns and promotions.


Process Improvement:Identify and address operational bottlenecks and inefficiencies to improve workflow and productivity. Implement continuous improvement initiatives to enhance operational effectiveness. Evaluate existing systems and technology, making recommendations for upgrades or changes as needed.


Financial Management:Manage the operational budget and work to optimize costs while maintaining quality. Forecast and analyze financial data to make informed decisions that impact the bottom line. Collaborate with the finance department to ensure accurate financial reporting.

Job Type: Full-time

Pay: $87,674.00 - $99,917.00 per year

Benefits:
  • 401(k)
  • Dental insurance
  • Paid time off
  • Vision insurance
Schedule:
  • Monday to Friday
Supplemental pay types:
  • Commission pay



Ability to commute/relocate:
  • Campbell, CA: Reliably commute or planning to relocate before starting work (Required)

Willingness to travel:
  • 25% Location: In person

Example 3

Holiday Inn Chicago Midway Airport

Job Title: Sales Manager

Status: Exempt

Job Summary:

Generates top line revenue through outside direct sales and by identifying, developing, and maintaining property sales and marketing objectives. This role will focus on booking Group Blocks, Meetings, Events, and Catering for the hotel. Responsible for maximizing the occupancy, the average daily rate, and event revenues for the hotel. Accountable for Sales Department performance.

Essential Duties and Responsibilities

  • Achieve budget top line revenue goals
  • Develop and execute Action Plans for your market segments
  • Cultivate lead sources through direct sales calls/appointments, cold calls, telemarketing, etc.
  • Establish and maintain close contact with assigned accounts and target accounts
  • Maintain well-documented, accurate, organized and up-to-date file management system in order to service the client and employer in the most expedient, organized and knowledgeable manner
  • Develop strong customer relations through frequent communication, professional, courteous and ethical interpersonal interactions
  • Develop customer profiles and maintain an effective trace system, including dates and references, in order to best meet client needs, resulting in superior account services and increased revenues
  • Conduct research, surveys, personal investigation and studies marketplace and territory in order to effectively capitalize on the hotel s strengths and competitor s weaknesses and capabilities
  • Maintains active involvement in the surrounding community and in the hospitality community
  • Assists in ensuring that customers are 100% satisfied with their hotel experience
  • Report to, and work/collaborate with Area Director of Sales on sales Action Items, strategies, day to day sales progress, marketing items, among other related items
  • Any and all job duties as assigned












Qualifications

To perform this job successfully, an individual must be able to perform each essential duty [website] requirements listed below are representative of the knowledge, skill, and/or ability required.

Education/Experience

Bachelor s degree in Business or equivalent combination of education and experience. Minimum of two to three years of hospitality sales experience. Knowledge of local competition and general industry trends. Must be innovative and self-motivated.

Language Skills

Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to effectively present information to top management, public groups, and/or boards of directors.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry. Reasoning Ability Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Computer Skills

To perform this job successfully, an individual should have knowledge of Word Processing software; Spreadsheet software; Internet software; and Database software. Other Ability to work a flexible schedule, including evenings, weekends and holidays. Must have a current driver s license and use of a vehicle which is insured and maintained in good condition. Available to travel in and out of state.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must occasionally lift and/or move up to 20 pounds. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk and sit. The employee is occasionally required to use hands to finger, handle, or feel; and reach with hands and arms. The employee is required to have close vision, distance vision and peripheral vision.

Job Type: Full-time

Pay: $29,999.00 - $50,000.00 per year

Benefits:
  • 401(k)
  • Cell phone reimbursement
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
Schedule:
  • Monday to Friday
  • On call
  • Weekend availability
Supplemental pay types:
  • Bonus pay

COVID-19 considerations:
All employees are required to follow CDC and Brand procedures to provide a safe environment for guests and team members.

Education:
  • Bachelor's (Required)

Experience:
  • Hotel Sales Manager: 2 years Location: One location

Example 4

Description
Job Title: Sales Manager
Reports to: Franchise Owner

Company Overview:
YogaSix believes everyone deserves the mind-body experience of yoga. YogaSix offers six different class types designed to accommodate students of all levels in a way that is empowering, encouraging, and fun. YogaSix was established in 2012 and is the fastest growing boutique yoga company in the United States.

Position:
The General Manager is responsible for overseeing the designated studio(s) to ensure the studio is well- maintained and that customer service standards are upheld to YogaSix standards. He/she will oversee all aspects of studio functionality including Sales and Operations as well as the direct supervision of Wellness Advisors and Teachers. He/she must have strong customer service skills, knowledge of PC/Mac computers, able to communicate in an effective and efficient way, be team-oriented and have a drive and passion for sales and service.

