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Sales Representative Job Description: Top Duties and Qualifications

Last updated February 20, 2026
Edited by Indeed Employer Content Team
Edited by Indeed Employer Content Team
Last updated February 20, 2026
Our mission

Indeed’s Employer Guide helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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4 min read

A sales representative, or salesperson, promotes products or services to customers and builds relationships to help drive revenue growth. Duties you may want to include in your sales representative job description are: interviewing customers to discover relevant needs, demonstrating products and services and closing deals.

In this article, we discuss the education, experience and core skills for a sales representative role and how to feature them in your job description.

Sales representative duties and responsibilities

Illustration of woman holding increasing trend lineText reads:

Sales representatives connect customers with their desired products and services. They build relationships by offering solutions and supporting communication throughout every stage of the customer journey, including awareness, consideration, decision, retention and advocacy. Their work can directly impact company revenue and the business’s reputation.

Common duties include:

  • Maintaining in-depth knowledge about products and services
  • Identifying prospective customers and converting leads
  • Contacting existing customers to discuss ongoing needs or reactivate buyers
  • Demonstrating how products and services offer solutions for clients
  • Creating quotes and sales proposals
  • Negotiating prices, terms and other elements of sales agreements
  • Attending trade shows and networking events

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Sales Representative Job Description Examples

Example 1

We are seeking an Insurance Producer / marketer to join our team! You will be responsible for expanding the company's book of business by selling various types of insurance policies to new and existing clients.

Responsibilities:

  • Present and sell insurance policies to new and existing clients
  • Develop and calculate suitable plans based on clients' needs
  • Resolve client inquiries and complaints
  • Expand business reach through networking techniques
  • Comply with insurance standards and regulations
  • Track and identify areas of improvement
  • Meet designated sales as by customizing marketing strategies to sell insurance products to businesses or individuals
  • Conducting market research to determine a target audience s needs, wants, habits, interests and other relevant factors used in creating targeted marketing events.
  • Researching previous successful campaigns to understand what worked, what didn t and what can be improved.
  • Reviewing the progress and success of a event, making adjustments or pitching ideas for new events as necessary

Qualifications:

  • Previous experience in insurance, customer service, or other related fields
  • Ability to build rapport with clients
  • Strong negotiation skills
  • Excellent written and verbal communication skills
  • Ability to prioritize and multitask

Job Type: Full-time

Pay: $39,442.00 - $89,000.00 per year

Benefits:
  • Paid time off
Schedule:
  • Monday to Friday
Supplemental pay types:
  • Bonus pay
  • Commission pay
Weekly day range:
  • Monday to Friday

Ability to commute/relocate:
  • Colorado Springs, CO 80911: Reliably commute or planning to relocate before starting work (Required)

License/Certification:
  • Life Insurance License (Preferred)
  • Property and Casualty License Location: One location

Example 2

  • Do you love the sales industry?

Would you like a job that gives you Freedom to do your job results in roofing sales?

Would you like to be trusted to do your job?

Would you like to work with other people who actually know the ins and outs about the business?

At Dimar Contracting, we invest the time in our people and look for ways to help them grow within our business. We hire only the best . So if you want to learn what its all about apply below!

Here is what we think it takes to be Number ONE?

  • Take pride in what you do.
  • Be motivated
  • Be open to new learning new ideas
  • Be the person everyone wants to hang out with.

Here's what you'll be doing:

  • Generating most of your own leads.
  • Consulting with homeowners on what the best solution is for their home.
  • Helping Homeowners file Insurance Claims.
  • Spotitng a distressed roof

Pay Structure

Commission Based on experince

Your money depends on you!

NEXT STEPS

  • Apply to become a top Earner
  • There will be a short conversation (10-15 mins)

Job Types: Part-time, Full-time

Pay: $40,000.00 - $105,000.00 per year

Benefits:
  • Flexible schedule
Compensation package:
  • Commission pay
Schedule:
  • Monday to Friday
  • Weekends as needed

People with a criminal record are encouraged to apply



Education:
  • High school or equivalent (Preferred)

Experience:
  • Door-to-door: 1 year (Preferred)
  • Outside sales: 1 year (Preferred)

License/Certification:
  • Driver's License (Preferred)

Willingness to travel:
  • 75% Location: On the road

Example 3

***
  • No Visa sponsorships supported ****

Sales Representative Commercial, Building Services & Construction - Orlando, FL

The company is hiring immediately for a Sales Representative Commercial, Building Services & Construction to be based in Orlando, FL.

