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Social Media Coordinator Job Description: Top Duties and Qualifications

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A 216231443social media10.95marketing6.95social media manager4.13communications2.82digital marketing2.22396142717797.9520.7539.40HOURLY689215212025-10-012025-10-312025-09-012025-09-302025-11-05Social Media Coordinator, or Social Media Marketing Coordinator, is responsible for collaborating with other marketing and sales professionals to develop successful social media campaigns. Their duties include communicating with freelance Content Creators, overseeing social media campaign schedules, and pulling KPI data to determine social media campaigns’ success.

216231443social media10.95marketing6.95social media manager4.13communications2.82digital marketing2.22396142717797.9520.7539.40HOURLY689215212025-10-012025-10-312025-09-012025-09-302025-11-05Social Media Coordinator Duties and Responsibilities

A 216231443social media10.95marketing6.95social media manager4.13communications2.82digital marketing2.22396142717797.9520.7539.40HOURLY689215212025-10-012025-10-312025-09-012025-09-302025-11-05Social Media Coordinator has several duties and responsibilities associated with researching and creating informed campaigns that appeal to a specific target, including:

  • Understanding KPI’s and defining them specifically for social media

  • Collaborating with designers or copywriters to provide attractive and informative campaigns

  • Monitoring all social media content

  • Tracking the performance of the campaign

  • Keeping up with technologies used in social media

  • Using social media marketing tools

  • Tracking customer engagement and SEO to optimize campaign content

  • Establishing relationships/networks of industry professionals or influencers on social media

  • Hiring and training a motivated team

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Social Media Coordinator Job Description Examples

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What Does a 216231443social media10.95marketing6.95social media manager4.13communications2.82digital marketing2.22396142717797.9520.7539.40HOURLY689215212025-10-012025-10-312025-09-012025-09-302025-11-05Social Media Coordinator Do?

Social Media Coordinators typically work for corporations across various industries as a member of the marketing department. They work closely with other marketing professionals to develop campaigns that align with their company’s brand image or new product offerings. Their job is to contact influencers, apply SEO tactics to ensure maximum consumer engagement and maintain social media profiles on behalf of their company. They may also be responsible for contributing to the content creation process by creating social media posts or designing logos or infographics.

216231443social media10.95marketing6.95social media manager4.13communications2.82digital marketing2.22396142717797.9520.7539.40HOURLY689215212025-10-012025-10-312025-09-012025-09-302025-11-05Social Media Coordinator Skills and Qualifications

On occasion, a Social Media Coordinator may collaborate with other groups of Marketing Consultants to promote the client’s cause. Working with a Marketing Consultant provides the opportunity to give the event or cause more publicity. Skills useful for this position include:

  • One or more years of experience as a Social Media Coordinator or similar role.

  • Proficient in business posts on social media platforms.

  • Understand SEO and web traffic data.

  • Experience researching buyer and consumer persona.

  • Understand social media KPIs.

  • Familiar with web page design and publishing.

  • Must be able to multitask.

  • Critical thinker and problem-solver.

  • Works well with a team.

  • Organized and self-motivated.

  • Excellent time management.

  • Exceptional at communication and building relationships.

Social Media Coordinator Salary Expectations

The average salary for a Social Media Coordinator is $15.57 per hour. This information is based on 1,097 salaries anonymously submitted to Indeed along with information gathered from past and present Indeed job postings.

Social Media Coordinator Salary Expectations

2025-10-017.9520.7539.40HOURLY
  • Common salary: 20.75 HOURLY
  • Typical salaries range from 7.95 - 39.40 HOURLY
  • Find more information on Indeed Salaries

*Indeed data – 2025-10-01

Social Media Coordinator Education and Training Requirements

A Social Media Coordinator is often required to have a bachelor’s degree with coursework in communications, business or public relations. During school, it is beneficial for individuals to pursue internships or activities to improve leadership skills as well as any opportunities to manage social media accounts.

Social Media Coordinator Experience Requirements

Employers often hire people who have experience in a related field such as public relations and marketing. Candidates may also increase social media knowledge on their own by doing research, joining in online forums and participating in online webinars. Earning certifications and taking extra classes are another way to amplify credentials.

Job Description Samples for Similar Positions

If a Social Media Coordinator isn’t exactly what you’re looking for, consider these similar positions:

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Frequently asked questions about Social Media Coordinators

Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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