JOB Requirements:

  • 2+ years of retail/service sales or fitness sales experience
  • Experience supervising people successfully
  • Proven experience in generating and following up on leads
  • Confident in generating personal sales and training Wellness Advisors in sales
  • Ability to manage and drive all revenue streams: memberships, retail, and teacher training
  • Must be fluent in English and have excellent communication and strong interpersonal skills in person, on the telephone and via email
  • Strong customer service skills
  • Ability to excel in a fast changing, diverse environment
  • Ability to recognize areas of improvement and make changes using good judgement
  • Solid writing and grammar skills
  • Highly organized, proficient in data management, ability to prioritize and meet deadlines
  • Professional, punctual, reliable and neat
  • Strong attention to detail and accuracy
  • Trustworthy and ability to handle confidential information
  • Ability to work harmoniously with co-workers, clients and the general public
  • Ability to stay calm at all times and act respectfully and professionally, even with customers who may become angry or raise their voices
  • Proficient with computers and Studio software

Duties

  • Lead Generation, Membership Sales and Retention
  • Manage and grow all revenue streams including Memberships & Retail
  • Create and execute ongoing marketing plan based on studio needs with a focus on new client acquisition, activation, retention and loyalty
  • Schedule/participate in Grassroots Marketing partnerships on a weekly basis to drive new guest traffic
  • Participate in studio, regional and company-wide meetings and trainings as needed
  • Work closely with Studio Owner and National Sales Director to ensure health and profitability of the studio

Physical Requirements

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Employee must be able to work hours that may exceed 8 hours per day and/or 40 hours per week including nights and weekends, especially during peak activity periods.
  • May be required to sit or stand for up to four hours at a time. May be required to reach with hands and arms. Must be able to bend, lift, kneel, and drive a car. This job requires the person to climb up and down flights of stairs as elevators are not present at all locations. May be asked to occasionally lift up to

30 pounds.

  • Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision,

Depth perception and the ability to adjust and focus

  • Must be able to effectively hear in person and via telephone

Compensation & Benefits:

  • This position offers a competitive base salary based on experience & performance
  • Commission paid on sales
  • Opportunity to bonus, based on performance

Job Type: Full-time

Pay: From $45,000.00 per year

Benefits:
  • Employee discount
  • Flexible schedule
  • Paid training
Schedule:
  • Monday to Friday
  • Weekends as needed
Supplemental pay types:
  • Commission pay
  • Monthly bonus



Ability to commute/relocate:
  • Clearwater, FL 33761: Reliably commute or planning to relocate before starting work (Required)

Shift availability:
  • Night Shift (Required)
  • Day Shift Location: Hybrid remote in Clearwater, FL 33761

Example 5

LIFE 100.3 is a Christian Radio station in Central Ontario that is dedicated to providing great Christian music, entertainment, information and ministry on air and in the community.

We are currently seeking a Sales Manager to oversee and support our team of sales reps, create plans and sales strategies to help the department reach its goals and ensure we're serving our clients well. The ideal candidate has a background in radio sales and managing a team as well as drive to achieve sales goals as set out by LIFE management. This could be a full or part-time position depending on the candidate. Accepting candidates from anywhere in Central Ontario to work from home or out of our Barrie offices with some travel.

Responsibilities

  • Develop effective sales strategies and action plans to reach budget goals
  • Responsible for the performance and development of Sales Representatives
  • Provide feedback and new ideas for reaching new business and serving current clients
  • Report progress to senior management
  • Lead regular meetings with sales team and one-on-one coaching

Qualifications
  • Passion for Christian radio ministry
  • Proven ability in sales management with a preference to radio sales experience
  • Strong personal accountability and goal-orientation
  • Excellent communication skills in person, on the phone or Zoom and in writing
  • Reliable vehicle and valid driver's license

Job Types: Full-time, Part-time, Permanent

Additional pay:
  • Bonus pay
  • Commission pay
Benefits:
  • Dental care
  • Extended health care
  • Vision care
Flexible language requirement:
  • French not required
Schedule:
  • 8 hour shift

Application question(s):
  • Why do you want to work for a Christian radio ministry?

