Web Designer Job Description: Top Duties and Qualifications

A Web Designer, or Web Applications Designer, is responsible for designing the overall layout and aesthetic for websites. Their duties include coding webpages or entire websites, meeting with clients to review website templates or refine their designs and running tests to preview layouts and website features.

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Web Designer duties and responsibilities

To excel as a Web Designer, a candidate must fulfill a number of important duties and responsibilities. They need to work closely with each customer so they can translate the customer’s thoughts into a visually appealing design. They are also responsible for turning that design into a functional site and uploading it to a web server. Other responsibilities include:

  • Creating a suitable color scheme or incorporating the client’s color scheme into the design
  • Coding the site’s navigation
  • Designing buttons and other controls for the site
  • Creating mock-ups of the site for the client’s approval
  • Fixing any functionality issues, including the removal of “dead links”
  • Updating and maintaining the site
  • Making backup files of the site

Web Designer Job Description Examples


Example 1

*Who we are?* Utech is a SaaS product company, that offers innovative technologies that will empower industry leaders in the logistics and transportation space the ability to support and maintain its continued business growth. *What you’ll do?* We are seeking a creative person with a strong background in UX Design with a passion for web design, digital marketing, email marketing, and social media content. You will be responsible for creating interactive programs that will enhance the customers experience with Utech. You have experience working cross-functionally with various teams. You can iterate on designs with the ability to explain the decisions made via your knowledge and research. The goal of this role is to inspire and wow our client base with creative UX design. *How you’ll make an impact: * * Effectively evaluate and manage time, resources, and deadlines to produce desired products both individually and as part of a team. * Collaborate with Sr. Marketing Manager to create with graphics that most effectively convey the intended message. * Conducting usability testing * Creating product prototypes, build navigation buttons, search fields, etc. * Ability to create design within a landing page, including html code and other languages as needed * Analyzing user feedback and activity and iterating to enhance user experience. * Understanding of the foundations for a good UX/UI for site design * Illustrate design ideas using storyboards, process flows and sitemaps * Keep up to date with the latest design trends, tools, and technologies. *What you’ll have: * * 1 to 3 years of proven UX designing experience. * A strong portfolio of websites, social media graphics and professional pdfs * Expert knowledge of related graphic design applications such as Adobe Creative Suite (After Effects, Photoshop, Illustrator, etc).HTML, CSS, Javascript, Microsoft Suite, Google File management * Expert proficiency with html and coding necessary for website and landing page creation * Knowledge of wireframe tools * Excellent communication skills * Ability to work methodically and meet deadlines * Degree in Design, Fine Arts, Development, or related field is a plus * Deadline oriented * Strong attention to detail *Additional Information: * * To be considered, you must submit a portfolio (a link) to be considered for this role. * Hours for this position will be 9am to 6pm M-F CST * Approximately 80% of this role will be supporting the website, app and landing pages. * Around 20% will be supporting/creating graphics for social media, email, print or event graphics. *Location: * We are open to candidates that are remote, and not local too IL. * Benefits: * Competitive salary insurance PTO/Sick Leave 401k plus 3% company match WFH/Remote opportunities _Utech is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law_ Job Type: Full-time

What does a Web Designer do?

Web Designers typically work for corporations across industries, but they can also work for web design agencies or as self-employed individuals. They work closely with software and marketing professionals to make sure websites are coded correctly and align with their company’s brand identity. Their job is to monitor user feedback and perform routine updates to website layouts as needed. They may also be responsible for writing copy for homepages or individual webpages as needed.

Web Designer skills and qualifications

A high-quality Web Designer candidate will have various prerequisite skills and qualifications. Most companies expect candidates to have a bachelor’s degree, associate’s degree or certificate in a technology-related subject. This will preferably be in web design, graphic design or computer science. Other skills and qualifications employers typically look for include:

  • HTML and CSS
  • Experience with design software (e.g., Photoshop)
  • Understanding of UX/UI (user experience/user interface) design
  • Knowledge of SEO (search engine optimization)
  • WordPress development experience
  • Good visual design sense
  • Experience in responding well to clients’ design requests

Web Designer salary expectations

A Web Designer makes an average of $3,039 per month. Salary may depend on level of experience, education and the geographical location. 

Web Designer education and training requirements

Web Designers usually have a bachelor’s degree or some other relevant education such as an associate degree or certification. They might also have taken classes in coding languages useful for web design such as JavaScript, Python, Ruby or ASP. Someone whose primary training is in computer science or a related subject may also have certificates in graphic design. This shows they understand the visual side of web design as well as the technical. It’s not uncommon for Web Designers to be self-taught, and those who are can commonly find work based on their experience.

Web Designer experience requirements

Experienced Web Designers should have a portfolio of their work. This may comprise physical copies of screenshots from websites they have developed, or it may be a digital presentation of those sites. These should demonstrate the range of sites the designer has worked on and show their understanding of color, white space and other design concepts. Since you are looking for good visual design skills, it normally doesn’t matter whether the sample pages are from professional projects or personal websites. Candidates who have worked on high-profile websites are perhaps more experienced with a high-pressure environment.

Job description samples for similar positions

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Frequently asked questions about Web Designers


What is the difference between a Web Designer and a Web Developer?

The difference between a Web Designer and a Web Developer is their areas of job focus. For example, Web Designers are only responsible for designing the layout of a website and coding different design elements like graphics, drop-down menus, color schemes and category buttons. By doing this, they create a prototype. In contrast, Web Developers are responsible coding the entire website, including front and back end components. They use the prototype created by the Web Designer to create the website, test its functionality and make changes based on consumer needs.


What are the daily duties of a Web Designer?

On a typical day, a Web Designer starts by checking their email and voicemail to respond to time sensitive messages about project deadlines, design changes or client feedback. Throughout the day, Web Designers participate in meetings with other creative professionals, marketing personnel and business leaders to go over potential website designs, and user experience features. During downtime at their desk, Web Designers work on one or more design projects, reviewing prototypes, testing color schemes and coding visual features. Web Designers also use this time to communicate with Web Developers and test prototypes for errors.


What qualities make a good Web Designer?

A good Web Designer has a creative mindset that inspires them to develop unique yet functional designs for websites and webpages. They value continued education, and always look for ways to expand their coding knowledge. Further, a good Web Designer knows how to manage their time well, enabling them to explore creative layouts, fonts, graphics and color schemes while remaining mindful of time constraints. A good Web Designer also values constructive feedback of their designs. This is important as it allows them to refine their ideas to reflect their client’s exact vision.


Who does a Web Designer report to?

A Web Designer reports to different roles depending on their place of employment. For example, Web Designers working for large corporations or specialized firms may report directly to the UX Design Manager to make sure they create web layouts that cater toward user experience. They may also report to the Marketing Department Manager to ensure that their designs accurately represent the company brand. In contrast, self-employed Web Designers usually report straight to their client to establish deadlines and receive feedback.

Job Description Examples

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