Store Manager Job Description: Top Duties and Qualifications

A Store Manager, or Retail Store Manager, is responsible for leading a team of Sales Associates to assist customers in their shopping needs. Their duties include hiring and training qualified store employees, taking inventory of products or placing orders as needed and helping Sales Associates handle customer questions or complaints.

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Store Manager Duties and Responsibilities

Store Managers have many roles at their stores that are critical to the success of the store the person manages. Some of the responsibilities a Store Manager has are:

  • Recruiting, interviewing, hiring, disciplining and firing staff at the store
  • Creating employee schedules, assigning schedules and responsibilities to employees, checking to see if these responsibilities and assignments are carried through in the store
  • Training new employees and providing ongoing education for employees
  • Evaluating staff based on performance-based metrics
  • Setting criteria for staff, such as sales performance and customer approval or complaints
  • Giving staff financial goals and sales targets to meet on a scheduled basis
  • Managing the store, both retail and company, inventory, including loss prevention through theft and breakage
  • Helping to create advertising campaigns for attracting new customers and retaining current customers and helping to create both in and outside store promotions for attracting customers

Store Manager Job Description Examples


Example 1

*Job Summary: * The Store Manager (SM) is responsible for the management of the entire store operation. The SM will lead the management team to ensure execution of organizational objectives and initiatives and achievement of store and profit goals. The SM is responsible for customer and associate satisfaction, brand standards and profitability. The SM will select, develop and effectively lead a highly engaged team. The SM ensures an exceptional customer experience that supports our vision to become “Fast, Fresh & Friendly”. *Principal Duties and * * Supervise the day-to-day task assignments and performance of all management and associates. * Ensure a pleasant shopping experience for all customers. Respond to customer complaints or inquiries. Solicit customer feedback, input and information through various communication vehicles. React to information and create a plan to consistently meet the expectations of all customers. * Manage all matters relating to associates and the store team – recruiting, hiring, training, coaching associate engagement and performance management. * Ensure execution of established safety, security, quality and store operations policies, procedures, practices and programs. * Analyze results and trends and prepares action plans to leverage the store’s strengths and address areas of opportunity. Ensure the execution of all plans. * Ensure future growth by executing a defined strategy to deliver the long range plan. * Plan and prepare work schedules and coordinate daily assignments and activities of associates to meet the needs of the business. * Ensure profitability Qualifications *Minimum Knowledge. Skills and Abilities: * * Leadership experience in a fast-paced retail, food service or fuel environment. * Bachelor’s degree in business or related discipline preferred. * Availability to work all shifts, weekends and holidays based on business needs. * Ability to learn and utilize the store’s computer applications. * Must be at least 18 years old to be considered for this position. *Working Conditions: * * Retail environment with occasional exposure to unpleasant working conditions including dust, extreme temperatures and potential contact with petroleum and/or cleaning products. * Spends the majority of the shift standing with frequent bending and lifting. * In inclement weather conditions, employees m y be expected to assist with efforts to maintain full store operations. Job Type: Full-time Pay: $47,500.00 - $60,000.00 per year

Example 2

Job description *Overview* As a 7-Eleven Store Manager for a Franchisee, you will have the opportunity to create and maintain an exceptional store experience for your store’s guests. From coaching and training your store’s employees, to making sound operational business decisions, a 7-Eleven Store Manager will oversee all aspects of their individual store. *Responsibilities* Each franchisee is an independent contractor and as such will have a specific set of responsibilities for this position. In general, the responsibilities may include: * Ensure sufficient staffing levels to meet the needs of your store’s guests * Must work 60 hours weekly * Recruit, train and develop staff * Develop strong vendor relations * Maintain a clean, properly stocked and merchandised store * Promote 7-Eleven to your guests and community * Maximize sales and profits * Identify and resolve sales obstacles * Manage and maintain proper inventory levels and controls Franchisees expect all candidates to be highly self-motivated with a desire to work in a fast-paced environment. Retail/Food Service experience is a plus. _You acknowledge and understand that this position is for a potential employment opportunity at a 7-Eleven convenience store operated by an independent contractor franchisee of 7-Eleven, Inc., and is not for a potential employment opportunity at 7-Eleven, Inc. The information you provide will be provided directly to the franchisee. You must communicate directly with the franchisee who will conduct the entire hiring process. The franchisee is solely responsible for all hiring decisions and other employment matters and may contact you to request additional information or conduct an interview. 7-Eleven Franchisees are Independent Contractors who are solely responsible to control the manner and means of the day to day operation of their stores. As such, each Franchisee solely controls all aspects of his or her employment practices._ Job Type: Full-time Pay: $58,000.00 - $59,000.00 per year Benefits: * Health insurance Schedule: * 10 hour shift * Monday to Friday * On call * Weekend availability Education: * High school or equivalent (Preferred) Work Location: One location