Experience:
  • sales: 5 years (required)
  • Sales management: 3 years deadline: 2022-07-22

Example 6

Sales Manager

At Coppera, LLC, our mission is to be the leader in the commercial plumbing industry in Central Texas and Surrounding areas through our relationship focused approach. We strive to be a company where employees are proud to work, and customers are eager to do business with. We value safety, collaboration, quality of service and honesty. Coppera, LLC values and culture are unmatched!

Following are representative of the primary responsibilities of the Sales Manager and are described in more detail in the position description:
  • Build and maintain customer service contracts with new and existing customers
  • Manage all service job/project metrics
  • Lead a regional team of technicians
  • Maintain high level profit margins on jobs
  • Customer Satisfaction
  • Quote small service jobs
  • Short Term Scheduling
  • Assist with Service Calls
  • Build Customer Relationships

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:
  • Dental insurance
  • Health insurance
  • Health savings account
  • Paid time off
  • Paid training
  • Vision insurance
Schedule:
  • Monday to Friday
Supplemental Pay:
  • Commission pay

Application Question(s):
  • How many years of construction experience?
  • Would you be able to drive to the Taylor, Tx location for work on a daily basis?

Experience:
  • Sales: 4 years Location: One location

Example 7

Job Role

Responsible for Megger equipment sales through independent activities, directing outside sales team, developing customer relationships, participation in trade show and industry events, and demonstrations of cable fault location, test and diagnostic equipment.

Principle Accountabilities

  • Responsibilities include the education and training of outside sales team to insure their ability to perform basic demonstrations of the product and development of sales opportunities.
  • Provide technical support as necessary for cable fault location, test and diagnostic equipment within scope of knowledge.
  • Promote and support the sales of Megger equipment to clients including electric utility operations including transmission, generation and distribution; independent power producers; electrical apparatus manufacturers; electrical service testing companies; and heavy industrial facilities.
  • Responsible for time and territory management planning and execution for effective coverage of all sales territories in area of responsibility.
  • Minimum of 50% travel including product demonstration tours to specific areas in support of product sales and commissioning.
  • Responsible for the cable fault location and diagnostic equipment cable van maintenance and rotation scheduling with assistance of the Regional Sales Manager.
  • Manage expenses within Megger guidelines.
  • Update and maintenance of the prevailing CRM (C4C) database with sales contact/call entries.
  • Provide monthly updates and other periodic reports as required detailing activities, plans and corrective actions to achieve targeted sales results.
  • Develop a pipeline of potential sales through opportunity management process and requirements for High Quality Opportunity Development in conjunction with Regional Sales Manager, Inside Sales and Field Sales.
  • Individual will report to assigned Regional Sales Manager with activities, planning, forecasting and development of sales strategies.
  • Contribute to new product development process by sharing observations on industry trends, client requirements and information collected from participation in industry events, organizations and work groups.
  • Ability to move, lift and transport CFLT&D demonstration equipment as needed.
  • Responsible for other duties as may be assigned.

Job Type: Full-time

Pay: $100,000.00-$125,000.00 per year

Additional pay:
  • Commission pay
Benefits:
  • Dental care
  • Paid time off
Schedule:
  • 8 hour shift
  • Monday to Friday

Ability to commute/relocate:
  • Toronto, ON: reliably commute or plan to relocate before starting work (required)

Experience:
  • Test & Diagnostic: 1 year (preferred)
  • Area Sales Manager: 2 years 1 year (preferred)

Example 8

GREAT Opportunity FOR A NEW Business Development / B2B SALES Professional

About Us:

Every day, we make our customers' facilities cleaner, safer and healthier protecting people, companies, their brands and their health and welfare.

We are the world's largest company operating in the commercial hygiene service industry. With a proven track record and solid reputation, we've been featured extensively on network television and social media for our disinfection and disease prevention work.

We were recently named, again, among the top rankings in Inc. Magazine's 5000 fastest growing companies. We have been one of Inc.'s 5000 fastest growing companies since 2015, have been ranked in Entrepreneur's Franchise 500 for the past four years and have been awarded one of the top ten franchises in the U.S. by both Entrepreneur and Inc. Magazine.

We're looking for a hunter-type sales rep for our Calgary, AB market area, an area ripe with opportunity.

It's a large, exclusive territory with thousands of prospective customers. This is a "target rich environment" for someone that is a hunter-type sales personality. If that kind of selling is your lifestyle, you'll flourish here.

Our environment is highly supportive and team focused. Our team is made up of people that care about one another and the business, have passion for excellence, are customer-centric, work well together, consistently perform well and are openly recognized and generously rewarded.