The Sales Representative Commercial, Building Services & Construction is responsible for selling temporary solutions and services focusing on General Contractors, Electrical Contractors, Mechanical, Facility Management, Restoration contractors and other sectors, within the Jacksonville market.

You will spend majority of time targeting, developing, and maintaining relationships with new and existing accounts within all Commercial sectors of our business: Construction, Contracting, Events, Facility Management, and others.

Here are some of the perks and rewards.

Work from home or in a local service center

Competitive compensation

Uncapped quarterly bonus structure

Car provided

No cost medical plan option available

Paid training programs and tuition reimbursement

Sales career growth potential in expertise, leadership and across territories

Safety-focused culture

What you ll do:

Establish a commercial customer base in which to promote and solicit new, diverse, on-going business by calling on regular and prospective commercial customer base via phone or traveling throughout assigned territory to solicit orders and close sales; may also require compilation of lists of prospective customers from various sources to use as sales leads.

Develop and achieve applicable Annual Territory Sales Plan which sets revenue, profitability and market growth targets.

Quote prices, contract terms, estimated delivery date, and credit terms to customers by using established process.

Display or demonstrates product, using samples or catalog, and emphasizes marketable features.

Prepare reports of business transactions and expense accounts within specified timeframe.

Coordinate with appropriate Rental Center operations to prepare sales contracts, other documentation and/or collection for orders and projects.

Coordinate customer and project specs with internal operational personnel to ensure that the objective of the project is accomplished in accordance with the customers schedule and needs.

Provide technical sales assistance for power and temperature applications using job-related manuals.

Achieve step changes in business results.

You ll have general understanding of power generators, diesel engines, electrical distribution equipment, HVAC equipment and/or oil free air compressors

Requirements:

  • 3-5 years of direct business to business sales experience
  • Advanced Knowledge of targeted territory
  • Proficiency with a CRM (i.e., Salesforce)
  • Partnership with other areas of the company business (Ops, Fleet, Logistics)
  • Bachelor s degree or relevant experience

MUST-HAVES:

  • Building Service and Construction
  • Outside Sales Experience B2B
  • Mechanical Acumen in background
  • Strong work tenure

NICE-TO-HAVES:

  • Solutions Sales- Not transactional
  • Experience with Power Generation, Chillers, Heaters for Construction sites

Job Type: Full-time



Application Question(s):
  • 1.- Please comment your experience in Building Service and Construction Sales.
  • 2.- Please comment your Outside Sales Experience B2B.
  • 3.- Please comment your Mechanical Acumen in background.
  • 4.- Do you have strong work tenure?
  • 5.- Please share us your Email, Zip code and LinkedIn URL.
  • 6.- Additional information you would like the employer to know Location: In person

Example 4

Job Title: Sales Representative

Department: Sales & Partnerships

Reports To: CEO

About the Role

Reporting to the CEO, and collaborating with every functional team at Tersus, you will be part of a small, scrappy, fun and entrepreneurial team. The Sales Representative is primarily responsible for helping build a new market by generating sales of our proprietary recycled down while also generating additional supply sources of down to be recycled. This role will also be responsible for maintaining existing down buyer and supplier accounts while also supporting sales and partners across our recommerce and fire gear decontamination lines of business. The ideal candidate will have a proven track record of success in sales in a start-up environment, as well as strong communication, interpersonal, and problem-solving skills. The Sales Representative will have a GM mindset and be willing to get your hands dirty across functions.

