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Social Media Intern Job Description: Top Duties and Qualifications

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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A 227661224internship25.56marketing internship18.55social media intern15.16marketing intern13.09intern7.4754489540797.2517.2133.55HOURLY561226982025-10-012025-10-312025-09-012025-09-302025-11-05Social Media Intern, or Social Media Marketing Intern, is responsible for assisting in a range of marketing initiatives within an organization. Their duties include tracking analytics for social media campaigns, creating social media posting schedules and writing captions for social media posts.

227661224internship25.56marketing internship18.55social media intern15.16marketing intern13.09intern7.4754489540797.2517.2133.55HOURLY561226982025-10-012025-10-312025-09-012025-09-302025-11-05Social Media Intern Duties and Responsibilities

Phone with social media being displayed on it. The heart emoji or thumbs-up emoji is slightly larger as if the media was just double-tapped or liked. Text reads: "Sample social media intern duties:Assist with social media campaigns,Plan social media calendar,Create shareable content,Track engagement"

Social Media Interns support the digital media staff to develop and implement outreach and promotional campaigns to boost brand engagement and increase revenue. The duties and responsibilities of a 227661224internship25.56marketing internship18.55social media intern15.16marketing intern13.09intern7.4754489540797.2517.2133.55HOURLY561226982025-10-012025-10-312025-09-012025-09-302025-11-05Social Media Intern include:

  • Assist with the design and execution of social media campaigns
  • Create weekly and monthly editorial calendars to promote company brands on various social media websites
  • Create and distribute content such as blogs, infographics, videos and press releases on social media and traditional news outlets
  • Track social media engagement to identify high-performing ideas and campaigns for scalability
  • Support marketing team at live and online event
  • Perform social media marketing research
  • Assist on influencer campaign strategy
  • Respond to comments and DMs on social media platforms
  • Brainstorm and research ideas for original content
  • Create compelling graphics to share across social channels
  • Write social media captions that speak to the company’s target audience
  • Help create and edit short-form videos
  • Develop new strategies for increasing engagement
  • Assist with photo/video content shoots
  • Ensure brand message is consistent

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Social Media Intern Job Description Examples

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Job Description Best Practices
Optimize your new and existing job descriptions to reach more candidates
Get the Guide

What Does a 227661224internship25.56marketing internship18.55social media intern15.16marketing intern13.09intern7.4754489540797.2517.2133.55HOURLY561226982025-10-012025-10-312025-09-012025-09-302025-11-05Social Media Intern Do?

Social Media Interns typically work as temporary employees for a company to gain work experience while completing college. They work closely with marketing professionals to learn from them and develop their skill set. Their job is to reach out to influencers, participate in meetings to develop social media strategies and help marketing specialists complete specific tasks. They may also be responsible for taking pictures for social media platforms and setting up business accounts on one or more platforms.

227661224internship25.56marketing internship18.55social media intern15.16marketing intern13.09intern7.4754489540797.2517.2133.55HOURLY561226982025-10-012025-10-312025-09-012025-09-302025-11-05Social Media Intern job description intro paragraph

When writing a 227661224internship25.56marketing internship18.55social media intern15.16marketing intern13.09intern7.4754489540797.2517.2133.55HOURLY561226982025-10-012025-10-312025-09-012025-09-302025-11-05Social Media Intern job description, start by introducing the job and company to prospective Social Media Interns. Briefly highlight the work environment, what sets your company apart and why the role is important to your company.

For example:

“Company ABC is looking for a creative 227661224internship25.56marketing internship18.55social media intern15.16marketing intern13.09intern7.4754489540797.2517.2133.55HOURLY561226982025-10-012025-10-312025-09-012025-09-302025-11-05Social Media Intern to assist our growing agency. This is an exciting opportunity to make a significant impact on our company’s success. This position is flexible, Monday to Friday, and averages 15 hours per week. There is also an opportunity for this position to become a full-time role.

Here at Company ABC, your contributions, thoughts and ideas will be valued. We’re proud to have a 4-star rating on Indeed Company Pages and an above average Work Happiness Score from our employees.”

Social Media Intern Skills and Qualifications

A successful Social Media Intern candidate will have diverse educational qualifications and technical skills to deliver on the job. These include: 

  • Bachelor’s degree in digital communications or related field such as advertising or Journalism
  • 2+ years’ experience in digital marketing/social media marketing
  • Impeccable oral and written communication skills
  • Excellent internet research skills
  • Mastery of the major social media platforms including Facebook, YouTube, Instagram, Twitter, Pinterest, Snap and Google+
  • Knowledge of social media analytics software including Facebook Insights, Google Analytics and Twitter Analytics to track audience engagement and campaign performance
  • Experience with content management systems, word processor applications and image/video editing software

Social Media Intern Salary Expectations

Social Media Interns can expect to earn an average of $12.24 per hour. This estimate was derived from 1,308 Social Media Intern salaries submitted by industry professionals and job ads on Indeed in the last three years. The pay depends on multiple factors including location and experience.

Social Media Intern Salary Expectations

2025-10-017.2517.2133.55HOURLY
  • Common salary: 17.21 HOURLY
  • Typical salaries range from 7.25 - 33.55 HOURLY
  • Find more information on Indeed Salaries

*Indeed data – 2025-10-01

Social Media Intern Education and Training Requirements

A great Social Media Intern will have excellent writing and oral communication skills. The ideal candidate can have a background in communications, journalism or digital media. A Social Media Intern will have a certificate or diploma in digital media, search engine optimization or a related field. He/she will also be proficient with word processing software and other media processing applications. However, it is not necessary for the intern to have a college degree in the social media space if they have equivalent working experience.

Social Media Experience Requirement

An ideal Social Media Intern will have an in-depth knowledge of social media platforms. The intern will be comfortable creating and managing multiple social media accounts, developing content to inform, educate and engage the brand’s audience to increase awareness and achieve marketing goals. An exceptional candidate will have a working knowledge of the major content management systems and social media analytics, and be experienced in running targeted ads on social media sites.

Social Media Intern Job Description Template

We are looking for a talented social media intern to support our marketing department’s social media efforts. You will be responsible for assisting with creating original text, still graphics, and short form video content. Additionally, you will be monotioring posts, reporting campaign success, and researching competitors.You should have good communication and basic copywriting skills. You will report to the [TITLE] who will guide you on the social media content and campaigns you will be working on. At the end of the internship you will have run a small campaign and reported the outcomes to the department.

Responsibilities:

  • Research competitor social media accounts and compare account performance
  • Provides support with the creation of social media content for Facebook, Instagram, and other platforms.
  • Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements:

  • Some experience in content management
  • Basic copywriting skills
  • Ability to deliver creative content (text, image and video)
  • Proficient in MS Office (Excel and PowerPoint, in particular)
  • Familiarity with content scheduling tools, like Hootsuite and Buffer a plus

Job Description Samples for Similar Positions

If your company needs to fill other positions related to a social media intern, check out these job description samples:

Social Media Manager Job Description

Digital Marketing Manager Job Description

Job Description Best Practices
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Frequently asked questions about Social Media Interns

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Job Description Examples

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