It's a great earning opportunity: Our salespeople typically make $75k or more in their 1st year. Our top salespeople grow their incomes to over $100k. The pay plan includes a competitive base salary, uncapped commissions, and a vehicle allowance.

The successful candidate will have proven experience in new sales development, cold calling and B2B hunter type selling.

Benefits Include:
  • Virtually No Legitimate Competition
  • A Large, Exclusive Territory
  • Residual Income
  • No overnight travel
  • Extremely short sales cycles

Job Requirements:

As a Territory Sales Account Manager,you must have the ability to productively manage your own schedule, have a strong work ethic and good self-discipline. You must be persuasive, goal-driven and have the hunter-type entrepreneurial personality that drives you to build a book of business of your own.

It's also important that you have excellent communication, interpersonal and presentation skills and the ability to develop strong, lasting business relationships.

Compensation includes:
  • Base salary
  • Commissions
  • Residual Income
  • Auto Allowance

Target Compensation:

If you're successfully selling now, adding accounts to your business weekly but not making "what you're worth"; (i.e. not making at least $60,000 - $70,000 with the opportunity to surpass $100,000), this role should interest you. If this is you, apply today.

We are an Equal Opportunity Employer

For more information, visit our website: [website]

Job Types: Full-time, Permanent

Salary: From $75,000.00 per year

Additional pay:
  • Bonus pay
  • Commission hour shift

Example 9

Job Title:Software Sales Manager
Department:Sales
Reporting to:C.O.O.

WOWMI is a Technology company that produces content for the Financial Services industry. Our internal mission is to become the U.S. largest production company that doesn't own a camera, which is why we work with individuals who have a passion for IT and Technology and understand the demands of working in the software space.

Our team spans from the U.S. to Eastern Europe and all departments are responsible for delivery of our flagship product called an Influencer Ecosystem .

Job Purpose/Summary

We are looking for a Software Sales Manager to drive our Influencer Ecosystem ' product adoption via our enterprise solution the Partner Program'

You will need to cultivate relationships, and when identified, you will meet with these prospects via Zoom to articulate the Partner Program's value proposition and how their sales force can benefit from our Influencer Ecosystem product.

Once each company has been onboarded, this role requires continually engaging and managing companies throughout their lifecycle with the Partner Program, as the program's contract length will be based on yearly renewals.

Successful candidates will be strong leaders who can prioritize well, communicate clearly, manage and organize a pipeline and have a strong track record of developing new business. You are comfortable taking initiative and working across teams in a small, but structured environment.

You are required to have a history of surpassing sales as, hitting aggressive targets, and maintaining a high producing sales pipeline.

Duties and Responsibilities

  • Grow adoption of Influencer Ecosystem through our Partner Program using 1:1 sales and account management tactics
  • Develop key relationships with target associates through Zoom presentations/sales decks
  • Educate, onboard and guide companies to using our product for maximum effectiveness
  • Evangelize strategies that help companies successfully use Influencer Ecosystem and maximize their sales forces digital reputation.
  • Compile learning and share best practices across teams to help achieve the most effectiveness - collecting company feedback is essential in this role
  • Achieve assigned sales a.
  • Report performance metrics on a daily and weekly basis

Requirements
  • 7+ years of experience in developing, negotiating, and executing strategic business agreements
  • 7+ years of experience in Software Sales, partnership management, or equivalent experience sourcing new business

Experience with HubSpot or comparative CRM
  • Experience in setting up and managing a sales pipeline
Exceptional WOWMI product and service knowledge
Excellent listening, written and verbal communication, interpersonal, and organizational skills
Outstanding IT skills (specifically within our tech stack)
  • Excellent time management skills

Tech Stack
  • HubSpot
  • Loom
  • Canva
  • Zoom
  • GSuite
  • WOWMI App
  • ZoomInfo
  • [website]

Communication Point Of Contacts
  • Marketing Director
  • Member Success Representative
  • Customer Success Representative
  • CEO
  • COO

Metrics

Meeting Performance
  • Meeting Type By Owner - Demo (HubSpot)
  • Performed Company Discoveries (HubSpot)
  • Performed Company Demos (HubSpot)
  • Closed Won (Companies Onboarded) (HubSpot)

Job Type: Full-time

Pay: $123,000.00 - $229,500.00 per year

Benefits:
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
Schedule:
  • Monday to Friday

Ability to commute/relocate:
  • Calabasas, CA 91302: Reliably commute or planning to relocate before starting work (Required)

Experience:
  • Software Sales: 5 years Location: One location

Example 10

Mission: The Senior Event Sales Manager oversees all aspects of Domaine Serene Events. This position is focused on providing incomparable customer service for guests of Domaine Serene. The Senior Event Sales manager is responsible for managing full cycle event planning for private and winery sponsored events and works closely with a cross-functional hospitality team.