Key responsibilities:

  • Generate new leads and qualify prospects
  • Develop and maintain relationships with customers
  • Conduct sales presentations and close deals
  • Negotiate contracts, and determine pricing and terms of sale
  • Track and report on sales performance
  • Stay up-to-date on product knowledge and industry trends

This position requires:

  • Entrepreneurial mindset and willingness to jump into any and all tasks to help the company succeed
  • Proven track record of success in meeting or exceeding sales goals
  • Experience in retail/ecommerce, brand, or manufacturing industry
  • Demonstrated experience of owning and growing commercial relationships, i.e. continuously selling Tersus services to grow the business
  • Ability to think horizontally across many customers and their needs and strategically connect those needs to Tersus
  • Strong interpersonal skills. Comfortable communicating to senior management and business leaders in a clear and effective manner
  • Comfortable in an ambiguous, fast-paced and high growth start-up environment
  • Proactivity. Acts without being told what to do. Brings new ideas to the company
  • 2+ years of experience in sales
  • Proficiency in Microsoft Office Suite
  • Denver based and will require some travel

Ideal if you have some combination of:

  • Brand or retail experience
  • Sales or customer success experience
  • Experience at a start-up
  • Interest or experience in the circular economy

Benefits:

  • Competitive salary and benefits package
  • 401k package
  • Health, Dental & Life Insurance
  • HSA Program
  • Fun, dynamic work environment where you will have an immediate impact
  • Opportunities for free or discounted gear from many of our brand partners
  • Opportunity to work on challenging and rewarding projects that have an large and positive impact on the world
  • Chance to make a significant impact on a fast growing company

Salary range is $65,000-$85,000 depending on experience and fit, with bonus up to 50% of salary.

About Tersus Solutions

Since 2009, Tersus has been challenging people and brands to think differently about the life of their clothing and gear. Today, Tersus services dozens of premium brands committed to circularity with the world's most advanced and environmentally friendly cleaning technology and a full suite of textile reclamation services. From our closed-loop recycled liquid CO2 cleantech, to our repairs, upcycling, down recycling, sorting and single SKU logistics services, we help our brand partners access circularity services at a low cost while remonetizing otherwise unsellable inventory.

Job Type: Full-time

Pay: $65,000.00 - $85,000.00 per year

Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Vision insurance
Schedule:
  • Monday to Friday
  • Weekends as needed
Supplemental pay types:
  • Bonus opportunities



Ability to commute/relocate:
  • Denver, CO: Reliably commute or planning to relocate before starting work (Required)

License/Certification:
  • Driver's License Location: In person

Example 5

Lone Pine Distilling is Hiring a Salesperson! Are you a People person that is self starter, and keen to share our message about our products and Alberta's craft distilling industry? Lone Pine Distilling is adding a full time salesperson to our growing team! Lone Pine Distilling makes premium craft spirits in the core of Edmonton, Alberta. We currently produce four GINS, two Vodkas and Whisky is being laid into barrels. The sales position will be based in Edmonton with travel in Alberta as required. The successful candidate will work closely with management and others on the team. Objectives will include: Find new customers and increase the number of new accounts (retailers and licensees) Maintain relationships and increase sales at existing accounts Representing our brand at events, internal and external to our facility Develop and execute on a sales plan focused on growing revenue targets The right person: Will be proud of the beverages we produce. Great drinks is where it all starts Is self driven and independent but also works well in a team Has awesome people skills, a great personality, and a competitive spirit! Is physically fit (heavy lifting may be required) Is open to travel throughout the Edmonton area and elsewhere in Alberta on a regular basis Is available to work flexible hours (working evenings and weekends is part of the job) You'll receive a base salary plus a commission for each case of product you sell above the minimum. This means you have an uncapped commission package and YOU control how much money you can make! There will also be a phone and travel allowance. Please apply with a resumeand cover letter explaining why you would be a great fit for this position along with salary expectations. We are hiring ASAP but the posting will stay open until we find the right person. We appreciate your interest, but only those selected for an interview will be contacted. Job Types: Full-time, Permanent Salary: $36,000.00-$80,000.00 per year Additional pay:
  • Bonus pay
  • Commission pay Benefits:
  • Casual dress
  • Dental care
  • Disability insurance
  • Flexible schedule
  • Life insurance
  • On-site parking
  • Store discount
  • Vision care Schedule:
  • 8 hour shift
  • Monday to Friday
  • Weekend availabilityExperience:
  • sales: 3 years (preferred)Licence/Certification:
  • ProServe start date: 2022-07-05

