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Sales Representative Job Description: Top Duties and Qualifications

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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A 47096630468sales7.56sales representative1.78retail0.98medical sales0.53urgently hiring0.515549284659608914000.0081524.44220000.00YEARLY117074681262025-10-012025-10-312025-09-012025-09-302025-11-05Sales Representative, or Salesperson, is responsible for using their knowledge of company products or services to connect with consumers and generate sales for their employer. Their duties include developing sales pitches to sell products or services, making cold calls to sales leads or taking calls from prospective customers and maintaining documentation of their sales like invoices or client contracts.

47096630468sales7.56sales representative1.78retail0.98medical sales0.53urgently hiring0.515549284659608914000.0081524.44220000.00YEARLY117074681262025-10-012025-10-312025-09-012025-09-302025-11-05Sales Representative duties and responsibilities

Illustration of woman holding increasing trend lineText reads:

The main responsibilities of a Sales Representative revolve around the ability to network, build relationships with clients and persuade others to purchase products. There is a wide range of duties in this position, including to:

  • Be knowledgeable about the product
  • Identify prospective customers, lead generation and conversion
  • Contact new and existing customers to discuss needs
  • Emphasize the features of products to highlight how they solve customer problems
  • Answer questions about the products
  • Negotiate prices and terms and prepare sales agreements
  • Collaborate with colleagues in many different sectors
  • Maintain contact lists and follow up with customers to continue relationships

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Sales Representative Job Description Examples

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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What does a Sales Representative do?

47096630468sales7.56sales representative1.78retail0.98medical sales0.53urgently hiring0.515549284659608914000.0081524.44220000.00YEARLY117074681262025-10-012025-10-312025-09-012025-09-302025-11-05Sales Representatives typically work for corporations across industries as members of the sales department. They work closely with other Sales Representatives to follow up on leads, answer customer questions and meet sales quotas. Their job is to maintain relationships with customers or business partners to inform them of new products or services, discounts or product recalls. They may also be responsible for helping customers process payments for products or services over the phone or administer refunds.

What does an entry level Sales Representative do?

An entry level sales representative is responsible for generating leads, contacting potential customers, and promoting products or services to drive sales. They may engage in cold calling, networking, and attending sales meetings to build relationships with clients. Additionally, they provide product information, answer customer inquiries, negotiate sales terms, and maintain accurate records of sales activities. The goal of an entry level sales representative is to achieve sales targets, cultivate customer relationships, and contribute to the overall growth of the company.

Sales Representative job description intro paragraph

When writing a Sales Representative job description, start by introducing the job and company to prospective Sales Representatives. Briefly highlight the work environment, what sets your company apart and why the role is important to your company.

For example:

“Company ABC is looking for a highly motivated & self-driven Sales Representative to join our sales team. This is an exciting opportunity to develop innovative strategies to achieve sales goals, as well as make meaningful connections with our customers.

Here at Company ABC, we offer a clear path for career growth and leadership opportunities and uncapped commissions well above the industry average. We’re proud to have a 4.5 star rating on Indeed Company Pages and an above average ​​Work Happiness Score from our employees.”

Sales Representative skills and qualifications

The job of a Sales Representative is personal and collaborative, requiring the following skills:

  • Customer service skills to listen to the concerns of a customer and be able to address their needs
  • Interpersonal skills to work with a wide variety of people each day, build relationships and network
  • Confidence and strong self-assuredness to succeed in cold-calling customers and making a sale
  • Communication skills, especially persuasion, to clearly convey the benefits of a product to potential customers
  • Physical endurance, as Sales Representatives may need to be on their feet for long hours, spend a lot of time traveling between locations and carry heavy products

Sales Representative salary expectations

A 47096630468sales7.56sales representative1.78retail0.98medical sales0.53urgently hiring0.515549284659608914000.0081524.44220000.00YEARLY117074681262025-10-012025-10-312025-09-012025-09-302025-11-05Sales Representative makes an average salary of $61,058 per year. Pay rate may depend on level of experience, education and the geographical location.

Sales Representative salary expectations

2025-10-0114000.0081524.44220000.00YEARLY
  • Common salary: 81524.44 YEARLY
  • Typical salaries range from 14000.00 - 220000.00 YEARLY
  • Find more information on Indeed Salaries

*Indeed data – 2025-10-01

Sales Representative education and training requirements

Formal education is not necessarily an outright requirement for Sales Representatives that sell non-scientific or non-technical products. To sell advanced products like pharmaceuticals, medical equipment and the like, they may need a degree in a related field like chemistry or engineering. Most companies require formal training of up to one year. Such trainees will receive formal instruction and will be supervised by a field sales manager.

47096630468sales7.56sales representative1.78retail0.98medical sales0.53urgently hiring0.515549284659608914000.0081524.44220000.00YEARLY117074681262025-10-012025-10-312025-09-012025-09-302025-11-05Sales Representative experience requirements

Being a Sales Representative is not a job that requires experience to get started, but people who have some experience will be more likely to succeed in the position. Finding candidates with previous experience will reduce the the need for training resources and give you confidence they possess the necessary skills for the position.

Sales Representative Job Description Template

We’re looking for a results-driven sales representative to actively seek out and engage customer prospects. You will provide complete and appropriate solutions for every customer in order to boost top-line revenue growth, customer acquisition levels and profitability.

Responsibilities

  • Present, promote and sell products/services using solid arguments to existing and prospective customers
  • Perform cost-­benefit and needs analysis of existing/potential customers to meet their needs
  • Establish, develop and maintain positive business and customer relationships
  • Reach out to customer leads through cold calling
  • Expedite the resolution of customer problems and complaints to maximize satisfaction
  • Achieve agreed upon sales targets and outcomes within schedule
  • Coordinate sales effort with team members and other departments
  • Analyze the territory/market’s potential, track sales and status reports
  • Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
  • Keep abreast of best practices and promotional trends
  • Continuously improve through feedback

Requirements

  • Proven work experience as a sales representative
  • Excellent knowledge of MS Office
  • Familiarity with BRM and CRM practices along with ability to build productive business professional relationships
  • Highly motivated and target driven with a proven track record in sales
  • Excellent selling, communication and negotiation skills
  • Prioritizing, time management and organizational skills
  • Ability to create and deliver presentations tailored to the audience needs
  • Relationship management skills and openness to feedback

Job description samples for similar positions

Hopefully, this Indeed job description sample for 47096630468sales7.56sales representative1.78retail0.98medical sales0.53urgently hiring0.515549284659608914000.0081524.44220000.00YEARLY117074681262025-10-012025-10-312025-09-012025-09-302025-11-05Sales Representatives matches the description of the job opening for which you’re hiring. If it doesn’t, consider the following related jobs:

Job Description Best Practices
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Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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Frequently asked questions about Sales Representatives

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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