What does a retail associate do?
Retail associates can help shape customers’ shopping experiences by greeting them, answering questions and locating products in the store or via an online catalog. By working with customers and addressing their needs, Associates can potentially increase a store’s revenue and build long-lasting customer relationships.
Retail associates generally work in settings where items are sold to the public. Supermarkets, department stores, specialty stores (e.g., sporting goods, fine jewelry, cosmetics), car dealerships, antique shops, pharmacies and e-commerce retailers often hire retail associates to help promote their products. E-commerce retailers may use titles such as Online Retail Associate or E-commerce Store Associate.
Retail associate skills and qualifications
Retail associates are primarily concerned with customer service. Therefore, it’s important that applicants demonstrate various soft skills, such as empathy and patience, to help them connect with consumers and create a welcoming environment. Retail associates also may work with inventory management systems, which require basic technical skills, such as proficiency with point-of-sale (POS) systems and computers.
Skills and qualifications often listed in retail associate job descriptions include:
- Comprehensive product knowledge, including use cases and benefits
- Strong communication skills, including the use of persuasive language to encourage sales
- Willingness to collaborate with coworkers and offer support when needed
- Capacity for multitasking and flexibility to switch between administrative and customer-facing duties
- Basic math and money-handling skills, such as counting back change
- Familiarity with sales-related software, including POS systems and inventory management software
- Ability to address and resolve customers’ problems
Retail associate experience requirements
Rather than relying on formal education or experience, many employers assess retail associate candidates using a skills-first approach to hiring. For example, you may prioritize candidates with a strong customer service background or existing knowledge of your company’s products.
Sales Associates who sell high-end or specialty goods may benefit from prior sales experience. That experience may include other customer service roles with transferable skill sets, such as a Customer Service Associate, Call Center Representative or Server.
Retail associate education and training requirements
Formal education isn’t a requirement for retail associates. Instead, employers often use skills-first hiring to source, screen and hire top talent. This strategy allows employers to find applicants who may be entering the workforce or new to sales roles but have related abilities.
New hires may complete an in-house training program to learn customer service best practices, store policies and POS system operation.
Retail associate salary expectations
According to Indeed Salaries, the average salary for a retail associate is $49,378 per year. Salary may vary depending on location, employer size and applicant experience.
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