Roles and Responsibilities

Private Events

  • Oversees sales for all private events at The Clubhouse at Domaine Serene, Domaine Serene Wine Lounge Portland, Domaine Serene Wine Lounge Lake Oswego, and Domaine Serene Wine Lounge Bend, including BEO details and distribution, acting as client onsite contact when needed, and assisting with event setup and breakdown as needed
  • Programming and management of event and payment platforms, including Tripleseat, Tock and Sertifi
  • Management of events inboxes for Clubhouse & Bend locations, management of all inbound event requests via website, phone, email, in-person, third party, corporate partners, and internal
  • Direct all client communication through entire event lifecycle, including securing client contract and credit card submission, and post event client follow-up
  • Oversee event menu development in collaboration with Culinary and site Managers, create and update all guest facing menus and collateral in collaboration with Marketing
  • Foster positive relationships with third party vendors, including event rental, catering, and coordination of outsourced temporary staffing; manage events vendor set-up
  • Working closely with the DTC leadership team, lead event revenue forecasting and attendance goal setting meetings; utilize B2B sales and marketing to drive client acquisition to meet goals
  • Provide events' invoices for review and approval
  • Lead wine movement coordination for private events

Winery Sponsored and Club Events
  • Manage calendar for all winery sponsored and club events, including reviewing dates and sending calendar invitations for internal teams
  • Working with DTC leadership, advise on events budget during annual budgeting process; adhere to department owner budgets for events and exercise expense management whenever possible
  • Manage hiring and training for Domaine Serene events staff and lead events staff, including Events Ambassador, seasonal events staff, and third-party staffing employees
  • Act as lead for event coordination, including product event memos, SKU creation/audits, wine movement coordination, event setup and breakdown as needed, and event closing (includes order reconciliation and Order Type audits)
  • Work closely with marketing department to manage invitation schedule, event collateral, and website updates

Knowledge, Skills, and Abilities:
  • Communicate effectively with Sales, Production and Staff using open, professional dialogue and solution focused communication; communicate management decisions positively and with support.
  • Actively seek information on companywide business.
  • Work regularly with manager and team to solicit and communicate information.
  • Support and embrace company policy and act as a role model by instilling and supporting customer and business-focused decisions.
  • Ability to coach and delegate appropriately.
  • Manage autonomy with accountability.
  • Embrace and adhere to company policy. Must be customer-focused and consistently able to maintain enthusiasm and project a positive company image.
  • Must be able to work in a fast-paced environment and demonstrate the ability to multi-task.
  • Creative, organized and detail oriented
  • Excellent customer relation skills, written and oral communication skills, and the ability to make independent decisions
  • Must be upbeat, with a positive attitude and a strong desire for the challenge of making the sale without coming across as aggressive
  • The ability and willingness to work a flexible schedule, including overtime, evenings, weekends, and holiday weekends such as Memorial Day, Labor Day, and Thanksgiving
  • Excessive standing, walking, and regularly lifting and carrying up to 45 pounds
  • Ability to demonstrate discretion, good judgment, tactfulness, and diplomacy
  • Regular, reliable, and punctual attendance.

Experience:
  • Bachelor's Degree in related field required (preferably Business Administration, Communication, Marketing, or Hospitality Management)
  • 2-4 years experience with event and staff management required
  • Experience in the wine industry a plus
  • Demonstrated knowledge of MS Office, including Word, Excel, and PowerPoint.

Professional Requirements, licenses, programs, or certifications):
  • OLCC Service Permit

Compensation Package:The compensation package is competitive and includes bonus potential. Additional benefits include health, dental and vision care, a 401K program with employer match, term life insurance, paid time off (PTO) and paid holidays.

Company Core Values:
  • Integrity
  • Quality Focus
  • Continuous Improvement
  • Perseverance
  • Hard Work
  • Commercial Courage

Job Type: Full-time

Pay: $65,000.00 - $95,000.00 per year

Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Retirement plan
  • Vision insurance
Schedule:
  • Weekend availability
Supplemental pay

Work Location: One location
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What does a Sales Manager do?