Example 6

*GermBlast Sales Representative* *Job Overview* At GermBlast, we push the boundaries of infection prevention by refusing to believe that infections just happen. We partner with our clients to create a healthier environment conducive to enhancing the end product for their stakeholders. We are looking for an Outside Sales Representative to determine prospective clients and expand sales in the region. The Outside Sales Representative will provide ongoing customer service and support. The sales representative will work diligently to identify leads, educate prospects on products through calls, trainings, and presentations, and provide existing customers with exceptional support. for Sales Representative* * Prospect and qualify new sales leads * Schedule meetings and presentations with prospects * Create, plan, and deliver presentations on company services and products * Track all sales activities in company CRM system and keep current by updating account information regularly * Maintain a well-developed pipeline of prospects * Develop strong, ongoing relationships with prospects and customers * Meet and/or exceed as * Coordinate with other team members and departments to optimize the sales effort *Requirements* * Bachelor's Degree, preferably in Business, Marketing, Communications, or related field * 2-4 years of sales experience * Proven ability to meet and exceed sales as * Proven track record of successfully managing customer relationships * Excellent interpersonal skills * Highly self-motivated * Strong verbal and written communication skills * Previous experience in selling or managing client relationships, business development, healthcare, or educational background * Familiarity with tracking client lifecycle in Customer Relationship Management (CRM) systems such as Nutshell CRM * Familiarity with Microsoft Office suite, including frequent use of PowerPoint and Excel * Ability to organize and prioritize client visits, along with excellent follow-up and follow-through skills in a fast-paced environment * Ability to travel overnight 30-50% of the time * Ability to lift 10-20 pounds * Bilingual (fluency in English and Spanish) Job Type: Full-time

Example 7

Entry Level Sales Representative 45-70K Are you ready for a career where you can make a real impact? We are looking for proactive, motivated, and coachable individuals who are interested in getting their foot in the door of the sales industry. As an Entry Level Sales Representative, you will be the first point of contact with potential clients through prospecting and creating sales opportunities. In order to be successful in this position, you will need to be a go-getter who is driven to exceed goals and must be driven for future success in all areas of life. We have found that the right company culture fit will result in an amazing long term working relationship. Our goal is for this to be the best job opportunity you've ever had! Responsibilities:
  • Generate leads and follow up with prospects through our tools, technologies, and lists.
  • Arrange and coordinate meetings with clients and sales representatives.
  • Update client databases and maintain a personal log of your contacts.
  • Hit minimum weekly, monthly, annual productivity and sales goals.What's in it for you:
  • Competitive pay and performance-based incentives.
  • Flexible work hours.
  • Career advancement opportunities.
  • Free sales training, extensive support, and mentorship program.Who are we looking for?
  • You're self-motivated, persuasive, and results-oriented.
  • Computer savvy and capable of learning other computer applications.
  • Exceptional verbal and written communication skills.
  • Flexible scheduling, including evenings and weekends.Does this sound like the perfect opportunity for you? Then what are you waiting for? Apply now and secure your spot as a Sales Representative today!Job Type: Full-timePay: From $20.00 per hour Schedule:
  • Evening shift
  • Monday to Friday
  • Weekend availability Supplemental Pay:
  • Bonus pay
  • Commission payAbility to commute/relocate:
  • Alamogordo, NM 88310: Reliably commute or planning to relocate before starting work (Required)Experience:
  • Customer service: 1 year Location: One location

