What does a campaign manager do?
Campaign managers plan and oversee political, fundraising, marketing or advertising campaigns that support specific organizational goals. They collaborate with other employees, including graphic designers and copywriters, to carry out each campaign plan. Campaign managers communicate frequently with managers, employees and vendors to ensure each activity or publication stays on schedule.
Once a campaign launches, the campaign manager tracks its progress and makes adjustments as necessary. Depending on the type of campaign, they may attend events, give media interviews and coordinate with volunteers. Campaign managers are also responsible for selecting relevant metrics and reporting to clients or company leaders.
Campaign manager skills and qualifications
Campaign managers balance strategic, communication, managerial and technical responsibilities. To attract quality candidates, your campaign manager job description should include both hard and soft skills.
Skills often listed in campaign manager job descriptions include:
- Strong written and verbal communication skills
- Project management and strategy development skills
- Ability to oversee and coordinate employees and assets
- Understanding of marketing and advertising tools and practices
- Well-developed organizational skills
- Knowledge of relevant metrics
- Proficiency in data analysis software and customer relationship management (CRM) systems
- Ability to manage campaign budgets and allocate funds
Campaign manager experience requirements
Look for candidates with experience managing similar campaigns. Ideal candidates also possess skills in project management, communication, marketing, leadership and data analysis.
As you write a campaign manager job description, consider emphasizing that you value transferable skills. A successful candidate may have developed project management skills working as a technical project manager or learned about marketing tools and data analysis as a marketing coordinator.
Campaign manager education and training requirements
Many campaign manager jobs don’t have formal education or certification requirements, although some employers prefer candidates with a bachelor’s degree. You can also use a skills-based hiring approach that prioritizes skills in areas such as strategic planning or project management over specific degrees.
Campaign managers often develop key skills on the job. Candidates may learn other skills, including data analysis, through Harvard University’s free Professional and Lifelong Learning courses or similar programs.
If your company needs a campaign manager for large or complex campaigns, you might also look for candidates with relevant certifications. The Google Data Analytics Certificate or Project Management Professional (PMP) credential can help reinforce a candidate’s skills and knowledge, even if they don’t have a specific degree.
Campaign manager salary expectations
Indeed salary data shows that the average salary for a campaign manager is $74,531 per year. Salaries may vary depending on location, candidate experience, company size, job duties and other factors.
Job description samples for similar positions
If this campaign manager job description doesn’t suit your company’s hiring needs, consider these sample job descriptions for similar positions:
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