Sales Managers work across all industries and serve as the leader for the sales department to help increase revenue. They work closely with other department heads, including the Finance Manager, Customer Service Manager and Marketing Manager, to optimize the company’s sales.

They typically lead the sales department by guiding sales strategies and working closely with the sales staff to develop their skills and increase their sales. Sales Managers may also use various data sources and strategic planning to make decisions for the sales department. The job often involves meetings with sales staff and collaborators to keep updated on progress, share information and brainstorm on how to improve.

Sales Manager skills and qualifications

To drive sales while maintaining good relationships with customers and team members, Sales Managers often need several skills and qualifications, which may include:

  • Proven ability to set measurable sales goals, track performance and implement team-wide incentive plans to drive results
  • Experience using CRM platforms such as Salesforce, Zoho CRM or Pipedrive to manage pipelines, track customer interactions and support account growth
  • Strong analytical skills to interpret sales metrics, identify underperforming segments and uncover emerging market trends
  • Familiarity with designing and executing sales strategies, including lead generation plans, territory assignments and upsell tactics
  • Mentoring and coaching experience to support skills development and performance improvement among junior sales reps
  • Relationship-building skills and emotional intelligence to manage internal dynamics and build trust with clients and partners
  • Effective delegation and team management, with the ability to balance individual accountability and collaborative workflows
  • Sales forecasting expertise using tools like Excel, CRM dashboards or BI software to project revenue and adjust targets accordingly

Sales Manager experience requirements

It’s common to expect Sales Manager candidates to have previous experience in the sales industry. Having management skills is also an attractive qualification in job seekers. You might look for experience in specific job duties, such as sales quotas and budgeting, or you might prefer candidates who have experience in your specific industry.

To broaden your candidate pool, you might consider looking for applicants who have experience in related fields such as customer service management, business development or even team leadership in non-sales environments. These candidates may possess transferable skills such as communication, negotiation, problem-solving and the ability to motivate and guide a team, all of which are crucial for a successful sales manager.

Additionally, consider candidates from diverse industry backgrounds. Their fresh perspectives can often lead to innovative sales strategies and approaches.

Sales Manager education and training requirements

There are no standard education requirements for Sales Managers, which allows employers to take a skills-first hiring approach. Rather than focusing only on degrees or a certain number of years of experience, you may choose to prioritize practical competencies such as sales forecasting, team leadership, strategic planning and a strong track record of sales performance.

Certifications are also not universally required for Sales Managers. However, depending on the role, it may be helpful if a candidate has received training or certifications in sales-related areas. This might include the Certified Professional Sales Leader credential from the National Association of Sales Professionals.

Sales Manager salary expectations

According to Indeed Salaries, the average salary for a Sales Manager is $92,508 per year. There is a wide range of salaries for this position based on the location, company, industry and experience of the candidate.

Sales Manager salary expectations

2025-10-0117000.0097033.35245000.00YEARLY
  • Common salary: 97033.35 YEARLY
  • Typical salaries range from 17000.00 - 245000.00 YEARLY
  • Find more information on Indeed Salaries

*Indeed data – 2025-10-01

Job description samples for similar positions

If a Sales Manager job description doesn’t meet your needs, these similar sales role job descriptions could be a better match:

Sales Manager job description FAQs

What is the difference between a Sales Manager and a Marketing Manager?

Sales Managers and Marketing Managers often operate on the same level within an organization. They may work together frequently to help achieve revenue goals. The difference between a Sales Manager and a Marketing Manager is their area of focus and the types of professionals they oversee.

The Sales Manager oversees the company’s sales professionals and manages revenue generated through selling products and services. A Marketing Manager is often in charge of Content Creators, Marketing Specialists and other marketing professionals. They create marketing and advertising campaigns to help encourage customers to make purchases.

What are the daily duties of a Sales Manager?

A Sales Manager’s day might start with checking email to review communications from stakeholders and other department heads. Next, they might review the sales numbers and assess the team’s progress toward the goals. Meetings are often a large part of a Sales Manager’s day.

When they don’t have meetings, Sales Managers might work one-on-one with Sales Representatives to coach them, develop new sales strategies and perform market research.

What qualities make a good Sales Manager?

An effective Sales Manager communicates well, whether persuading a client to make a purchase or coaching a sales team member on new tactics. Being able to motivate a team of individuals with different backgrounds can also help them reach their sales quotas.

A strong knowledge of the company’s products and services is beneficial when working directly with clients or training employees. Strong candidates often have an analytical approach to situations and use data-driven decision-making.

Job Description Best Practices
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