Example 8

Lone Pine Distilling is Hiring a Salesperson! Are you a People person that is self starter, and keen to share our message about our products and Alberta's craft distilling industry? Lone Pine Distilling is adding a full time salesperson to our growing team! Lone Pine Distilling makes premium craft spirits in the core of Edmonton, Alberta. We currently produce four GINS, two Vodkas and Whisky is being laid into barrels. The sales position will be based in Edmonton with travel in Alberta as required. The successful candidate will work closely with management and others on the team. Objectives will include: Find new customers and increase the number of new accounts (retailers and licensees) Maintain relationships and increase sales at existing accounts Representing our brand at events, internal and external to our facility Develop and execute on a sales plan focused on growing revenue targets The right person: Will be proud of the beverages we produce. Great drinks is where it all starts Is self driven and independent but also works well in a team Has awesome people skills, a great personality, and a competitive spirit! Is physically fit (heavy lifting may be required) Is open to travel throughout the Edmonton area and elsewhere in Alberta on a regular basis Is available to work flexible hours (working evenings and weekends is part of the job) You'll receive a base salary plus a commission for each case of product you sell above the minimum. This means you have an uncapped commission package and YOU control how much money you can make! There will also be a phone and travel allowance. Please apply with a resumeand cover letter explaining why you would be a great fit for this position along with salary expectations. We are hiring ASAP but the posting will stay open until we find the right person. We appreciate your interest, but only those selected for an interview will be contacted. Job Types: Full-time, Permanent Salary: $36,000.00-$80,000.00 per year Additional pay:
  • Bonus pay
  • Commission pay Benefits:
  • Casual dress
  • Dental care
  • Disability insurance
  • Flexible schedule
  • Life insurance
  • On-site parking
  • Store discount
  • Vision care Schedule:
  • 8 hour shift
  • Monday to Friday
  • Weekend availabilityExperience:
  • sales: 3 years (preferred)Licence/Certification:
  • ProServe start date: 2022-07-05
Our mission

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Read our editorial guidelines
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What does a sales representative do?

Sales representatives work for businesses selling a product or service. These professionals may be part of sales departments in a larger company or operate as a sole salesperson for a smaller organization. Sales representatives also reach out to leads, educate customers about products and build trust with customers that helps close deals.

They often work toward sales quotas, either based on revenue or activities such as demos, which can contribute to an organization’s financial success.

Sales representative skills and qualifications

Strong candidates often demonstrate excellent communication, customer service and interpersonal skills, which may be important for success in this role. Problem solving and organization are also valuable competencies that set top candidates apart.

Skills commonly listed in sales representative job description templates include:

  • Active listening to understand customer concerns, needs and preferences
  • Persuasion and negotiation skills to help overcome client objections. Knowledge of customer relationship management to support ongoing communications and build trust
  • Product knowledge and an understanding of regulations and specifications within the industry
  • Presentation skills for explaining products and services to individuals and groups
  • Self-motivation to support internal drive toward sales goals
  • Adaptability to pivot and adjust sales tactics

Sales representative experience requirements

Experience requirements depend on the level and duties of the position and how much in-house training your organization provides. For example, an entry-level sales representative role may require customer service or retail experience. Inside sales reps who work with complex services or goods may need to be familiar with those specific products.

Consider candidates with retail skills, customer service or marketing backgrounds, as they may have transferable skills necessary to succeed in a sales role.

Sales representative education and training requirements

Most sales representative jobs don’t require formal education. Skills-first hiring that evaluates an applicant’s knowledge and capabilities can help you find candidates with relevant backgrounds.

In some fields, degrees may be helpful. For example, sales representatives in the pharmaceutical or medical fields may need clinical knowledge to explain products to doctors or other healthcare providers. Similarly, a rep selling engineering equipment might be more successful if they have an education in engineering.

Sales representative salary expectations

According to Indeed Salaries, the average salary for a sales representative is $81,550 per year. Salary can vary based on business size, industry, commission structure and bonus opportunities.

Sales representative salary expectations

2026-01-0114000.0082599.12223000.00YEARLY
  • Common salary: 82599.12 YEARLY
  • Typical salaries range from 14000.00 - 223000.00 YEARLY
  • Find more information on Indeed Salaries

*Indeed data – 2026-01-01

Job description samples for similar positions

If this sales representative job description doesn’t fit your needs, you can review other job description samples for similar positions:

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Sales representative job description FAQs

Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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