What Does a Store Manager Do?

Store Managers typically work for large department stores, boutiques or retail chains to maintain a well-organized, customer-focused environment. They work closely with the Assistant Store Manager to arrange employee work schedules and monitor their spending budget. Their job is to delegate tasks among Store Associates like restocking shelves, checking out customers and reorganizing displays. They may also be responsible for coming up with marketing ideas to draw customers from the local community.

Store Manager Skills and Qualifications

A Store Manager should have a variety of skills. Some skills a Store Manager should have are:

  • Budgeting: A Store Manager must know how to budget the store’s revenue so there is a profit.
  • Accounting and finance: A Store Manager must have accounting and finance skills to ensure the store’s financial records are up to date and correct.
  • Marketing: Marketing is a Store Manager skill because the store needs to attract customers and retain current customers.

Store Manager Salary Expectations

The average salary for a Store Manager is $43,057 per year. This is the average, but compensation varies depending on bonus packages. The salary estimates are based on salaries submitted anonymously to Indeed by Store Manager employees, users, as well as being collected from job advertisements on Indeed from the past 36 months.

Store Manager Education and Training Requirements

A Store Manager should have at least a bachelor’s degree in a business field. The National Retail Federation, an organization for retail professionals, offers further training and coursework for a Store Manager position. Retail experience can be often substituted for a degree. A Store Manager should have previous retail experience with a supervisory capacity on their resume.

Store Manager Experience Requirements

A Store Manager typically has to have years of experience. Some experience requirements for a Store Manager are a high school diploma or equivalent with years of experience in retail. A bachelor’s degree in business administration or similar business degree is preferred. Working as a Manager in retail is useful with staff and customer management abilities. 

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Frequently asked questions about Store Managers


What is the difference between a Store Manager and a Sales Manager?

Both Store Managers and Sales Managers have the responsibility to promote revenue for a business. The difference between a Store Manager and a Sales Manager is the types of environments they work in and the employees they oversee. For example, a Store Manager works at a retail location. They order products and oversee a team of Sales Associates to make sales and improve the customer experience within their store. In contrast, Sales Managers typically work in an office setting. They lead a sales representative team to make cold calls and meet with clients in-person to get sales contracts.


What are the daily duties of a Store Manager?

On a typical day, a Store Manager arrives at their workplace prior to the start of business hours. They receive order shipments and unpackage items. Store Managers compare invoices to shipments and store them in the back room. Throughout the day, the Store Manager divides their time between completing administrative tasks in the office and interacting with customers at the front of the store. They also delegate tasks among Sales Associates like checking out customers, restocking shelves or completing inventory in the storeroom. 

At the end of each shift, the Store Manager counts the drawer and places all amounts exceeding the value of $100 in the safe.


What qualities make a good Store Manager?

A good Store Manager is okay with working nights, weekends and holidays in order to serve customers and drive sales. They have an innovative mindset that allows them to develop creative solutions like reorganizing displays and having sales to help sell an unpopular product. Further, a good Store Manager has excellent customer service to assist customers with their needs, handle customer complaints and ultimately maintain a loyal customer base. A good Store Manager also has the ability to make difficult decisions when necessary like firing employees or addressing employee conflicts with customers.


Who does a Store Manager report to?

A Store Manager reports to different roles depending on the type of store they work in. In locally owned shops or boutiques, the Store Manager usually reports directly to the Store Owner, and works with them to develop marketing ideas, design displays or attend trade shows. For Store Managers working for large retail chains, they report to a staff member at the corporate level.

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