What Does a Social Media Coordinator Do?
Social Media Coordinators typically work for corporations across various industries as a member of the marketing department. They work closely with other marketing professionals to develop campaigns that align with their company’s brand image or new product offerings. Their job is to contact influencers, apply SEO tactics to ensure maximum consumer engagement and maintain social media profiles on behalf of their company. They may also be responsible for contributing to the content creation process by creating social media posts or designing logos or infographics.
Social Media Coordinator Skills and Qualifications
On occasion, a Social Media Coordinator may collaborate with other groups of Marketing Consultants to promote the client’s cause. Working with a Marketing Consultant provides the opportunity to give the event or cause more publicity. Skills useful for this position include:
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One or more years of experience as a Social Media Coordinator or similar role.
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Proficient in business posts on social media platforms.
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Understand SEO and web traffic data.
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Experience researching buyer and consumer persona.
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Understand social media KPIs.
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Familiar with web page design and publishing.
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Must be able to multitask.
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Critical thinker and problem-solver.
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Works well with a team.
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Organized and self-motivated.
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Excellent time management.
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Exceptional at communication and building relationships.
Social Media Coordinator Salary Expectations
The average salary for a Social Media Coordinator is $15.57 per hour. This information is based on 1,097 salaries anonymously submitted to Indeed along with information gathered from past and present Indeed job postings.
Social Media Coordinator Salary Expectations
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Common salary:
20.75 HOURLY -
Typical salaries range from
7.95 -39.40 HOURLY - Find more information on Indeed Salaries
*Indeed data –
Social Media Coordinator Education and Training Requirements
A Social Media Coordinator is often required to have a bachelor’s degree with coursework in communications, business or public relations. During school, it is beneficial for individuals to pursue internships or activities to improve leadership skills as well as any opportunities to manage social media accounts.
Social Media Coordinator Experience Requirements
Employers often hire people who have experience in a related field such as public relations and marketing. Candidates may also increase social media knowledge on their own by doing research, joining in online forums and participating in online webinars. Earning certifications and taking extra classes are another way to amplify credentials.
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